Confidential / 2021

‘To enrich life through tangible solutions

without causing unnecessary harm to nature’

Indiegogo Winner 2021 2021

Kickstarter
Innovative product 2019 Finalist Finalist
Winner

Designed and Developed in London

 Investor Overview

£400K EIS £3.658m

Tax Incentive Company Valuation
Investment

See attached financial

£315K committed Pre-approved EIS up to £5m deck
Current Sales Data

Progress until now solely selling the Barisieur

 Traction

+8K 68% £766K £8K

units sold in 52 Growth despite EBITDA
Income
countries Coronavirus

Total units sold since April Year on Year growth Financial Year 2020-2021 Target by end of financial year
2021
2018 market launch
 Product Pipeline Objectives
Short Term

Quick Wins Basket Spend

4 Barisieurs Reduce Risk-free products like
Decrease CPA by
Widen offering in core Manufacturing the brew chamber
offering lower tier
market Costs ensure extra sales with
products
small R&D costs

Increase conversion Reduce part count to Using the same base Increase conversion with
by offering 3 distinct maintain quality at lower technology we reduce R&D up-selling add-ons for
choices at different price cost, improving profit cost and drive sales whilst customisation or converting
points - Good, Better, margin still offering multiple a customer on a lower
Best products priced item.
 Brand and Product Strategy
Short, Medium and Long-term Development

Bedside Home Kitchen / Home

Appliances Beverage Appliances

MARKET SIZE
Appliances

Short Term Medium Term Long Term

Increase exposure, reduce Cost
per acquisition and improve profit
margin
Introduce New Barisieur Product
Line with different models and
accessories
Branch out to Home Beverages
market
Introduce Kitchen Coffee
Machines and Whiskey Set
Gap in market for commoditised
technology re-envisaged in High-
end casing
Introduce appliances for kitchen
& Home and move into new
markets
 Core market - Coffee machines

13.41 2.087 53.18

Billion USD Billion USD Million USD

Total Addressable market of Total Available Market Serviceable Obtainable

coffee machines by 2025 by 2025 market by 2024
 Market expansion into
household appliances
Expanding into kitchen and household appliance markets
will allow us to capture additional market share by
disrupting these markets

151 13% 460

Billion USD Million

Total combined market Year on year increase in 0.64% segment directly

of Homeware (£193bn), size addressable premium
Kitchenware (£44bn) market
in 2019*

*Source Statista
 Recently Launched Products
New products on the market from Oct. 2020

Wireless Charger Manual Brewer Barisieur Immersion

With Brew Chamber

A premium wireless charger made from
30% recycled Aluminium that can plug
into the back of the Barisieur. 300+ units
sold since June.
RRP £49
Presenting the entry of JoyResolve
into the kitchen space. Compatible
with Barisieur Filter and Immersion
Brew Chamber. Tray made from
ethically sourced wood. 400+ units
sold since June.
New brew chamber providing longer
contact for improved tea brewing and
immersion coffee. Same base as the
filter version, but with a higher RRP
allowing for improved profitability.
450+ units sold since June.

RRP £59 RRP £395

Compatible with: Compatible with: Compatible with:

 New Products Performance

$220,000 Featured Dec. 2021

In pre-order In high-end design Production
crowdfunding publications Exclusive UK launch Delivery ETA

Since June 2020, for

new products only.
 Flagship Hero Products
Innovative, unique, high RRP products designed to generate PR
hype and drive traffic to our site. Our Foundation Products.

WEBSITE

Customer Customer
Entry Point Retention Point
Sub Products
Lower RRP products that require less R&D and are quick to market,
helping convert traffic from hero products and reduce cost of ads.
Our business growth Products.

Add Ons & Accessory Products

Accessories can be bought as add-ons to work with multiple products
across Joy Resolve. They provide increased profit through higher markups

Subscription
Customer Customer
Retention Point Maximising profitability from retained Entry Point
customer. Start with Coffee ad Tea.
 The Barisieur Immersion Edition
Coming December 2020

Funded on:

Bung Gate

PATENTABLE
TECHNOLOGY

$220,000 in pre-orders

One
Two
Three

Only 15% of JoyResolve customers New tea-brewing add-on increases brew Sold as ‘up-sell’ to existing customers and
currently use the Barisieur for tea, but time and improves tea quality. Also used available in a bundle with Barisieur.
65% of the UK prefers tea. for Immersion Coffee.
 New Products: Short Term Strategy- Vertical Brand Expansion
GOOD
RRP: £230.00
Barisieur Noir
Makes 1 cup brew, comes with paper
filters and a ceramic funnel. Perfect for
coffee enthusiasts. No milk compartment
1. 40% of Barisieur customers do not
use milk cooler.
2. $50 saved from BOM cost and
production markup increased to 4x
from 3.5x (regular) whilst dropping
RRP.
3. Launch on Kickstarter with the Maxi
Version. Risk is low.
Add Ons
BETTER
RRP: £395.00
Barisieur Original
Makes 1 cup, refrigerates the milk, filter
arm included. Tray is made from real
CNC’d wood and has larger handles.
1. Original model that has built the brand
and will be giving credibility to future
products
2. To be made compatible with tea
accessory (see next slide) and create
brand new SKU.
3. Increase RRP and Margin when the
‘Noir' and ‘2-cup’ versions are
available on the market.
Add Ons
BEST
RRP: £445.00
x2
Barisieur 2.0 (with 2 cups and Jug options)
Brews 2 cups/ 1 Large cup or a 4-cup serving
jug of Coffee. Perfect for enjoying multiple
brews or sharing with friends.
1. All glassware interchangeable with Regular
line. Fully developed working prototype
already finished - no R&D cost.
2. $15 production cost saving due to off the
shelf glassware. Uses the same base as
the Light & Original Barisieur.
3. *88% of existing JoyResolve customers
would be interested in a 2-Cup Version.
Variation targeted towards couples and
kitchen/ living room brewing
Add Ons
 New Products Performance

$150,000 Feb 2022 35% Dec. 2022

Crowd-funding Increase market Production Delivery
Pre-order goal
Launch Date access ETA
 Product Pipeline - Medium Term Strategy - Launc
£595
Barisieur V2 Bluetooth
Development of a new base
for the Barisieur range to
include bluetooth, speakers
and a smartphone app, radio,
LCD display, Alexa/Siri,
integration and more.
JoyResolve App compatible.
LCD
Products to be launched with investment money
£245 £29-£75 £295
Kitchen Filter Kitchen Accessories Cooler & Ice Set
timed Machine
We have designed a range Features a Compressor that
of table top products for both cools a at 2-3°C, perfect
Bringing the alchemy for drinking wine, Whiskey or
the kitchen that are quick
magic to the kitchen for just water.
to market and have no
family or office-use. An
electronics. The product to
elegant design with
the left is an automatic
minimal & Scandinavian
coffee bean grinder which
design.
is one of the first.
Entering New Beverage
Markets
The Cooler set will be our
first venture into other
beverage appliance
markets.
 Looking into the future: Recurring Revenue

Coffee Subscription
AllPress coffee

We have now signed a deal with Allpress coffee to sell through a subscription model
with our products. We are looking to test this to see how successful it is and then move
into creating our own coffee & tea subscription. This is then a great segway for our next
product - Electric coffee bean grinder.
*Already Live
POWERED BURR GRINDER
BARISIEUR ADD-ON
Many Joy Resolve customers wish for a bean to cup experience with the Barisieur.
The coffee grinder makes that possible. A battery powered coffee grinder for home,
travel and the office. Can charge directly off the Barisieur USB outlet.

FEATURES

• Compact, Premium Grinder - the integrated ceramic burr set delivers high quality
grinding

• Adjustable Grind control - easily adjust for espresso, french press and pour over
grind types

• Premium Finish - anodised aluminium, glass and 100% RECYCLED PLASTIC

Reducing our carbon footprint is important to our brand ethos, the mid section is
made from food-safe recycled plastic embossed with our logo.

PRICE - US $55 UK £39 EU €44

Looking into the future: Smart Products

Mobile App
To link our product line
40%
Of retail purchases done via
Set the timer for:
phone
• The Barisieur to wake you up in
the morning.
• Kitchen filter coffee machine to + Brand engagement
start at a certain time in the morning + Customer data
• Your wine cooler to activate, in + Improved user experience
time for a lovely cold glass. + Additional consumer touch-points
for sales
 Whiskey Set
with ice freezer
PATENTABLE
TECHNOLOGY

Wine Cooler
with ice freezer
Kitchen/ Office Filter Machine
Many Joy Resolve customers want to see something for their kitchen
with the same design language that makes the Barisieur a success.

FEATURES

• Jug that can serve 6 cups.

• Timer function to allow for specific brews

• Blue tooth and potentially Alexa connected to change the brewing

time from a far.

Reducing our carbon footprint is important to our brand ethos, the mid
section is made from food-safe recycled plastic embossed with our
logo.

PRICE - US $250 UK £185.00 EU €215.00

 Brand Pillars

enrich life through tangible solutions; without

Why causing unnecessary harm to nature

How

Design & Tech Community Experience Sustainability

Joy Resolve products are

Joy Resolve savers quality in Joy Resolve is always
created to deliver seamless
design, personality in conscious of the
Joy Resolve was born experience of resolved
detailing, to create timeless environment. In both the
through crowd-funding and solutions that deliver joy
products that enrich your life. production of our products
will continue to be through stimulating more
and their life cycle. We
community lead than just one sensation -
Our technology is honest, believe sustainable design is
Touch, taste, smell, sight &
innovative, user-centirc, and the new luxury.
hearing.
speaks the same language
as the home.

What Household Products

 Brand Comparison

$500 Million
$45 Million
Company Revenue
Annual Revenue
Bang & Olufsen is a high-end
luxury Danish Consumer Native Union are a lifestyle brand
electronics company that designs designing tech accessories
and manufactures audio including cables, wireless chargers,
products, TV’s & Telephones USB chargers, phone cases, and
soft goods. 

$36.5 Million
$500 Million
Annual Revenue
Annual Revenue
JosephJoseph offer functional
Smeg offer quality domestic and colourful kitchen accessories
appliances with a retro aesthetic and usually stand out with their
for the home which include: fridge green highlight.
freezers, ovens, hobs and toasters.

With technology becoming more commoditised and users more design savvy, we have identified a gap in
the market for traditional home appliances to be re-envisioned with our unique design philosophy to create
elegant solutions to the demands of contemporary living.

Driven less by cost but more by experience and style.

Tech should be as decorative as it is functional. Ultimately a statement piece

that can easily be placed in the living room or other areas of the home.
 Competitors

Customer Review Brand Experience Considered Design Luxuriousness

 Joy Resolve - Sustainability
Recycling Faulty Units
Warehouse available for replacing,
recycling & repair.
Implementing a buy back scheme
by 2023 at cost, refurbish and sell
them on at a discounted rate.
Due to the modular design,
customers can deconstruct and
replace individual parts if anything
breaks.
Electric Coffee Grinder
Made from recycled plastic
Sustainably Sourced Materials
Our wood trays are made from
sustainably sourced FSC-Certified forest
wood that goes through a vigorous
hand-finishing process. Our wireless
chargers are made from recycled
aluminium which uses 70% less energy to
form.
We endeavour to use sustainably
sourced materials wherever we can.
Ocean Coasters
Recycled Plastic found in the Ocean
*
Coffee Table
Recycled from coffee grounds
*PR Project & Experiment
1 ORDER = 1 WHOLE TREE
We feel it is our duty to give back where we
can, so for every order that contains wood,
we will plant one whole tree.
SMALL COMPANY, BIG IMPACT
We’ve decided that for every order of one of
our products that includes a wooden
feature, we will plant 1 whole tree. One tree
sequesters an estimated 0.3t of CO2 over its
growth life. But that’s far from its only
benefit.
 Store Locations & Warehouses
The Barisieur is in 20+ stores worldwide with customers in 52 countries
with warehouses in Hong Kong, USA, Germany, UK & Middle East

Retailers
Warehouses
 Press
EVENT

Our products and founder have

been gathering attention.

Our Founder

Brands to know

ELLE
DECORATION TIMES LUXX
REACH: 177K
REACH: 643K
 Community

Brand image and brand name are important when making a

purchasing decision. Association with a celebrity builds the value of
the brand even more.

Jonathan Ross OBE David Hasselhoff Joe Montana Alain Ducasse Mike Skinner James Hoffman
BBC Chat Show Host Actor / Singer NFL Player Michelin Star Chef British Rapper Coffee Connoisseur

Luka Doncic Pro Green Jasmin Sawyers Ana Peel Jamies Siminoff
Serpentine Gallery/ Daniel Arsham
NBA Mavericks British Rapper Olympian CEO/ Founder of Ring
Tate / BFC Artist
 Team

CEO & Founder COO & Co-founder Digital Marketing Finance Director Product & Engineering
Josh Renouf Markus Perkumas Nick Binza Bid Das Daniel Oakes
(Consultant)

Sales | Business Customer Success & Brand & Content B2B Account Supply Chain
Associate Logistics Tamir Potokar Manager Management
Josh Pepper Emily Adams (Freelance) Emily James Jeff Hackbarth
 Board Advisors

CEO Mous CFO Eve Sleep Legal Advisor Founder of Fyous Founder MiKart Head of Marketing, COO, Stitch&Story
James Grifith & ex Loaf.com Christopher Renouf Ex Mous engineer Mike Moses Amazon Julian Tyrassek
Tim Parfitt Josh Shires Ryan Reynolds

Fund Raising & Finances Legals & Manufacturing Supply Chain Marketing Operations
E-commerce Contracts & Homewares Strategy Strategy
Current Investor Feedback

“ I’ve been speaking to Markus since 2018 about

Joy Resolve and their future. I was immediately
excited in the direction they were heading and in
(specifically with their sustainability plans).

Three years later they had demonstrated their

plans had been set into action and I decided to
invest.”

- Andreas Utermann
 Investment Return

£100K £200K £100K £100K

Stock R&D Budget Marketing Staff

1000 units of £20K budget Increased website Retail Sales

additional stock for R&D conversion to 0.8% Team

345K ≈3 80% £400K

Revenue /£ New Products CPA reduction Additional B2B Sales
Josh with Richard Branson

Exit Strategy

Wholistic 78% 10.1x £3.26m

Trade Sale Internalised rate
≈ 2025-2030 Projected exit year
of Return Investor Return
EBITDA
 Thank You

Contact:
josh@joyresolve.com www.joyresolve.com
markus@joyresolve.com @joyresolve