BSTM 3.

2B

Activity 5

Kodak: What Happened to a Great Company?

Answer the following items:

1. Give the variable/s of environmental scanning which is/are present in the given
case study.

As I thoroughly studied the case study, I discovered that the variables or elements present in the
supplied case study are: Societal environment and Task environment. The sociocultural environment
includes a variety of forces that, while not directly impacting the organization's short-term actions, may
have an impact on its long-term decisions. They believed that their short-term actions were successful
since the group grew swiftly. As mentioned in the case, Kodak grew rapidly as a result of research and
for decades set industry standards. The corporation, on the other hand, was unable to adjust to
changing market conditions caused by technological advancements and other societal variables One of
the reasons the societal environment is included in context study is because it has three components:
economic, technological, and sociocultural.

To begin with, it is economic since it regulates data trafficking, whereas the organization

previously sold copyrighted information and sold a significant portion of its residual value rights to a
group of companies. Second, as a result of the way technology is progressing, technical pressures have
resulted in critical thinking developments. The precise corporation was neglected by the newly invented
technology because it was primarily focused on KODAK cameras, doing little with it other than fiddling
cameras for buyers. Furthermore, I identify the Task Environment because it demonstrates that they are
separating themselves from the external environment.

2. Explain the most appropriate industry analysis tool which could have been employed by Kodak to
avoid the said organizational problem.

SWOT analysis is the most appropriate and effective way for resolving the company's difficulties.
This will allow the company to identify and assess its competitive market position by analyzing
the existing and future internal and external forces. The organization must be able to focus on its
strengths, improve in areas where it is lacking, seize the best chance, and devise a plan of action to cope
with threats. Furthermore, in order to be successful, the organization needs invest in planning research
and execution.
3.) Perform an industry analysis for Kodak based on the present context, using your recommended
method or tool in item #2.

I believe that the SWOT Matrix/Analysis is the best industry analysis tool for the KODAK
organization to use because it exemplifies business strengths, which are the internal areas where a
company tends to dominate and attributes that distinguish an organization from its competitors, and
weaknesses, which are the internal areas that impede an organization from performing at its best  level,
and opportunity, which are significant external factors that might offer a firm with a competitive
advantage.

STRENGHTS:

• Wide range of products

• Reliable Suppliers

• Established brand name

WEAKNESSES:

• Sales revenue is decreasing rapidly.

• The management team that is having a tough time.

• Poor source of income as compared to previous years.

OPPORTUNITIES:

• Digital Technology adaption

• New Alliances/Partnership

• Online photo sharing and/or storage

THREATS:

• New and digitalize technologies has been introduce in the market.

• Changing demands of the market.

• Increasing rivalry among competitors.