Key Insights and Principles

First things first, you are going to have to rewire your mindset. The guys with the most success not only
do things differently, they *think* differently. Recognize and realize that fact, take it to heart.

Shift from the desire to do what’s authentic to you..this desire to ‘express yourself.’ Shift from that to
doing what the girls you want specifically value. Let go of authenticity and embrace being a chameleon.
Embrace the idea that you should study the guys who are having success with the women that you
want, and that you should try emulating them. Don’t be on a lifetime mission to “find out who I am.”
You should know who you are. Instead, be on a lifetime mission to build the kind of life that you want.

Define specifically what game looks like to you after you’re done learning all of it. Realize that pure cold
approach is an endless stream of work, an uphill battle that requires massive amounts of time and
energy. Realize that you’re eventually going to want to achieve stellar results WITHOUT putting in so
much grueling work, so that you can focus on other endeavors aside from game. Yes, cold approach will
still give you success AND will definitely improve you as a man in multiple ways, but remember – women
are conditioned to ignore strangers since a young age...they’re conditioned to spend time with people
they already know and have been vetted, not to go on dates with random strangers; it’s always going to
be an uphill battle with pure cold approach.

Don’t get too caught up in the obsession the current community has over spirituality and inner game.
Those are all nice and good – AFTER you achieve Brass Tacks Results. Do not view yourself as “above the
process” – realize that the social landscape is an ever changing thing, and you’ll have to adapt to it!

Do NOT think of it as “Cold Approach” vs “Social Circle.” Those two do NOT have to be in opposition to
one another. They can intertwine, and you should make them intertwine.

Building a productive social circle, attaining preselection, attaining a high value lifestyle – these will
actually inadvertently cure many of the issues you were struggling with in cold approach (e.g. self-
amusement, calibration, etc; you’ll be hanging out with the high value guys who are already having
massive success and will adopt their behaviors through osmosis)

A social circle is a Women Management System; it’s a means of organizing all the girls you meet, all the
high value guys you meet, et cetera; it enables you to actually be the prize, to effectively coordinate, to
leverage things for exponential success.

Real Natural Game….IS social circle game. When you look at what all the successful non-PUA guys
actually do, you’ll realize it’s social circle game tactics that they’ve inadvertently found themselves
doing. We all know a guy we identify as a natural…think about him. Walk through a day in his life. What
is he doing? What part of town does he live in? What kind of mindset does he live under? Real Natural
Game is aggressive social circle game with very little cold approach and A LOT of resource building. It’s
building assets out of your social circle. A real natural knows that he can take two of his female
coworkers to a happy hour and look good, in contrast to a regular pure cold approach PUA who would
just think “oh, they’re coworkers. Can’t shit where I eat.”

Think: what do owners of high end restaurants do to get women? What do owners of bars and
nightclubs do to get women? What do the other people in nightlife do to get women? What do model
photographers do to get women? You do NOT have to become those people to incorporate some of
their tactics and befriend them as valuable assets.

There’s talk in the community of core confidence vs situational confidence, and that you should focus on
the former over the latter. However, when you keep building situational confidence in multiple places
and achieve success in those circumstances – you’ll watch as it leads to giving you core confidence
because of that success.

Realize and embrace the fact that you’re going to be doing lots of Value Arbitrage, Container Events,
Entourage Game, Social Media Game – if you want to achieve success with the hottest girls and network
with high value men.

Define the women that you want, and do so in excruciating detail. The men with the most success all
have one trait in common – they know what they specifically want. Think of all the traits you value, both
physical and non-physical. However, feel free to change this mental list of preferences as you
accumulate more experience. You’re going to want to have a rubric that you can evaluate and qualify
women on, which sets a high value buyer frame where the girl has to win you over, not the other way
around. For each girl you meet, identify the category you would put her into (ONS, FWB, platonic friend,
etc). An added benefit is when you know EXACTLY what you want in a girl (physically and non-physically)
….this will motivate you to stay in set and be persistent because those traits will incentivize you to try to
fuck her and find out more about her, rather than just ejecting because in that moment she might not
be hot enough for you or might be too boring for you or whatever rationalization; it will give you a thrill
to continue the interaction despite her being boring…because after all, she might be boring now, but not
later.

Define the female friends that you want. One thing Luke gets often from his students is that the more
female friends they have, the more women they actually fuck. Preselection is massive. Female friends,
unlike many other things in pickup, do not take a long time to cultivate. They will massively help form a
funnel for the girls who you’d want to sleep with, to go into your life. Every girl you approach should be
a girl you sleep with, or a productive female friend of yours. Identify people in your life in terms of what
they can do for you, and what you can do for them. Women LOVE playing matchmaker; why not use that
to your advantage – think, are you going to go to a nightclub with a PUA from the inner circle…or a
female friend? They don’t need to be knockouts, they just need to be women who can exist in a
calibrated way at the venue you want them to be at with you. For convenience, categorize them
according to the spot you met them at; e.g. girls that you go to happy hours with are not necessarily the
ones you’ll rage at nightclubs/stripclubs with, whereas the girls you met at nightclubs/stripclubs can
easily be female friends that give you preselection at nightclubs/stripclubs. Girls that you go to happy
hour with are going to be the ones you already met at happy hour, etc. The convenient part is that you
don’t need to convince the girls to do anything more than they would already do themselves

Widen what the definition of a female friend is in your mind (it’s more similar to ‘female acquaintance’)

Female friends (broad definition): will answer your texts, can talk about things with you; you can be a
therapist with them, etc; in return, they will give you preselection when you take them to venues and
they can introduce their friends to you who you like;
Define the Long Term Relationships that you want. Distinguish between fuckbuddy and LTR material…
don’t make excuses like “oh she wasn’t ambitious enough”, “that girl wouldn’t resonate with me long
term” to not have just make them your fuckbuddies.

Example: if she smokes, you might not be able to be with her long term; however, a girl you fuck once a
week…you probably don’t care if she smokes, as long as she’s attractive enough

For long term relationships: look for women who are not into instant gratification; look for ones who are
more stable. Realize that at some point, you’ll want to see girls more than once and build something
long-term with them. Look at this as a business plan for your life…it might change drastically, especially
at the early stages; it might pivot from one direction to another..but you’ll learn and adapt as you get
more experience. Have a pie chart for your life, with different categories of person to satisfy each
category; that is, don’t make your girlfriend your therapist, etc

Before a girl becomes your girlfriend or wife, they should have gone through what Luke calls a “Seal
Team 6 Mission” to prove themselves to you. That is, make them do things for you; make them bring
you girls, if you want to keep seeing a girl, she better keep providing value;

Make sure you have ABUNDANCE FIRST! When you’re able to choose from a large amount of girls…
you’re choosing them from a place of abundance, which means that you’re more likely to choose a
better fit for an LTR. Many guys tend to get into a relationship quickly after getting somewhat OK with
pickup, because they’re not used to girls being somewhat attracted to them – avoid this pitfall! After
implementing SCB2, you’ll have small-time celebrity status; don’t rush into relationships or
whatever...run them through a ‘Seal Team 6’ program first

You are the most important person in your life…ergo, you must treat yourself as the most important
person, ergo you must have strict boundaries as to who you let become friends with you, get into a
relationship with you, etc. “I know what I bring to the table, so I don’t mind eating alone”

Realize: Most women you meet aren’t going to get better and better for you. They’ll plateau pretty fast.

Realize: Guys who don’t have strong standards and let girls control them, end up losing the girls they
get. This happens all the time.

Define the High Status Male Friends that you want. Once you sort this out, the girls will just keep
coming. The more high status male friends you make, the rest of your life just becomes tremendously
easier. Luke constantly wakes up to messages from guys saying “hey Luke, you should meet this girl” and
“hey Luke, you should come to this (cool event)” because of the high status male friends that he has
made. They will do things like get you into nightclubs for free, invite you to status building group
photoshoots all around the world, etc. Have a clear idea of what they are going to be like – nightclub
people? Business people? Venture capitalists? Business owners? Bodybuilder, nutrition, fitness types?
Remember, high status is bit of a vague term. Narrow it down and specifically define it. Luke does not
have to go through low entry PUA spots like Brass Monkey or 230 5 th; why? Because his high status
friends are begging him to come to his mansion parties, limos, events, etc. Have high status men bring
you into their world; don’t be calibrated to who you are now, be calibrated to Dan Bilzerian et al

Realize that you have a very limited amount of time that you can spend with people. If you’re on your
path, you should only be making friends with high status males. Identify who the guys are who will
become a high status male, make note of that, take them on the journey with you, and drop everyone
else.

Define your Best Friend and Confidant. Realize that you’re going to inevitably be pulled in conversations
where people will ask you what’s going on in your day-to-day life; you are going to want to avoid
qualifying yourself, despite how it might be tempting. To help with this, pick one person who is going to
judge you the least and avoid talking shit about you. Only this one person should be considered your
emotional tampon. Make it crystal clear that the person is your confidant. Have some transparency,
they should know that they’re your confidant; emphasize that you and him won’t be talking about it to
other people. Have a Moral Compass best friend in which you confide in about moral choices. This will
benefit you by removing your anxiety and worries, putting a lot of weight off your shoulders, allowing
you to walk lighter.

Reality: everyone in this paradigm is going to talk about each other

Tip: don’t talk about anyone else’s drama, it’ll make people wary of you

Tip: it will be key that it isn’t one of the women in your life; men are less hypergamous by nature. Don’t
put that weight on women; she is naturally going to think you’re less valuable, even your female friends
and pivots

Tip: this confidant is going to be someone who has proven himself over time; someone who does not
gossip; someone who won’t judge you for the questions you ask and the things you talk about

Define the logistics that you want. “Location has been the #1 factor for my life’s success or lack of
success” ~Luke. For instance, if you’re into internet marketing, but live in Montana, there aren’t many
internet marketers around; on the other hand, if you live with a bunch of internet marketers, you can
learn much faster and achieve the same kind of success they have. If you live around men who are
successful with women, you will learn so much through osmosis so fast. To live in New York just to live in
New York but 2 hours from meatpacking…that’s the type of person who is just not going to have
success.

Tip: get the smaller apartment in the best part of town, not a great house in the suburbs

Tip: figure out what the best parts of town are (e.g. Meatpacking in NYC)

Tip: a lot of people in these areas have MULTIPLE homes…and they rent it out when they aren’t there in
order to give value to their high status friends

Ask Yourself: What are the areas where the Fickle 500 congregate?

Define the Nightlife Access that you want. To get the hottest girls, you need the best nightlife access.
Simple as that. The guys who get the hottest girls are always the guys with the best nightlife access. Why
struggle to get the hottest girls with your jokes/attractive traits/etc…when you could just go for being
the one who increases her status the most (which is the guy with the best nightlife access)

Realize that arguably, improving her business and fitness is really what improves her life…but that
doesn’t matter. They respond to status. Therefore, demonstrate that you have status and can build up
her status.
Ask yourself: what venues have the most difficult barrier to entry? Have a clear idea of what these spots
are. Identify them

Tip: Find the best brunch spots / Sunday Funday; ones that give both the benefits of nightgame and
daygame

Interesting Fact: you can look at peoples’ infield footage and see which girls are hot, just by noticing
what part of the club they’re in; e.g. girls in the dance floor actually aren’t the hottest; ones at the tables
are

Tip: find the places where the attractive people already at; it’s superficial, yes, but accept that. Define
where exactly where you will be going in what nights/days of the week. It is really important for you to
decide what you want – nightclubs, stripclubs, events, etc.

Focus on building up your baseline – how good you are at game at your worst. Having stellar nightlife
access will help with this.

Define the Lifestyle Access that you want. The hottest girls have this travel/party circuit – Art Basel,
Ibiza, Super Bowl Parties, Maxim Parties. If you’re not in their social circle, it can be very easy to be
cockblocked by the fact that they have to go to one of these events. Have a clear idea of what specific
kinds of lifestyle events that you want, and what it takes to go there. A lot of these require money, yes,
but if you don’t have money, you still need to be at these events to achieve success with the hottest
women. Arrange for yourself to be high value at those locations

Realize that girls go to these places because there isn’t anything else to do; often in reality they’d rather
be somewhere different, like in reality they’d rather be in some exclusive condo party…not just the
typical Friday night out at the club

Ask Yourself: What are the key events in your city and what are the barriers to entry for them? Where
are the attractive girls going that you want? Who do you need to know to get access to those venues?

Define the Fashion Style that you want. Let go of the preconceived notions or thoughts you have about
fashion; don’t view it as expressing yourself or being authentic; view it as aligning yourself with the
venues and girls you’re going for

Tip: your fashion must NOT disqualify you, you should not wear anything that makes doormen
dismissive of letting you in the club, or women dismissive of talking to you.

Tip: your fashion must get you in the environments you want to be in; your fashion must be the look of
the guy who are already hooking up with the girl you want. The best part about fashion and style is that
it’s easy – not hard at all to buy and wear the right clothes. Don’t be so arrogant as to think you should
try to get results while dressed differently. Dressing a certain way is the easiest way to emulate the guys
who are fucking the girls you want

Tip: AFTER you attain success, and only after, is when you should try to personalize and “dress to
express” rather than to brand yourself in the same manner as other high value guys.

Always make the fashion decisions that HELP you, NOT what pull you away from the results you want.
Social media is similar to fashion in that a lot of guys treat it as something that should be an expression
of themselves or that they do it to feel comfortable. Don’t post photos that you merely personally enjoy,
or photos that are ‘authentic’ - post photos that make you look high status. Get over the fact that you
don’t enjoy it, that it feels weird, etc

Tip: Snapchat/IG Film your environments…girls will just be drawn into you if your lifestyle is on point

Tip: women easily act lascivious in front of the camera; they could be prudish when there’s no camera…
but once you pull it out – wow.

Tip: without social media, if you crush it one night, the only people who know are the ones who
interacted with you; with social media, if you crush it one night, potentially MUCH MUCH more people
will know. It will show girls who weren’t there how high value you are

Realize: social media game will just be game very very soon

Realize it doesn’t take much time to use social media and that it accelerates so much of what you do

Principle: be the master to your social media, not the bitch to your social media

Tip: Have multiple social media channels for your pickup following, your friend following, your girls-who-
you’re-trying-to-fuck following

Tip: Go on social media, locate the profiles certain guys who are achieving what you want to achieve
when it comes to social media, and shamelessly copy what they do

Define the Career Path that you want. Consider making your occupation that of somebody who is
introduced to girls

e.g.: high end photographers, people who go to specific high value events for their work, managers of
trendy restaurants. Make your job be where you bring girls in; get paid to be around hot girls. The only
negative of this is that it will take large amounts of time investment

Create an environment where you are in control, where you are the leader, where you are the decision
maker, where you are NOT a leaf in the wind. Stack the deck in your favor, incorporate consistency,
incorporate these kinds of environments in your daily routine
 Specific Methods, Techniques, Tactics, Actions, etc

There is an absolutely crucial technique you’ll always be doing – Value Arbitrage. It is when you have a
resource you can give to someone who wants it MORE than you DO, in exchange for something they
have that they want LESS than you do. Make a mental note of all the resources you currently have, and
exploit them to their fullest potential. What people do you already know who are connected with you,
and what can value can they contribute? What people do you already know who aren’t quite connected
with you yet, and what value can they contribute? How much money do you already have? What
valuable location(s) do you live in (e.g. places with a great view that photographers can use)? What
social media do you have? Are you good at connecting people together? Et cetera. Keep thinking of
these questions.

Another absolutely crucial technique is the Container Event. A container event is a group date/event you
bring high value girls and guys to. It can be something as simple as weekly sushi at some nice sushi place,
or weekly tequila, or whatever. It can be something as grand as a million dollar Playboy party. Container
events will give you some of the GREATEST RETURN ON INVESTMENT in terms of time and energy when
done properly. You are going to be doing them on a regular basis for the rest of your life! When you hold
container events, you’re going to almost effortlessly have these girls chase you, befriend you, give value
to you – which will in turn make your value increase exponentially.

Realize that when you do cold approach effectively, you can get something along the lines of 50 phone
numbers in a week – which is something that you can’t possibly manage 1-on-1. However….with the
power of Container Events, you can manage them! Realize that this is absolutely crucial for the hottest,
highest value girls, who are going to by nature have friends that they value and can’t be kept from,
which means that if you try to go for a 1-on-1 date with them it’ll be an uphill battle.

Entourage Game is something you should apply. It involves forming an ‘entourage’ – a cadre of
attractive women to join you at events. Doing so will give you massive preselection, which is a tried and
true attraction trigger that is extremely effective. This will make your results grow exponentially, as it’ll
make more girls attracted to you, which will in turn make even more girls attracted to you, etc etc.

Social media can have many negative effects on you…if you are a consumer, NOT if you are a
creator/producer. Remember, a phone is often a girl’s primary with their “real life” being secondary to
it. Life is more real to a lot of people through social media…than real life itself. That’s a reality you’ll
have to accept AND exploit! You should commit to becoming an excellent producer of social media, just
not a consumer; if you are, it’s a massive value add, and social media becomes an effective use of your
time rather than the infamous waste of time it’s criticized to be. For instance, sometimes all you need to
do is make short, abrupt posts that show glimpses of your high value life – this almost doesn’t take any
time away from you, and gives you massive return on investment.

You are always building an audience, whether you like it or not; social media doesn’t take much time at
all if you are a producer, and the amount of value you get from it is massive; you don’t have to spend
much time thinking about what you actually need to do on social media…there are already people who
do it successfully! Just copy what they do and put your own twist on it; you’d be surprised at how
relatively effortless this is in comparison to pure cold approach tactics (e.g. improvised situational
opener)

Another crucial ‘technique’ is Building The You Army - the group of high status male friends and female
friends you have, who do things for you.You’re not using people or manipulating people into doing
things they don’t already want to do; you’re realizing the fact that people LIKE meeting other people and
it gives them a tremendous amount of joy…to play matchmaker, realize how much they actually enjoy
that process,

Tip: build connections with these people through commonalities no matter how superficial (e.g. having
the same birthday); commonalities are very powerful, because people like to feel connected and joined
together

Tip: Be willing to stretch how significant a commonality is (e.g. “cat or dog person?”…’dog’…”oh my first
pet was a dog! I love dogs!” (despite not having a dog now) )

Tip: be able to build commonalities no matter what (e.g. “do you prefer to live in the city or out of the
city?”  be able to form a commonality with any answer you give). Embellish those commonalities into
much larger ones

Realize: in the same way that you have multiple income streams in business, have multiple ways of
meeting new girls

Tip: take the people you told yourself you want to meet in the Define Your Life module and get them to
join you, and always say “hey bring your friends”

Tip: when you meet new people…always think “how can I bring them in my you army”

Tip: Think about all the people in your life who you ALREADY know but aren’t just deploying properly,
then figure out how to use them to your advantage

Another method you can make use of is Finding Out Who The Fickle 500 are and Driving Through Their
Networks. The Fickle 500 is a group of people that for an establishment to stay open (restaurants, wine
bars, etc)…they have to lure in these groups of people; they have to cater to their needs. Identify who
these people are, and drive through their network – that is, connect with a few of them, and get them to
introduce you to the other people they’re bound to know in the Fickle 500

Tip: social circle building is like cold approach game, but from a top down perspective; when you
connect with the highest value people first, you can relatively effortlessly do well with all the people
below them

Tip: Fickle 500 pride themselves in being in the know; they’re the club cunts who go out on
Sunday/Monday/Tuesday/Wednesday

Tip: Have the belief that anyone and everyone can add immense value to your life; every person can give
you their own unique immense value

Driving Through Networks is THE thing that will cause you to be a believer in social circle game; this is
one of the most important parts of Social Circle Blueprint 2; this will give you a massive amount of
results, unlike mindless direct game that people do because they have no idea what else to do but want
to look cool

Realize: the guys who are actually fucking the girls, they do this; they meet attractive women and tell
them “bring your friends” “bring your friends” “bring your friends”

Mentality: Don’t isolate; the more social you are and the more willing you are to be vetted by their
friends, the better

Line You’ll Use Often: “is that your friend over there? Introduce me!”

Realize: if you’re just going out there to fuck every RANDOM girl you see, you don’t have a fortified
castle of a life; you’ll probably have a weak level of confidence and not much success

Realize: You only need to just a find and connect with a few people in the Fickle 500 to easily connect
yourself to everyone else in the Fickle 500

With each person…

Step 1: Build commonality

Step 2: Create future projection

Step 3: Make agreement to hangout

Step 4: Get an introduction to their friends

Another method is to Select The Optimum Venues. Take note of the environments that are the best for
you. Break it down as well as you can

Mentality: be the most attractive you can be even in your worst ‘state’ or mood. Understand you need
to be attractive in every spot in your life; for your valet, for your neighbor, etc; every person you see –
open them, build familiarity/exposure/connection with them.

Key Tactic: Pick a morning venue; consistently go there and social proof yourself there

Realize: Variety is the KILLER of success; it’s better to go to the same place over and over than to go
from place to place and therefore not build social proof, preselection, and status in any one place.

Key Question: What are the best high status venues you can build social proof in?

Tip: Take different dates to the same place over and over

Tip: For convenience, pick the place that the girl is already going to

Tip: Some venues are only good on some days. Figure out what those days are.

Realize: The smaller the venue, the better (as long as it’s high status); you’ll be more attractive in those
small venues, because there are less options for her

Tip: Be picky; when is it realistic for you to be going out? What are your lead gen nights? What are the
different sources for getting girls into your life? Realize that cold approach is essentially analogous LEAD
GENERATION; pick the nights that are most impactful; go for industry
nights…Sunday/Monday/Tuesday/Wednesday/Thursday

Tip: Do NOT spend an exorbitant amount of time (hours and hours) in typical daygame locations, even
the best ones like Washington Square Park; there are just too many mediocre girls (lots of moms, lots of
chubby girls, lot’s of 5’s,6’s,7’s). It is a waste of time even though you may not realize it at first!

Tip: think about what is going to be most attractive on a D2 – places like nightclubs where you already
have lots of preselection and social proof; the places where you have the most status

Another technique you can use is Social Media Reconnaissance. It can be hard to decide where to go
out, who to wing with, what to go for, etc; because of all the potential choices that are there. To make
things easier…use Social Media; you wanna be following the path of guys who are already hooking up
with the girls you want; remember - the PATH IS ALREADY PAVED

Anecdote: Before social media, Luke would go into various places and ask the girls. Now, you don’t really
need to do that. Social media exists.

Step 1: Find one or two spots where the girls you specifically want go to, as well as the high status guys
you specifically ‘want’ go to

Step 2: go to their Instagram, click the place’s link, look for events, type in “People who work at”

Tip: don’t try to get the hottest girl at the shittiest venue; realize that it’s better to get the ugliest girl at
the best venue (who will still be hot)

Tip: explore the IG profiles of the guys who hook up with the girls you want; figure out what venues and
events he goes to;

Realize: just follow the path already paved for you by guys who are already hooking up with the girls you
want

Another technique is Finding Ways To Access The Best Venues.

Ask Yourself: Are they excited to have you there? If you’re just a regular guy without status and they
easily let you in  not good. You want the ones that are hard to get in. You will be absolutely rewarded
when you go to them.

Ideally, get into the nightclub by someone who has the authority to pull you in that nightclub and
introduce you to others.

A Method: Be connected with a person who works at (nightclub)…there’s a good chance they know
people who work at another nightclub; ask them if they can put you in a group text with those other
people

Think: the guy that can grant you the access: what does he want? What does he need? Think about that.
What is the smallest footprint possible? Figure out their Primary Driver Emotion and use Motive
Elicitation

Give them a reason to let you in; don’t give them a reason to reject you (e.g. dressing poorly);
Tip: An easy piece of value you can give is your capacity to introduce people to each other

Realize: What the person is already good at or has in abundance – not going to be their Primary Driver
Emotion.

Tip: know the verbiage (e.g. “write me a slip”)

Method: Email the nightclub/venue; Hi, I’m Luke from Las Vegas, in the industry. I would like to check
out your place for (xyz reason) on (abc day)”

Method: Claim that you have a table inside or you have a friend with a table inside

Another crucial core thing to incorporate in your game is Table Game. The hot girls are at the VIP Tables;
if you want to get the hot girls, learn to game at those tables; simple as that!

Method: Approach the owner and say “What up table neighbor!” Gain the approval of the club owner.
What are you guys celebrating? What are you guys up to? Where are you from?

Method: Table hop from different tables in order to prevent them from getting annoyed/mad and/or
perceive that you’re taking value from them.

Another thing you can do is Access High End Events and Use Photography Game.

Insight: When you’re in a place that’s higher value than you are, you get pulled up to a higher value

Higher End Events: Super Bowl Parties, Mansion Parties, photoshoots, etc

Method: To get into them, try pooling resources together from the people in your You Army.

Method: These events need photographers, videographers  you can provide value if you know them T

Tip: Be a regular at these events, understand their inner workings. Attending as a staff member is more
effective than as a patron.

Tip: The barrier to entry is actually rather low; you don’t need to know how to do photos or videos, you
just need to know how to introduce them

Another thing you can go to are Charity Events. Charity events have attractive girls who are really
receptive to you; the Optics are extremely good! optics are important. It’s essentially value in and of
itself. It’s win-win; you get attractive girls and get to improve your optics.

Tip: Where is the sexuality in social circle game? It comes after!! You don’t need to escalate in front of
her friends. Focus on building social proof and preselection while their friends around, then just let
yourself be alone with the girl you want.

Another thing you can do is go to Travel Destinations and Photoshoots. Set up travel spots / events;
show it off on social media. Make use of the fact that knowing people with status gives you status. Find
the person who is already operating travel events and do group photoshoots at those travel events.
You’ll always be in good state once you regularly do these.

Tactic: at those model photoshoots ask for the restroom, ask for water; increases your footprint – it
implies that you’re part of them
Luke: “I’d set things up so that I’d have photoshoots every morning…” ..cultivated an environment
where photographers would want to go and shoot

Friend Zone the girls attending the shoot. Create a container event on the spot. Pursue the girls that
you’ve connected with. Each person will add value however way they can

When you first walk into a venue. Take note of a lot different things; be observationally aware – who are
the bouncers, bar owners, etc; it’s easy to get caught up in just doing lots of approaches

Realize: a promoter in Las Vegas is low on the totem pole, but not in New York

Mindset: if you can’t measure it, you can’t improve it

Method: - 50 Open Drill… use a variety of openers - Observational, Functional, Complementary, Direct,
Opinion. Open and just keep moving, end each interaction on a high note. Engage the staff during the 50
open drill. This will build social proof and preselection on your first night out!!

Tip: When you enter the venue, everything you do must be on purpose

Tip: Get as many phone numbers and business cards from the staff as possible. Get 5 numbers or
business cards from the place you’re in

Build a Base Set…a group of people who welcome you with open arms; ideally, above 50 th percentile in
attractiveness; you are going to open from this base set; you don’t want to be the loner creeper
approaching girls in the club (negative social proof!) Open from a seated position, from a position of
power. Be in a good logistical place within your Base Set so that people are talking to you; realize there
are better ways to talking to specific groups than others. Open and leave, open and leave; note who
reacts the most positively to you.

Method: Disqualify and friend zone as many women (and people) as possible; ask them to meet them up
with you later;

Tip: the people you meet at a specific place and time are likely to also be at that specific place and time
next week

Tip: Jokingly tell girls you’re very shy and she can teach you talk to girls. Tell them that you can help me
find a girl.

Method: Build social proof long term.

Tip: Build commonalities through the use of geography (i.e. where you’ve traveled to and lived); passive
geography, future geography, current;

Tip: start small with the commonalities, and go larger and larger and larger

Tip: form a strong, rooted commonality that you can call-back to later

Tip:build commonalities through shared acquaintances

Don’t underestimate the power of commonalities

Tip: when you establish a grounded reason to stay in touch with someone through the use of
commonalities  make them so much more likely to stay in touch and meet you later

Tip: always establish a future projection with that person

Method: Build Preselection Long Term

Tip: Friendzone as many women as possible until you have preselection bestowed upon you

Step 1: Disqualify

Step 2: Close with 2 forms of contact

Step 3: Time bridge to the next time they will be at the venue

Step 4: Repeat the process with a minimum of two girls

“We should all do this again”

Tip: Use photos as a pull tactic; use social media as a pull tactic; use photo editing as a pull tactic

Tip: build rapport, break rapport, qualify, escalate

Tip: make sure that you’re in the high value sections (e.g. tables); it’s ATTRACTIVE to simply BE in them

Realize: a table is a ‘spillover resource’ – that is, something EASY to value arbitrage; the reason is
because they can’t possibly drink all of the alcohol, so it doesn’t cost much to have someone like Luke at
a table;

Tip: when you can network with a guy who is already settled, that will really level up your game. The
more insider knowledge and jargon, the more you communicate that you are an insider, the better

Tip: learn to understand DJ Booth Game; Identify The Regulars in the DJ Booth AND Open Them When
They Leave The Booth

Tip: an easy container event is a weekly drink or dinner

Tip: make different container events depending on the city and what you’re trying to do

Tip: guys should only be invited to a container event if they’re providing value

Tip: continually go to the same place, make social proof to the point you’re getting discounts and
benefits, build from there and let success exponentially grow. Consistency is the key

Tip: it’s actually very easy to invite any new girl/guy into your container event

Tip: container events will build attraction for you

Tip: align your container event close to or at the spots they usually go to, which will make things so
much mentally easier for them to join

Tip: you can blow these up to be huge events; you can work with other guys who do container events
Method: Set up Advanced Container Events

Examples: yachts, cabo trips, Ibiza trips, etc; Every Wednesday, having catered food by a celebrity chef;
Map out and go big; these advanced container events leverage the resources of your connectors

Tip: When you coordinate with others, be aware of what you’re talented at; are you good at macro-level
organization? Micro-level coordination? Texting? Have the people who are at the best at once specific
thing, do that one specific thing

Method: Social Circle Game With a Pivot

Definition: A pivot is a girl who helps you get other girls

Tip: tell your pivot what type of girls you actually like; set expectations with your pivot

Tip: create a pivot situation where the girl is always in your pipeline

Tip: don’t vent to your pivot

Tip: ive a life where you’re not encumbered by society’s labels, where every relationship is an open
relationship with lots of potential; show lots of openness to the girls in the room

Method: Social Circle Game With A Wing

Phenomenon: -‘when you invite 100 girls to a party, 30 girls show up. When you invite 10 guys to a
party, 20 guys show up’

Tip: your wingman should add tremendous amount of value; be EXTREMELY picky about your wingman
– your time is very valuable and you do NOT want someone who wants to wreck shit / burn the house
down / experiment with some extreme shit

Tip: explicitly tell them what exact women you want; get connectors as your wingmen, not people you’d
waste time with at a nightclub

Principle: focus more on group dynamics, not on isolating; by focusing on the group dynamic you’ll close
more girls

Tip: One container event per week. One large scale container event per month. 2-4 epic and
extraordinary container events per year.

Mentality: You’re a politician who is working the room

Tip: don’t touch in a way that shows you’re putting too much weight and significance onto the touch

Tip: when you spike buying temperature, give them time to breath; breaking rapport and spiking buying
temperature without that is counterproductive

Tip: attraction is overrated; the bucket fills very quickly – with comfort however, the bucket takes much
longer to fill up

Tip: your environment can game for you, realize that; doing so will give you a fresh batch of women over
and over again. even if Luke never goes to a nightclub again for the rest of his life, he will still get girls
coming to him because of what he set up
Tip: girls don’t actually have to find you attractive to give you social proof, they just need to give you
interest/attention

Tip: by being a guy who is very experienced and particular as to what he likes (even about the entrance
you like, the bathroom you go to, what drinks you like), …the fact that the girl can tell you’re very
experienced is something that will cause attraction (in contrast to someone who, for example, has never
used Uber before and fumbles while doing so); when you’re very particular (oh I like cabs because they
come a lot quicker than Ubers in the neighborhood) that’s good; don’t be a leaf in the wind

Realize: AMOGging and girls being obstacles….come down to you not being inclusive of people; it makes
things not fun for both of them

Tip: when you pull the group back, your goal is to close the 1 girl tonight, but rely on the fact: fat girl is
gonna get tired, the one guy is going to realize he doesn’t have a chance, the other girl’s feet will hurt;
ATTRITION GAME…last dick standing

Tip: Have reasons for the pull – Pretty views at your apartment, youtube videos, cotton candy machines,

Tip: group of 4 people is the most amount of people that can be talking at one time before the group
dynamic changes; when it becomes 5, it either splits into two groups or becomes a speech (1 person
talking to everyone else)

Tip: girls goal is very rarely to go home with some guy; your goal is to go home with her; the objective is
to align your goals together ; three girls…easy to isolate, because the other two girls won’t feel left out
because they can talk to each other the entire time

Tip: the more comfortable a girl can feel back at your place, the more likely it is she’ll want to come back

Ask Yourself: how many different reasons and attributes and parameters of your place does the girl want
to absorb and appreciate and feel? When you think about your place, is there many individual reasons
why a girl would want to stay there and come back
 Luke’s Stories/Anecdotes

Luke goes to his local Starbucks and they’re like “hey Luke what’s up! I have your coffee waiting” it says
to the girls around you, the ones who you could cold approach - “he’s a high value male, you can trust
him, these others like him”