Organization Description

- Overall brief of product/service

- Team/ management (organizational chart)
Industry Analysis
- Customer
- Overall Market
- Market Segmentation
Marketing Plan
- Marketing Strategies
- Marketing Mix
- Promotion Strategies
Pricing Strategies
Financial Plan
- Revenue Model
- Projected Forecasts
- Capital requirement
Location Analysis
Business Model
Implementation Schedul
 ACKNOWLEDGEMENT

We would like to express our sincere gratitude to Mr. Suraj Shrestha, who provided us
this wonderful opportunity to carry out this project of preparing a Business plan on The
Gaming Hub Nepal along with financial analysis. Without his proper support and
encouragement, we wouldn’t have been able to carry out this endeavor. This project has
motivated us towards the potentiality of entrepreneurship in future as our career.
We would like to thank Kathmandu University School of Engineering for providing us
with the opportunity to learn entrepreneurship and ethics.
We are grateful to all those who have supported us from beginning and also many others
who have contributed to our study and observation directly or indirectly.
 SALIENT FEATURES OF THE BUSINESS

Name of the Business : The Gaming Hub Nepal Pvt. Ltd.

Nature of the Business :
Address of Office/ Branches :
Major Product/ Services :
Target Customers :
Major Market (Geographic) :
Working Schedule :
Human Resource (Number) :
Number of Shareholders :
Total Investment
Investment in Fixed Assets :
Investment in Operating Assets :
Capital Structure (Debt: Equity)
Debt to Equity Ratio :
Total Equity :
Total Debt :
Profit Margin :
Total Assets Turnover :
Return on Assets :
Return on Equity :
 Table of Contents

Executive Summary.............................................................................................................7

Introduction..........................................................................................................................7

Vision...............................................................................................................................8

Mission............................................................................................................................8

Value statement...............................................................................................................8

Goals/Objectives..............................................................................................................8

Company Description..........................................................................................................9

Organization/ Management and Human Resource Plan....................................................10

Stakeholder Analysis and their interests........................................................................10

Organizational Chart......................................................................................................10

Departmentalization and their core functions................................................................11

Board..............................................................................................................................11

Top Management...........................................................................................................12

Job Description of Key Positions and Employees.........................................................12

Human Resource Management Aspects........................................................................14

Industrial Analysis.............................................................................................................15

SWOT ANALYSIS.......................................................................................................15

Market Segmentation.....................................................................................................15

Market Analysis.................................................................................................................16

Industry Structure and Market Characteristics..............................................................16

Environmental Analysis.............................................................................................16

Five Forces of Market and its state in this industry...................................................16

User Behaviour..............................................................................................................17
Marketing plan...................................................................................................................18

Marketing Strategies......................................................................................................18

Consumer Analysis........................................................................................................18

Marketing Mix...............................................................................................................19

Sales Strategies, Management and Techniques.............................................................20

Management and techniques..............................................................................................21

Financial Plan....................................................................................................................22

Financial Objectives......................................................................................................22

Estimates of pricing strategy and annual revenue:........................................................23

Revenue drivers and profit margin................................................................................24

Fixed and variable cost..................................................................................................25

Start-up cost...................................................................................................................25

Break-even chart calculation.........................................................................................26

Location Analysis..............................................................................................................27

Business Model..................................................................................................................27

Implementation Schedule..................................................................................................27

Risk and Contingency Plan................................................................................................27

Key Risks in the Business..............................................................................................27

Risk Management Plan..................................................................................................27

Contingency Plan and Exit Plan........................................................................................27

Contingency plan:..........................................................................................................27

Exit plan:........................................................................................................................28
The Gaming Hub
Executive Summary
The business of gaming hub is beneficial in the context of Nepal in a sense that this is the
growing trend in our country and many teenagers and gamers are looking forward to
establishing their career in the e-sport sector. The growing craze of both mobiles and pc
games among every group of people is one of the major catalysts for mushrooming the
gaming hub in Nepal.
We carry out our business activities through dealing with gaming content creators such as
Khatri and Mr. Junior involved in e-sports and also with the gaming community of Nepal
for the long run and sustainability of both our gaming hub and our Nepalese gaming
community also. As this trend is new and our company is one of the founding and trend
setting companies, Gaming pcs, best network speed, high specs pcs and place for content
creation in YouTube and other streaming platforms to all the players and content creators
will be provided as per the contract signed by both the parties.
Gaming hub basically is conceptualized as a gaming center for the e-sport career seekers
in various pc and mobile games. We have developed the hub as an integral training center
and a boot camp (house to live and train with team). A better Wi-Fi connection and a
place for their gaming and streaming as per their wants is our services. These are our
major cost acquiring price other than PCs and LED screens and gaming consoles.
We generate our revenue through entrance fees, through the tournaments winning prices
of our teams, selling of accessories, professional game trainings etc. and our day-to-day
business is concerned basically in gaming café which serve the facility of gaming cabers
and food café for the customers. Our other source of income is dependent on the ads we
play in each tournament and the sponsor’s that fully or partially support us in hosting and
price pool and LAN management for the gaming tournaments.

Introduction
Gaming Hub is a private company which provides
We are a team of professionals whose target is to provide.
Vision
 Expand our business in different districts of Nepal
 Bring new gaming technologies like VR gaming sets, 3D projectors etc.
 Build game store with new and upgraded gaming accessories.
 Build streaming platforms and trainings for those gamers who are thinking to
build career in gaming.
 Become leading gaming service provider.

Mission
 To provide highest and latest quality gaming technologies with fastest internet
services.
 To provide a boot camp facilities where gamers with competitive mindset can get
proper facilities and trainings to develop and enhance their gaming level.
 To target game lovers and provide them a suitable gaming platform with
entertainment environment and also a place where they can hang out with friends.

Value statement
Gaming hub will offer facilities not only to enjoy but also to develop gaming skills of
those gamers with competitive mindsets. It is committed to provide best technologies and
services so that everybody who visits can get satisfied. It offers games of all genres
(RPG, Action, Adventure etc.) in multiple platforms like PC, Mobile, PlayStation, X-Box
etc.

Goals/Objectives
Our Business Plan objectives are listed into 3 parts:
Short Term Goals:
 To aware people about the new opening of gaming hub and provide idea and
information about its services and facilities.

Medium Term Goals:

  To attract customers and provide best gaming environment and facilities for
developing good relationship.
 To form new teams based on different games for competitive scenario.
 To provide services of café and cue gaming (like pool, snookers, billboards)
where people can hangout and enjoy.

Long Term Goals:

 To build a name in gaming world and expand our business in different cities of
Nepal.
 To further expand our business by bringing latest and upgraded software and
equipment’s, 3D gaming platforms, facilities for streaming and also by opening
Game Shop.

Company Description
Gaming Hub is a start-up business mainly focused on providing entertainment to the
people. With having a gaming base, our company along with spreading entertainment
messages, also helps people in developing their career in the gaming business.
The business's idea basically started with the increase in the number of people playing
PUBG and other such games. The unmatched craze for PUBG, Dota, Fortnite and the
international competition going on, Gaming Hub emerged with the idea of supporting
such players who not only want a gaming career but also can represent our country in the
gaming world.
Seeing the potential market with the rise in the number of gamers and people interested to
see others play, our company has come forward in developing a business providing such
people with the platform to enjoy playing and simultaneously earn as well.
The general objectives of Gaming Hub revolve around supporting the players and wanna-
be-players and the services we provide are:
 Create a comfortable environment for the players and those wanting to enter the
pro scene
 Lag free gaming
  Making players ready for the tournament, providing them training
 Provide the required gaming equipment (headphones, console, even gift cards)
 Better spec's PC along with better network connection which are generally not
provided by the local cyber’s
 Special services for premium membership users
 Will have proper management with token system along with security system
 Other services that include fooding, accommodation, ambient lighting and proper
space for practicing that requires charge
Owned by a member of 5, this business will create a significant impact on the gaming
community reaching as many gamers as possible and being a pushing factor for them.

Organization/ Management and Human Resource Plan

Stakeholder Analysis and their interests
The Gaming Hub Nepal is not entirely a new business in Nepal but is new in its
unlagging cutting edge services in Nepal. It will start as a partnership company with a
simple management structure. The shareholders or the business partners are the key
operators at the beginning of the business. The key stakeholders in our business are the
business partners, public, NGOs, INGOs, Local bodies, and government. NGOs, INGOs,
local bodies, and governments are now seeking new entrepreneurial ideas for business.
Similarly, the trend of gaming is rising exponentially and the number of people in the
gaming community is also growing to a fact that a person can make their livelihood
through playing games only.

Organizational Chart
FIGURE

Our business will be having simple organizational structure. We intend to ensure that
there is open communication between all personnel with minimum hierarchy. Our
company will be headed by a single individual in their respective departments until and
unless there requires any changes.
Departmentalization and their core functions
Technical Department
This department is responsible to develop company’s strategy for using technological
resources, to ensure technologies are used efficiently, profitably and securely and to
evaluate and implement new system and infrastructure.

Marketing and Advertising Department

This department is responsible to plan, implement and oversee all marketing and
advertising campaigns, to conduct market research and stay abreast of competitor
positioning and to build a network of reliable external agencies and marketing
professionals.

Research and Development Department

This department is responsible in improving existing services or products. It is also
responsible to research and develop the new techniques of acquiring, analysing and the
providing the output of the task that the company takes.

Finance Department
This department is responsible in planning, implementation, managing and running of all
the finance activities of a company, including business planning, budgeting, forecasting
and negotiations.

Operation Department
This department is responsible for smooth and profitable service. This department
ensures the overall quality and the delivery of output in time and keeps the company run
efficiently.

Board
Board of The Gaming Hub Nepal consists of 5 founders. Apart from taking responsibility
for the strategic planning, these founders are also the key operators at the beginning stage
of founding and running the business.
Board members with their description and key position of are mentioned below:
Name: Prabas Baral Name: Ashim Lamichhane
Address: ,Nepal Address: Ratnanagar-09, Chitwan, Nepal
Mobile: +977- Mobile: +977-9845717711
E-mail: @gmail.com E-mail: lamichhanea21@gmail.com
Position: CEO Position: CTO

Name: Rajendra Dhami Name: Dibash Kumar Khatri

Address: , Nepal Address:,Suryabinayak-10,Bhaktapur,
Mobile: +977-98 Nepal
E-mail: @gmail.com Mobile: +977-9861788333
Position: CFO E-mail: Dibbudon18@gmail.com
Position: CMO
Name: Kokish Bhusal
Address: ,Nepal
Mobile: +977-98
E-mail: @gmail.com
Position: MD

Top Management
The top management team of our company consists of 5 co-founders. Among 5 founders,
1 will be CEO, 1 will be MD, 1 will be CTO, 1 will be CFO and 1 will be CMO. In case
of any conflict in coming future, it will be decided in an amicable manner by the board
members. Most of the task of the office and the field will also be done by equal
involvement of all five members.

Job Description of Key Positions and Employees

Managing Director/Human Resource Manager
The person in this position will be responsible for:
 Recruit and select the best staffs to perform the task efficiently and effectively.
  Understand and provide effective solutions for issues faced by clients and
employees alike.
 Overlook and manage the company’s operation.
 Recruit and select the best candidate.
 Develop promotional campaign for establishing brand image of the company in
the market.
 Doing budget control, accounting treatment and taxation planning for the
corporation.

Chief Executive Officer (CEO)

The person in this position will be responsible for:
 The CEO has overall responsibility for creating, planning, implementing, and
integrating the strategic direction of an organization. This includes responsibility
for all components and departments of a business.
 Leading the development of the company’s short- and long-term strategy.

Chief Technical Officer (CTO)

The person in this position will be responsible for:
 Oversee all system design and changes in system architecture.
 Responsible for IT works.
 Maintain and operate technical service.

Chief Financial Officer (CFO)

The person in this position will be responsible for:
 Responsible for keeping accounts.
 Looks after the overall financial and management department.
 Planning, implementation, managing and running of all the finance activities of a
company, including business planning, budgeting, forecasting and negotiations.

Chief Marketing Officer (CMO)

The person in this position will be responsible for:
 Identifying new areas of digital marketing opportunities and create plans to
implement them for us and our clients
 Planning, implementing and overseeing all marketing and advertising campaigns,
to conduct market research and stay abreast of competitor positioning and to build
a network of reliable external agencies and marketing professionals.

Receptionist:
The person in this position will be responsible for:
 Answer the phone in a timely manner and directs the calls.
 Create and manage both digital and hardcopy filing systems for all partners.
 Make scheduled meetings based on all partners’ itineraries.
 Deal with bookings and orders by phone, e-mail, social media or face-to-face.
 Prepare bills and take payments.

Human Resource Management Aspects

HR Planning
Quality of work is the key factor for the success of every business. Selection of best
employee is important. We will be hiring best employees for specific tasks from the
respective background.

HR Administration
The Rules and Regulations of HR management are:
 The vacancies for the post to be filled will be published in the newspaper.
 Criteria for the selection of employees will be according to the decision from
board of directors.

HR Development
For the development of Human Resource, employees will be encouraged and provided
trainings. Activities and duties will be divided to the employees according to their field of
expertise considering their strength and weakness. Motivation programs will be
conducted frequently to build up the confidence of employees.

Industrial Analysis
Predicting the craze is a difficult task. There has been a huge craze of gaming careers in
both mobile and pc games (i.e., E-sport career) since the last few years. This organization
has an opportunity to increase, as people have a huge interest in gaming and e-sport
careers.
Many people not only want to watch and enjoy the game but as per growing trend many
players want to play and build careers in the gaming community. Being trained and well
coached about the game and playing strategies. This ultimately leads the company’s
growth. It goes without saying that training center staff will have to be more
knowledgeable and skilled than ever in order to compete in the market.
We thereby analyze our possible functioning through SWOT analysis below:

SWOT ANALYSIS

Market Segmentation
Market segmentation is basically categorized into two major parts that is majority target
and mini target. Our basic focus for the optimum performance of the company will be
directed to the majority target who are gaming lovers of age group 16-30. It is our focus
to achieve all our advertisements, discounts, programs for the group.

Majority Targets
Basis Criteria
Demographic segmentation  Age 16-30 for players, 20-50
years for trainer and job seekers.
 Sex: male and female, who
wishes to go to pro scene

Geographic segmentation  Banepa

 Dhulikhel
Minority Targets
Other Targets  Other age group people for
recreation.
 Kids

Market Analysis
Gaming hub concept is not new in countries all over the world having many
technological advancements, but for a developing country like Nepal gaming hub
business is absolutely new. We have only seen foreigners going to arcade, gaming hub,
joining e-sport in their own country, Nepalese unfortunately do not have access to such
places and service easily.

Industry Structure and Market Characteristics

Environmental Analysis
Regarding the environmental analysis, we have conducted PESTLE analysis of our
business plan.
Political:

Environmental:
Have to be respectful with the environment and not harm species
.
Social:
.
Technological:

Legal:

Economical:
.
Five Forces of Market and its state in this industry
Threat of New Entrants:
 More competition
 Different services
 Patent right of the owner
 Unequal access to distribution channels

Threat of Substitutes:
 Competitors providing data and services at a lower cost using traditional
methods/instruments

Bargaining power of buyers:

 Low bargaining by customers because of good services with better quality at
reasonable prices
 Customers may choose only certain facilities while neglecting other

Bargaining power of suppliers:

Bargaining power is high because of:
 Good quality of service at fixed price
 Limited suppliers

Rivalry within Industry:

 Slow industrial growth
 Services at lower prices
 Similar products and little switching costs
User Behaviour
If there are many gaming cafés on the particular places all the purchases of consumer and
uses of the station will be shared among the others. There will be the various methods of
selling so that consumers will get according to their want. From time-to-time special offer
for the user is given. There will be an efficient price along with membership facilities will
be provided.

Marketing plan
Marketing Strategies
Awareness
People should be aware of the opening of new gaming hub and what it is providing to the
gamers. It should be talk of the gamers so that more and more people will be aware and
check it out. For this we follow online as well as offline methods
 Online Method includes creating pages and groups in media platforms like
facebook, uploading videos in platforms like youtube, uploading photos in
platforms like twitter, instagram etc.
 Offline Method includes Printing Flyers, decorating the hub so that people who
sees it gets attracted.

Consideration
Awareness brings interest in some gamers. We provide a suitable environment for those
interested gamers and give them reason to visit. For this we will be using strategy such
as:
 Playing a game for more than 3 hours giving him a extra free gaming hour
 Free gaming 1 hour for new players
 Free gaming gifts for lucky draw winner that will be held once in a week

Loyality
To those gamers who gets loyal and feels associated with the hub will be provided with
loyality programs like:
  Discounts in the price of gaming hour
 Buying subscription gives free merchandise.

Purchase
Gamers coming to purchase can be offered different packages and gifts. The hub will
have provide services that gamer’s feels like value oriented.

Consumer Analysis
Target Consumers:
The target market is for those who need the services for enjoying as well as developing
their gaming level.

Marketing and Growth Strategy

People want quick service under a same roof and they are willing to pay for it since we
are providing a complete package system of every services we give.

Competitive Advantage:
There are some similar type of companies in the market providing same kind of services
like ours. But, still the level of competitiveness will be healthy as learning from their
marketing strategies and market influence also helps to tackle and the customer segment.

Growth Strategy:
Below the line marketing (BTL): We will be focusing on target marketing strategies i.e.,
based on the class of customers.
Digital Marketing: Growth of people engagement towards social networking sites like
Facebook, YouTube, and Instagram etc. will be our platform for advertising.
Word to Mouth Marketing: In word to mouth marketing technique, we will orally
advertise our company services through our initial customers and our stakeholders,
friends & families.
Also, we will be establishing our own websites, Pamphlets, etc. as a source of marketing.
Marketing Mix
Being a service-oriented company, we are generally concerned with the 7P’s of
marketing mix. Through these the marketing objectives could be achieved.
Product:
We will be focusing on providing solutions because people buy solutions but not
products.
Our company will be focusing on providing the complete solution rather than providing
the raw data to save the valuable time of the client with the desired quality.

Price:
Market penetration is done with cheaper price to penetrate in the current market.
Client will be charged with reasonable price.

Place:
Our head office will be at .
Our working area is not bounded, but the area will be defined according to the client
requirement.

Promotion:
Advertisement in various local Medias like newspapers, radio and local television.
Promotion through website and Social Medias like Facebook, LinkedIn, Twitter, etc.
Create the promotional videos and publishing.

Process:
Those people who need our service can contact us through our website, cellphone,
directly visiting us.

Physical Evidence:
We will have the logo of our company.
We will have the office building with the board with company’s info in front.
People:
Public, NGOs, INGOs, Local bodies, and government will be directly or indirectly
involved in the delivery of our service.

Sales Strategies, Management and Techniques

Sales Strategies
A sales strategy is a company's plan to build its brand to generate sales and increase
revenues.

Understanding the target market

Service strategy of our company is based on research. We will be focusing the client who
are willing and interested to take the service with special care.

Appropriate Budgeting
Appropriate budgeting for the product is a key factor for sales strategy. Budgeting of the
service will be done according to risk, time period, location, complexity area and details
to be covered.

The Consumer Experience

Sales strategy must also include who are our ideal customers. User friendly environment
for providing service is to be maintained for a good sales strategy that make a good
impact in our economic value.

Management and techniques

The steps for management techniques are:

Set appropriate goals

Setting a main goal for the company is an important technique of management. SMART
(specific, measurable, action oriented, realistically high and time and resource bound)
goals are good for managing the business. As the goal of our company is to provide all
kinds of complete drone solution services to national.

Develop a plan to achieve the goals

Only setting up the goals is not enough it must be put together for implementation. For
achieving a goal, the employees of our organization are trained and motivation is given.
Meeting at one day of every week is done for achieving a goal of our company.

Assess performance and make adjustment

Once the above steps are completed, you will need to assess performance and make any
necessary changes. Being little friendly with the each other and employees is a
management strategy for achieving a goal of our company.

Financial Plan
The Economics of the business
Business economics is a field of applied economics that studies the financial,
organizational, market related, and environmental issues faced by the organization.
Finance is the science and art of managing large amounts of money. Investment decision
working capital decision and profit management decision are few important features of
finance. Good financial management greatly helps to increase the profit and also helps us
to decide whether the investment is good for the company or not.

Financial Objectives
Short Term:
 Collect 50% of the initial investment, 10% from each share holder
 To charge low to attract more customers
 To make flow of capital easy
 To ensure sufficient funds to run business smoothly

Medium Term:
 To make reasonable profit
  To arrange a necessary amount of capital for business expansion
 To share dividend with the shareholders every year of the startup

Long Term:
 To invest own capital by paying long term debt
 To reduce cash outflows and unnecessary funds

Assumptions made for financial estimations

Office Rent 10% increase in each year

Office Supplies 5% increase in each year

Advertisement Expenses 10% increase in each year

Other Expenses 10% increase in each year

Depreciation
Preliminary Expenses (Straight line method)
Furniture and Fixtures (DB Method at 20%)
Office equipment’s (DB Method at 20%)
Machines and Equipment’s (DB Method at 15%)
Loan interest (12% for 10 years)

Estimates of pricing strategy and annual revenue:

Estimated income from:
Sales of miscellaneous item:
1. Gaming console: 150pcs x Rs1500 = Rs 225000
2. Gaming mouse: 250pcs x Rs1000 = Rs 250000
3. Game cards = Rs 25000
4. Gaming keyboard: 100pcs x Rs 3500 = Rs 350000
From PlayStation
No. of PlayStation = 6
Price per hour = Rs 150
Estimated play time = 6.5 hrs.
Total working days = 330days
Annual income from use of PlayStation = 6 x 150 x 6.5 x 330
= Rs.1930500

From Xbox
No. of Xbox = 4
Price per hour = Rs 135
Estimated play time = 7.25 hrs.
Total working days = 330 days
Annual income from use of Xbox = 4 x 135 x 7.25 x 330
=Rs.1291950

From PC gaming
No. of PC = 10
Price per hour = Rs 60
Estimated play time = 8 hrs.
Total working days = 330
Annual income from PC gaming = 10 x 60 x 8 x 330 = Rs.1584000

Boot camp Rent = Rs.300000

Total revenue= Rs.5956450

Revenue Model and profit margin

Gaming time
Gaming Time refers to the time given to the gamers in exchange of the amount they pay
for playing games. It is the primary source of our gaming hub and its revenue increases
with the increase in time played by the gamer.
Sales of accessories
Selling of different gaming accessories like gaming consoles, mouse, keyboard,
headphones also generate revenue for our gaming house

Tournament
Hosting different tournaments can increase not only revenue but also attract new
customers. The income gained from entry fee with large numbers of gamers participating
can be a source to generate revenue.

Professional Gaming trainings

Providing proper trainings and giving ideas can also be a key factor in generating income.
People will pay to hire some experts to get knowledge and enhance their level in gaming
which will serve gaming hub as well as gamers in positive way.

Indoor and Cue gaming

People who wants entertainment a part from video gaming can enjoy indoor games like
snookers, pools and billboards which will generate proper revenue.

Ad-revenue and Sponsors

Gaming hub will sell advertising space for different brands who are seeking to advertise
prime gamers they have eye on. Many brands sponsor tournament to advertise themselves
that will generate revenue

Particulars Amount

Renting boot camps (12*30,000) per team 3,60,000

Sale of accessories 1,20,00,000

 Gaming Time 12,00,000

Ad revenue 5,00,000

Tournaments 5,00,000

Content created in YouTube 6,00,000

Regular gamers 12,00,000

Total 55,60,000

Fixed and variable cost

Particulars Amount

Salaries 24,00,000

Maintenances 1,00,000

Rent 12,00,000

Internet 1,70,000

Miscellaneous 1,00,000

Taxes 40,000

Electricity 35,000

Telephone 10,000

Total 40,55,000
Start-up cost
Start-up costs means the investment required initially for business set up. In case of our
business plan the initial investment are mostly on electronic devices which are used for
gaming purpose. The list of devices and its estimated cost are written below:

Particulars Amount

Generator 1,00,000

Gaming consoles 3,00,000

Pcs (15*125,000) 18,75,000

Led televisions 2,10,000

Furniture 3,50,000

Miscellaneous 1,00,000

Accessories 10,00,000

Total 39,35,000
Break-even chart calculation

As the total estimated fixed and variable cost is Rs 40, 55,000 the breakeven point is
when we cover all the expenses. Any number lower than that amount, the business will
face loss. Similarly, if we manage to obtain higher number the business will be profitable.
According to the revenue chart, the gross earnings of the business is Rs 55, 60,000. After
we deduct estimated fixed and variable cost the business still manages to earn the net
profit of Rs 15, 05,000.

Location Analysis

Competitive Analysis
In our location there are gaming house like Banepa game house, Sanjay game house, the
game planet which can give us top competition. These gaming house are well recognized
for PC gaming as well as PlayStation gaming but our hub will have its own unique
solution. We will provide not only PC and PlayStation gaming but also services for
mobile gaming, X-Box etc. Our hub will not only be focused in video games but also be
focused on cue gaming like Snookers and Billboard so that not only gamers but other
people of various age group can hangout and enjoy. By analysing these 3 gaming house,
they can house from 15-20 people maximum at a time but our hub will be built to house
more gamers and peoples and provide services for each of them equally.

Business Model

Implementation Schedule

Risk and Contingency Plan

Key Risks in the Business
 New venture so it can be overtaken by another similar consultancy

 Trust issues with the market and vendors.

  Bargaining power of customers is high
 Risk regarding market segregated
 Potential for personality and authority conflicts
 Customers themselves can contact workforce after certain services which might
reduce our market

Risk Management Plan

 Market penetration strategy can be applied
 Service publicity can be given in extensive way in the initial phase
 Maintenance of the quality of services so as to avoid/minimize the market
segregation

Contingency Plan and Exit Plan

Contingency plan:
 Cash for three months must be in our hands in order to hold all the necessary
expenses of our startup

Exit plan:
Common types of exit strategies include initial public offering (IPO) strategic
acquisitions and management buyouts (MBO)
 Sale of Company
 Sale of gaming accessories