Ben Business

Ethics &
Governan
ce

&
Jerry
 MEMBERS
6 Arjun A/L S Dagarajan (P117226)

1 Ng Soon Leong (P116717)

7 Najwa Hambali (P116726)

2 Muhammad Amirul Ariffudin bin
Sazali (P117234)
Muhammad Fitri bin Abdullah
8 (P118713)
Kazi Arham Ahmed (ZP05581)
3

9 Fatin Hidayu binti Zulkifli (P117559)

4 Thevendran A/L Dagarajan (P117360)

Thevarasan Iyadurai (ZP05585)

5
Let's
Are you
ready?

begin!
Introduction

Ben & Jerry is an American company that manufactures ice

cream, frozen yogurt and sorbet

Since start, they have instilled strong sense of responsibility

among workers towards their neighborhoods and the globe at
large.

First corporation to formally reports on their performance

with respect to its social responsibility in goals - 1999

Ben & Jerry

Ethical Decision-
Making Factor

1 Supplier Diversity

2 Thriving Farmer and Farmworkers

Social Enterprises and Shared Value

3 Creation

Regenerative Agriculture and Animal

4 Welfare
Cast Your Vote!
Support on Social Movement

Voting right Equality Climate Justice Business Politics

Protection of voting Dismantle of the The On going issue Championing finance

right among citizens system that in climate justice reforms to
perpetuate white disintegrate
supremacy, systemic business with
racism, and racial politics
bias
 ✅ Pledging on not using ingredients that
use herbicide glyphosate as drier.
- however not yet to achieve ✅ Using Recycable plastic made up of

Sustainability
100% petroleum based
✅ Using only organic dairy source.

Ingredient Packaging

✅ Running campaign and invested in

manufacturing factories and supply ✅ The Chinkinator
chain that promotes carbon
✅ Manure Separators
footprints
✅ Reforestation
✅ Unilever - purchased renewable energy ✅ Greener Freezer
sources that certified by renewable
energy certificate (RECs)
GlobalWarming Other campaign
Ethical Decision-
Making
Framework
🌎 Common approach
- ethical decision which compromises
between individual needs and social needs

🌎 The fairness/justice approach

- ethics and justice must include fairness distribution designed
Ben & Jerry
to reward employees according to their business performance
Ethical Issues &
Controversies
🍦 Boycotting Israel by ending the sales
in Israel-occupied territories
🍦 Ben&Jerry portrayed as racially
stereotyping an Asian-American
basketball player Ben&Jerry
🍦 Deceptive labelling, marketing and
selling of dairy products
 Caring Capitalism
📌 In this concept, part of company revenues was used for the
betterment of employees and community
📌 During Peace Pop Campaign, money was collected in a percentage
manner - for promotion of peace across localities and
get acquainted with stakeholders
📌 In their organization, they are limiting salary ratio from top
executives to other employees
📌 All employees will receive three pints of ice cream per week, free Family Farm
health club membership and partially subsidized company
childcare center
Challenge faced 1 Termination of staff

when acquired 2 Unilever refused to use Ben & Jerry name to

ny Unilever
distribute fund to assist philanthropic activities

In 2000, Ben&Jerry is required by law to sell their company.

They decided to make a deal with Unilever in order to continue

their marverick ways.

The company will be a wholly owned subsidiary of Unilever,

with seperate board that include Ben Cohen and Jerry
Greenfield, the founders of Ben&Jerry.
Social and Environmental
Assessment Report (SEAR)
for 2020
📋 Report indicated that there is racial and ethnicity imbalance in their
headquarters
📋This is contradicting to their belief - as an example, to improve lives
of black people in United States
📋Arguably, the high composition of the employment of the white could
be coincidence due to their merit and capability Cactus
📋Having said that, Ben&Jerry could do more in demonstrating their
commitment on equitable racial justice in recruitment process
Future CSR According to Carroll’s CSR pyramid, Ben&Jerry contribute to economic empowerment of
Project businesses must aim for social
responsibility at 4 level :
micro-entrepreneurs by creating a home dealer
network for their ice cream.
Recommendations 1. economics
2. legal People can be trained for their entrepreneurship
3. ethical skill set including technical and management skills
4. philantropic

Academic Home Dealer

Scholarship Network

Ben&Jerry can donate and involve with

mental health service providers to help the
most vulnerable live their life better

Mental Health
Awareness
 Ben&Jerry is an example of society-driven business that
substantially attracts investors.
They managed to mantain their vision and mission despite being
under social-driven company and they managed to serve
shareholders and community.
Solheim recognized Ben&Jerry more than ice cream brand, but a
company with a mission.

Conclusion
Thank
you!
Have a
great day
ahead.