Ben & Jerry's Homemade Holdings Inc.

, trading
and commonly known as Ben & Jerry's, is an
American company that manufactures ice
cream, frozen yogurt, and sorbet. Founded in 1978
in Burlington, Vermont, it was sold in 2000 to
British conglomerate Unilever. Today, it operates
globally as a fully owned subsidiary of Unilever. Its
present-day headquarters is in South Burlington,
Vermont, with its factory in Waterbury, Vermont
 Ben & Jerry's Homemade Holdings, Inc.

Trade name Ben & Jerry's

Type Subsidiary

Industry Food processing

Founded May 5, 1978; 43 years ago in Burlington, Vermont, U.S.

Founders  Ben Cohen

 Jerry Greenfield

Headquarters South Burlington, Vermont

, 
United States

Number of locations 615[1] (2019)

Area served Worldwide

Key people Matthew McCarthy (CEO)[2]

Products Ice cream

Parent Unilever

Website www.benjerry.com

HISTORY
The company was founded by Ben Cohen and Jerry
Greenfield, two Jewish men who had been friends
since their childhood in Merrick, New
York. Although Greenfield finished college, he
found himself unable to make his way into medical
school. Cohen dropped out of school. In 1977,
Cohen and Greenfield completed a correspondence
courseon ice cream making from Pennsylvania State
University's creamery. Cohen has severe anosmia, a
lack of a sense of smell, and so relies
on mouthfeel and texture to provide variety in his
diet. This led to the company's trademark chunks
being mixed in with their ice cream.[4]On May 5,
1978, with a $12,000 investment (equivalent to
$48,000 in 2020), Cohen and Greenfield opened
an ice cream parlor in a renovated gas station in
downtown Burlington, Vermont. In 1979, they
marked their anniversary by holding the first "free
cone day", now an annual event at every Ben &
Jerry's store.
In 1980, Cohen and Greenfield rented space in an
old spool and bobbin mill on South Champlain
Street in Burlington and started packing their ice
cream in pints. The first Ben & Jerry's franchise
opened in 1981, on Route 7 in Shelburne, Vermont.
In 1983, Ben & Jerry's ice cream was used to build
"the world's largest ice cream sundae" in St. Albans,
Vermont; the sundae weighed 27,102 pounds
(12,293 kg). That same year, the cows on their
cartons were redesigned by local artist Woody
Jackson.

In 1984, Häagen-Dazs wanted to limit distribution

of Ben & Jerry's in Boston, prompting Ben & Jerry's
to file suit against the parent company, Pillsbury, in
its "What's the Doughboy Afraid Of?" campaign. In
1987, Häagen-Dazs again tried to enforce exclusive
distribution, and Ben & Jerry's filed its second
lawsuit against the Pillsbury Company.[citation
needed]
In 1985, the Ben & Jerry's Foundation was
established at the end of the year with a gift from
Ben & Jerry's to fund community-oriented
projects; it was then provided with 7.5% of the
company's annual pre-tax profits. In 1986, Ben &
Jerry's launched its "Cowmobile", a modified
mobile home used to distribute free scoops of Ben
& Jerry's ice cream in a unique, cross-country
"marketing drive"—driven and served by Ben and
Jerry themselves. The "Cowmobile" burned to the
ground outside of Cleveland four months later, but
there were no injuries. Ben said it looked like "the
world's largest baked Alaska“. In 1987, as a tribute
to guitarist Jerry Garcia & Grateful Dead fans
everywhere, Ben & Jerry's presented its first ice
cream named for a rock legend and the most
famous of fan-suggested flavors, "Cherry
Garcia”. In 1988, the two men won the title of U.S.
Small Business Persons of the Year, awarded by U.S.
President Ronald Reagan. Also that year, the first
brownies were ordered from Greyston Bakery,
which led to the development of the popular
Chocolate Fudge Brownie flavor. In 1992, Ben &
Jerry's joined in a co-operative campaign with the
national non-profit Children's Defense Fund; the
campaign goal was to bring children's basic needs
to the top of the national agenda. Over 70,000
postcards were sent to Congress concerning kids
and other national issues. In 1995, they
hired Robert Holland, Jr. as CEO after holding a "Yo!
I'm your C.E.O." essay contest as part of the
search. Holland left after 20 months following
philosophical differences and was replaced by
Perry Odak in 1997.
In 1989, Ben & Jerry's revealed their opposition to
the use of RBGH (recombinant bovine growth
hormone) in all their products. This genetically
engineered hormone is sometimes given to cows
to boost milk production, but Ben & Jerry's does
not support this practice and is in favor of using
less chemically intensive ingredients for the safety
of consumers and the environment.

In 1994, Ben & Jerry's: The Inside Scoop, written by

Fred "Chico" Lager, former CEO of Ben & Jerry's Ice
Cream, was published. The book tracks the history
of how Ben & Jerry's Ice Cream got started. The
book focuses on "How Two Real Guys Built a
Business with a Social Conscience and a Sense of
Humor."

MISSION AND VISION

Ben & Jerry's is founded on and dedicated to a
sustainable corporate concept of linked prosperity.
Central to the Mission of Ben & Jerry's is the belief
that all three parts of its mission must thrive
equally in a manner that commands deep respect
for individuals inside and outside the Company
and supports the communities of which they are a
part.
 

 
Our Product Mission drives us to make
fantastic ice cream—for its own sake.
To make, distribute, and sell the finest-quality ice
cream and euphoric concoctions with a continued
commitment to incorporating wholesome, natural
ingredients and promoting business practices that
respect the Earth and the Environment.
 
 Our Economic Mission asks us to manage our
Company for sustainable financial growth.
To operate the Company on a sustainable
financial basis of profitable growth, increasing
value for our stakeholders, and expanding
opportunities for development and career growth
for our employees.
 
 

Our Social Mission compels us to use our

Company in innovative ways to make the world
a better place.
To operate the Company in a way that actively
recognizes the central role that business plays in
society by initiating innovative ways to improve the
quality of life locally, nationally, and internationally.
VALUES
              
 We love making ice cream—but using our
business to make the world a better place gives
our work its meaning. Guided by our Core Values,
we seek in all we do, at every level of our
business, to advance human rights and dignity,
support social and economic justice for historically
marginalized communities, and protect and restore
the Earth's natural systems. In other words: we
use ice cream to change the world.
 

Human Rights & Dignity

We are committed to honoring the rights of all
people to live with liberty, security, self-esteem,
and freedom of expression and protest, and to
have the opportunity to provide for their own needs
and contribute to society.
 
 Social & Economic Justice
We are committed to achieving equity, opportunity,
and justice for communities across the globe that
have been historically marginalized, recognizing
that this is tied to fair livelihoods that enable
individuals, families, and communities to thrive.
 

Environmental Protection, Restoration, &

Regeneration
We are committed to a positive, life-giving
environmental impact that restores degraded
natural environments and enables increased
diversity and Abundance of ecosystems.

 
Yo Inbox
SigUpBOARD OF DIRECTORS
We’re guessing most of you know by now that Ben
& Jerry’s is a wholly-owned subsidiary of Unilever,
but we're betting you’ve never met our
independent Board of Directors… It’s not a
governing body in the conventional sense, but a
(very!) independent B.O.D. that’s empowered
to protect and defend Ben & Jerry’s brand
equity and integrity. AND our product quality!
They also make sure our entry level folks come
into the company making a livable wage!
THEIR MISSION: Preserving and expanding
Ben & Jerry’s social mission, brand integrity
and product quality, by providing social mission-
mindful insight and guidance to ensure we’re
making the best ice cream possible in the best
way possible.
Our Email Newsletter &

Jeff Furman - aka Super Guy

Favourite Flavour: Cherry Garcia Frozen Yogurt
I got to know Ben and Jerry when Ben and I worked at a
small residential school in upstate New York. I helped write
the first business plan for the original store at the gas
station in Burlington, and have been involved in almost all
aspects of the business

Pierre Ferrari - aka The Blur

Favourite Flavour: Cherry Garcia

I attempt to ensure that all on the board are heard and that
the three-part mission of the company is kept in harmony
and is synergistic. We are working in a living laboratory on
how sustainability can become an engine of value creation
that dramatically exceeds common expectations
Jennifer Henderson - aka Wonderful Woman
 Favourite Flavour: New York Super Fudge Chunk and Phish Food
(tie)
I met Ben, Jerry and Jeff at the beginning of the One Percent for Peace
Campaign.  I had been working for years with Jobs for Peace to achieve
a 25% transfer of military dollars to much-needed domestic spending on
education, jobs, health and housing.  The two efforts were naturally
aligned.  Soon after working as a volunteer on the One Percent for
Peace Campaign, I was asked to help think through the organisation of
the Ben & Jerry's Foundation. 

Jostein Solheim - aka Scooper Man

Favourite Flavour: Chunky Monkey as a classic favorite, and

Fair Trade Milk & Cookies has been growing on me (and my
wife Rebecca!).
The world needs dramatic change to address the social and
environmental challenges we are facing. Values led businesses can
play a critical role in driving that positive change. We need to lead
by example, and prove to the world that this is the best way to run a
business.

Anuradha Mittal - aka Green Goddess

Favourite Flavour: It varies
This is real, practical work... an opportunity to give voice to
what are called ideological fantasies, to see a vision for social
change come to fruition, and to know how corporations can be
made to behave in the world

Helen Jones - aka Shock Wave

Favourite Flavour: Phish Food

I worked for Ben & Jerry's for almost 15 years. I was the first
employee outside the US, hired to introduce B&J's to the Brits
back in 1994. I have loved this company since the day I first
walked into the office in Waterbury. Ben and Jerry inspired me
then and nothing has changed.

PROPERTIES
The Company owns three production facilities. Ben & Jerry's
owns a 42.5 acre site in Waterbury, Vermont on which it
operates a 46,000 square-foot plant producing ice cream and
frozen yogurt in packaged pints. The Company owns a 12-acre
site in Springfield, Vermont on which it operates a 48,000
square-foot-production facility. The Springfield plant is used for
the production of ice cream novelties, bulk ice cream and
frozen yogurt, and at times packaged pints and quarts.

The Company's property, plant and equipment at its production

facilities in Waterbury are subject to various liens securing a
portion of the Company's long-term debt.

The Company owns a 42-acre site in St. Albans, Vermont on

which it operates a 92,000 square foot manufacturing facility.

In 1991, the Company entered into a twenty-five year lease

with an option to purchase 17.1 acres of land in Rockingham,
Vermont on which the Company constructed and operates a
45,000 square-foot central distribution facility.

In February 1996, the Company entered into a ten year lease

agreement for approximately 69,000 square-feet of office and
warehousing space in South Burlington, Vermont where the
Company's executive offices and administrative departments
are located.

The Company also leases space for its retail ice cream parlors
in Burlington and Montpelier, Vermont and Paris, France, and
its corporate offices in the United Kingdom, France and Japan.
The Company owns three single-family houses, which are
situated on land adjacent to its manufacturing facility in
Waterbury.

The Company believes that all of its facilities are well

maintained and in good repair.

Regulations
The Company is subject to regulation by various governmental
agencies, including the United States Food and Drug
Administration and the Vermont Department of Agriculture. It
must also obtain licenses from certain states where Ben &
Jerry's products are sold. The criteria for labeling low fat/low
cholesterol and other health-oriented foods was revised in 1994
and in some respects was made more stringent by the FDA.
The Company, like other companies in the food industry, made
changes in its labeling in response to these regulations and is
in compliance. The Company cannot predict the impact of
possible further changes that it may be required to make in
response to legislation, rules or inquiries made from time to
time by governmental agencies. FDA regulations may, in
certain instances, affect the ability of the Company, as well as
others in the frozen desserts industry, to develop and market
new products. Nevertheless, the Company does not believe
these legislative and administrative rules and regulations will
have a significant impact on its operations.

In connection with the operation of all its plants, the Company

must comply with the Federal and Vermont environmental laws
and regulations relating to air quality, waste management, and
other related land use matters. The Company maintains
wastewater discharge permits for all of its manufacturing
locations. All the plants pre-treat production effluent prior to
discharge to the municipal treatment facility. The Company
believes that it is in compliance with all of the required
operational permits relating to environmental regulations.

Trademarks
The marks Ben & Jerry's, Ben and Jerry's Portrait, Chubby
Hubby, Chunky Monkey, Cool Britannia, Dastardly Mash, Hunk-
a Hunk Burnin' Fudge, New York Super Fudge Chunk, One
World One Heart, PartnerShop, Peace Pop and Vermont's
Finest are registered trademarks of the Company.

Cherry Garcia(R), Phish Food(TM), Wavy Gravy,

Doonesberry(R), Heath(R), and Dilbert's World(TM) are Ben &
Jerry's proprietary flavour names and are licensed to the
Company.

Employees
At December 26, 1998, Ben & Jerry's employed 751 people
including full-time, part-time and temporary employees. This
represents a 2% increase from the 736 people employed by the
Company at December 27, 1997.

During 1998, a union organising effort took place at the

Company's St. Albans, Vermont plant within the Maintenance
Department. Nineteen hourly maintenance employees, by a
majority vote, agreed to be represented by the International
Brotherhood of Electrical Workers (IBEW). The Company is
currently in contract negotiations with IBEW.
 Products they offer

How do you like your euphoria? There are so many ways to

enjoy Ben & Jerry’s. We cover our bases with good old
chocolate and award-winning vanilla, but then go so much
further, with something for everyone. Go ahead, give it a
swirl…

Ice Cream Pints

Netflix Original Flavours

Chance The Rapper

Pint Slices

Cookie Dough Chunks

Non-Dairy Pints

Cores Pints
Topped Ice Cream

Frozen Yogurt Pints

Certified Gluten-Free Ice Cream Flavours

Factories

Ben & Jerry's has production

facilities in the following locations:
 Saint Albans, Vermont, United
States
 Waterbury, Vermont, United
States
 Henderson, Nevada, United States
(until August 30, 2019)
 Hellendoorn, Netherlands
 Be'er Tuvia, Israel
Global locations

Ben and Jerry's has locations around the world.

[110]
 Aruba

 Australia

 Austria

 Bahamas

 Belgium

 Brazil

 Canada

 Croatia

 Czech Republic

 Denmark

 Finland

 France
 Germany
 Greece
 Ireland
 Israel
 Italy
 Malaysia[111]
 Mexico
 Netherlands
 New Zealand
 Norway
 Philippines
 Poland
 Portugal
 Puerto Rico
 Romania[112]
 Serbia
 Singapore
 Slovakia
 South Korea
 Spain
 Sweden
 Switzerland
 United Arab Emirates
 United Kingdom
 United States
STRENGTHS
 Humanitarian and political activism
 A delicious, fun, quality ice cream
 Good web representation and visually appealing sites.

All in all ben and Jerry’s does a great job creating fun
flavours and a feel of humanitarian involvement. They are
know as some of the best quality and flavours of ice cream
and use better quality ingredients for their product.they
also have visually appealing social media sites and
websites .

WEAKNESS
 New marketing tactics they don’t work
 Overusing gimmicks

The greatness weakness Ben and Jerry’s has a company is

moving to far away from what make them famous in first
place. The cookie core is a great example of this. It hasn’t
generated a lot of success but they keep coming out with
new cookie core flavours. It is time to move on. Also, it has
indeed help the company to use celebrities to endorse and
create a new flavour.
CONCLUSION
Ben and Jerry’s is an unbelievably
delicious ice cream brand ,there is no
denying it. It isn’t your everyday birthday
party buy in bulk ice cream .it’s a special
deal when your dealing with your
loss ,binge watching Netflix, simply want
a yummy dessert after dinner . What
makes ben and Jerry’s ice cream so
special is their unique ideas and
innovative ways of seeing the future.the
company believes in a brand that
supports a healthy environment,
sustainable energy and happy
customers .
CONTENTS
 Ben and Jerry’s
 Introduction
 History
 Mission and vision
 Values
 Trademarks
 Employees
 Board of directors
 Properties
 Regulations
 Products they offer
 Factories
 Global locations
 Strength and weakness
 Conclusion
NAME: NIRANJANA MP
CLASS: BBA C
REG NO: 21BBA141
SUBJECT: CORPORATE MANAGEMENT OF
BEHAVIOUR
TOPIC: HOW DO ORGANISATIONS WORK
GUIDED BY: SHIVANI MA’AM
DATE OF SUBMISSION: 20-12-2021