Case Study -->

Data

Period Type of client Client name Revenue ($ 000') Cogs ($ 000')

Jan-15 Supermarkets Kaufland 4,680 2,569
Jan-15 Supermarkets Aldi 2,600 1,391
Jan-15 Supermarkets Plus 3,040 1,605
Jan-15 Supermarkets Metro 1,800 882
Jan-15 Supermarkets Carrefour 2,840 1,534
Jan-15 Supermarkets Esselunga 3,320 1,594
Jan-15 Supermarkets Billa 3,120 1,404
Jan-15 Supermarkets Costco 3,360 1,811
Jan-15 Fast Food McDonald's 1,520 821
Jan-15 Fast Food Burger King 440 268
Jan-15 Fast Food KFC 760 418
Jan-15 Fast Food Subway 1,800 936
Jan-15 Other Restaurants 2,960 1,036
Jan-15 Other Small retailers 4,640 2,042
Jan-15 Other Hotels 840 353
Jan-15 Other Other 2,280 889
Feb-15 Supermarkets Kaufland 4,268 2,577
Feb-15 Supermarkets Aldi 1,980 1,102
Feb-15 Supermarkets Plus 3,784 1,818
Feb-15 Supermarkets Metro 2,420 1,115
Feb-15 Supermarkets Carrefour 924 489
Feb-15 Supermarkets Esselunga 3,652 1,893
Feb-15 Supermarkets Billa 3,652 1,726
Feb-15 Supermarkets Costco 3,916 2,280
Feb-15 Fast Food McDonald's 2,112 1,198
Feb-15 Fast Food Burger King 924 592
Feb-15 Fast Food KFC 1,716 953
Feb-15 Fast Food Subway 1,100 566
Feb-15 Other Restaurants 1,936 745
Feb-15 Other Small retailers 6,424 2,770
Feb-15 Other Hotels 1,804 780
Feb-15 Other Other 3,388 1,374
Mar-15 Supermarkets Kaufland 5,045 2,955
Mar-15 Supermarkets Aldi 2,803 1,622
Mar-15 Supermarkets Plus 4,571 2,240
Mar-15 Supermarkets Metro 2,285 1,032
Mar-15 Supermarkets Carrefour 1,121 581
Mar-15 Supermarkets Esselunga 3,493 1,793
Mar-15 Supermarkets Billa 3,493 1,683
Mar-15 Supermarkets Costco 3,018 1,722
Mar-15 Fast Food McDonald's 2,501 1,432
Mar-15 Fast Food Burger King 474 313
Mar-15 Fast Food KFC 1,250 702
Mar-15 Fast Food Subway 647 343
Mar-15 Other Restaurants 1,897 760
Mar-15 Other Small retailers 5,002 2,243
Mar-15 Other Hotels 1,337 596
Mar-15 Other Other 4,183 1,713
Apr-15 Supermarkets Kaufland 5,730 3,256
Apr-15 Supermarkets Aldi 3,137 1,852
Apr-15 Supermarkets Plus 4,015 1,988
Apr-15 Supermarkets Metro 1,799 796
Apr-15 Supermarkets Carrefour 1,506 765
Apr-15 Supermarkets Esselunga 2,970 1,509
Apr-15 Supermarkets Billa 1,715 843
Apr-15 Supermarkets Costco 1,255 702
Apr-15 Fast Food McDonald's 2,426 1,431
Apr-15 Fast Food Burger King 878 562
Apr-15 Fast Food KFC 2,049 1,161
Apr-15 Fast Food Subway 1,464 800
Apr-15 Other Restaurants 3,513 1,463
Apr-15 Other Small retailers 4,015 1,873
Apr-15 Other Hotels 1,297 601
Apr-15 Other Other 4,057 1,679
May-15 Supermarkets Kaufland 5,291 2,946
May-15 Supermarkets Aldi 1,713 1,031
May-15 Supermarkets Plus 3,654 1,772
May-15 Supermarkets Metro 1,637 731
May-15 Supermarkets Carrefour 1,370 676
May-15 Supermarkets Esselunga 2,512 1,302
May-15 Supermarkets Billa 1,561 790
May-15 Supermarkets Costco 1,903 1,053
May-15 Fast Food McDonald's 1,941 1,122
May-15 Fast Food Burger King 419 262
May-15 Fast Food KFC 2,626 1,503
May-15 Fast Food Subway 1,332 749
May-15 Other Restaurants 2,817 1,208
May-15 Other Small retailers 3,654 1,772
May-15 Other Hotels 1,941 909
May-15 Other Other 3,692 1,589
Jun-15 Supermarkets Kaufland 6,475 3,750
Jun-15 Supermarkets Aldi 3,462 2,042
Jun-15 Supermarkets Plus 3,910 1,916
Jun-15 Supermarkets Metro 529 241
Jun-15 Supermarkets Carrefour 2,281 1,147
Jun-15 Supermarkets Esselunga 3,095 1,668
Jun-15 Supermarkets Billa 1,670 837
Jun-15 Supermarkets Costco 1,629 875
Jun-15 Fast Food McDonald's 1,670 994
Jun-15 Fast Food Burger King 855 551
Jun-15 Fast Food KFC 2,403 1,416
Jun-15 Fast Food Subway 1,425 786
Jun-15 Other Restaurants 2,199 924
Jun-15 Other Small retailers 3,095 1,516
Jun-15 Other Hotels 2,077 1,001
Jun-15 Other Other 3,950 1,768
Jul-15 Supermarkets Kaufland 5,774 3,377
Jul-15 Supermarkets Aldi 4,362 2,676
Jul-15 Supermarkets Plus 4,819 2,408
Jul-15 Supermarkets Metro 1,371 637
Jul-15 Supermarkets Carrefour 3,157 1,651
Jul-15 Supermarkets Esselunga 3,157 1,668
Jul-15 Supermarkets Billa 1,703 845
Jul-15 Supermarkets Costco 1,246 656
Jul-15 Fast Food McDonald's 1,288 744
Jul-15 Fast Food Burger King 457 272
Jul-15 Fast Food KFC 2,036 1,248
Jul-15 Fast Food Subway 1,454 826
Jul-15 Other Restaurants 1,412 611
Jul-15 Other Small retailers 3,157 1,516
Jul-15 Other Hotels 2,534 1,234
Jul-15 Other Other 4,445 2,049
Aug-15 Supermarkets Kaufland 6,869 4,098
Aug-15 Supermarkets Aldi 5,400 3,446
Aug-15 Supermarkets Plus 5,876 2,995
Aug-15 Supermarkets Metro 2,290 1,043
Aug-15 Supermarkets Carrefour 1,987 1,081
Aug-15 Supermarkets Esselunga 3,283 1,752
Aug-15 Supermarkets Billa 1,771 853
Aug-15 Supermarkets Costco 1,296 709
Aug-15 Fast Food McDonald's 1,339 797
Aug-15 Fast Food Burger King 475 289
Aug-15 Fast Food KFC 2,117 1,272
Aug-15 Fast Food Subway 1,080 632
Aug-15 Other Restaurants 1,037 453
Aug-15 Other Small retailers 2,851 1,410
Aug-15 Other Hotels 2,635 1,257
Aug-15 Other Other 2,895 1,374
Sep-15 Supermarkets Kaufland 4,748 2,776
Sep-15 Supermarkets Aldi 4,556 2,820
Sep-15 Supermarkets Plus 5,563 2,949
Sep-15 Supermarkets Metro 3,980 1,849
Sep-15 Supermarkets Carrefour 2,685 1,519
Sep-15 Supermarkets Esselunga 2,685 1,476
Sep-15 Supermarkets Billa 1,966 965
Sep-15 Supermarkets Costco 1,439 795
Sep-15 Fast Food McDonald's 2,446 1,513
Sep-15 Fast Food Burger King 1,007 600
Sep-15 Fast Food KFC 2,829 1,751
Sep-15 Fast Food Subway 2,158 1,275
Sep-15 Other Restaurants 2,110 913
Sep-15 Other Small retailers 3,165 1,612
Sep-15 Other Hotels 3,405 1,673
Sep-15 Other Other 3,213 1,495
Oct-15 Supermarkets Kaufland 5,175 3,125
Oct-15 Supermarkets Aldi 4,510 2,509
Oct-15 Supermarkets Plus 6,457 3,102
Oct-15 Supermarkets Metro 2,991 1,378
Oct-15 Supermarkets Carrefour 2,184 1,156
Oct-15 Supermarkets Esselunga 1,709 886
Oct-15 Supermarkets Billa 997 471
Oct-15 Supermarkets Costco 1,424 829
Oct-15 Fast Food McDonald's 2,896 1,642
Oct-15 Fast Food Burger King 1,329 851
Oct-15 Fast Food KFC 2,801 1,556
Oct-15 Fast Food Subway 2,326 1,198
Oct-15 Other Restaurants 2,326 896
Oct-15 Other Small retailers 3,798 1,638
Oct-15 Other Hotels 3,371 1,458
Oct-15 Other Other 3,181 1,290
Nov-15 Supermarkets Kaufland 6,335 3,528
Nov-15 Supermarkets Aldi 5,241 3,155
Nov-15 Supermarkets Plus 3,920 1,901
Nov-15 Supermarkets Metro 3,327 1,486
Nov-15 Supermarkets Carrefour 2,552 1,258
Nov-15 Supermarkets Esselunga 1,641 850
Nov-15 Supermarkets Billa 957 485
Nov-15 Supermarkets Costco 1,367 757
Nov-15 Fast Food McDonald's 2,780 1,607
Nov-15 Fast Food Burger King 2,188 1,371
Nov-15 Fast Food KFC 2,689 1,539
Nov-15 Fast Food Subway 2,233 1,256
Nov-15 Other Restaurants 3,145 1,349
Nov-15 Other Small retailers 2,735 1,326
Nov-15 Other Hotels 2,324 1,088
Nov-15 Other Other 2,142 922
Dec-15 Supermarkets Kaufland 5,966 3,631
Dec-15 Supermarkets Aldi 4,763 3,161
Dec-15 Supermarkets Plus 5,314 2,763
Dec-15 Supermarkets Metro 4,161 1,858
Dec-15 Supermarkets Carrefour 1,805 1,021
Dec-15 Supermarkets Esselunga 802 432
Dec-15 Supermarkets Billa 551 257
Dec-15 Supermarkets Costco 752 428
Dec-15 Fast Food McDonald's 2,055 1,259
Dec-15 Fast Food Burger King 2,406 1,448
Dec-15 Fast Food KFC 3,961 2,332
Dec-15 Fast Food Subway 2,958 1,782
Dec-15 Other Restaurants 4,462 1,971
Dec-15 Other Small retailers 3,459 1,762
Dec-15 Other Hotels 3,560 1,664
Dec-15 Other Other 3,158 1,545
Tasks -->
Task 1

Please calculate the company's annual Revenues and Cogs. Then, provide the company's Gross Profit which is equal to Revenues minus

Revenue Cogs Gross Profit

524449.217 272424.816 252024.4
t which is equal to Revenues minus Cogs.
Task 2

Please provide a breakdown that shows monthly Revenues and Cogs and calculate monthly Gross Profit.
Create an area chart that shows the development of Revenues and Cogs.

Data Gross Profit

Months Sum of Revenue ($ 000') Sum of Cogs ($ 000') 20447.52
Jan 40,000 19,552 22021.94896
Feb 44,000 21,978 21390.482145648
Mar 43,120 21,730 20548.2790848379
Apr 41,826 21,278 18645.6165298404
May 38,062 19,416 19293.4092772819
Jun 40,726 21,433 19954.0762604222
Jul 42,372 22,418 19741.5722390894
Aug 43,203 23,461 21973.3581864076
Sep 47,955 25,981 23490.3127378432
Oct 47,475 23,985 21697.2265161978
Nov 45,576 23,879 22820.5983879187
Dec 50,134 27,313 252024.400325487
Total Result 524,449 272,425
60000.00

50000.00

40000.00

30000.00 Data
Column D
20000.00

10000.00

0.00
MonthsJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Task 3

Please provide a monthly breakdown of Revenues by type of client and calculate the percentage incidence that each client type has on the
Create a chart that shows the incidence on Revenues that different type of clients had throughout the year.

Type of Client Jan %revenue Feb %revenue March %revenue April

Supermarkets 24760 4.72 24596 4.69 25828.88 4.92 22126.1656
Fast Food 4520 0.86 5852 1.12 2371.6 0.45 6817.7032
Other 10720 2.04 13552 2.58 12418.56 2.37 12882.5312

35000

30000

25000

20000

15000

10000

5000

0
n ue Fe
b e ch e ril e ay
Ja en e nu ar enu Ap enu M
v v M v v v
re re re re re
% % % % %

Su
ence that each client type has on the company's Revenues.

%revenue May %revenue June %revenue July %revenue Aug %revenue Sept
4.22 19640.0044 3.74 23051.123 4.40 19815.006 3.78 28772.8841 5.49 27621.9688
1.30 6318.29598 1.20 6353.31305 1.21 5234.15252 1.00 5011.49333 0.96 8440.04601
2.46 12103.7236 2.31 11321.9297 2.16 11548.3683 2.20 9418.15126 1.80 11892.7921

Chart Title

b e ch e ril e ay e ne ue ly e g e pt ue
t
Oc nue
v e c e
e nu ar enu Ap enu M enu Ju en Ju enu Au enu Se en No enu De nu
v M v v v v v v v ve v ve
re re re re re re re re re re re
% % % % % % % % % % %

Supermarkets Fast Food Other

%revenue Oct %revenue Nov %revenue Dec %revenue
5.27 25446.7387 4.85 25340.3941 4.83 24114.3931 4.60
1.61 9352.62598 1.78 9890.04591 1.89 26019.4802 4.96
2.27 12675.8941 2.42 10345.8084 1.97 14639.091 2.79
Task 4

Please provide a monthly breakdown of Revenues and Cogs by client and calculate which are the most profitable client accounts.
Create a column chart that shows the development of GP% of Kaufland and Aldi.
st profitable client accounts.