Professional Documents
Culture Documents
Domino’s Pizza:
DATE:- 25.05.2022
ACKNOWLEDGEMENT
I would like to express my acknowledgement to those people, without whose contribution, support and
guidance this report would not have seen the light of the day .I would like to thank to the respected Mr
Subhendhu Roy. for giving this opportunity. Notable among them are (Dominos Head), & who was my
project Guide and helped me a lot.
I am also thankful to all other employees of Dominos who had guided me during my Project.
I am also thankful and would like to express my gratitude to the honourable , and the entire Institute for giving
me a platform to have this wonderful opportunity and being able to get a glimpse of the Corporate World.
INDEX
NO. PARTICULAR PAGE NO.
1. INTRODUCTION. 3-6
2. PART 1 :-
PART 2:-
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Introduction:
The History of Domino’s Pizza
Dominos Pizza is the second largest franchised pizza chain in the U.S.A., and the
history of Dominos Pizza is similar to its rival Pizza hut; two brothers started it with
borrowed equity in the sixties. Tom and James Monaghan bought a small
Michigan Pizzeria called Dominick's, which was jointly run by them until James
traded his share for a second hand car. Tom revitalized the image by changing the
name to Dominos Pizza .
By the late seventies there were over 200 franchise pizza businesses in the States
and Dominos Pizza was ready to go International. In 1983 Dominos Pizza opened
its doors in Winnipeg, and in the same year opened its one thousandth store.
Later that same year Domino's corporate history was to begin in Australia with its
first franchise in Brisbane, on the East coast.
4|Page
The locations for Dominos Pizza grew quickly from here as they sprung up in all sorts
of diverse places including Bogotá. Despite Domino's Pizza springing up diverse
locations, they were still a very traditional company. Domino's Pizza menu had been
kept very simple and streamlined; they only sold one type of pizza crust which they
named the regular pizza. Domino's Pizza dough was shaped by tossing the dough and
pulling it into shape. The pizza menu included just two sizes of dough, it was not until
much later that competition forced them to add a medium and extra large sized
pizza. There were no such things as side orders you could have Pizza, pizza or Pizza
and you could only drink a Coke with it.
In 1989 the history of Domino's Pizza was to change when the Deep Pan pizza was
introduced, for the first time in twenty five years the company was being forced to
react to market demand. This move consolidated the financial base and ensured
the growth of Domino's Pizza , as the same year they opened their five thousandth
store.
The wind of change had started and by 1992 they were to introduce the first non
pizza item to their menu, this was obviously a reluctant move as it was bread
sticks. Domino Pizza dough was already on hand and the making of bread sticks is
not so different.
For many years the company had advertised that if the delivery of their pizzas
took longer than thirty minutes then the pizza would be delivered free. This was
parodied by the Teenage Mutant Ninja Turtles movie which specified the "pizza
dude has 30 seconds" to complete the delivery. The turtles pizza was late and they
received a refund of $3 for "being two minutes late, dude!" However the benefits
to Domino Pizza was enormous as millions of kids were to hear the name of
Domino Pizza endorsed on celluloid. In 1993 Domino Pizza discontinued this policy
and stated that if a customer was unhappy they could have a new pizza or a
refund.
5|Page
as they opened a store in Egypt . By 1996 Dominos Pizza website was launched
and the company declared global sales of nearly $3 billion.
Despite their reluctance to add a wider range menu they have as a company given
the pizza industry many innovations that have now become standard. The belt
driven pizza oven was the invention of Domino Pizza and they began using
corrugated cardboard delivery boxes which were very effective at holding the heat
within the pizza during the delivery time. Ever mindful of the fact that a cold pizza
must be about the worst dining experience on earth Dominos pizza introduced the
"Heat Wave," a portable electrical bag system that keeps the pizza hot during
delivery.
By 1997 they had also had an internal modern facelift as their stores were all
brightened up and the company introduced a new logo. Domino Pizza
continued to grow exponentially and in 1997 they opened seven stores in
one day but on 5 different continents.
6|Page
Domino's Pizza arrived in Mexico in 1989, and through these years has been a
presence throughout the country. It currently has 589 corporate stores are -429
and 160 are franchises, through which serves more than 500,000 families a week,
with the support of about 10,000 employees. We are a company that works with
passion and pride every day to earn your preference.
7|Page
HRM
(Human Resource Management)
8|Page
DOMINO’S VALUES:
working together in an environment that fosters respect and drives high levels of
engagement, is essential to continued success.
9|Page
Recruiting suitable applicants:
Human Resources
- At Domino’s Pizza Group, recruiting and retaining the best peopleis priority and it’s
the job of Human Resources to make sure that stay true to thiscommitment. This
department helps us to attract and hold onto the very best professionalsin the
Dominos Recuritment
Method
Advertising in
Local Job Center E-Recruitment Career Fairs
Resturent
The Domino’s Pizza Group Ltd recruitment process consists of various stages and is
dependent on the success rate of the vacancy. Short listing will commence dependent
on application and the matching of the required skills and experience.
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Contacted to explain the role in further details and if suitable, an interview will be
arranged.
E-Recruitment:
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also equips15
franchisees and store managers with all the relevant tools to recruit staff effectively
and quickly at a store level. Dominosjobs.com.au is now their main recruitment tool
with all available jobs updated on the site regularly.
MM
(Marketing Management)
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Defining Marketing Management:
Marketing
Product Price
Place Promotion
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Domino’s Pizza:
Introduction:
Domino’s Pizza is one of the most popular pizza chain and is a delivery company
for different varieties of pizza. In today’s world, Domino’s has been equivalent to
quality, freshness and good service. This fast food company has continued to
grow by leaps and bounds. The company’s innovative ideas, the commitment to
provide quality products and its dedication to the customer base have helped it to
maintain its position at the top.
Tom Monaghan and his brother James launched Domino’s in the year 1960. The
next year Tom bought his brother’s share with a trade of Volkswagen Beetle. The
company was then renamed Domino’s Pizza. Dominos opened its first outlet in
India in the city of New Delhi. Later it opened other outlets in almost all the cities
of India and at present, it has more than 500 outlets in India.
The chief competitors of this coolest dug-out are Pizza Hut, KFC, McDonald and
Subways.
Small
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Medium
Large
In the varieties, Country Special Pizza, Mexican Green Wave Pizza, Zesty Chicken
pizza, Seventh Heaven Pizza, Chicken and Prawn Pizza, Grand Supreme Pizza,
Chicken and Camembert Pizza are some of the popular pizzas.
Besides pizzas, Domino’s also deals in some other food items. Calzone pockets,
Garlic Bread Sticks, Stuffed Garlic Bread Sticks, Taco Indiana, Pasta Italiano
(white sauce), Chicken Wings, Choco Lava Cake, Spicy Baked Chicken and
Butterscotch Mousse Cake are also available here. Beverages like Thumps-up,
Fanta and Coke have been introduced in the menu.
Dominos also gives a choice in the matter of crust like theFresh Pan Pizza and
Cheese burst pizza. It has also started offering options including whole-wheat
crust and any other company has yet not utilized this option. The buyer also has a
choice on the toppings. Extra cheese on a pizza and Dips like Roasted Pepper Dip
and Cheesy Jalapeno Dip are available on demand.
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3.Place in the marketing mix of Domino’s pizza:
Domino’s pizza has always maintained a direct channel with its customer base.
The customers either call or send a message by telephone for the pizza delivery.
Consumers can also place their order online through the official website of
Dominos. In both the cases, the packaged food product is delivered and
subsequently received by the buyer at the mentioned address. If the order does
not reach the buyer in allotted thirty minutes, then the buyer does not have to pay
for it. The order is delivered free of charge. The delivery boys are the real heroes
of this organization. The detail of every route is decided beforehand and after an
order is placed, this route is followed so that minimum time is taken.
One of the most common methods of eating a pizza is to dine-in the Dominos
outlet. Dominos has many outlets in very good locations. Most of the shopping
malls and main streets have a section for Domino’s pizza. Domino’s is currently
located in 73 countries and has more than 10000 stores.
The one field where the other companies have been simply unable to give
competition is in delivering the pizzas on time.
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To promote its food products, Dominos is always introducing new schemes and
offers in order to maintain its grip on its customers. The home delivery is always
free of charge. Sometimes the company offers a 50% discount on the second
pizza. At other times, the company introduces schemes like one small pizza free
on one large pizza. Sometimes lucky coupons are also awarded to loyal buyers.
The most regular and common scheme is of giving a coke free on every purchase.
Thus, the advertising team is actively involved in the marketing and promotional
strategy to boost up the sales.
The visual media of television has been utilized to the maximum capacity. Many
beautiful ads for domino’s pizza with reputed actors have been aired and they all
have been very popular with the masses. Most ads of Domino’s are targeted to be
product introduction or ads or the brand’s reminder ads so that people look at the
ad and order a Domino’s Pizza.
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MIS
(Management Information System)
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Something About MIS (Management Information System):
Objectives:
MIS is very useful for efficient and effective planning and control functions of the
management. Management is the art of getting things done through others. MIS
will be instrumental in getting the things done by providing quick and timely
information to the management.
Reports give an idea about the performance of men, materials, machinery,
money and management. Reports throw light on the utilization of resources
employed in the organization.
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By making comparison of actual performance with the standard and budgeted
performance, variances are brought to the notice of the management by MIS
which can be corrected by taking remedial steps.
Technology
• Point-of-sale System
• Pulse
• Pulse Evolution
• Pizza Tracker
• Online polling System
Pulse
• Which improve customer service, reduced mistakes, shorter training times
• Pulse performs some functions-
touch screen interface
maintaining sales figures
Compiling customer information
Delivery driver routing system
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Pulse Evolution
• Use thin-client model
• Collect data and send them over the internet
• State of the art online ordering system which includes pizza tracker
• Allows customers to watch a simulated photographic version
• Customize pizza size, sauces and toppings
Pizza Tracker
• Displays a horizontal bar that tracks an order’s progress graphically
• Available on all online & mobile ordering systems
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MIS
• Processing Support System
– Point-of-sale system
• Management information system
– Pulse
• Decision Support System
– Online polling system
Domino’s rolled out its state-of-the art online ordering system, which includes Pizza
Tracker.
• allows customers to watch a simulated photographic version
• pizza as they customize its size, sauces, and toppings
• The image changes with each change a customer makes
• Ordering progress can be viewed by pizza tracker
• Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically
• In 2010, Domino’s introduced an online polling system to continuously upload
information from local stores.
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QA-2
(Quantitative Analysis-2)
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Introduction
Transportation process:
Transportation planning is the process of defining future policies,
goals, investments and designs to prepare for future needs to move people and
goods to destinations. As practiced today, it is a collaborative process that
incorporates the input of many stakeholders including various government
agencies, the public and private businesses. Transportation planners apply a
multi-modal and/or comprehensive approach to analyzing the wide range of
alternatives and impacts on the transportation system to influence beneficial
outcomes.
Wheat Proccessed @
Jalandhar
RETAIL OUTLET
DOUGH
REFRIGERATED TRUCK
SUPPLIERS
(Toppings &
Seasonings)
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COMMISSARY
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Introduction:
Objective
Profit Maximization occurs when marginal cost is equal to marginal revenue.
This is the main objective of Financial Management.
Wealth maximization means maximization of shareholders' wealth. It is an
advanced goal compared to profit maximization.[4]
Survival of company is an important consideration when the financial manager
makes any financial decisions. One incorrect decision may lead company to
be bankrupt.
Maintaining proper cash flow is a short run objective of financial management.
It is necessary for operations to pay the day-to-day expenses e.g. raw
material, electricity bills, wages, rent etc. A good cash flow ensures the
survival of company.
Minimization on capital cost in financial management can help operations gain
more profit.
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Ratio:
Current Ratio:
The current ratio is mainly used to give an idea of the company's ability to pay
back its short-term liabilities with its short-term assets.
Domino's Pizza Inc's Current Ratio for the fiscal year that ended in Dec. 2015 is
calculated as
Current Ratio (A: Dec. Total Current Assets (A: Total Current Liabilities (A:
= /
2015 ) Dec. 2015 ) Dec. 2015 )
= 602.637 / 375.983
= 1.60
The current ratio can give a sense of the efficiency of a company's operating
cycle or its ability to turn its product into cash. Companies that have trouble
getting paid on their receivables or have long inventory turnover can run into
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liquidity problems because they are unable to alleviate their obligations. Because
business operations differ in each industry, it is always more useful to compare
companies within the same industry.
Acceptable current ratios vary from industry to industry and are generally
between 1 and 3 for healthy businesses.
The higher the current ratio, the more capable the company is of paying its
obligations. A ratio under 1 suggests that the company would be unable to pay
off its obligations if they came due at that point. While this shows the company is
not in good financial health, it does not necessarily mean that it will go bankrupt -
as there are many ways to access financing - but it is definitely not a good sign.
Asset Turnover:
Asset Turnover measures how quickly a company turns over its asset through
sales.Domino's Pizza Inc's Asset Turnover for the fiscal year that ended in Dec.
2015 is calculated as
Asset Turnover
/
= 2216.528 / ( (596.333 + 799.845)
2)
= 2216.528 / 698.089
= 3.18
Companies with low profit margins tend to have high asset turnover, while those
with high profit margins have low asset turnover. Companies in the retail industry
tend to have a very high turnover ratio.
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Inventory Turnover:
Domino's Pizza Inc's Inventory Turnover for the fiscal year that ended in Dec.
2015 is calculated as
/ 2
= 1533.397 (37.944 + 36.861) /
( )
= 1533.397 / 37.4025
= 41.00
Inventory Turnover measures how fast the company turns over its inventory
within a year. A higher inventory turnover means the company has light
inventory. Therefore the company spends less money on storage, write downs,
and obsolete inventory. If the inventory is too light, it may affect sales because
the company may not have enough to meet demand.
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POM
(Production and Operation
Management)
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Operations Strategy
Introduction
Dominos is one the leading pizza delivery companies globally. The Company has a
unique business and operation model and is a pioneer in the fast food industry.
Since1960, Domino’s Pizza has successfully expanded from three outlets in the US to9,
350 stores operating in seventy countries. Dominos operation in Pakistan and overseas
uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in
Michigan, USA. It maintains overall control on the sourcing and supplying of raw
materials to the master franchises and enforces quality of the service and products sold.
Dominos Pizza
LLC
Master Franchise
(Saudi Arabia)
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Region problem:
There are regions defined by the parent company and in this division they consider that in
Pakistan there are Muslims living and Saudi Arabia also had Muslim population so they
categorize Pakistan under master franchise of Saudi Arabia. Same taste pizza is selling in
Pakistan as sold in Saudi Arabia those people have different taste and Pakistani people
had different that is the main reason why dominos is not having market share in
Pakistan .The pizza offering by dominos is not according to the Pakistani culture .
Corporate Vision
The Dominos Corporate Vision statement Passionate focuses on the following key areas:
Being better than the competition
Ensuring a quality product
Providing excellent service
Creating lasting relationships with its employees and the communities within which
it operates.
A clear corporate vision ensures that the company and its franchises can work towards
meeting common goals thereby increasing its business in a potentially virtuous cycle
overall global vision translates into specifics at a country level in a seamless manner so
that the overall strategic vision is kept in mind at all times.
Mission
“Domino’s pizza is the pizza specialist who consistently delights the customer with great
taste and choice pizza with friendly, courteous team members providing prompt, safe
delivery service”
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Dominos core competencies have evolved over time. Their unique sets of strengths have
helped the Company dominate the pizza food service industry, and a leader in the home
delivery / take away.
Unique Supply
chain model :
Better quality
& consistency
Dominos
focussed on competitive unique global
the core advantgse-global model:allows
competency leader in pizza flexibilty at the
of delivery take away/home regional level
delivery
level Leaner
Stores : Better
operating
margins
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Product value chain
Porter’s model which depicts Dominos operations as a collection of “value-adding
activities”. The five primary activities are processes that are mainly concerned with the
production of the products and services to the external customers. These are necessary to
the business processes. The activities indicated as support activities are activities that are
vital for the development of the appropriate transforming resources. These can be looked
as value adding activities, for instance incorporating the use of technology such as being
able to place orders by text message add to the convenience Dominos provides and
increases the accuracy of order All these constitute the business processes of the
organization.
Introduction
Dominos has positioned and established itself as the pioneer in the pizza delivery service.
They are giving different offerings for different segments like local favorites, Global
favorites, Premium pizzas, kids’ corner and designer’s pizza .A fair degree of flexibility
is available where customers can customize their pizza and can choose to purchase
“combos” thereby providing better value for money. Additional items such as soft drinks
accompany these choices. Dominos has successfully implemented this concept of mass
customization by catering to customer’s individual needs through unique combinations.
Dominos standard product and services offering is universal across the world – quality
pizza delivery in approximately thirty minutes.
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Failed Product and Product Re-design:
Dominos openly acknowledge shortcomings and use customer feedback to revise their
strategy and approach. In an effort to design their product again, the company
reconfigured its recipe. They tested several combinations of cheeses, sauces and crust to
finally arrive at a recipe that was welcomed by the public. It is useful to note that the end
customer was heavily involved in the process of the product being re-designed and
influenced the outcome largely. This approach of using customer feedback can be
credited the company witnessing an increase in sales following the redesigning of their
product.
Quality Management
Quality Assurance and Quality Control
Dominos owns its own supply chain network, 99% of its Master franchises (Saudi
Arabia) source their ingredients and other requirements from this entity, these are then
stocked at central commissaries, which then distribute the items needed to the smaller
franchises / stores directly on a 3 day basis, hence reducing the need for stockpiling of
resources, and ensuring a JIT type set-up. This central control on supplies ensures
consistency is maintained in all the raw materials that go into the food produced by the
restaurants.
Dominos‟ Pizza Group has a documented Supplier Approval Procedure in place.
Dominos is in agreement with all suppliers of food ingredients and packaging to a
detailed product specification for the products supplied. This is reviewed by a Food
Technologist to ensure that the product is safe, legal and consistently of high quality.
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Dominos Supply Chain
Dominos has an innovative supply chain model that ensures all purchases are managed
centrally across all franchises around the world. Master franchise supplies beef, cheese,
butter chips, and dough ingredients to the 3 commissary in Pakistan. These commissaries
take chapatti floor from sunny mill (quality floor) and add imported ingredients after
mixing they left the dough for 2 days at 0c temperature then it’s ready for supply to the
branches. This approach gives certain advantages, such as consistent quality, fresh
products at a lesser cost .But sometimes over stock of dough, packaging material etc.
cause losses to dominos if demand is less or exceeds.
Supply chain of Islamabad franchise:
(1)All the raw materials and food stuffs, such as (dough, ingredients)are prepared in
Rawalpindi commissary
(2)The commissary, then supplies to the three branches in Islamabad
(3)Branches had to use the inventory within 4 days ,commissary then delivers after 4
days
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CMA
(Cost Management Accounting)
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Food Cost and its Control
Costing should not be confused with cost accounting. Costing is simply the
process of arithmetic, means of memorandum statements or the methods of
integral control. Costing is the technique and process of ascertaining costs. The
principles and rules, which govern the procedure of ascertaining costs of
products or services, is the technique used in ascertaining costs. With the
development and changes in methods, the techniques of costing change. To
control the Food Cost; the purchasing, receiving, storing, issuing, food
production, food sales, etc. are to be controlled.
Definition
Food cost is defined as the cost of raw material (food) used to prepare a dish or
food.
The net stock in hand at the beginning of the day + stock (raw material)
purchased or received from store – net stock in hand at the end of the day is
defined as Food Cost for the day.
In hotel industry, the food cost is classified into materials (raw food cost).It is a
major portion of the total cost. The smaller the hotel / restaurant more are the
food cost and larger / exclusive the hotel / restaurant less is the food cost. Food
cost is one of the major costs of the Restaurant and there is always a risk of food
cost going high and low due to the negligence of the staff. In case the food cost
goes high then that means direct loss to the hotel/ restaurant; as the cost of sale
(Food Cost) will go high and the gross profit (sale – food cost) will come down.
On the other hand if the food cost is low then that means either the guest is given
a small portion or he is served substandard quality of food. This will
subsequently result in losing permanent customers and hence will reduce sale
and profit. In case food cost is not controlled carefully then, in spite of restaurant
making good sale it may run into net loss. By controlling the cost control we can
assure the profitability of the hotel / restaurant in case the sale is more than the
Break Even Point Sale.
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Obstacles to food and beverages Control:
There are numerous obstacles which effect on the food and beverage items cost.
1. The cost of the basic raw material varies from season to season and
depending upon the size of order. In off season the cost of raw material is always
more.
2. In case a large quantity of goods (raw material) are ordered then the cost of
each unit is much less as compare to when a small quantity of goods (raw
material) is ordered.
3. The price of raw material may always go high during the shortage of goods in
the market due to high consumption or low production.
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The purchase department must ensure that the right quality of food, at
competitive price and right quantity of raw material should be procured to keep
the cost control.
3. ISSUING:
All goods should be issued after a proper requisition. The store keeper must
follow the rule of ‘FIRST IN FIRST OUT (F.I.F.O.), which means the goods
received first are issued first.
4. WASTAGE:
The wastage, at all levels, i.e. Portioning, Cooking, Storing, etc. should be as
minimum as possible. The wastage of food should be avoided. All trimmings of
vegetables, bones, and other raw material wastes should be used to cook stock,
soups, gravies, sauces, etc.
6. SPOILAGE:
The cooks must ensure that there should be as far as possible no spoilage of
food in the kitchen.
8. PORTION CONTROL:
The chef must ensure that dish is as per the standard potion, as both the larger
portion and smaller portion is harmful to the hotel / restaurant. A large portion
will increase the food cost and a small portion will dissatisfy the guest.
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9. STANDARD RECIPE:
The Chef must ensure that always standard recipe should be followed, or
otherwise, the guest may not always find similar standard of the dish and this will
dissatisfy him.
The objectives and advantages of Food Cost Control are to satisfy the guest and
make reasonable good profit at all times.
3. Cost Controlling:
The Chef / Restaurant Manager / Cost Accountant while fixing the selling price of
a dish must know its exact recipe. He must also keep in mind the labour cost,
the over heads while fixing the food cost and its variances.
5. Operating Policies:
The Food Cost Accounting helps management in formulating operating policies
like what should be the food cost, whether to bake bakery products in house or
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out source. Even desserts can be bought from outside if the sale of the same is
not sufficient to keep a dessert chef.
Essentials of Food Cost Control
1. Proper Purchasing
2. Control in Purchasing
3. Follow Purchasing Procedure
4. Control Food Production
5. Follow Standard Recipe
6. Follow Standard Portion Size
SUMMARY / RECAPITULATION:
1. Food Cost should not be confused with costing.
2. Food cost is defined as the cost of raw material used to prepare the dish /
menu.
3. Sale – Food Cost = Gross Profit
4. Sale – Total Cost = Net Profit: Introduction to Food Cost and its Control
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