Zulqarnain Zafar

Chak #461 E/B PO Box Khas Tehsil Burewala,

District Vehari
M: 03214646361
E: zulqarnain.zafar7@gmail.com
PERSONAL SUMMARY

An ambitious, highly motivated and energetic Distribution Sales Manager with excellent
marketing and business development skills. Experience of managing sales and
merchandising for established retail outlets, franchises and international brands. Results
orientated professional with a proven ability to get results, generate revenue, and
improve service. Over 03 years marketing experience of working in competitive
industries (P&G) and Rupali Foods identifying, developing and managing new business
opportunities within these markets .

CAREER HISTORY

Distribution Sales Officer Continental Biscuits Limited 2019 (Cont.)

 Responsible for achieving primary & secondary sales targets
 Manage distributions’ sales staff including OMs, DSRs, Delivery Men to ensure delivery
of KPIs through effective execution of sales strategies
 Negotiating with customers to get best deal out of it
 Understanding of the customers in the territory: sales, sales potentials, organization,
purchasing criteria
 Daily monitoring and business development by forecasting sales
 Develop strong relationships with customers at marketing and activation level
 Obtaining competition activities & market feedback and sharing them with Company
stakeholders
 Responsible for availability and visibility of company products.
 Monitor competitor's activity in the market.

OM at P&G (Abu Dawood Pakistan Ltd.) Feb2018 to Jan2019

 Responsible for achieving secondary sales targets
  Responsible for marketing a wide range of the company’s products which included fast
moving consumer goods
 Responsible for availability and visibility of company products
 Monitor competitor's activity in the market.
 Organized merchandising operations and major events like promoting new store
openings or product launches.
 Involved in the strategic market planning for the companies services, as well as being in
charge of the sales team
 Manage distributions’ sales staff including Delivery Men to ensure delivery of KPIs
through effective execution of sales strategies.


OM at Rupali Foods (Jan 2017 to Jan2018)

Involved in the strategic market planning for the companies services, as well as being in charge
of the sales team. Organized merchandising operations and major events like promoting new
store openings or product launches,

• Responsible for achieving Secondary sales targets.

• Responsible for availability and visibility of company products.
• Developing and maintain new outlets.
• Retain existing outlets.
• Ensure strong customer services practices by resolving customer and shopper
complaints, conducting customer meetings at distributor level and certify that DSRs,
DMs are visiting the PJPs
• Develop strong relationship with existing and potential dealer retailers and whole sellers.
• Responsible for ensuring proper merchandising of products in freezers.
• Monitor competitor's activity in the market.
• Make sure the 100% of market coverage
• Involved in the training of new sales staff.

PROFESSIONAL EXPERIENCE

Marketing
• Distribution Management
• Team Management
• Direct Sale
• Merchandising
• Customer Negotiation
 • Competitor Activity
• Market Share
TRAINING
 Selling Skills
• Team Motivation
• Distribution Controlling
• Distribution Measurement workshop
• Merchandising

KEY COMPETENCIES AND SKILLS

Staff development Business development Product advertising

Planning Promotions Competitor analysis

Negotiating Merchandising Key account management

ACADEMIC QUALIFICATIONS 

DEGREE YEAR BOARD/UNIVERSITY

BBA (Hons.) 2016 GC University, Faisalabad.

F.Sc 2012 Govt. Degree College Burewala. Multan Board

Matriculation 2010 Multan Board

REFERENCES

Available on request, DOB: 1995

Languages: Urdu, Punjabi and English