Professional Documents
Culture Documents
ASSIGNEMENT
Submitted By:-
Mast. Pratik Narayanrao Moghe
Reg No:- 2020/MBA/18/MC
Submitted To:-
Prof. Sudhakar More
(Dept of Agri-Business Cooperative Mgt)
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PGI-ABM,Chakur.
Seed Marketing
Seed Marketing refers to the actual acquisition and selling of packed seeds,
intermediate storage, delivery and sales promotional activities.
It comprises of :
1.Demand Forecasts
2. Marketing Structure
3.Arrangements for storage of seeds
4.Sales promotional Activities
5. Economics of seed production and seed pricing
1.Demand Forecasts-
The principal in making demand forecasts is that the seed supply keeps pace
with seed demand in terms of quantity, quality, price, place and time.
The following factors must consider -
a. Total cultivable area, seed rate, seed multiplication ratio
b. Impact of extension efforts
c. Current area under high yielding varieties, amount of seed sold in last
year
d. Cultivator peferences for varieties, package size, quality
e. Number and size of competitors
f. Kinds of publicity and sales promotion
g. Climate of the area where seed is marketed.
The demand of high quality seed for self pollinated crops is normally not higher
than 25 to 30% of the total requirement for areas under irrigated, and high
fertile conditions.
2. Marketing Structure-
Establishment of effective channel of seed distribution.
Depends on needs of seed company.
Present status of seed distribution.
b. Distribution by cooperatives-
Procurement of seeds by cooperatives and its subsequent distribution.
3. Marketing Organization-
- Central marketing cell is responsible for planning, seed movement, pricing, financing
etc.
-Regional officers are responsible for seed supply,expansion into new market areas.
-Dealers involved in selling agricultural inputs.
It is desirable to establish seed marketing regional offices in the end-use areas and to
arrange buffer godowns.
• Advantages-
Assures timely supply, minimize the risk of Seed getting damage.
• Disadvantages-
Need of regional offices in such areas
A sound and effective sales programme must be based on judicious use of three basic
tools, i.e., advertising, publicity and public relations.
Promotional Media:
1. Newspapers- It gives briefly advantages of good Seed, price, location of dealer, variety
names.
2. Cinema slides- These should emphasise the local dealer and seasonal crops.
3. Hoardings- Ear round publicity. Good locations are Near rural bazars, railway station
etc.
4. Radio- Important tool for increasing sales.
5.Melas- Participation in Kisan Melas, Krishi Vignan Melas organized by agricultual
Universities is also an imp media.
6. Field Demonstrations- Inspires confidence in farmers to adapt agricultural pactices
and use of high quality seeds.
Seed production cost- It includes all cost of crop poduction, cost of foundation
seed,specialized planting, additional supervision required in seed raising, seed
cetification fee, seed marketing, storage, transportation etc.
Seed Pricing-
The fixed price must be reasonable enough.
The final marketing price of certified seeds is a result of a number
of interacting component factors.
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Clear-cut policy
Availability of well identified and adapted varieties
Adequate production, storage and testing facilities
Official programme
Demand forecasts
Market Intelligence
Transport and storage arrangements
Nature of poduct
Quality control programme
GM Of Crop Seeds
Genetically-modified (GM) seeds are a significant step forward in the
production of agricultural crops.
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Genetically-modified (GM) Seeds are seeds that have been modified to contain
specific characteristics such as resistance to herbicides (in the case of "Roundup
Ready" products) or resistance to pests (in the case of Bt corn).
Conventional plant breeding involves crossing species of the same genus to provide the
offspring with the desired traits of both parents.
Genus is a class of items such as a group of animals or plants with similar traits,
qualities or features.
Genetically modified crops (GM crops) are plants used in agriculture,
the DNA of which has been modified using genetic engineering methods. Plant
genomes can be engineered by physical methods or by use
of Agrobacterium for the delivery of sequences hosted in T-DNA binary vectors.
In most cases, the aim is to introduce a new trait to the plant which does not
occur naturally in the species.
Genetic modification aims to transcend the genus barrier by introducing an alien
gene in the seeds to get the desired effects. The alien gene could be from a plant, an
animal or even a soil bacterium.
Examples in food crops include resistance to certain pests, diseases,
environmental conditions, reduction of spoilage, resistance to chemical
treatments (e.g. resistance to a herbicide), or improving the nutrient profile of
the crop. Examples in non-food crops include production of pharmaceutical
agents, biofuels, and other industrially useful goods, as well as
for bioremediation.
Methods:
Genetically engineered crops have genes added or removed using genetic
engineering techniques.
Originally including –
Gene guns
Electroporation
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Microinjection
Agrobacterium
CRISPR
TALEN
Types Of Modifications:
1.Transgenic:
Transgenic plants have genes inserted into them that are derived from
another species. The inserted genes can come from species within the same kingdom (plant
to plant), or between kingdoms (for example, bacteria to plant). In many cases the inserted
DNA has to be modified slightly in order to be correctly and efficiently expressed in the host
organism. Transgenic plants are used to express proteins, like the cry toxins from B.
thuringiensis, herbicide-resistant genes, antibodies, and antigens for vaccinations.] A study
led by the European Food Safety Authority (EFSA) also found viral genes in transgenic plants.
2. Cisgenic:
Cisgenic plants are made using genes found within the same species or a
closely related one, where conventional plant breeding can occur. Some breeders and
scientists argue that cisgenic modification is useful for plants that are difficult
to crossbreed by conventional means (such as potatoes), and that plants in the cisgenic
category should not require the same regulatory scrutiny as transgenics.
3. Subgenic:
Genetically modified plants can also be developed using gene
knockdown or gene knockout to alter the genetic makeup of a plant without incorporating
genes from other plants. In 2014, Chinese researcher Gao Caixia filed patents on the
creation of a strain of wheat that is resistant to powdery mildew. The strain lacks genes that
encode proteins that repress defenses against the mildew. The researchers deleted all three
copies of the genes from wheat's hexaploid genome. Gao used the TALENs and CRISPR gene
editing tools without adding or changing any other genes. No field trials were immediately
planned. The CRISPR technique has also been used by Penn State researcher Yinong Yang to
modify white button mushrooms (Agaricus bisporus) to be non-browning, and by DuPont
Pioneer to make a new variety of corn.
4.Multiple trait integration
With multiple trait integration, several new traits may be integrated into a new crop.
Traits-
GM crops grown today, or under development, have been modified with
various traits. These traits include improved shelf life, disease resistance, stress
resistance, herbicide resistance, pest resistance, production of useful goods such as
biofuel or drugs, and ability to absorb toxins and for use in bioremediation of
pollution.
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Issues involved:
Genetic modification brings about changes that can be harmful to humans in the long run.
The long-lasting effect of GM crops is yet to be studied. Some of the issues involved:
1.Threat to Biodiversity-
-Cross Pollination in GM crops paves the way for herbicide-resistant superweeds that can
further threaten the sustenance of other crops and pests because of their uncontrolled growth.
In short, biodiversity gets threatened.
-GM crops because of their pest resistance characteristics could eliminate important species
of pests that are responsible for sustaining domestic varieties and can pose serious threats to
biodiversity. They Can affect the food chain also.
2.Nutrition issues-
BT brinjal poses risk to human health as its resistance to antibiotics can turn medicines
ineffectively & may results in the formation of new toxins & allergens.
3.Implications for consumers and farmers-
It is claimed that patent laws give developers of the GM crops a dangerous degree
of control/dominance over the food supply that results in the over domination of world food
production by a few companies.
-In order to curb the illegal cultivation of GM seeds, the Genetic Engineering Appraisal
Committee (GEAC) should:
Registration of Varieties .
Elimination of doubtful varieties,
Avoidance of pre release publicity,
SAU role for foundation seed production, • Involvement of
cooperative and private sector for seed production.
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• Seed control order 1983 passed and enacted and declared that
seed as an essential commodity under Essential Commodity Act
1955.
The main focus of Public sector has been on for low value
high volume seeds viz. cereals, pulses and oilseeds.
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Introduction
Concept
Self sufficiency and self reliance of the village Increasing the seed
replacement rate
Features
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Selection of area
1. Irrigation facilities.
2. Suitability of climatic conditions to raise the crop for more
than one season .
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Seed Supply
The farmers will use these quality seeds and take up their own
seed production in al small area (1 acre) for their own use.
Capacity building
for the seed crops grown in the seed villages will be given for
technology empowerment of farmers.
6. Information centre
Advantages
5. Seed certification official will cover large area per unit time 6.
Totally it reduces the cost of cultivation 7. Seed will be with high
genetic, physical purity
Live example
seeds, in little quantity, but introduction of high yielding varieties and hybrids
and modernization of agriculture necessitated the development of storage
techniques to preserve the seeds.
To maintain initial seed quality viz., germination, physical purity, vigour etc., all along
the storage period by providing suitable or even better conditions. Since the main
objective of seed storage is maintenance of an acceptable capacity for germination
and emergence, it can only be accomplished by reducing the rate ofdeterioration to
the degree required to maintain an acceptable level of quality for the desired period .
Seed storage is the maintenance of high seed germination and vigour form harvest
until planting. Is important to get adequate plant stands in addition to healthy and
vigourous plants. Every seed operation has or should have a purpose. The purpose
of seed storage is to maintain the seed in good physical and physiological condition
from the time they are harvested until the time they are planted. Seeds have to be
stored, of course, because there is usually a period of time between harvest and
planting. During this period, the seed have to be kept somewhere. While the time
interval between harvest and planting is the basic reason for storing seed, there are
other considerations, especially in the case of extended storage of seed.
Types of storage
Seeds can be stored in piles, single layers, sacks or open containers, under shelter
against rain, well ventilated and protected from rodents and store at least for several
months.
Orthodox seeds will retain viability longer, when dried to low moisture content (48%)
and then stored in a sealed container or in a room in which humidity is controlled,
than when stored in equilibrium with ambient air humidity. Cool condition is
especially favourable.
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This is recommended for many orthodox species which have periodicity of seeding
but which are planted annually in large scale afforestation projects. A combination of
4-8% moisture content and 0 to 5° temperature will maintain viability for 5 years or
more.
Suitable for storage of recalcitrant seeds, for a few months over winter. Seeds may
be stored in heaps on the ground, in shallow pits, in well drained soils or in layers in
well ventilated sheds, often covered or mixed with leaves, moist sand, peat or other
porous materials. The aim is to maintain moist and cool conditions, with good
aeration to avoid overheating which may result from the relatively high rates of
respiration associated with moist storage. This may be accomplished by regular
turning of the heaps.
This method implies controlled low temperature just above freezing or less
commonly, just below freezing. Moisture can be controlled within approximate limits
by adding moist media e.g., sand, peat or a mixture of both to the seed, in
proportions of one part media to 1 part seed by volume, and re-moistening
periodically or more accurately by controlling the relative humidity of the store. This
method is much applicable to temperate recalcitrant genera.
7. Cryopreservation
It is also called as cryogenic storage. Seeds are placed in liquid nitrogen at -196°C.
Seeds are actually placed into the gaseous phase of the liquid nitrogen -150°C for
easy handling and safety. Metabolic reactions come to a virtual standstill at the
temperature of liquid nitrogen and the cells will remain in an unaltered state until the
tissues are removed from the liquid nitrogen and defrosted. Therefore, little
detrimental physiological activity takes place at these temperatures, which prolongs
the storage life of seeds. It is not practical for commercial seed storage, but is useful
to store the valuable germplasm.
Seeds should be free from storage fungi or micro organisms 5. Seeds should
not have met with adverse conditions during maturation. Storage godown
should be fumigated to control storage insects, periodically
Storage environment or godown should be dry and cool.
Seeds should be dried to optimum moisture content
Required R.H. and temperature should be maintained during storage.
Seeds should be treated with fungicides before storage
Suitable packaging materials should be used for packing.
1. Biotic
2. Abiotic
1.Biotic factors
b. Other biotics
Insects
Fungi
Rodents
Mishandling during sampling, testing
2. Abiotic factors
Temperature
Relative humidity
Seed store sanitation
Gaseous atmosphere
Packaging material
1. It should provide maximum possible protection from ground moisture, rain, insect
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Types of storage
Gunny bags of different capacities (35, 50, 75 and 100 kg) with or without
inside plastic lining
Mostly used for short term storage
Generally farmers prefer gunny bags for storage of farm cary over seeds.
Clay, straw and cow dung- 3:3:1. Earthen structures are made, sun dried and
then burnt in fire. Used for storage of Paddy, wheat, sorghum,oil seeds and
pulses.
Life 8- 10 years. During rainy season develop cracks and moisture absorption
followed by insect and mould infestation.
Capacity is 5 to 10 q.
Bamboo structures
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Split bamboo woven in the form of a cylinder with wide base and narrow
mouth
Used for the seeds of Paddy, wheat and sorghum
Life 4-5 years. Weight loss due to insect attack is 5 % in paddy and 15 % in
sorghum.
Capacity is 500 Kg
Wooden structures
Local wood is painted black. At the top, 30 cm x 20 cm in let and at the bottom
30 cm x15cm outlet is provided
Life15- 20 years. Neither airtight nor moisture proof.
Used for stoage of paddy seeds with the capacity of 10 q
preserve the seed. Hence care should be taken in construction of godown. The
points to be noted are as follows.
Seeds are packaged to prevent absorption of water from the atmosphere after
drying, to keep each accession separate and prevent contamination of the seeds
from insects and diseases.
The best time to package seeds is directly after the moisture content has been
determined and found to be within the required limits for safe storage. Seeds will
always show an equilibrium between their moisture content and the relative humidity
of the environment and therefore, if possible, seeds should be packaged into
containers and hermetically sealed in the drying room or without delay on being
removed from it.
Different containers and special equipment for sealing are available for the storage
of seeds. Storage containers for base collections should be hermetically sealed and
moisture-proof. Cans, bottles, and laminated aluminium foil containers are all
acceptable for both base and active collections. The techniques used will vary with
the type of container and the equipment that your genebank is using. The general
steps outlined in this section could be followed.
Moveable racks make the best use of available space and are ideal to store
containers in walk-in stores. Small containers or aluminium foil packets can be filed
in boxes for ease of locating individual accessions. Coding systems by number or
colour are also helpful in exactly locating accessions.
Chest freezers are adequate for the maintenance of small collections. Filing systems
have been developed to hold the containers in freezers and allow easy location of
material. Some examples of filing systems are shown here.
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1. Work in the drying room or, if not possible, expose the seeds to the ambient
relative humidity for the shortest possible time.
Adhesive labels can be used for the outside of containers, but they must be
waterproof and remain adhesive for long periods at low temperatures.
Equipment
Labels
Permanent markers
Laminated aluminium foil containers, cans or bottles
Machines for sealing
Coarse balance
Scoop/spoons
1. Weigh out or count samples of seeds to fit the containers used in your genebank.
2. Fill the labelled containers with the seeds. Add the label prepared for the inside.
3. Seal immediately, so that the moisture content of the seeds does not increase due
to equilibration with ambient relative humidity.
It is important that the containers used should be moisture-proof and sealed. The
exact sealing technique will depend on the type of containers and sealing methods
that are available.
Laminated aluminium foil bags are easy to package, can be cut to size to save space
and can be sealed again after use. However, they are difficult to stack and must be
made of good quality material and have good seals or leakage may occur.
Cans are rigid and easy to stack and usually will not break open if dropped.
However, some types of cans are not resealable and therefore are expensive to use.
A standard size can with only a few seeds inside wastes space in the store.
Glass bottles can usually be sealed again and the amount of seed left is visible.
However, a standard size will waste space and bottles are easily broken.
Seeds can be packaged in bulk into large containers and/or sub-samples can be
packaged separately into smaller containers. Although the initial packaging period is
longer, sub-samples can then be removed quickly without having to remove the bulk
of the accession from the store.
1. Enter the relevant data about each accession into the data file.
2. The data should include number of containers per accession, number or weight of
seeds per container, type of container (if not standard) and the date of packaging.
1. After sealing, make a visual examination of each container to make sure that there
is no obvious damage and that the seals do not leak.
3. At regular intervals the containers should be checked to see that they remain in
good condition. It is suggested that this check should be carried out routinely once a
year and that individual containers should also be checked whenever they are
removed from the genebank.
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4. If containers are found to have been leaking and the relative humidity of the store
was not controlled, determine the seed moisture content by using one of the
methods described in Section III.
5. If the moisture content has risen, dry the seeds back to the required moisture
content level as described in Section IV.
6. Enter the value of the new moisture content into the data files. Make a note that
the seeds in that container have been held at increased moisture content for a
limited period and dried again.
7. Check the inventory data file for the descriptor 'date of packaging' and make a list
of any other accessions which were packaged in similar containers on the same day
or one day before or after.
8. Check the containers on this list for leaks and poor condition and replace any that
are faulty using the methods described above.
9. Remember that any containers removed from the cold store should be allowed to
warm to room temperature before opening. This may take several hours especially
with large volumes of seeds.
If any defective containers are found, it may indicate that containers made or sealed
at the same time are also faulty or it may just be one faulty container or seal.
Checking those packaged at the same time will show if the problem is widespread.
Extraction: Date
Technique of extraction
Drying: Date
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Method
Moisture content
Germination test
These are small machines which, when properly mounted beneath a bin,
will fill and weight a bag accurately in a single operation. Operational
steps include:
c) As seed flows into the suspended bag, a scale –type counter –balance
mechanism is actuated, so that when the proper weight of seed is in the
bag, the seed flow lever is tripped and seed flow is automatically stopped.
d) The bag now filled with the exact weight of seed is removed from the
bagger weigher and is closed.
2.Manual Weighing:
3.Semi-automatic:
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This is the most widely used scale. The scale is attached to the bottom of
a bagging bin, and the bag is clamped to the bottom of the scale. The
feed gate is opened manually and may be closed either manually or
automatically when the proper weight is attained. The scales have a
capacity to weight four to eight bags of 50 kg per minute, depending
upon the seed being packaged and the skill of the operators.
4.Automatic scales:
Scales of this type are used primarily for small packages, E .g vegetable
and lawn seeds. In these machines the entire weighing and filling process
is done automatically. Installation is similar to the semi-automatic bagger.
Some completely automated systems pick up the empty bag, place if on a
bagger, fill the bag and release the filled bag which then moves by
conveyer to a bag closer.
Several types of conveyors are available for moving unpacked or packed seed into,
through or away from processing plant in vertical, horizontal or inclined directions.
Different types of conveyors are used in processing plants, e.g., bucket elevators,
belt conveyors, vibrating conveyors, pneumatic conveyors, screw conveyors, chain
conveyors and lift trucks. Selection of the proper type of conveyors, for each
operation receiving seed in the plant, moving seed from dryers, shellers and from
one processing machine to another and finally moving packaged seed into storage,
has an important bearing on the efficiency of processing operations. Conveyors
should be selected on the basis of the kinds of seeds handled, direction and length
of conveying, capacity of equipment from which or to which seeds are conveyed and
should be properly cleaned.
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