Best Coffee from

West Java for The World

Vision Mission

Cooperatives produce • Realizing labor-intensive based employment.

agricultural and plantation
commodities with international
competitiveness and
cooperatives as a locomotive for
driving a people's economy
based on environment, social
and culture so as to create
prosperity for the community.
• Creating employment based on social and cultural
environment.
• Creating sustainable business collaborations with
partners, local and international customers.
• Strengthening human resources in the IT,
language, and marketing fields.
• Creating professional, transparent and accountable
cooperative governance.
Business Plan of Hofland

HOFLAND is a coffee trademark produced by the Gunung Luhur Berkah

Producer Cooperative.
The products produced include coffee with Arabica and Robusta types
in the form of Greenbean, Roastbean, and Powder (ground roasted
coffee) in packaging, ground coffee/ coffe milk which ready to drink in
bottles.
 SWOT
Strength Weakne ss
Analysis
Availability of planting land Availability of production
owned by themselves or in machines with large capacity
collaboration with farmers to to support market demand.
ensure that the stock of goods
remains sufficient in
production.

Oppo rtu ni ty Threat

Hofland does not stand itself,
it is supported by a
Cooperative with human
resources from both of them
making a complete
collaboration in advancing the
business.
 Products

GREEN BEAN AND ROASTED BEAN OF ARABICA AND

ROBUSTA OF JAVA PREANGER COFFEE.

ROASTED GROUND
COFFEE IN
100G/PACKAGE

ROASTED COFFEE
IN A BOTTLLE
READY TO DRINK
 WAREHOUSE
A Ware house which uses
Warehouse Receipt System
(SRG)
Warehouse of Cooperative Producer of
Gunung Luhur Berkah

Warehouse with First Warehouse Receipt

SystemCommodity in West Java that has
obtained a warehouse management permit in
the receipt system. Warehouse by BAPEBBTI,
Ministry of Trade of the Republic of Indonesia.

Warehouse with storage type

coffee commodity, warehouse storage capacity
reaches 500 tons.
Promotional Material

Brochure Catalogue Business

Card
WEBSITE
kopihofland.com
 VIDEOS
YouTube Channel: Hofland Official
EVENT
&
NEWS
S tr a t eg y Tac t ic s E x ec ut ion
Getting purchases from abroad. 1. By participating in In addition to being actively involved
exhibitions held abroad. in exhibitions organized by the
2. Conducting activities by government both abroad and
involving potential buyers domestically.
from abroad.
One of the implementations of the
tactics we apply is to involve
potential buyers from abroad through
the "International Coffee Workshop "
program.