Professional Documents
Culture Documents
12) Case Study - Mrs Fields Cookies
12) Case Study - Mrs Fields Cookies
Maintain control over all aspects. Weakest link in retail - area manager
1987 - 370 stores in the US Not capable
8000 EMPLOYEES No respect for concept of delegation Hence ROI
Renamed - Mrs Fields Dessert Store Demonstrated roles by herself
under Mrs Fields Candy Factory. Did not believe they could hire in the right
Discouraged them from expanding mould and hence took away some of the
Acquisition of 122 La Petite Boulangerie business. decision making
from PepsiCo High growth could lead to lose of control
Thought expansion meant exact
replication
Business design to oversee all stores
made.
Organization Structure