An Assignment on Bproperty

Submitted to:

Dr. Rafiuddin Ahmed

Associate Professor
Department of Marketing
University of Dhaka

Submitted by:

Md. Ekram Uddin Roll: 1433

Section: A
Department of Marketing
University of Dhaka

Date Of submission: on or before 25 May at 11.59 PM

Customers deserve better, and the company believes this. More and more people are asking
about renting property, which is why Bproperty Rental's new additions are aimed at
responding to their inquiries. The general public today recognizes the Bproperty brand as one
that is dependable and steady in its operations. As more people hear about us, we see a rise in
demand for our products and services. A lot of people have inquired about renting property
recently. To answer this question, Bproperty used its knowledge to develop a solid bridge
between the landlord and the renter. Landlords list their homes on the market, making it easy
for tenants to find a place to call home or a place to do business. One week after signing a
contract, potential renters can begin looking at houses on Bproperty's vast database. Renters
are given the entire service for free when a transaction has been completed by the
landlord.Recently I saw a promotional video by Bproperty executives of a well-furnished flat
in Hatirjheel area. This was a lake view flat that attracted me much. I watched the video
cause flat in that place is rare and such place is not available in newly made apartments. So I
thought it was a best place for second hand unique flat.

Digital marketing strategy is a plan that shows how a business will use online channels like
search and social media to reach its marketing goals. Setting up a plan for digital marketing is
important. The success of digital marketing depends on how well traditional and digital
strategies work together. Using a multichannel marketing strategy, the different marketing
channels should work together to develop and communicate their products and services. The
work that bproperty.com does on the digital platform is not good enough. They are very
active on Facebook and YouTube, but they don't have much of a presence in other areas of
digital Communication, such as SEO, email marketing, and affiliate marketing. The biggest
Challenge for bproperty.com is getting closer to customers, since the way people buy, sell,
and rent property is almost the same as it has always been. The key to success is to reach, act
on, convert, and engage customers on their site, and to launch campaigns on as many digital
marketing platforms as possible. The site's user interface is also important. If we look at
www.realestate.com.au, the website for one of the best real estate companies, and compare,
we can see the difference. One way for bproperty.com to improve their online marketing is
to keep their website up to date. The quality of the content should get better, and all the
information that a customer needs to know should be in both the real and online content.

Customers should find Bproperty.com's value proposition to be distinct, achievable, and

appealing. They are able to personalize material via website, email, and other platforms. They
should invest continuously in paid, owned, and earned media to engage prospects and
customers, focusing on conversion rather than only generating leads. When creating a
campaign, it is essential to conduct extensive research on the target audience to determine
how they select products and services and how they make purchases. For a firm to be
sustainable, it is crucial to develop long-term relationships with clients. Electronic customer
relationship management should build a place in the customer's mind and promote customer
involvement.

As the world of marketing evolves on a daily basis, every business must be aware of the
shifting terrain and technological advancements in order to remain competitive.