PROJECT REPORT

(submitted for the degree of B.Com Honor’s in Accounting & Finance under the University
Of Calcutta)

TITLE OF THE PROJECT

MAKE IN INDIA: PANTANJALI AND LENSKART

SUBMITTED BY:

Name of the Candidate: MIHIR MAKHIJA

Registration No:
CU Roll No:

Name of the College: THE BHAWANIPUR EDUCATION SOCIETY COLLEGE

College UID:

SUPERVISED BY:

Name of the Supervisor:

MONTH AND YEAR OF SUBMISSION:

MAY-2021
TABLE OF CONTENTS
 ACKNOWLEDGEMENT

The Satisfaction and euphoria that accompany the successful completion of any task is
incomplete without the mention of people who made it possible. So, I take this as a great
opportunity to pen down a few lines about the people whom my acknowledgment is due.

It is the deepest sense of gratitude that I wish to place on record my sincere thanks to MISS
AYTREE GANGULY, my project guide for providing me inspiration, encouragement,
guidance and valuable suggestions throughout the project. And my heartfelt thanks to my
parents and friends for their constant support and help throughout the journey of the project.

The work has indeed been a learning curve for my academic life, in particular, and life in
general.

Place: Kolkatta

Date:
 Annexure-IA

SUPERVISOR’S CERTIFICATE

This is to certify that MR. MIHIR MAKHIJA a student of B.Com Honor’s in Accounting &
Finance of THE BHAWANIPUR EDUCATION SOCIETY COLLEGE under the
University of Calcutta has worked under my supervision and guidance for her Project Work
with the title MAKE IN INDIA which he is submitting, is his genuine and original work to
the best of my knowledge.

Place: Kolkatta

Date:

Signature:

Name: MISS AYTREE

GANGULY.

Designation: Lecturer

College Name: The Bhawanipur

Education Society
College
 Annexure-IB

STUDENT’S DECLARATION

I hereby declare that the Project work with the title MAKE IN INDIA . submitted by me for
the partial fulfillment of the degree of B.com Honor’s in Accounting & Finance under the
University of Calcutta is my original work and has not been submitted earlier to any other
University/Institution for the fulfillment of the requirement for the course of the study.

I also declare that of this manuscript in whole or in part has been incorporated in this report
from any earlier work done by others or me. However, extracts of any literature which has
been used for this report has been duly acknowledged providing details of such literature in
the references.

Signature:

Name- MIHIR MAKHIJA

Address: ASANSOL , WEST BENGAL
Registration No:

Place: KOLKATA
Date:
 CHAPTER-1
INTRODUCTION
 INTRODUCTION

A strong manufacturing sector is critical for an economy like India, especially considering the
huge employable workforce in the country and the need for self-sufficiency in a number of
sectors to bring down the trade deficit. Manufacturing is urgently needed to provide
livelihood opportunities to a huge chunk of the population outside of agriculture. The
manufacturing sector supplies quality products across the supply chain, thereby fueling the
growth and productivity of other sectors in the process.

Shri NarendraModi, Prime Minister of India, launched the visionary Make in India
programme in September 2014. The programme is aimed at transforming India into a global
hub for manufacturing, research & innovation and an integral part of the global supply chain.
The programme aimed at building confidence in India's strengths and potential as a
manufacturing hub across internal and external stakeholders. It has led to a major rehaul of
processes and policies to enhance ease of doing business in India. Indeed, this is the single
largest manufacturing initiative by any country in the recent past.

Some of the initiatives undertaken under Make in India are as follows:.

1. Twenty five sectors have been selected under Make in India; a framework was
developed to share a large amount of technical information on these sectors. Domestic
and international audiences are constantly updated with latest information on
opportunities, reform measures, etc.
2. FDI has been liberalised in some key sectors including Defence Manufacturing, Food
Processing, Telecommunications, Agriculture, Pharmaceuticals, Civil Aviation,
Space, Private Security Agencies, Railways, Insurance and Pensions and Medical
Devices.
3. Several reforms undertaken to enhance ease of doing business and enhance FDI
4. Industrial corridors and smart cities are being built at a fast pace.
5. Intellectual Property Rights (IPRs) registrations are being accelerated and measures
are being taken to cater to the training needs of the skilled workforce.

The manufacturing sector is expected to reach US$ 1 trillion by 2025 and contribute about
25% to India's GDP. Under the Make in India programme, indigenous manufacturing is
expected to increase by 12-14% per annum over the medium term. As per the World Bank,
manufacturing contributed about 16% to the country's GDP in 2016. This is on the higher
side when compared with the global average of about 15% in 2015.
 Manufacturing is expected to create 100 million additional jobs by 2025, considering how
India is now one of the most attractive destinations for investments in this sector. Most
leading companies including those of defence equipment, mobile phones and automobile
brands have established or are looking to set up their manufacturing base in the country,
which will have a positive impact on job creation.

The Make in India was launched against the backdrop of this crisis. It was a powerful,
galvanising call to action to India’s citizens and business leaders, and an invitation to
potential partners and investors around the world. Much more than being an inspiring
slogan, it represents a comprehensive and unprecedented overhaul of outdated processes
and policies. Most importantly, it represents a complete change of the government’s
mindset– a shift from issuing authority to business partner, in keeping with Prime Minister's
tenet of ‘Minimum Government, Maximum Governance’. The Make in India is intended to
(a) inspire confidence in India’s capabilities amongst potential partners abroad, the Indian
business community and citizens at large; (b) provide a framework for a vast amount of
technical information on 25 industry sectors; and (c) reach out to a vast local and global
audience via social media and constantly keep them updated about opportunities, reforms,
etc.
 OBJECTIVE OF STUDY

Ease of Doing Business

India jumped to 63rd place out of 190 countries in the world Banks' 2019 Ease of Doing
Business Index from 130th in 2016. In February 2017, the government appointed the United
Nations Development Programme (UNDP) and the National Productivity Council "to
sensitise actual users and get their feedback on various reform measures."As a result, now
there is competition among the states of India to improve their current ranking on the ease of
doing business index based on the completion percentage scores on 98-point action plan for
business reform under Make in India initiative.Currently Andhra Pradesh, Uttar
Pradesh, Telangana, Madhya Pradesh, Jammu and Kashmir and Chhattisgarh are top six
states (c. Oct 2020).
Ongoing global campaign
The campaign was designed by Wieden+Kennedy , with the launch of a web portal and
release of brochures on the 25 sectors, after foreign equity caps, norms and procedures in
various sectors were relaxed, including application of manufacturing application made
available online and the validity of licenses was increased to three years.
"Zero Defect Zero Effect" slogan was coined by Prime Minister of India, NarendraModi, as
essence of the Make in India initiative that manages advanced processes, materials and
technologies, to guide the production mechanism that produces products with no defects with
no adverse environmental and ecological effects.
"Make in India Week" multi-sectoral industrial event at the MMRDA from 13 February 2016
was attended by 2500+ international and 8000+ domestic, foreign government delegations
from 68 countries and business teams from 72 countries and all Indian states also held expos.
Event received over ₹15.2 lakh crore (US$200 billion) worth of investment commitments
and investment inquiries worth ₹1.5 lakh crore (US$20 billion), where Maharashtra led
with ₹8 lakh crore (US$100 billion) of investments.[6][7] Previously between September 2014
and November 2015, the government received ₹1.20 lakh crore (US$16 billion) worth of
proposals from companies interested in manufacturing electronics in India.[8]
Revision in Public Procurement Order & GFR
On June 15, 2017, Ministry of Commerce and Industry (India), the nodal ministry revised the
Indian public procurement order and general financial rule to incorporate preference to Make
In India. Subsequently, all the nodal agencies published their own orders to extended the
scope of Make In India in procurement related to their line of products.
 REVIEW OF LITERATURE

The study for success of Make in India is very important for the economy. A paper published
by Dr TV Ramana, Andhra University Campus focuses on the classical theory of economics
linking the demand of the goods with the supply side. The paper also covered issues relating
to the sectors involved, and worldwide response from various critics and economists. The
paper concluded that there will be a free flow of capital thus increasing investments. The
researcher was able to show the producers will be incentivized to produce more, but
economic viability and future prospects of the program still remain unanswered. A global
perspective by Dr. (Smt.) RajeshwariShettar, SM Sheshgiri Commerce college for Women
showed that the program will bring about a drastic change in fields like automobiles,
aviation, biotechnology, chemicals. The researchers proved that Make in India will boost the
manufacturing sector with an impact on electronics. Moreover, the researcher tries to
convince that the long term program will help in generation of employment, “through
continuous foreign investments, the progress of the Indian economy can be made sustained
and India should consciously work towards attracting greater FDI into Research and
Development”. The question, how the Foreign Investments will affect the Indian Economy
still needs to be found out. A joint effort by Profs.SamriddhiGoyal, Prabhjot Kaur and
Kawalpreet Singh, Punjab showed that how Human resources and Financial services play an
important role in the program. The researchers focused on economic growth and
employment generation, by fostering innovation and minimizing brain drain. The paper also
highlighted the need for financial advisors to kickstart the program for industrialists.
Inferences drawn from Literature Review 1. The Program’s success can be linked with the
domestic as well as international demand, thus India needs to care about continuous foreign
investments. 2. India will be able to boost up its manufacturing sector with special focus on
25 sectors and generate employment through attraction of foreign funds. 3. To make India a
manufacturing hub, financial services and human resource must be taken into account
INFERENCES DRAWN FROM LITERATURE REVIEW

1. The Program’s success can be linked with the domestic as well as international demand, thus
India needs to care about continuous foreign investments.

2. India will be able to boost up its manufacturing sector with special focus on 25 sectors and
generate employment through attraction of foreign funds.

3. To make India a manufacturing hub, financial services and human resource must be taken into
account.

RESEARCH METHODOLOGY
This study has been divided into three parts: Correlation Analysis, Regression Modelling and
Forecasting. Correlation Analysis has been done using basic MS Excel formula of
“=CORREL”. This method gives the Karl Pearson’s Coefficient of Correlation for the two
variables in question. It can be used for finding out multiple correlation too. Regression
Analysis has been done using E Views software package taking FDI as the dependent
variable and GDP, Index of Industrial Production and Exchange Rate as the independent
variables. Data till 2015-16 Fiscal Year has been used only for regression so as to avoid
distorting the equation due to the demonetisation impact. Lastly, forecasts have been
calculated with 95% confidence using MS Excel’s Forecast sheet tool. Forecasts have been
made till the financial year ending 31st March, 2021, which cover Modi Government’s tenure
and show the impact of the campaign beyond the 5 years of BJP rule.

Present study focus on the changing nature of Indian economy since Independence, it also
focus on make in Indi a project and its impact on automobile industries. It aims to make India
manufacturing hub Centre in the world by attracting the flow of FDI from various countries.
It also throw light on the competitive nature of Indian Industries which is comparatively
defined with China. The basic objectives can be divided into various heads which are as
follows:-
1. Examine the Concept of Make in India and major initiatives under Make in India Program
and its effect on economic growth pattern in Indian Economy.
2. Identify the objectives, aims and vision of the Make in India initiative in manufacturing
sector.
3. Find out the major initiatives which are taken under the Make In India program in various
sector in Indian Economy.
 CHAPTER 2
CONCEPTUAL FRAMEWORK
AND
NATIONAL & INTERNATIONAL
SCENARIO

CONCEPTUAL FRAMEWORK
 The “Make in India” Programme is an initiative of the Indian Government for motivating
the global corporate to begin their production in India. It is designed for the
transformation of India into a global design manufacturing hub that aims for import
substitution and also includes technology transfer. The Programme invites both
international and domestic manufactures to invest their capital as well as start
manufacturing their products in India by providing more technology, physical
infrastructure which would be cost effective. With a promise to achieve high growth
and have easy governance followed by the creation of more job opportunities for
unemployed educated youth in India and the programme is a helping hand towards
improving the standard of living of the socially and economically weaker sections of the
society. It is an ambitious project of Indian Prime Minister Sri
NarendraDamodardasModi launched in India on 25thSeptember, 2014 creating a separate
department within the Ministry of Industry as Department of Industrial Policy and Promotion
(DIPP,2015). “I wish to appeal to the people from all over the world. Come and ‘ Make In
India’. Come manufacture in India and sell anywhere but manufacture here.We have
got the skill, talent , discipline and the determination to do something. ”Prime
Minister NarendraModi in his maiden Independence Day speech on 15 August 2014 on
the ramparts of the Red Fort of Delhi. The main objective of “Make In India” programme is
facilitating investment, fostering innovation, protection of intellectual property
right , and building in the best in the field of class manufacturing infrastructure that
indentifies 25 growth sector like automobiles, chemicals, information technology,
pharmaceuticals, textile, ports, aviation, leather, tourism and hospitality, wellness,
railways, design manufacturing ,renewable energy, mining, bio-technology and electronics in
India. The programme has an important motto that is to raise the share of manufacturing
sector in country’s Gross Domestic Product (GDP) to 25% creating 100 million
new jobs by 2022(DIPP,2015). The 25 sectors includes automobiles, automobile
components, food processing, leather, renewable energy, roads and highways, aviation,
IT and BPM, space, biotechnology, media and entertainment, textile and garments,
chemicals, mining, thermal power, construction ,oiland gas, tourism, hospitability
and wellness, defence manufacturing, pharmaceuticals, electrical machinery, ports,
electronic systems and railways. “Make in India” programme focuses on four key areas
for the promotion of manufacturing and entrepreneurship. It includes Policy initiative
and New Processes; Robust Infrastructure; Focus Sectors; New Mind-Set Approach
led by the Department of Industrial Policy and Promotion. “Make In India”
Programme aims at promoting the ‘ease of doing business’ measures taken up by stateand
central government ministries. The logo of “Make In India” –a lion made of gear
wheels that itself reflects the integral role of manufacturing in governments vision
and national development. The programme can be fruitful only with positive social
change, individual excellence, well planed government policy and transparency in
governance by the government as well as corporate sector. The hallmark of
the programme is the transformational power of public-private partnership.

MAJOR INITIATIVES UNDER MAKE IN INDIA

 Manufacturing in India is the main vision of the Government and leads to national
development. The initiatives taken to boost manufacturing sector are as follows:

FOREIGN DIRECT INVESTMENT (FDI)

FDI is a major driver of economic growth and a source of non-debt finance for the economic
development of the country. Government has put in place an investor friendly policy on FDI,
under which FDI up to 100% is permitted on the automatic route in most sectors/ activities.
FDI policy provisions have been progressively liberalized across various sectors in recent
years to make India an attractive investment destination. Some of the sectors include
Defence, Construction Development, Trading, Pharmaceuticals, Power Exchanges,
Insurance, Pension, Other Financial Services, Asset reconstruction Companies, Broadcasting
and Civil Aviation

2. EASE OF DOING BUSINESS.

The Government is introducing several reforms to create possibilities for getting Foreign
Direct Investment (FDI) and foster business partnerships. Some initiatives have already been
undertaken to alleviate the business environment from FDI policy reforms have contributed
to India attracting record FDI inflows in the last 5 years. Total FDI into India from 2014-15
to 2018-19 has been US $ 286 billion as compared to US $ 189 billion in the 5-year period
prior to that (2009-10 to 2013-14). In fact, total FDI in 2018-19 i.e. US $ 64.37 billion
(provisional figure) is the highest ever FDI received for any financial year. 4 As per World
Bank’s Ease of Doing Business Report 2020 India ranks 63rd among 190 countries
improving by 14 ranks from its rank of 77 in 2019. India has improved its rank in 7 out of 10
indicators and has moved closer to international best practices. The 2020 edition of the
Report acknowledges India as one of the top 10 improvers, third time in a row, with an
improvement of 67 ranks in 3 years. It is also the highest jump by any large country since
2011. outdated policies and regulations. This reform is also aligned with parameters of World
Bank's 'Ease of Doing Business' index to improve India's ranking on it. This is driven by
reforms in the areas of Starting a Business, Construction Permits, Getting Credit, Protecting
Minority Investors, Paying Taxes, Trading across Borders, Enforcing Contracts, and
Resolving Insolvency.

 Intellectual Property Rights Policy:was launched in May 2016. Its aim is to spur creativity and
stimulate innovation and ensure effective IPR protection in India.
 In order to promote innovation the following measures have been taken:

 Final Patent (Amendment) Rules, 2019 - published on 17th September, 2019, amending The
Patents Rules, 2003 has led to significant simplification of rules, especially for startups and MSMEs.

 The Patent (Second Amendment) Rules, 2019 published to reduce fees for small entity/MSMEs for
processing of patent applications under various sections of the Patents Act, 1970 will incentivise
MSMEs to file for more patents.

3. INDUSTRIAL CORRIDOR

Infrastructure is integral to the growth of any industry. The government intends to develop
industrial corridors and build smart cities with state-of-the- art technology and high-speed
communication. Along with the development of infrastructure, the training for skilled
workforce for the sectors is also being addressed.

4. Growth of Micro, Small and Medium Enterprises Sector

The Indian economy is likely to emerge as one of the leading economies in the world, with an
envisioned GDP of USD five trillion economy by 2024. Our vision is to ensure that at least a
contribution worth USD two trillion come from MSME sector. To accomplish this, M/o
MSME has taken many steps during the year for technology advancement, skill development
and job creation for empowerment of MSMEs.

6. Skill Development Programme

The skill ecosystem in India is undergoing major reforms and policy interventions as India
embarks on its journey to become a Knowledge Economy. The skill gap study by the National
Skill Development Corporation (NSDC) for the period of 2010-2014 reports that over 109.73
million additional skilled manpower will be required by 2022 across different.

PATANJALI
ABOUT
Patanjali Ayurved, (commonly known as Patanjali), is an Indian fast-moving consumer goods
(FMCG) company based in Haridwar, India. It was founded by Baba Ramdev and Acharya
Balkrishna in 2006. Its registered office is located in Delhi, with manufacturing units and
headquarters in the industrial area of Haridwar. The company manufactures cosmetics,
ayurvedic medicine, and food products.

imports a greater part of herbs in India from the Himalayas of Nepal. Patanjali
fabricates mineral and natural items. It also has manufacturing units in Nepal under the
trademark "Nepal Gramudhyog" and

HISTORY
In 1995, Baba Ramdev was a little-known yoga teacher in Haridawar when his close
associate Acharaya Bal Krishna, and he set up Divya Pharmacy- under the ageis of Ramdev’s
guru Swami Shankar dev’s ashram – to make Ayurvedic and herbal medicines. The
medicines proved so popular that Ramdev and Bal Krishna sought to diversify. But that
proved difficult since Divya Pharmacy was registered under a trust.
Meanwhile, Baba Ramdev started gaining popularty that helped him to receive funds from
the likes of NRIs Sarwan and Sunita poddar., as well as locals such as Govind Agarwal –
which in turn helped to get bank loans. This led to the incorporation of Patanjali Ayurved as a
private company in 2006, with a purpose to bring Ayurved in the form of various product
range particularly in healthcare, hair care, toilteries, food and more – at breathtaking speed.

FOUNDERS

In 1995, Balkrishna and Baba Ramdev founded Divya Yoga Mandir Trust in Haridwar, and
in 2006, they founded Patanjali Ayurved a fast-moving consumer goods (FMCG) company
involved in the manufacturing and trading of FMCG, herbal, cosmetics and ayurvedic
products.

Swami Ramdev (born Ram Kisan Yadav in 1965), also known as Baba Ramdev, is

an Indian yoga teacher and businessman, primarily known for his popularising Yoga and
Ayurveda in India.

VISION
Keeping Nationalism, Ayurved and yoga as their pillars, Patanjali is committed to creating a
healthier society and country by bringing the blessings of nature into the lives of people in the
form of Ayurveda, a healthcare approach that is religious and spiritual. Having said that,
Patanjali is all set to create a history in the Indian FMCG sector.
LENSKART
 ABOUT
Founded in 2010, By an ex-Microsoft 'techie' with no money but truckloads of relentless
passion to make a difference in this world, Lenskart is India's fastest growing eyewear
business today.
With a rapidly growing business reaching out to over 1,00,000 customers a month via a
unique combination of a strong online business as www.lenskart.com, uniquely designed
physical stores, as well as a first of its kind 'home eye check up' service, Lenskart is
revolutionizing the eyewear industry in India.

HISTORY
Lenskart was founded by Peyush Bansal and Amit Chaudhary in 2010. Venture capital firm
IDG Ventures bet early and invested $4 million in Valyoo Technologies, which owned
Lenskart, in November 2011. Just before it raised money, the duo roped in Sumeet Kapahi as
the third founder.

VISION

India is the blind capital of the world.

 15 million people in India are blind, which is 50% of the blind people of the world.
 75% of these are cases of avoidable blindness. Thanks to the country's acute shortage of
optometrists and donated eyes for the treatment of corneal blindness.
 153 million people in the country need reading glasses but do not have access to them.
 Our country needs 40,000 optometrists. Unfortunately we only have 8,000.

Revolutionize the eyewear industry in India

Lenskart's aim is to help drop this number marginally in the coming years, which can be achieved by
providing high quality eyewear to millions of Indians at affordable prices, giving free eye check ups
at home and by extending our services to the remote corners of India.

MISSON

Wow customers by doing something that was never been done before in the eyewear
industry. It began with an aim. An aim to provide every Indian access to high-quality
designer glasses without shelling out there packet. We rocked our brains. We broke our
backs to come up with a plan that will not just change the way this industry works, but
will also completely sweep customer off their feet. It can only be achieved if we provide.

CHAPTER 3
3.1) DATA ANALYZATION AND
FINDINGS.
1)PATANJALI

GROWTH AND REVENUE:

Patanjali Ramdev reported a 9% jump in its revenue in FY21 and the net profit grew
14%. The net profit of Patanjali was Rs 485 crore while its revenue was around Rs 1000
Crores. The fast-moving consumer goods (FMCG) major Patanjali Ayurved has reported
a 22% growth in its net profit for 2019-20 (FY20). According to the financial data
accessed the group’s flagship entity reported Rs 423 crore net profit for the year,
compared to Rs 349 crore it had posted in 2018-19 (FY19).

Patanjali Ayurved , earned over 80% of Patanjali Group’s total revenue, such that its
operating revenue grew 6% to Rs 9,023 crore in FY20.

The firm’s top-line growth remained higher than the previous year. In FY19, THE
Ayurveda major had clocked Rs 8,330 crore turnover – 2.4% higher than Rs 8,136 crore
it has posted in 2017-18 (FY18).

Since its sales lost momentum in 2016-17 (FY17), Patanjali is yet to regain the
momentum is used to have earlier.
In 2014-15 and 2015-16 (FY16), its revenue had grown 86% and 100%, respectively.

In recent years, its net profit, too, has suffered. Despite double-digit growth, Patanjali’s
net profit fell well short of Rs 1,190 crore it had reported four years ago.

In FY20, its net profit margin stood at 4.67%, compared to 13.3% in FY17 and 16% in
FY16.

Some anticipated incomes of Rs 5,000 crores ($720 million) for 2015-16. Patanjali
proclaimed its yearly turnover of the year 2016-17 to be Rs 10,216 ($1.5 billion). It was
recorded thirteenth in the rundown of India’s most confident in brands (The Brand trust
Report) starting in 2018, and positions first in the FMCG classification.

SWOT ANALYSIS

The SWOT analysis of Pantajali Ayurved are mentioned below:

PRODUCTS AND PRODUCTION:

Patanjali has a wide range of quality products - Natural Food Products, Natural Health
Care, Natural Personal Care, Ayurvedic Medicines, Herbal Home Care & Patanjali
Publication with 50000000+ consumer reach, 300000+ stores reach, 1000+ products and
5000+ Patanjali stores.

Patanjali Ayurvedic producing division has more than 300 drugs for treating a wide
scope of sicknesses and body conditions, from normal cold to ceaseless paralysis.
Patanjali propelled Atta noodles on 15 November 2015. The organization is accounted
for fabricating conventional garments like Kurta, Payjama and jeans.

On 5th November 2016, Patanjali declared that it will set up another assembling plant
Patanjali Herbal and Mega Food Park in Balipara (Assam) by contributing ₹1,200 crores
($170 million). It would have an assembling limit of 10 lakh products every year. The
new plant will be the biggest office of Patanjali in India and is operational at the moment.
Patanjali as of now has around 50 assembling units in India.
FUTURE PLANS:

Patanjali Ayurved Ltd has achieved a tremendous presence around the globe and
throughout India in a very small time since its inception in 2006. They have more
than 47000 retail counters, 3500 distributors, multiple warehouses in 18
states and proposed factories in 6 states.

Patanjali is the quickest developing organization in the FMCG segment, a $50 Billion
industry once commanded by worldwide behemoths – a semblance of Unilever, P&G,
Nestle, Colgate – Palmolive, Johnson and Johnson.

From cleanser and bread rolls to ghee and noodles, and now clothing and footwear, - no
indigenous organisation has fabricated such a well-differentiated item portfolio. It has
developed more than multiple in income in the most recent five years and is an
unmatched accomplishment in India’s FMCG industry.
With a growth rate of 130%, the patanjali group is planning to make a foray into major
global markets. As the group is already present in the markets like US, CANADA, the
UK, RUSSIA, DUBAI and some European countries, it is willing to spread its wings
wider and farther.

DATA PERCEPTION:

1) Are you currently using any Patanjali product? 20 responses.

The use of Patanjali products is neutral among the consumers.

2) Review on Patanjali brand?

Rate on the scale of 1-5; 1-Strongly Disagree, 2-Disagree, 3-neutral, 4-Agree, 5-

Strongly Agree.
3) Will you recommend Patanjali products to your family, friends or
acquaintances?

Majority of the people are likely to recommend Patanjali products.

2) LENSKART

GROWTH AND REVENUE