CEL2106

COMMUNICATION FOR PROFESSIONAL DEVELOPMENT

SEMESTER 2, 2021-2022

CLASS MATERIAL 1
ENTERING JOB MARKET
INTRODUCTION
Before you step into the job market, it is very crucial that you are equipped with the right
knowledge and information regarding the path that you plan to take. Searching for a job is a
process, and it can sometimes be a lengthy one. There are a few vital steps and
preparations to be done in the process of job searching.

STEPS IN JOB APPLICATION PROCESS

In today's competitive job market, looking for a new job can be an intimidating challenge.
You may not know where to start or which search method is the right choice for you. If you
are searching for your first job or looking for a career change, you will need to know the most
effective steps for conducting a successful job search.

Activity 1
List down the necessary steps in job application process.

1. Targeted position, company, and salary Career Goals

2. Qualification based on targeted company

3. Preparing resume as acquired

4. Application letter

5. Do background check of targeted company

6. Apply for the job

7. Prepare for job interview

8. Get the feedback from the company

9. Screen application (either to proceed to next step or not)

10. If u applying for a job, clean up online images such as soc med (ig, twitter)

KNOW YOUR CAREER GOALS

It is very important for you to identify what type of career you want. You may want to reflect
your academic qualifications, skills, competencies, and experiences in determining the
possible careers that may fit you. Make sure you have a clear and realistic goals based on
the current trends of the industry and note what qualifies you for that career path.
Activity 2
Choose a possible match of the academic qualifications, related skills, competencies, and
experiences to the possible jobs. Share your choices in class.

Academic qualifications
(a) Bachelor of Education (Guidance and Counseling), UPM /

(b) Bachelor of Engineering (Chemical), UPM

(c) Foundation Studies for Agriculture Science, UPM

Foundation in Teaching English as a Second Language (TESL),
(d)
UiTM Dengkil Campus
(e) Diploma in Agricultural Engineering, UPM Bintulu Campus

(f) Bachelor of Art - Major in English Language, UPM

Related skills, competencies & experiences

(a) Public speaking /
(b) Head of Student Activities and Development Unit of Counselling
Club, UPM
(c) President of Chemical Engineering Student Society, Faculty of
Engineering, UPM
(d) Advance in Microsoft Office /
(e) Trainee counselor at Department of Psychology and Counseling,
Ministry of Education Malaysia (Internship)
(f) Skill – problem solving /
(g) Participant in Intercollege English Debate Competition, UPM
(h) Excellent in Adobe Photoshop /
(i) Practical teacher, Sekolah Kebangsaan Bandar Seri Putra
(j) Able to operate AutoCAD
(k) Social media content and marketing
(l) Communication skills /

Choose possible careers that match the academic qualification, skills,

competencies, and experiences
(a) English language teacher
(b) Chemical engineer
(c) Marketing executive
(d) Education counsellor /
(e) Website designer
(f) Lab assistant
IDENTIFYING JOB MARKETS
The job market is the place in which employers search for employees and employees search
for jobs. It can shrink or grow based on the demand for labor and the number of employees
available in the economy.

Activity 3
Discuss possible job markets to look for job opportunities.
1. Maukerja
2. Linked.in
3. Indeed
4. Jobstreet
5. Company websites
6. SPA (Suruhanjaya Perkhidmatan Awam)
7.
8.

CAREER MATCH CONSIDERATIONS

Before you proceed with job application, there are criteria for you to consider in determining
whether the job is a good fit for you and your career.

Activity 4
What are the criteria you may look for before proceeding with the job application?
1. Salary
2. Job scope
3. Location (geographic)
4. Company background
5. Benefits
6. Working environment
7.
8.

Activity 5
Based on the criteria you have listed in Activity 4, justify the importance of the criteria before
applying the job.

Criteria Justifications

Activity 6
Based on the criteria listed above, personally rank the importance of the criteria to consider
before deciding to proceed with the job. Share your answers with the class.

1.
2.
3.
4.
5.
6.
7.
8.

ANALYSING COMMONLY USED WORDS AND PHRASES IN JOB ADVERTISEMENTS

AND INFERRING THEIR MEANINGS
Apart from preparing yourself in job searching process, it is also essential to analyse the
commonly used words and phrases in job advertisements. Certain words and phrases are
repeated frequently because it is hard to encapsulate a job, company, and desired qualities
of an employee in a short space. However, do not dismiss these keywords just because of
overuse – the words and phrases in job advertisements can provide so much insight into the
role, culture, expectation, and company.

Activity 7
Analyse the job advertisement below. Identify the skills and abilities required based on the
information provided.

Job Description

To build planograms for range changes that are exciting yet logical to customers and easy to
implement for colleagues

 Build planograms which adhere to the Display Rules and meet level run down targets thus
supporting our customer promise ‘I can get what I want’
 Maximise the use of shelf ready packaging so displays are efficient for store colleagues
(leadership)
 Minimise air gaps
 Minimise over- facing to ensure we achieve our known loss targets
 Physically build displays in the Display Centre for all major range changes
 Update and maintain planograms for all minor, essential range changes so that we strive
to do our very best for customers and stores

To implement the range change process for display

 Establish an effective working relationship with Commercial, Supply Chain and Support
Office (good communication skills)
 Ensure all TD lines are removed from planograms
 Deliver planograms on time and which can be implemented first time in store
 Support the production of the store’s communication packs for major range changes

To maintain consistent, accurate data in the Planogram System databases

 Check that the range and planogram match for every range change
 All product dimensions are measured accurately
Job Requirement:

 Minimum Diploma in related field.

 Experience in display analysis, merchandise planning, planogram and range change would
be an advantage
 Excellent communication skills and able to communicate effectively with all levels
 Customer-focused, a team player, self-driven and able to work independently, proactive
and perform under tight deadline
 Computer literate and proficient with Microsoft Office, especially in Excel.
 Positive attitude, self-motivated, a good team player, disciplined, committed and able to
work under pressure.
 Proficient in English and Bahasa Malaysia, written and spoken

No
Required skills/abilities Evidence(s)
.
1. Diploma and higher  Minimum Diploma in related field.
graduate  Diploma, advanced/higher/graduate diploma

2. Good communication skills  Establish an effective working relationship with

Commercial, Supply Chain and Support Office
 Excellent communication skills and able to
communicate effectively with all levels
3. Good IT/ computer skills  Computer literate and proficient with Microsoft
Office, especially in Excel.
4. Have job experience  1 year job experience

5. Bilingual  Proficient in English and Bahasa Malaysia, written

and spoken

6. Good attitude and good in  Positive attitude, self-motivated, a good team

stress management player, disciplined, committed and able to work
under pressure.

7. Leadership skills  Maximise the use of shelf ready packaging so

displays are efficient for store colleagues
8. Able to do work in short  Customer-focused, a team player, self-driven and
notice/ short deadline able to work independently, proactive and
perform under tight deadline
9. Analytical skills  Experience in display analysis, merchandise
 planning, planogram and range change would be
an advantage

10. Detail oriented/ perfectionist To maintain consistent, accurate data in the Planogram
System databases
11.

12.

13.

14.

15.

Activity 8
Analyse the job advertisement below. Infer the skills and abilities required based on the
information provided.
No
Required skills/abilities Evidence(s)
.

1.

2.

3.

4.

5.

6.
7.

8.