HCM City MBA 30th Marketing Course

Sessions 7-10

Developing
AN EFFECTIVE MARKETING PLAN
NGUYEN PHUONG, MBA PhD
pnguyen@noesis.edu.vn

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The team assignment

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 Teaming up

▪ 5-6 students form a team as set by CFVG Office

▪ Every team member should actively participate
to the teamwork on Marketing Plan.
▪ The participation should be officially
recognized by all the team members.
▪ If one member is not active in the teamwork,
the mark will be zero

CFVG MBA Program – Marketing Syllabus 2021 by Prof. Sylvie HERTRICH and Phuong NGUYEN

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Assignment main requirements
▪ To develop a marketing plan for a product or service of a given Vietnamese or
global brand in a particular country’s market, e.g. Vietnam, France.
1. A specific product or service rather than a company (a company usually
may different products, maybe requiring individual plans)
2. The product or service that is feasible to research/investigate:
popular/well-known, information/data are available publicly, or students
have access to the information via www
3. No direct contact with the company of the product/service is
recommended unless students have a prior personal or professional
relationship. Be aware of confidentiality requirements.
4. All research for information should otherwise be desk research,
observations and educated guesses – which are made using judgment
and a particular level of knowledge and is therefore more likely to be
correct
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Team assignment – Suggested steps

1. Conduct desk research (secondary data/information) and Note: Always

choose a product/service validate the
2. Make a situational analysis, focusing on SWOT coherence between
the different parts
3. Develop marketing strategies which need to be aligned
of your marketing
with the market situation and SWOT in step 2 plan
4. Select right marketing mix with key actions, which need to
be aligned with the chosen strategies in step 3
More information
and elaborations of
- Prepare a detailed presentation of findings. this assignment will
- Presented and discussed in tutorial be made during
- Presentation duration: 20 minutes session 7 and 8.

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Presentation of teams’ marketing plan

▪ Each team will have strictly 20 minutes to present their findings.

▪ Each team member must contribute evenly to the team presentation.
▪ Teams is encouraged to use visual aids during the presentation
▪ Pictures, photos, graphs, charts, statistics, videos and other graphics
might be useful and are more than welcome.

All teams are encouraged to question, discuss and comments to each marketing plan.
However, to manage the participation of the discussion, Team n-1 will be primarily be
responsible for asking questions to Team n’s marketing plan (see next page for more
information)

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Assignment evaluation: the criteria
SN Element Criteria Points
1 Marketing situation 20
2 Marketing strategies To cover main elements of a marketing plan with clarity and relevance 20
To make coherence with the other parts of the plan
3 Marketing mix 20
4 Arguments and To add arguments during the presentation (not included in the slides) 10
question handling To handle questions from the class and lecturer convincingly
5 Productive To provide relevant questions and discussion to/with other teams' 10
discussion* presentations
6 Team work Active participation of all members of the team 10
7 Time management To control the time of presentation and Q&A within the agreed limits properly 10

Total Points 100

Team n-1 will be primarily responsible for asking questions to the presentation of Team n
Example: Team 10 will ask questions to Team 1 regarding Team 1's marketing plan
Team 1 will ask questions to Team 2 regarding Team 2's marketing plan

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Submission
▪ MBA 30 Intake have 2 groups A and B, each group has 10 teams for this
assignment.
▪ The presentation and Q&A for all teams will be on session 9 and 10 (February 26th
and March 3rd)
▪ Deadline for submission by both groups (A and B) via Canvas: Thursday, February
24th at 11:00 p.m.
▪ Canvas system will reject your team submission if you will not upload before this
deadline. So be sure to submit on time.
▪ File formatting:
- a presentation file
- ppt/pptx/pdf
- ‘slide’ view mode (not ‘handout’)

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Examples of products/services
These were the products/services selected for this assignment by the students of the
previous intake, MBA 29 for your references.
Team Brand/Product/Service Company Industry Category
A1 Neuro-Linguistic Programming course Innerbright Training Product & Service
A2 Ninja Van Delivery on Grab Ninja Van Logistics Service
A3 Café Amazon Café Amazon Eatery Product & Service
A4 Tiki Ads Tiki E-Commerce Service
A5 Apartments Capital Land Real estate Product & Service
A6 Mihi influencer merchandise Creatory Consumer goods Service
A7 Valentine TrueLove PNJ Jewelry Product
B1 Medeze Stem Cell banking Medeze Healthcare Service
B2 Innisfree AmorePacific Consumer goods Product
B3 Sirius Yamaha Motorbike Product & Service
B4 Bioerect* Biocodex Pharmaceutical Product
B5 Nuti Cafe Sữa Đá NutiFood Foods Product
B6 Babyganics sunscreen Babyganics Consumer goods Product

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Thank you

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