Department of Education

Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

“Sa Puregold, Always Mura, Always Bago, Always May

Promo, Always Panalo,”

Business Plan
PG JR-GUAGUA
205 Feeder Rd. Sto Niño,
Guagua Pampanga

Telephone No:
4580844

Submitted to:
Bethel Grace Guiao
Submitted by:
Jenny Mae C. Garcia
 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Table of Contents
I. Company Summary 3
Company History 3
Statement of Purpose 3
Business Description 3

Product and Service 4

Mission and Vision 4

II. Marketing Plan 4

Marketing Strategy 4
SWOT Analysis 6

III. Financial Plan 7

Income Statement 7
Operating Plan 8

IV. Organizational Plan 9

V. Reflection 10
VI. Appendices 11
Reference 12

I. COMPANY SUMMARY

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

 Company History

Puregold Price Club, or simply Puregold, is a Philippine-based and operated retail enterprise. Lucio
Co, a Chinese Filipino businessman, created the company on September 8, 1998. In December 1998,
the company launched its first store in Mandaluyong City. "Tindahan ni Aling Puring," PGOLD's
loyalty program, was started in 2004. (PSE Edge, 2021). Puregold has almost 300 locations in the
Philippines' retail industry, including supermarkets, and operates wholesale and retail businesses
(Bloomberg, 2021). The corporation is also a publicly traded corporation that trades on the
Philippine stock exchange. It began selling stock to the general public in 2011, and since then, the
firm has made a concerted effort to expand the number of its locations around the country.

 Statement of Purpose

Puregold is intended to be a one-stop shop for everything you need on a daily basis. It provides
buyers with convenience, a large range of options, affordable pricing, and consistency in product
quality. You may save a lot of time by not having to make many trips on your shopping day.

 Business Description

Puregold Price Club, Inc. is a chain of supermarkets which offers a wide variety of general
merchandise and a full-service supermarket with wholesale. Unlike other Puregold stores, Puregold
Price Club offers wholesale in merchandise. The advent of one-stop shopping convenience began in
1998 when PUREGOLD opened its first branch along Shaw Blvd. in Mandaluyong City. The store
offered a wide array of goods from groceries, apparel, household accessories and furniture at very
affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to
consumers but with the excellent service and quality products it provided, it did not take long for
Puregold to make its mark in the retail industry

 Product and Services

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Puregold Price Club, Inc. is a Philippines-based firm that trades commodities on a wholesale and
retail basis, such as consumer products (canned foods, housewares, toiletries, dry goods, and food
products, among others). Puregold is the Philippines' second largest hypermarket, serving both retail
customers and resellers. It operates around 280 outlets and more than 20 food service booths.

 Mission and Vision

The company's vision is to create a customer-oriented Hypermarket that can offer one-stop
shopping convenience to the customers who are best valued and able to serve the customers
efficiently.

The mission of Puregold Price Club is to provide products and services as well as business
opportunities in every Filipino family. The major mission of the company is to create a lasting
relationship with the suppliers and business partners of the firm to promote the personal and
MARKETING PLAN (PUREGOLD PRICE CLUB INC.) professional development of the employees and
compete for profitable results for the stockholders of the company. Tagline: Sa PUREGOLD, Always
Panalo!

II. MARKETING PLAN

 Marketing Strategy

Product
Puregold is a supermarket chain that offers both food and non-food goods. It sells dairy
products, meat and seafood products, vegetables and fruits, wines and liqueurs, and other
personal-use items; non-food items like clothing, shoes, household chemicals, appliances,
toys, and sporting goods; and commercial items like clothing, shoes, household chemicals,
appliances, toys, and sporting goods. These edible and non-edible products are arranged on
shelves according to their intended use and consumption.

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Place
When it comes to starting a business, one of the most crucial factors to consider is the
location. It must be assured that the intended audience may readily access it. If a firm
chosen site is subsequently
revealed to be incompatible with the circumstances, especially when considering its target
market, the company may collapse. The right selection of a site guarantees that you contact
your target consumers and answer to their market demands in a timely manner. Puregold
will be housed in a large open area.

Price
Puregold Price Club Inc. (PGOLD) is a Philippine-based firm that buys, sells, distributes, and
markets wholesale and retail items and commodities in various regions of the country.
Puregold pricing is significantly more reasonable and accessible to the general population
than its biggest competitors, Shopwise and SM Investments, Co.

Members receive cheaper prices and preferential treatment inside the firm, which is
especially useful to club members. The company membership is known as Aling Puring
membership. What are the benefits of belonging to this organization? Customers who buy
with their Aling Puring card can enjoy up to a 3% discount on their purchases by
accumulating points on their card every time they shop. Redeemable rebates are earned as
points that may be redeemed at any Puregold Jr. location. Points earned are similar to
rebates in that they may be redeemed at any Puregold Brance location (excluding Puregold
Jr.) and also used as a form of payment when purchasing.

A Points Rebate Redemption Program, free delivery with a minimum purchase and a
distance
requirement from the store are among the other benefits. Call – Order – Pick up Service via
phone, text message, or email Transactions by wireless and COD, Kitang Kita Packs and
Kitang Kita Case for additional savings and points, Ka Asenso events, promotions, and text
blast alerts, Bi-Annual Ka Asenso Booklet unique Kalendaryo ni Aling Puring discounted
coupons, and more.

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Promotions
•ADVERTISEMENT ON TELEVISION
Puregold plans to utilize television commercials to tempt and persuade customers to buy
their products and services. One technique for enhancing brand recognition is to use
successful brand endorsers. Puregold endorsers include Vic Sotto, host of Eat Bulaga, and
Joey De Leon, who are well-known comedians who can effectively mimic a range of roles
and characters..

•BILLBOARDS/POSTERS/TRANSIT
MEDIA/FLYERS/BILLBOARDS/POSTERS/FLYERS/BILLBOARDS/POSTERS/FLY
In order to grab the attention of consumers and potential customers, outdoor ads such as
billboards, posters, transit media, and flyers are being examined. It is also said to be cost-
effective because it reaches thousands of individuals every day in the Philippines, and the
message is conveyed consistently and regularly. Puregold uses sales promotion as another
method of attracting customers, giving discounts of up to 50% on items, pormo bundles,
and incentives, among other things.

•Promotional Raffle
The usage of raffle tickets is another way to encourage people to buy products. Customers
will continue to buy more items until they are able to earn a raffle ticket. This method has a
big influence on the business since it a surge in the demand for a certain product.

 SWOT Analysis

STRENGTH WEAKNESS
S1. Having a devoted clientele W1. High levels of competitiveness
S2. Reputation of the brand W2. Technology that is no longer relevant
S3. Price is quite cheap W3. Customer service at the store

OPPORTUNITIES THREATS

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

O1. Exporting to other nations O1. Exporting to other nations

O2. Consumer expenditure has increased O2. Consumer expenditure has increased.
O3. Growth of the economy O3. Growth of the economy

III. FINANCIAL PLAN

 Income Statement

2021 2021 2021 2020

Period Ending:
30/09 30/06 31/03 31/12

Total Revenue 39058.28 38453.94 37728.81 47494.68

Cost of Revenue, Total 31842.55 31385.45 30518.58 38182.98
Gross Profit 7215.73 7068.49 7210.23 9311.7
Total Operating Expenses 36137.56 35613.65 34424.84 42603.92
Operating Income 2920.72 2840.28 3303.97 4890.76
Interest Income (Expense), Net Non-Operating -599.82 -543.52 -636.27 -589.16
Gain (Loss) on Sale of Assets - -0.03 0.03 -
Other, Net 0.09 -0.4 -0.19 0.91
Net Income Before Taxes 2320.99 2296.34 2667.54 4302.51
Provision for Income Taxes 571.83 331.26 647.11 1285.24
Net Income After Taxes 1749.16 1965.08 2020.43 3017.26
Minority Interest - - - -
Equity In Affiliates - - - -
U.S GAAP Adjustment - - - -
Net Income Before Extraordinary Items 1749.16 1965.08 2020.43 3017.26
Total Extraordinary Items - - - -
Net Income 1749.16 1965.08 2020.43 3017.26
Total Adjustments to Net Income - - - -0
Income Available to Common Excluding
1749.16 1965.08 2020.43 3017.26
Extraordinary Items
Dilution Adjustment - - - -
Diluted Net Income 1749.16 1965.08 2020.43 3017.26
Diluted Weighted Average Shares 2868.8 2868.8 2869.68 2869.68
Diluted EPS Excluding Extraordinary Items 0.61 0.68 0.7 1.05
DPS - Common Stock Primary Issue - - - 0.25
Diluted Normalized EPS 0.61 0.68 0.7 1.04

 Operating Plan

Cash From Operating Activities 2399.81 412.38 -7584.01 14702.75

Depreciation/Depletion 3409.35 2253.01 1116.59 4276.41

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Amortization 31.68 21.01 10.49 39.65

Deferred Taxes - - - -
Non-Cash Items 1782.68 1181.14 641.59 2117.79
Cash Receipts - - - -
Cash Payments - - - -
Cash Taxes Paid 2286.95 1744.41 - 2951.06
Cash Interest Paid 2085.13 1405.92 726.7 2271.44
Changes in Working Capital -10108.77 -8006.66 -12020.32 -3164.23

Puregold Finance, Inc. is a proud member of the Philippine Finance Association (PFA) and
has been actively providing financial assistance to outside employees and employees of
affiliate companies. Being a part of a diverse group of companies, Puregold Finance, Inc. has
served employees across all its affiliates including Puregold Price Club, Inc, S&R Membership
Shopping and all companies under the Cosco Capital, Inc. umbrella.

IV. ORGNIZATIONAL PLAN

Managers
Name Title Age Since

Ferdinand Vincent P. Co President & Director 39 2015

Gisela R. Altura Chief Finance Officer & Comptroller 51 -
Jun Alfafara Manager-Information Technology 63 2012
Antonio E. de los Santos Head-National Operations 49 2012
Candy H. Dacanay-Datuon Compliance Officer & Data Protection Officer 42 2018
Denise Maria D. Carolino Vice President-Administration 57 1999
John Marson T. Hao Vice President-Investor Relations 39 2014
Grace E. Sy Treasurer 57 2015
Baby Gerlie I. Sacro Secretary 43 2000
Jenny L. Jacintos Senior Manager-Merchandising 48 2012
Members of the board
Name Title Age Since

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Lucio L. Co Chairman 66 1998

Marilyn V. Pardo Independent Director 82 2010
Edgardo Gapuz Lacson Lead Independent Director 77 -
Jaime S. Dela Rosa Independent Director 77 2017
Leonardo B. Dayao President & Non-Executive Director 76 1998
Susan P. Co Vice Chairman 63 -
Ferdinand Vincent P. Co President & Director 39 2015
Pamela Justine P. Co Executive Director 37 2013
Jack Ekian T. Huang Non-Executive Director 66 2017

V. REFLECTION

It made me realize how many things to consider when starting a business, as well as the various
strategies for maintaining it as the economy and people's preferences change, and how important it is
to build relationships when doing business, not just with your investors, but also with your customers,
as they will be the ones who will fuel your business. We should also stick by our objectives, as well as
your company's purpose and vision, because they will establish and influence the direction your
company is aiming to take and how it will grow. And you will observe your company's expertise as it
enters the market while remaining true to its objective. It also made me understand how vital it is to
monitor cash flow, regardless of how big or little your business is, since it determines the condition of
your business and how well it is performing, and by doing so, you are rescuing your business from
bankruptcy.

VI. APPENDICES

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

Resume

JENNY MAE C, GARCIA

San Agustin Betis Guagua Pampanga · 09187332214
jennymaegarcia12@gmail.com

I want to work in a learning and challenging environment, using my abilities and going to use what
I've studied in school to gain significant knowledge and skills in a real-world setting. In exchange, I
give my services and commitment to becoming an asset to your organization.

PERSONAL BACKGROUND
AGE: 18 years old
DATE OF BIRTH: February 12, 2004
PLACE OF BIRTH: Lubao Pampanga
GENDER: Female
HEIGHT: 5’2
CIVIL STATUS: Single
CITIZENSHIP: Filipino
LANGUAGE: Filipino

EDUCATION BACKGROUND
2021-2022- PRESENT
Secondary Betis National High School
( Senior High School)

Primary Betis National High School

( Junior High School)

SKILLS
Hard working and reliable person Communication skills
Flexibility and Adaptability Committed and focused
Fast learner Positive attitude
Active listening Willingness to learn

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 Department of Education
Region III
DIVISION OF PAMPANGA

BETIS NATIONAL HIGH SCHOOL

I hereby certify that all the information given here is true and
correct.

Jenny Mae Garcia

References
Market screener (N.D). PUREGOLD PRICE CLUB. Retrieved April 02, 2022, from
https://www.marketscreener.com/quote/stock/PUREGOLD-PRICE-CLUB-INC-10053446/
company/?fbclid=IwAR3xx1OFuPz06-wGU8-
aulYJ8gpLmo6DMtIcTTtx_PJJLUb_YlBSH31d9C4

INVESTING.com (N.D) PUREGOLD PRICE CLUB. Retrieved April 07, 2022 from

https://ph.investing.com/equities/puregold-price-income-statement

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