www.pwc.

com/bigdecisions

Data-driven: Big decisions

in the intelligence age
Executives want greater speed and sophistication in their decision-making, but
most say their ambition is greater than what their organisations are ready for.

What does a truly data-driven

business look like as a new age

insight into key questions they

hidden within businesses and

 Two-thirds say decision-making is only somewhat
or rarely data-driven

58%
Descriptive
Rarely data-driven
21%
Diagnostic

8% Predictive
13%

8%
Prescriptive

Somewhat 29%
data-driven Descriptive

33%
Diagnostic

53% Predictive
27%

11%
Prescriptive

21%
Descriptive
Highly data-driven
25%
Diagnostic

39% Predictive
36%

18%
and what the strengths and weaknesses Prescriptive

2 TM
 PwC’s Global Data and Analytics Survey 2016: Big DecisionsTM

“What I want is your

will get to where they think they should judgment on the front-end
to help me understand the
problem and ask the right
Feindt knows a thing or two about
questions. That way I can
use data and analytics
along with that judgment
to build the best model.”

things are relevant for answering

TM
3
 Executives want to increase decision speed
and sophistication

100
95
90
85
80
75
70 2020
65
Sophistication
60
55
50 Today
45
40
35
30
25
20
15
10
5
0
10 20 30 40 50 60 70 80 90 100
right questions and using data to get Speed

PwC and Forbes Insights would like to thank the following

individuals for their time and perspective.
Paul Blase,
Dan DiFilippo,
Michael Feindt,
Floyd Yager,