In this session, you learnt to establish a causative relationship between variables.

This
involved identifying your cause-effect variables and analysing their results to generate
linear equations for the variables involved. The key elements of this session are:

In this segment, you learnt that establishing an association is a precursor to any causation
analysis. Hence for any cause-effect pair, the following steps should be employed.

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 Simple linear regression is a bivariate technique. Now, In regression, there are two types
of variables.

In this segment, you learnt to do a regression analysis on excel using the Data Analysis
ToolPack and analysed the following three results.

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In this segment, you applied what you learnt in the previous segment for our business
problem and found the regression analysis with TV spend and sales as the cause-effect
pair and observed the following results.

In this segment, you looked at doing multiple linear regression analysis. Multiple linear
regression can be viewed as an extension of the simple linear regression. In this
segment, you did a multiple linear regression on the mutual fund’s dataset and analysed
the following:

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When doing multiple linear regression analysis for our business problem on advertising
spend and sales of the product you analysed the results and further learnt about data
normalisation techniques to compare the coefficients of the variables to draw inferences

The following are important considerations to account for before doing a regression
analysis:

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