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Qualitative researchers focus on how the sample or small collection of
cases, units, or activities illuminate key features of social life. The purpose of
sampling is to collect cases, events, or actions that clarify and deepen
understanding.
Population
Sampling
1. Probability Sampling
This kind of sampling requires a researcher like you to have a list of your
target respondents focused on your study. This sampling provides an equal
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chance of participation in the selection process given to every member listed in
the sampling frame. As a researcher, always remember that the smaller the
sample is, the higher chance of sampling error. Therefore, the bigger the
number of respondents will avoid sample errors. Sample errors yield if the
selection does not take place in the way it is planned by the researcher.
selection method.
- runs from determining sampling interval, determining the
SAMPLING TECHNIQUES
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1. Quota Sampling
- is used when the researcher knows the characteristics of the
target population.
- is used when the budget is tight and time is limited for the
study.
Example: population: 200 (100 males and 100 females) sample:
100 (25% males and 75% females).
2. Voluntary Sampling
- is a sampling technique wherein the subjects for the study are
the ones volunteering to be part of the sample.
- has no selection process.
Example: The researcher puts out a request from the members
of the population to join the sample, and the people will decide
SAMPLING TECHNIQUES
whether to be in sample.
- is used when the researcher chooses the people who are sure
to correspond to the objectives of the study.
Example: The study is about choosing a course in college. The
researcher will interview students who will pursue college
education.
4. Availability Sampling
- is used when the researcher automatically includes the
persons who show willingness to participate in the study.
- Also known as convenience sampling
Example: A marketing student needs to get feedback regarding
the taste of a new variant of certain food endorsed in the
market. He can create an online survey, send a link to all the
contacts on his phone, share the link in social media, and talk
to people he met daily.
5. Snowball Sampling
- does not give a specific set of samples.
- is used for a study involving unspecified group of people.
Example: A researcher is conducting a study among homeless
Badjao families in Vigan. The first homeless Badjao family he
met will be the primary data. The researcher can collect data
from other homeless Badjao families who are referred by the
first Badjao family. Referral of other homeless Badjao family
may continue until the researcher completed the number of
Badjao families he will include in the study.
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YOU CAN DO THIS!
Task 1. Stirring up Imagination. Using the space below, categorize the sampling
methods using graphs.
Task 2. Arrange the following Word. Arrange the jumbled letters below to identify
the correct word/s.
Task 3. Check Your Understanding. Read and analyze the questions. Answer the
given questions briefly.
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3. Describe each type of sampling technique in your own words.
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Task 4. Classify Me. Write P if the sentence talks about probability; otherwise,
write NP.
Task 5. What’s in the Box? Identify what sampling is applicable for the following
choices.
2. It is uses when the researcher automatically includes the persons who show
willingness to participate in the study.
3. It is uses when the researcher chooses the people who are sure to correspond
to the objectives of the study.
4. It is a sampling technique wherein the subjects for the study are the ones
volunteering to be part of the sample.
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5. It is uses when the budget is tight and time is limited for the study.
6. It runs through multiple clusters of people from the chosen population will be
created to have homogenous characteristics.
9. It runs from making a list of all respondents, writing each name on the card,
choosing cards through a pure chance selection.
Task 6. Help Me Out! Identify the sampling procedure used in each given situation.
Give a brief justification for your answer.
Sampling
Sample Situation Justification
Procedure
1. Richard’s target population for his study is the
employees of hotels in Bataan. Since there are too
many employees in these establishments, he
randomly selected two (2) hotels and considered all
its employees as participants in his study.
2. Rina wants to know if the new learning modalities in
the semester affect the academic performance of
senior high school students. He listed all students in
her school and selected every 6 th name to be part of
her study.
3. Luis wants to survey all the parents in Bataan who
opt to enroll their senior high school children to an
online class. All in one there are 30 000 parents.
Luis decided to have 450 from the target population.
CHALLENGE YOURSELF!
Task 7. Guess and Prove! Identify the sampling which will be use in each situation.
Write your answer in the space provided.
1. As you choose samples for your study, you include only those who are
available or willing to participate in the research. What kind of sampling is
this? Explain your answer with an example.
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2. You include only those students whose parents are working abroad. What
kind of sampling is this? Explain your answer with an example.
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Task 8. Proving Time! Identify the sampling which will be use in each situation.
Write your answer in the space provided.
2. You include only those who are color blind. What kind of sampling is this?
Explain your answer.
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Task 9. Draw Me! Create a poster with a caption showcasing the importance of
sampling in research. Place it in a short bond paper.
LEVEL UP!
Task 10. Be Poetic! Write a free-verse poem showcase your understanding about
the uses and importance of sampling in research. Use a separate sheet for your
output.
Task 11. Reflect on This! To test how well you can apply your understanding of the
lesson, a quotation is given below. Make a justification on the point of view of the
person.
Task 12. Work on This! Based on your approved research title, also determine the
sample and sampling technique you will use.