LET’S INITIATE! Activity1. The topics discussed above call for checking your understanding.

Hence, you
are asked to answer the following questions.

1. What is an Infomercial and how is it essential in today’s generation?

- Infomercial is an extended commercial. It uses lots of images to sell. Its main goal is to turn
Passive Watchers into Active Buyers. An infomercial is a form of television commercial that
resembles regular TV programming yet is intended to promote or sell a product, service or
idea. It generally includes a toll-free telephone number or website. Infomercial is essential in
today’s generation because if you want to have a persuasive kind of sales presentation, one
of the best things to study is infomercial. It is a thirty-minute sales presentation in a form of
advertising on television, where in the cheapest product can make sales and keep valued
customers from buying your product and services.
2. What is an Vlog and how is it essential in today’s generation?
- Vlog stands for “video blog” and it is exactly that content that you would write a blog post
on, but instead you talk to a camera about it. A video blog or video log, sometimes
shortened to vlog , is a form of blog for which the medium is video, and is a form of web
television. Vlog entries often combine embedded video (or a video link) with supporting
text, images, and other metadata. If fame and fortune are your sole reasons for wanting to
start a vlog, you're setting yourself up for disappointment. Only around 4,000 channels out
of the millions that exist on YouTube have over 1 million subscribers. But the great thing
about vlogging is that you don't need a million subscribers to both give and receive a lot of
value through your videos.
3. Can we apply the five elements of Infomercial Success to Vlogging? Why do you think so?
- Yes, knowing that the five elements of Infomercial is the testimonials, problems and
solution, tell stories to connect with people’s emotions, use paucity and create a sense of
urgency, and give them obvious calls to action. By these five elements it will help your vlog
to be more relevant and a good source of information that may lead to the success of your
vlogging.

LET’S INQUIRE!

Activity1. In this activity, think creatively to answer the questions below

1. Analyze the comic above. What are the techniques used to catch attention from the audience?
- Problems and Solution, Nowadays, people aren’t fascinated to trendy, high technology
products instead they are more interested in how your products going to help them solve
their problem. Talk about a solution and benefits they will get and not features. You need to
discover what’s behind your offer and connect people on those conditions. Give them
obvious calls to action All customers have different decision modes. Some will decide
quickly, while others will go through the details and find reviews before making a choice. To
those impulsive kinds of buyers, give them an obvious call to action and tell them exactly
what to do.
2. How does reciprocity applied on the comic above?
- Reciprocity can be defined as the tendency for human beings to feel obliged to return a
behavior that they have received from another. Individuals that work in the commercial
industry realize this human tendency exists, and therefore often take advantage of it in
 order to gain compliance from consumers. The comics showed that the viewers are obliged
to invest their savings.

LET’S INFER! A

ctivity1. In the venn diagram below, compare and contrast Infomercial and Vlog.

INFOMERCIAL CONTRAST VLOG CONTRAST

COMPARISON

t is a thirty- Vlog stands for

minute sales Vlogging can be also a “video blog”
presentation in form of promoting and it is exactly
a form of product which is very that content
advertising on similar to infomercial that you would
television, and also infomercial is write a blog
where in the like vlogging it is about post on, but
cheapest recording yourself to instead you
product can promote your product. talk to a
make sales and Furthermore, both camera about
keep valued vlogging and it. There are
customers infomercial is a form of two main
from buying entertainment, styles of vlog:
your product popularity, and genre
A “talking
and services. of television
head” and A
entertainment.
”follow me
around”.