LET’S INITIATE! Activity 1. The topics discussed above call for checking your understanding.

Hence, you
are asked to answer the following questions.

1. What is new media? Explain in your own understanding.

- Means of mass communication using digital technologies such as the
internet. New media is used to describe content made available using
different forms of electronic communication made possible through the use
of computer technology. Generally, the phrase new media describes content
available on-demand through the Internet.
2. Discuss the different types of new media.
- Virtual reality technologies simulate an environment along with the user’s physical
presence and sensory experience. Commonly, the user experiences virtual reality
through a special headset or on a computer screen. Social media centers on
creating, sharing and exchanging information, ideas and content in online networks
and communities. Highly interactive, social media is a form of new media that relies
heavily on the participation of users to provide value. Online newspapers are
considered new media for many of the same reasons as blogs. Online newspapers
blend multiple types of media and are easily accessed and searched. Users can also
interact with some online newspapers via a comment feature. Digital games are a
part of everyday media culture and a unique type of new media. “Digital games and
game worlds open up cultural spaces themselves, and, unlike other new media and
virtual environments, these spaces are framed as ‘playful’ from the outset,” Johannes
Fromme and Alexander Unger write in the book Computer Games and New Media
Cultures.
3. Discuss the differences of the three emerging technologies highlighted in the lesson.

Virtual In the narrowband era, internet content was almost entirely text. With the
Reality (VR) arrival of broadband, video, audio and visually rich interactive games became
increasingly prevalent. The next step in giving online content even more impact
may be virtual reality, which offers highly realistic three-dimensional
experiences. Some VR is created by the use of 360-degree video recording,
while other VR is purely computer generated. VR systems currently require
wearing a headset but may soon be streamed directly through a web browser.
Several news organizations have already experimented with providing VR news
stories, and the format may become more common as the technology is
adopted more broadly. VR can provide powerful experiences of ―being there,‖
but applying journalistic best practices to it will be a considerable challenge, as
news becomes less of a narrative account and more of a shared immersive
experience.
 Augmented While VR puts users into an immersive 3D world, AR extends computer-
Reality (AR) generated imagery into the real world. A recent example of AR is Pokémon Go,
the popular smartphone-based game that projects game characters into a live
image of the environment around the user using the phone ‘s screen. Newer
AR technology will employ glasses to project images directly into the visual
environment. Publications such as The New York Times have begun to
experiment with AR to deliver news to users ―in the round, in front of you. ‖

Artificial Rather than the traditional coding technique that required skilled individuals to
Intelligence manually code each step in a program, AI uses tools such as machine learning
(AI) to expose a computer to large amounts of data and allow the computer to
make connections, generate insights and even make decisions (typically in a
highly constrained domain of knowledge). After many years of research that
yielded few practical results, artificial intelligence is emerging today as a
practical tool in many fields. AI programs are beginning to change the way
journalists practice their craft. Newsrooms across the world are leveraging AI
to enhance their capacity to identify emerging stories, to search for
background information and to generate engaging digital assets. Already, AI
programs are automatically producing news stories based on sports scores,
election results and earnings reports derived from multiple real-time data
sources. AI also plays a large role in selecting news that is distributed by social
media platforms, including automatic identification of false stories. As news
creation and distribution get more automated, we may need new standards
and tools to judge its role.

LET’S INQUIRE! Activity 1. In this activity, you are asked to expound your answer to each of the questions
below.

1. Are print media dead or becoming better? Why do you say so?
- Print media and journalism in general has a bright future in the upcoming decade. I do
believe that it is shifting, and we may have to redefine journalism. Journalism has
always defined newspapers, magazines, and the printed word. Broadcast journalists
also earn that distinction but to a lesser degree because of the medium they work in. I
do think that the printed works of journalists are here to stay for a long time. The area
that I see changing is where the words are going to be printed. Print media isn’t dead,
it’s just moved. 
2. Research about the trends changing broadcast media. What trends do you think will change
broadcasting? Justify your answer.
- AI (Augmented Intelligence). Digital consumers want human curated content not
automated content. TV Stations aren’t going to hire more people to span both
television and digital, so how do you serve both well with limited resources?    The
answer has to be automation, which is in conflict with what users want; this means
automated content can’t look automated. How will that be achieved? By using AI.
 Watson is already being used on-air to perform closed captioning. We will take that
to the next level with silent videos using Watson. The key difference is that we are
training Watson to pull out the key concepts (not word for word like closed
captioning) and layer the text back over the videos, making for a better digital
viewing experience. The weather staff can focus on the important weather stories
and AI layered automation can fill the rest of the gaps.

LET’S INFER! Activity 1. Discuss on the box below how the TRADITIONAL and NEW media affected people
throughout the time.

In today’s society, media comes into our lives in many different forms and throughout the years, these
forms have affected our society positively. There are basically three types of media, print media,
electronic media and new age media. Print media includes newspapers, books, and pamphlets,
electronic media includes television and radio, and the new age media includes phones and internet.
These types of media interact with people everyday and in our lives, and are the main source that affect
us and change our society.

Newspaper is a traditional kind of media which has been used for a few centuries. Newspaper is a
periodical publication which includes news regarding current events, various articles, societal discussion
and some advertisement. Radio is also a popular way for people to know news or other information.
Radio and newspaper are two similar kind of media, however, one is printed while the other is
broadcasted. With newspaper and radio developing, our daily has changed a lot. Newspaper or radio
can influence us on what we think about some facts, news or organization.
It can play a very vital role in building the way that people think and convincing what people should do.
Newspaper is main resource of daily information offer people up-to-date news. Newspaper have positive
effect as well as negative effect. It’s a mirror of truth which people is willing to believe. It’s a media for
both educated and uneducated people. Some people can also find their job though newspapers.
Advertisement is also a outstanding use of newspaper. Some organizations and companies will put their
advertisements on newspapers to sell or to show their products. However, there are also negative
effects of newspaper. In some newspaper, bias might be exist. For example, In World War Ⅱ
newspaper played a significant role. As the most worldwide kind of mass media, TV plays an important
role in modern society. To some extent, TV is the combination of newspaper and radio, because TV
includes sounds, images and sentences. It is a new stage of media which can show audience daily news
much more directly and vivid. People prefer to watch TV rather than read a newspaper because colorful
and brilliant TV program is more interesting than a newspaper. Therefore TV has become a popular
media for people getting news and having some fun.

Television is the most functional media during these years. People use it to spread information, and
updated news. In the early years, there were early a few news channel since it created. But the channel
become diversity than it used to be recently. Despite of news, advertisement is another newly media to
recommend the product. .it’s much more effiently than the austomer walk into the mall and choose their
favorite product. In addition, television can offer different age-stage of various people and satisfied their
requirement. The TV company may arrange different special channel. Such like sports channels. Most of
the live sports game are showed and the latest sport news as well. Businessmen may use the Economic
channel to receive the business news.
Internet is the most widely use media of the world. Various usage of internet are being used by people all
over the world. For most people, to spend some time on internet is quite normal. They use internet to get
information about what they interest in. There are all kind of message on the internet. Whatever you want
to look for you can find it. Even if some specific information, you can find it in a very short time by
search on the internet. In the old day, we have to look though a article word by word to find something
that we are looking for.

With internet we can just type what we are looking for and answer will come out automatically in one
second. Our life have become different since the internet has been invented. Nowadays people will see the
news and look for any information on the internet instead of newspaper and television. We can see many
comments for events on the internet which cannot be seen in other two media. This is good because
people can talk about their opinion about some events after they read them instead of just read the news.
Internet is extremely necessary in our society. Internet is like a rope that connects the world.

It makes communication become easier around the world. We can communicate instantly though the
internet by email or some chatting applications instead of sending a letter and waste a few days. Internet
is a media that can carry message really fast. For example, if somewhere in the world is having a natural
disaster, once this news get onto the internet ,people from all over the world will know immediately.

Media have changed our life and society a lot no matter what form it is. Media do help human beings a
lot. As the most ancient way of spreading information, newspaper and radio spread the news immediately
and let people know the world deeply. However, people always accept the news as the truth, and accept
the bias unconsciously. TV is the revolution of mass media, and replaces the old way little by little.

As the most popular way to receive the information, the Internet provides a more convenience way to
know the world instead of travelling the world. However, people depend on the mass media too much,
and regard everything they knew from the mass media as the truth. If mass media are controlled for a
personal goal, how people can distinguish the truth and the lies?