Republic of the Philippines

RIZAL TECHNOLOGICAL UNIVERSITY

Cities of Mandaluyong and Pasig

COLLEGE OF ENGINEERING, ARCHITECHTURE AND TECHNOLOGY

Group Work No. 1

Business Plan

Members:
Gutierrez, Christian
Gragasin, Rommel
Landicho, Dominic
Lactao, Lea

May10, 2022
CEIT - 37 – 802A
Business Plan
May 10, 2022

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Confidentiality Agreement

The undersigned reader of Rommel Bucket Wings Business Plan hereby acknowledges that the
information provided is completely confidential and therefore the reader agrees not to disclose
anything found in the business plan without the express written consent of Rommel Gragasin.

It is also acknowledged by the reader that the information to be furnished in this business plan is in all
aspects confidential in nature, other than information that is in the public domain through other means
and that any disclosure or use of the same by the reader may cause serious harm and or damage to
Rommel Bucket Wings.

Upon request this business plan document will be immediately returned to Rommel

Gragasin. This is a business plan. It does not imply an offer of any securities.

Rommel Gragasin May 10, 2022

Table of Contents

Confidentiality Agreement 1

I. Executive Summary 3

II. Company Description 4

III. Market Analysis 5

IV. Product or Service Description 6

V. Marketing and Sales Plan 6

VI. Market Competition 8

VII. Market Oppurtunity 11

VIII. Management and Organization 12

IX. Business Operations Plan 15

X. Financial Plan 18

XI. Appendices 20

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I. Executive Summary

Rommel Bucket Wings is a business proposal to provide a new restaurant in Mandaluyong that
sells flavored chicken wings. Rommel Bucket Wings is a locally owned fast food outlet that will be
located in Techno St. Rommel Bucket Wings will provide a combination of excellent food at value
pricing with creative artwork design and atmosphere. The value of bringing a new experience to a
Filipino food which is Unli Chicken Wings & Fries saturated market will provide a niche entry that
can spread quickly through the city and dominate market share by market growth. The Rommel
Bucket Wings produced more flavored chicken wings so the customer will have more choices.

By the end of May, Rommel Bucket Wings chicken consumption is predicted to reach 1 million
metric tons. Rommel Bucket Wings after a year is expected to increase the number of customers
probably because unli wings are highly demanded in this year and customers are also craving to eat all
you can theme in the fast food restaurant. The target market of Rommel Bucket Wings are those who
are addicted to chicken wings most likely teenagers.

The long term objective is to grow the company with a standard structure that can be adapted as a
franchise. The potential repeat for sales will continue to be lucrative with repeat customers of our
quality and consistency remain adequate. In Mandaluyong City there are more than 20 stores that sell
unli wings but the Rommel Bucket Wings has unli fries and more flavored chicken than other stores.
The management team made the environment livelier and made it more unique so the customers will
have a good experience in the environment. Profitability within 2 years is possible as the product cost
is low and the chicken niche is extremely profitable. The first year projected sales is (₱700, 00) and
product sales are projected to be 25,000 sets of wings. Rommel Bucket Wings will be open 7 days a
week not including holidays. 338 days per year.

The startup capital requirement is (₱900, 00), if there are any deviations from the contingency
plan, the store will modify and then continue to follow the original plan. If the store is able to harvest
enough financials, it will invest back into the store for expansion purposes, while reducing investor’s
shares.

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II. Company Description

Business Name Rommel Bucket Wings

Product/ Service Our store sells chicken wings and a variety of common drinks (e.g.,
Idea soft drinks, iced tea). Our products come in different promos with
different sets of flavors.

Special Benefits Our store gives credits to those who frequently come back to our
store. If the customer meets the special conditions of our store, we
will give freebies to our loyal customers like mugs, t-shirts, and
towels.

Unique Features Our chicken has different flavors that have been inspired by
different countries. To make our product unique and taste unique.

Limits and Liabilities Our store will impose rules and laws inside the store that protect
the staff and management. For example, if there is a leftover, the
customer will pay the excess. Also, those who take home the
chicken under the service of unlimited wings may face a ban.

Production and To ensure the freshness of our chicken, it will be cooked inside the
Delivery store on the same day that the order has been taken.

Suppliers Our store will find the nearest poultry person who provides a
chicken that is served in our store.

List of Possibilities
 Supermarket
 Public Market
 Online Market

Intellectual Property Our store ensures that we pay taxes within the given time and
Special Permits provides a clean workspace for the staff and customers.

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III. Market Analysis

No. Market Analysis Necessary data

1. Size of the Market The expected target size of our market is only within the city or
within the vicinity of the store. But we also consider those who
travel outside the city.

2. Market Segment The Market Segment of our store is to promote chicken wings as
our mainly product to sell with different flavors ranging from sweet
to spicy and other variant.

3. Target Segment The target segment of our store is the people who love to explore
different types of foods and those who want to save money but
offer a wide variety of flavors.

Competitors’ Our competitors might sell the same product, but the difference in
4. Characteristics our product is that we have a wide variety of flavors and our price
is competitive against the other stores.

5. Market Development The market development forecast of our store is that in the future,
forecast maybe we can sell with different bundles of flavors, good
promos, and the possibility of selling the chicken in an uncooked
state and the customer be the ones who cooked it.

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IV. Product or Services Description

Our shop offers chicken wings and a range of beverages (e.g., soft drinks, iced tea).Our goods are
available in a variety of flavors and promotional packages. Those that return to our store on a regular
basis are given credits. We will give freebies to our loyal customers such as mugs, t-shirts, and towels
if the consumer meets the specific conditions of our store. Our chicken comes in a variety of flavors
inspired by various cultures. To make our product and its flavor stand out. Our store will establish
rules and regulations to protect our employees and management. If there is a surplus, for example, the
customer will pay the difference.
Those who take the chicken home with unlimited wings may also be subject to a ban. To ensure
that our chicken is as fresh as possible, it will be cooked in the store on the same day that the order is
placed. Our store ensures that taxes are paid on time and that the staff and customers have a clean
environment.

V. Marketing and Sales Plan

As our store is located in Manila, many stores are competing to sell their products in our
geographic position. We compete against the fast food chains, street food vendors, and other various
products.
Our store that sells chicken wings and has a promo of unlimited wings has gained greater
popularity as of today. Many groups of people, like students, workers, and other gathered people,
choose unlimited chicken as part of their bonding time.
In terms of customers, the geographic place was filled with busy people shopping. Our store is
standing along with other fast food chains, so in terms of customers, we are heavily in a competitive
state because of the different products that the different stores have to offer.

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 SWOT Analysis

Strengths Weaknesses Opportunities Threats

Product/ Service Our product is Possible of Experimental on Possible of slow
Offering fresh and has inflation in price in different approach process in serving
various flavors. chicken poultry and in terms in both the customer.
health issues. product and promo.
Brand/ Marketing Our store has a Mostly not a Our store has Possible getting out
unique product popular choice different product trend in near future.
and promo. that commercial
company offer.
Staff/HR The staff has The work Possible for those Better job
minimum salary environment was who looking for opportunity
exhausted quick job offering
Finance Fairly enough Invested large Possible of another Possible of rise of
income everyday. amount of savings branch franchise other store with
in establishing. same product.
Operations/ Fair to average Hard to impose law Possible of flooded Stressful and
Management attention to against people who customer in depressing
business disobey the promo. seasonal days. everyday work.
Market The Store was Low competitive, Great in Not mostly the
place in urban in terms geographic
opportunity for choice for everyday
and commonly location. those people who to go.
filled with people wants to try new
foods.
Can any of your strengths help with improving your weaknesses or combating your threats? If so,
please describe how below.
Mostly the threats of our store can be complement with the strengths of our store,
although some of it are not because of natural competition.

Based on the information above, what are your immediate goals/next steps?
Our store should improve our advertising in different platform in order to eliminate
some of the threats and weaknesses

Based on the information above, what are your long-term goals/next steps?
Our product should follow some trend to be stay in market.

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VI. Market Competition
Threats and Opportunities
As our store continues to stay in market here are the threats and opportunities in different aspect.
 Changes in government regulations
 Threat – Possible of new impose law that can increase tax to store like us and cause
to increase in product price.
 Opportunity – A law that helps a store like us to protect leftover food that the customer
does not consume.
 Changes in Technology
 Threat – Possible customer loss due to a better offer in another store.
 Opportunity – Increase in terms of customers with the utilization of digital marketing, ads,
and promotion.
 Changes in Economy
 Threat – It is possible that this trend of "unli chicken" will be out of trend in time.
 Opportunity – Exchange business with a discount is possible in the current local
chicken poultry market.
 Changes in Industry
 Threat – If the industry finds a new trend and offers products that are not applicable to our
store.
 Opportunity – Still relevant and in demand in the food industry and finding a new way to
sell the chicken product to our customers in different varieties.

Key Competitors

In our geographic location, there are indirect competitors like McDonalds, Jollibee, KFC,
and other non-commercial independent stores. And there is no direct competitor in the vicinity.

Competitor Data Collection Plan (McDonalds, Jollibee, KFC, Etc.)

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 Price The pricing of commercial fast food chain is indeed ranging from affordable
to costly.

Benefits/Features Most of the products they sell are deep fried and heavily use sodium.

Size/profitability The commercials are big with different branches in different parts of the
country, with a large income and good popularity.

Market strategy They primarily use television advertisements and posters in various
formats, and they occasionally use their products in accordance with
current trends.

Competitor Data Collection Plan (Non-commercial)

Price The products are mostly affordable.

Benefits/Features The product is mostly homemade and uses various cooking techniques.

Size/profitability Mostly, the profit of the store depends on its customers and popularity.

Market strategy Most of the stores are independent and use only banners as their primary
ads.

Competitive Analysis Worksheet

For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or W)
for your business and for your competitors. Then rank how important each factor is to your target
customer on a scale of 1 to 5 (1 = very important; 5 = not very important).

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 Importance to
FACTOR Me Commercialize None-Commercialize
Customer

Products S S W 5

Price S S S 4

Quality S S W 4

Selection W S S 3

Service S S S 4

Reliability S S W 4

Stability S S S 3

Expertise S W S/W 4

Company
W S W 4
Reputation

Location W S S 4

Appearance W S W 3

Sales Method S S S 3

Credit Policies S W W 2

Advertising S S W 3

Image S S W 3

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VII. Market Opportunity
The opportunities for the Chicken Wings are endless. Just like the market competition, market
opportunities gives insight on what does the Chicken Wings has to offer on the market and for its
consumers. The market opportunities of the Chicken Wings includes:

- Flexibility
You can put as much time into the business as you'd like. If you like the work and have some initial
experience, you can start small and manage all aspects of the business on your own.

- Little startup costs required

The cost to start a take-out chicken and wings business costs significantly less money than most
businesses, ranging anywhere from 1,817 to 27,209.

-Easy to encourage "impulse buy"

In the take-out chicken and wings business, you have a much higher chance of encouraging your
customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional
value to influence the decision of your buyer.

-Unlimited income potential

With starting a take-out chicken and wings business there is no cap as to how much income you can
make. The stronger you’re business skills and the more energy/time you put into your career, the more
you'll make.

-You are your own boss!

Boss with starting a take-out chicken and wings business, you are the one to make decisions for
almost all of the operations. Calling the shots can be empowering and liberating!

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VIII. Management and Organization
ORGANIZATIONAL CHART

Owner/Manager

Assistant
Manager Staff/ Employee Accountant

MANAGEMENT
Owner/Manager

Qualifications:
• The needs and trends of customers and markets are well understood.
• Communication, self-awareness, creating trust, problem-solving, and decision-making abilities
• Excellent organizational skills.
• Adaptable and self-motivated.

Description
• To retain employees on the job, recruits, orients, and trains them.
• By clearly outlining job objectives, achieves employee goals.
• Establishes strategic goals by gathering important corporate data.

Assistant Manager
Qualifications:
• Ensuring company policies are followed.
• Optimizing profits by controlling costs.
• Hiring, training and developing new employees.
• Resolving customer issues to their overall satisfaction.

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 • Maintaining an overall management style that follows company best practices.
• Providing leadership and direction to all employees.
• Ensuring product quality and availability.
• Preparing and presenting employee reviews.
Staff/Employees
Qualifications:
Outstanding interpersonal abilities.
• Friendliness and Respect
• Open-Mindedness and Openness to Feedback
• Positive attitude and collaboration

Description
• He/she should maintain all the equipment and the supplies
• Communicate with individuals related to his/her work, like the employees and customers
• Address all complains and also take orders from superiors

Accountant
Qualifications:
Outstanding interpersonal abilities.
• Analytical
• Detail Oriented
Description
• Ensuring the accuracy of financial documents, as well as their compliance with relevant laws and
regulations
• Preparing and maintaining important financial reports
• Preparing tax returns and ensuring that taxes are paid properly and on time

Product/Services Analysis

Description of the products

Chicken wings will have ten different flavors with one new limited time flavor available each month that is used for
promotional and marketing purposes.

Our main course will consist of crispy buffalo and flavored Chicken wings in set serving sizes. The side dishes will
consists of vegetables such as celery and carrot, fresh cut fries, chip style fries and homemade onion rings.

Types of products deviations

A main course includes medium fries and vegetables.

Main Course Sides Beverage

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 Chicken Wings Fries Glass Poured:
(minimum flavoring of 3 pieces)  Medium  Water
 6 piece  Large
 Tea

 9 piece  Sodas
(Coke,
Fresh Cut Fries Pepsi,
Etc.)
 12 piece  Medium

 15 piece chip style fries. Alcohol:

 Medium  Local
 18 piece Beer
homemade onion
 21 piece rings.  Hard
 Medium Alcohol
 24 piece

 27 piece

Flavorings
Additional Sauce flavors will be created by our head chef, the list below is only a sample.

Mild Asian zing Salt & Vinegar

Teriyaki Parmesan Garlic Thai Curry

Ranch Honey Mustard Lemon Pepper

Medium Hot BBQ Blazing Hot

Hot Spicy Garlic Sweet BBQ

Caribbean Desert heat Jalapeno

Butter Chicken Roasted Garlic Chilly

Sides
The Sides will be served in standard Baskets and in plastic Containers for “Take away” or Delivery orders.

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IX. Business Operational Plan
Restaurant position
Chicken Wings restaurant must be viewed as a restaurant that people can trust and that will stay affordable and
within walking distance of a metro station. Some of the surrounding structures will also be hotels.
Area: 802 unit A Techno St Mandaluyong city

Metro: MRT Boni & MRT Shaw

Layout of the Restaurant

The Restaurant layout is the projection idea of the first Chicken Wings restaurant.

Production

Internal and external concepts will be implemented in the business processes of Chicken Wings. Services will be
fully outsourced, and distribution will have both a third-party provider and their own delivery person to support
direct telephone calls from customers. Products such as chicken wings will be shipped directly to the business
owner, assisting with inventory delegation.
Employees will follow a process to ensure that all utensils and basic supplies are available before the restaurant
opens.

We wish to simplify administrative processes and encourage and establish a corporate culture that values
cooperation above individual output to boost efficiency in our Chicken Wings. By completing the above, we will
optimize.

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Operation

Customers will have access to the internet and a phone number to call to reserve seating or for delivery, and there
will be G-cash or cash services available. Accounting and most of the delivery will be outsourced, and material and
inventory management services will be established to supply out inventories.

Suppliers

Wings will choose suppliers based on the quality and consistency of their products. Wings will also examine
facilities or processing plants to guarantee that product health and safety is established and maintained.

Inventory Management
Kitchen equipment, such as deep fryers, is one of the things that must be obtained. Freezers, as well as front-end
restaurant equipment including Gcash transactions, tables, baskets, and plates.

Quality Control
Salmonella, listeria, Staphylococcus, streptococcus, and, most significantly, listeria monocytogene must all be
tested on chicken. The meat packaging firm will inspect the quality of our chicken before it leaves the
processing facility, ensuring that our consumers receive wholesome, quality-tested meals.

Legal environment

Consumer Protection Laws

Some businesses act unfairly towards their consumers. For this reason, most countries have consumer protection
laws that are aimed at ensuring that consumers are protected. Here are examples;

• Weight and Measures Act: These laws ensure that the goods sold are weighed on Standard
weighting equipment.
• Trade Description Act: This law ensures that it is illegal to deliberately give misleading
impression about products.
• Consumer Credit Act: According to this Act, consumers should be given information of the
credit agreement and should be made aware of the interest rates, length of loan while taking a
loan.
• Sale of Goods Act: This Act declares that It is illegal to sell products with flaws or problems and
that any goods sold conforms to standards.

Employees Protection laws

Different governments have passed laws to protect the interest of employees. These laws protect them against
unfair discrimination at work and when applying for jobs. It ensures that no one is discriminated against on the
basis of such things as race, religion, sex, age, or colour.

Laws regarding health and safety at workplaces

Below are a few laws in regards to employees’ working conditions:

• Employees receive protection from dangerous machines.

• At the workplace, employees should be given clothing and equipment that meet the highest safety
standards.
• Employees should have a reasonable temperature at their workplaces.
• The highest hygienic standards at the workplace and washing facilities should be met for the
sake of employees.

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• Employees to have enough breaking periods while working.

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Security against haphazard termination of employees

It is illegal now for businesses to dismiss the employees for joining trade unions or for expecting a baby unless you
choose to ignore the new legal factors in business which will have repercussions on your business. Before dismissal
of any worker, there has to be warning with proper reasons, otherwise, the case may be treated as an unfair
dismissal.

Personnel

A. A freelancer will always be welcome.

B. Two - Four Personnel’s are needed.
C. Job Description
• Job Responsibilities:
• Take all the customers’ needs
• Assist all customer
• Ensure that the station is clean
• Job Qualifications:
• Must be friendly
• Must know how to communicate
• Must be easy to adapt.
D. Will conduct interviews and demo for finding the right personnel.

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X. Financial Plan

A. Sales Projection

Number of Unit to be Unit per Monthly

MONTH Selling sold per refill Volume to Monthly
Days day be Sales
produced

January 20 220 ₱ 40.00 5,300.00 ₱150,000.00

February 20 260 ₱ 40.00 5,820.00 ₱170,346,00
March 20 280 ₱ 40.00 5,940.00 ₱182,000.00
April 20 255 ₱ 40.00 2,550.00 ₱178,000.00
May 20 250 ₱ 40.00 2,600.00 ₱160,902.00
June 20 270 ₱ 40.00 2,760.00 ₱179,475.00
July 20 255 ₱ 40.00 2,555.00 ₱178,000.00
August 20 230 ₱ 40.00 5,420.00 ₱162,000.00
September 20 250 ₱ 40.00 2,600.00 ₱160,902.00
October 20 290 ₱ 40.00 6,230.00 ₱193,124.00
November 20 270 ₱ 40.00 2,760.00 ₱179,475.00
December 20 270 ₱ 40.00 2,760.00 ₱179,475.00

₱ 2,073,699.00

A. Total Project Cost

Pre-Operating Expenses

Permit and Licenses Php 1,500.00

Equipment Php 461,365.00
Deep Well Php 68,000.00
Tools Php 3,750.00
Building Php 187,000.00
Php 721,615.00

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XI. Appendices

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Reference:
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