NAME: ROBLES, MICAH ELLA DATE: MAY 24, 2021

INSTRUCTOR: MS. JENNIFER CAÑO. COURSE: BELEMED

YEAR/SECTION: 3RD YEAR/OL33N14

CHAPTER 3 – ACTIVITY
ENTREPRENEURSHIP

Discussion questions about the market research.

1. Are there any special food preference, buying habits, and ways to dressing that are
unique to your local area? What are they? Reflect on what cultural or historical factors brought
these about.
2. Who is your peer or reference group? ( These are the people of your age that you usually
hangout with) does your group have a special interest that influence what you do and buy.

External Motivators

It’s hard to admit, but we’re all easily influenced. Peer pressure doesn’t stop when we graduate high school.

Let’s say that your best friend has just bought an online course on clean living. She raves about the information
she learned and the new perspective she’s gained on diet, exercise, and healthful living.

You’re automatically more likely to buy that course. Someone you trust has endorsed it, so you don’t see it as a
risky proposition. If you’d just encountered the course while surfing the Internet, you might not have given it a
second thought.

Other external motivators can be more fleeting. Maybe you see a product that a famous celebrity or industry
expert has recommended. Just a headshot and a quote from that influencer can cause you to click the “buy”
button.

3. How do you classify yourself according, to your sophistication level in technological

gadgets? In sports?
Presents a comprehensive set of methods for managing technology based on a corporation’s level of
sophistication in a specific technology. Our research has revealed three distinct levels of technological
sophistication, extensive, limited, and minute, which require different management strategies. Extensive
sophistication requires that the particular technology be mature, well understood, and accepted in all parts of
the organization. Limited sophistication refers to the fact that a very small number of select technologists and
personnel within an organization understand a specific technology. The technology is not mature, not well
understood, and not accepted by most parts of the organization. Minute sophistication refers to the fact that no
one in the organization has a working knowledge of a specific technology.

The research hypothesis was that different management strategies are required in initiation, economic
justification, and management champion level for competitive technical projects when they are differentiated by
sophistication level. Hypothesis testing was accomplished through extensive library searches and two large
industrial case studies. The results are clear. Different management strategies are required to effectively manage
competitive technology, and the appropriate strategies can be determined by the corporation’s level of
sophistication in a specific technology.