BULACAN STATE UNIVERSITY

College of Technology and Livelihood Education

City of Malolos, Bulacan

GRADUATE SCHOOL

ABSTRACT

The purpose of the first study was to identify and assess the rice that

were used by the different food establishments in Bulacan State University

through using a qualitative research.

Rice is the main ingredient in creating dishes that can be found

inside the menu of those who are in the food industry. Some example of the

dishes where rice is being used are plain rice, fried rice, java rice, chao fan,

and porridge. In preparing the rice dishes there are a lot of factor that

should be consider in order to create a good outcome like the water used in

washing the rice, the way of washing the rice, the type of pots that were

going to use, and the allotted time for cooking.

Selected food establishments inside Bulacan State University will be

the participants of the study. The canteens under investigation were given

sets of questionnaires and undergone interview session.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Upon completion of all the requirements needed in assessing the

rice dishes, a validated evaluation instrument were used to determine the

rice level of its acceptability.

On the other hand, the second study focuses on consumer behavior

towards buying shampoo. shampoo brands play an important role in our

hair cleaning, shine, nourishing, and more. These shampoo brands are

manufactured to sustain the demand of the consumer in terms of hair care.

Shampoo is one of the basic needs of our hair to make it clean and

healthy. Nowadays choosing the right shampoo is crucial because of the

large offer of many companies and manufacturers.

Through the extensive studies, research and experiment some of the

company like Uniliver, Proctor and Gamble and HBC are successfully

meeting the demands and need of the consumer hair care.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

This paper sought to analyze the consumer behavior towards buying

shampoo and main factors considered in selecting a brand. To meet

consumer satisfactions on the products.

Random sampling method was used to select participants of the

study. On the basis of the random sampling methods, participants were the

Bulacan State University students enrolled in school year 2018-2019

The data collection methods were through interview, observation and

questionnaire. Descriptive and quantitative content analysis were used to

analyze the data. For validity and reliability purposes of materials were

validated of Professor Dorothy Margarita Reyes, quantitative data and

quantitative analysis were conducted.

The result of the assessment indicated that consumers had various

needs and demands to determine the type / brand / effect / advertisement

before they selected the shampoo brands.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

INTRODUCTION

“A simple act of kindness the size of a rice grain can weigh as heavy as a

mountain – Feroz Bham”

For rice selection and preparation, and in line with the course of the

Graduate School – Master of Arts in Education Major in Technology and

Livelihood Education, the class of Consumer Education conducted a study

about the different rice used in the different canteens inside the Bulacan

State University Main Campus.

But first let us have some of the different kind or variety of rice

used in the Philippines. First is “Dinorado Special”, characterized by its

natural fragrant aroma, white, long grain, smooth, shiny and silky soft,

slightly sticky with a chewy texture. Dinorado has two variants, the Dinorado

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Special with 100% whole grain and Dinorado which has broken grains. It

can served as plain rice, fried rice, paella or any rice dish.

Another variant is the "Sinandomeng” , a traditional favourite, which

is white and long grain. Cooked Sinandomeng is soft, slightly chewy and

fragrant especially when newly harvested. The Sinandomeng variants are

Sinandomeng Whole Grain, Long Grain, Sinandomeng Special, Intan and

Sinandomeng. The difference lies purely in the percentage of whole and

broken grains.

Third is the Laon or “old crop” refers to local rice milled from paddies

that has been aged for at least a year from harvest to lower moisture

content, which in turn produces 33 percent more yield, in popular parlance

“maalsa.” As such cooking Laon rice needs at least two cups water to cook

with one cup rice. Cooked “Laon” rice is generally characterized as soft

when cooked, rises higher than common rice, grains are loose and fluffy

thus best for fried rice. For rice to be firm in texture, reduce the amount of

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

water. Add more water if you want softer rice. Laon rice is from Cagayan

and Isabela.

Fourth is the Malagkit, glutinous or sticky rice is a staple in Southeast

Asian cuisine. It can be steamed or boiled. Due to it’s lack of amylose, it is

very sticky. Malagkit or Glutinous Rice thus can be used for congee,

Kiamping or Chinese Paella, and desserts like mango with sticky rice or

native delicacies such as suman and biko.

As for the consumer behavior towards buying shampoo study, since

hair is considered as the Crowning Glory of a woman or a man that is why

shampoo is one the basic treatment needed to keep it clean and healthy.

Living in the generation where hair is the most dominant need of an

individual is very challenging. With the number of different hair care

treatment offered in the market today choosing the right shampoo for our

hair is crucial because each of us have different hair needs.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

The word shampoo in English is derived from Hindi word “chāmpo”,

and dates to 1762. The Hindi word referred to head massage, usually with

some form of hair oil. Similar words also occur in other North Indian

languages. The word and the service of head massage were introduced to

Britain by a Bengali entrepreneur named Sake Dean Mahomed. Dean

Mahomed introduced the practice to Basil Cochrane's vapour baths while

working there in London in the early 19th century, and later, together with

his Irish wife, opened "Mahomed's Steam and Vapour Sea Water

Medicated Baths" in Brighton, England. Shampoo is a product that is very

essential in our daily living.

Consumer behavior involves the study of how people--either

individually or in groups--acquires, use, experience, discard, and make

decisions about goods, services, or even lifestyle practices such as socially

responsible and healthy eating. As an evolving phenomenon, one should

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

not be overly dogmatic about the definition, numerous alternatives, each

taking a slightly different angle and emphasizing different aspects.

Consumer behavior pertains to the different individual capacities and

ability to assess ones products depends on the need of the society. Instead

of cleaning and conditioning purpose, most of the buyers embraces

smoothness of hair with innovative shampoo on restoring hairs health.

Health care is to repair and revitalize dry, damage hair caused by blow

drying, brushing and washing. Young woman, man and Household buyers

are mostly segmented on shampoo market price, it is majority sold or lower

offer prices, which is economic for household users. Promotion advertising

or the series of commercial story to attract buyers, mostly involve

celebrities, and the Place the widespread distributed on supermarket and

pharmacies.

The study entitled Consumer behavior toward buying shampoo will

identify what are the factors affecting consumer behavior in purchasing

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

shampoo. Understanding consumer behavior can help in product

development and in providing the needs of the consumers for hair

treatment.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

REVIEW OF RELATED LITERATURE AND STUDIES

Rice as Staple food for Filipinos

Part of the Filipino culture is our love for eating. A more particular

tradition on food is the Filipino’s love for rice.

Rice as the staple food in our country is the meal of most Filipinos

three times a day, for breakfast, lunch and dinner. Fried rice is a popular

meal for breakfast at home, but it is also served at restaurants with different

toppings. Steamed rice with a simple viand could make up for a meal.

Delicacies are part of food tradition during town fiestas, and it is mostly

made of rice.

It is a popular fact for Filipinos that they miss eating rice when they

travel to other countries, when rice is not served in restaurants or cooked in

the house. It is a lifestyle that many Filipinos can’t survive without eating

rice at least once a day.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Balancing rice supply and demand

Some people make the simple suggestion that if we cannot produce

enough rice, we can simply import the commodity. After all, there are more

lucrative crops to grow or more profitable livelihood projects to undertake.

Also, some people, especially in government, would love to import rice

because they can make a lot of money in the process in terms of

undisclosed commissions.

While it is possible, however, to import all the rice that the country

needs, it is not always true that all the Filipinos will have access to the

imported rice.

The people with low income might not be able to buy the imported

rice simply because they don’t have the purchasing power. Imported rice,

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

after all, is expected to become increasingly expensive because of the

devaluation of the peso vis a vis the dollar.

At the recent Asian Media and Rice Conference in Bangkok which

we attended, Dr. Mahabub Hossain of the International Rice Research

Institute explained the intricate problems and challenges that have to be

addressed to achieve a balance in the world rice supply and demand.

Knowing the realities could probably make our policy makers more

sensitive to the real needs of the country in terms of rice, and goad them to

take the right steps.

Probably, the legislators as well as those in the executive branch

could allocate more funds to enhance local rice production.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

One reality is the difficulty of sustaining the interest of farmers to

produce more rice. The biggest incentive to make rice farming attractive is,

of course, to make it profitable.

This is not going to be easy. In fact, Dr. Hossain revealed that

despite the impressive increase in land productivity, countries that have

achieved high yields are finding it difficult to sustain producers’ interest in

rice farming.

He explained that because rice farming is highly labor intensive,

labor scarcity and higher wages pushed up the cost of producing rice. This

in turn reduced the profit and income of the farmers. Thus, even the small

scale rice farmers find it more attractive to leave rice farming and join the

non-farm labor force.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

There have been attempts at improving the profitability of rice

farming such as improved farm management practices, increased use of

capital to replace labor thru mechanization, and using the price mechanism

to transfer income from the relatively well-off rice consumers to low income

rice producers.

Despite the policies in sustaining farmers’ interest in rice cultivation,

Dr. Hossain said, the scope of increasing profitability through efficient use

of inputs has almost been exhausted. As labor accounts for only a fourth of

the cost of rice production, the substitution of capital for labor increased

farmers’ incomes only up to a point, particularly when the average farm size

was small.

The problem is compounded by the fact that land prices have

increased tremendously over time due to the extreme pressure of

population and growing land demand for housing and industrial purposes.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Rice, much more than food

A Philippine proverb says that if anyone wastes rice or throws it

away, his hand will become deformed and he will never know abundance or

prosperity. In the Philippines rice is much more than food, it is sustenance

with historical and numerous cultural values that are deeply woven into the

Filipino culture. The Filipino language has several different words for rice, it

is locally known as "Palay" (un-milled rice),"Bigas" (milled rice), "Kanin"

(cooked rice) and a few more.

The average daily intake of food is based on rice; it is rich in

nutrients, vitamins, minerals and is an important source of carbohydrates.

No other food is used so widely in the Philippines as rice; it is the centre of

the plate in every Filipino household, almost everybody can afford it. It can

be cooked, steamed, fried, sweetened, used as stuffing and baked in a

cake (Bibingka).

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

The rice crop is widely produced in Luzon, the Western Visayas,

Southern and Central Mindanao. In the Southern lowlands of Mindanao rice

is mostly grown on small family based farms in drained or puddled fields.

Planting and harvesting rice became a way of life over the centuries, the

right to plant rice fields is considered as a unique endowment and privilege

given by the Gods and Mother Nature. In the provinces time is measured by

the maturing of the rice paddies. Each planting of the rice field marks the

start of a new season. The decision when to plant the crops is often made

according to position of the sun, the monsoon rains and the migration of

birds.

Rice is one of Mindanao's most important food crops, many people

depend on it for their daily meals, their culture and livelihood are evolved

around the growth and protection of this staple food, for them rice is a

symbol of love, rice equals life.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

The Relevance of Rice

Research into rice—the world’s most important food crop—is crucial

for the development of technologies that will increase productivity for

farmers who rely on rice for their livelihood. This is particularly the case

throughout the developing countries of Asia and is also true for much of

Latin America and, increasingly, Africa. The benefits of such increased

productivity will flow through to rice- growing countries’ landless rural and

urban poor, all of whom (1) are net consumers of rice and (2) spend a large

proportion of their income on rice. Recent steep rises in the price of rice

have amplified the need for investment in high- quality research targeted

toward both the intensive irrigated rice-based systems (in which 75% of the

world’s rice is grown and that must provide the rice for rapidly increasing

urban populations) and the rainfed rice-based systems (many of which are

characterized by unfavorable environ- ments and extreme poverty).

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

The Price of Rice

Rice has always been relevant to global food security and

socioeconomic stability. But it was not until one of the steepest price rises in

food history that the mainstream media really started to comprehend the

grain’s importance. As export prices tripled in a mere few months at the

beginning of 2008 (Fig. 1), rice became front-page news not only in the

Asian countries where it is the staple but also in countries halfway across

the world where it is not grown at all and eaten only a little. The reasons for

the rice price increase were numerous, but in many ways, it is research that

lies at the heart of the issue. The modern era of farming began in the 1960s

when high-yielding rice varieties developed by the International Rice

Research Institute (IRRI) in the Philippines were adopted on a large scale

throughout Asia. The resultant jump in yields, which heralded the Asian

Green Revolution, prompted an era of steadily increasing productivity that

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

kept rice production ahead of the population-growth curve. This, in turn,

allowed governments to shore up stocks of rice and prices dropped steadily

from the food- crisis peaks of the early 1970s. Why is the price of rice,

Oryza sativa, so important? Domesticated from the wild grass Oryza

rufipogon 10,000 to 14,000 years ago, this tropical cereal is the main staple

for about half of the world’s population—more than 3 billion people. It

provides about 20% of direct human calorie intake worldwide, making it the

most important food crop. Rice consumption exceeds 100 kg per capita

annually in many Asian countries (compared with the US average of 10 kg,

for example) and is the principal food for most of the world’s poorest

people, particularly in Asia, which is home to 70% of those who earn less

than $1 a day. For such people, the more productive rice farming and lower

prices brought about by the Green Revolution had a huge impact on

poverty. In Asia, the poorest of the poor spend up to 50% of their total

income on rice alone. For them, any money saved on cheaper rice can be

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

used to buy more nutritious food, to meet medical needs, or to clothe and

educate children. Furthermore, as rice rapidly gains popularity in Africa,

more and more of that continent’s poorest stand to benefit from advances in

rice research and production. Therefore, anything that lowers the price of

rice will benefit hundreds of millions of poor consumers, and anything that

increases rice-farming productivity will benefit millions of rice farmers and

their families. The Green Revolution in Asia, spurred by IRRI’s development

of high-yielding, short-duration, short-stature, fertilizer- responsive rice

varieties, did just that and led directly to the Asian economic miracle of the

last 40 years.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

METHODOLOGY

For the Rice selection and preparation study, the data used were

collected by the researchers in order to attain its paramount goal and

determine the factors affecting the preferred rice variety of selected food

establishments in Bulacan State University, Malolos Campus, this part

presents the procedures and methods which includes research design,

respondents, instruments, validation, data gathering procedure, and

statistical treatment of data.

As for the study Consumer Behavior towards Buying Shampoo,

Random sampling method was employed in this study. To measure the

outcome of interest regarding buying shampoo brands, the researchers

randomly selected 60 respondents consist of forty-eight (48) female and

twelve (12) male at Bulacan State University, Malolos Bulacan.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

A combination of questionnaire and interview type of survey was

conducted to test the behavior of consumers in choosing a shampoo. This

study apply the rule of chi square in testing the relationship between the

variables of the study using its formula,

Research Design

The researchers used the descriptive research design, which

examines the factors affecting the preferred rice variety of selected food

establishments in Bulacan State University, Malolos Campus. According to

Almeida (2016), descriptive research method presents a picture of the

specific details of a situation, social setting or relationship and the major

purpose of descriptive research is to describe characteristics of a

population or phenomenon which also seeks to determine the answer to

who, what, where, and how questions.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Respondents of the Study

The respondents of the study for rice selection and preparation were

the selected food establishments who offers rice in their menu, the

representatives for each food establishments were individuals who are

qualified to answer the questionnaire to gather data needed to complete the

study.

For the consumer behavior towards buying shampoo, the selected

participants were randomly selected students currently enrolled at Bulacan

State University Academic Year 2018-2019.

Instrument of the Study

For both study, in order to achieve the objectives of the study, the

researchers utilized survey questionnaire that were used to elicit

information from the respondents, supplemental interview were also

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

utilized. The data yielded by this type of instrument were used to come up

with the necessary information needed to complete the study.

Validation of the Instrument

The instrument was validated by two experts in accordance with the

research standards used in BSU who also did the same activity. Content

validity was established by presenting the questionnaire to their professor

Dr. Margarita Dorothy Reyes. Comments and recommendation were used

to improve the said instrument.

Data Gathering Procedure

For rice selection and preparation study, the researchers sought

permission, approval, and list of representatives from the respective

owners/in-charge per food establishment a week before the actual survey

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

were conducted, questionnaires were gathered from the participants and

were used to process the data.

As for the consumer behavior towards buying shampoo study, the

researchers randomly selected students currently enrolled in Bulacan State

University and asked permission to conduct survey and interview.

Statistical Treatment

The data were consolidated, organized, and tabulated. They were

analyzed and interpreted using suitable statistical tools.

1. Frequency and Percentage Distribution

Frequency is the actual response to a specific item/question in the

questionnaire where the respondent ticks his/her choice while the

percentage was used as descriptive statistics which describes a part of the

whole.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Formula: Percentage (%) = x 100

Where:

ƒ = frequency of an item or response

N = total number of item or response

2. Weighted Mean

Formula:

Σƒ
Weighted Mean =
N
Where:

Σ = summation of

ƒ = frequency of an item or response

N = total number of item or response

To quantify responses on the rating scale, the five-point Likert scale

method of measuring effectiveness were used. Each statement has five

responses, which were classified under the degree of frequency with

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

weights of 5, 4, 3, 2, and 1. The respondents reacted to every perception

item by checking one out of five possible answers of responses. Thus, the

score was the sum of the weight for the responses checked.

The equivalent point in each item indicated the existing conditions as

perceived by the respondents and were determined by estimating each

weight average which becomes the verbal description.

Scale Range Verbal Interpretation

5 4.50 – 5.00 Lubos na Sumasang-ayon (LSA)

(SA)
4 3.50 – 4.49 Sumasang-ayon
(S)
3 2.50 – 3.49 Sapat Lamang
(HS)
2 1.50 – 2.49 Hindi Sumasang-ayon
(LHS)
1 0.50 – 1.49 Lubos na Hindi Sumasang-ayon

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

3. Chi-Square

Formula:,

Where

= expected value

= Sum of the ith column

= Sum of the kth row

N = total number

After calculating the expected value, we will apply the

following formula to calculate the value of the Chi-Square test of

Independence:

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

= Chi-Square test of Independence

= Observed value of two nominal variables

= Expected value of two nominal variables

Degree of freedom is calculated by using the following

formula:

DF = (r-1)(c-1)

Where

DF = Degree of freedom

r = number of rows

c = number of columns

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Hypothesis:

Null hypothesis: Assumes that there is no association

between the two variables.

Alternative hypothesis: Assumes that there is an

association between the two variables.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

PRESENTATION OF RESULTS

Consumer Behavior Towards Buying Shampoo

1. Demographic Profile of the Respondents

Table 1

FEMALE AGE

Valid Cumulative
Age Frequency Percent
Percent Percent
13 years old 1 2.38 2.38 2.38
16 years old 1 2.38 2.38 4.76
18 years old 1 2.38 2.38 7.14
19 years old 2 4.76 4.76 11.90
20 years old 1 2.38 2.38 14.28
21 years old 3 7.14 7.14 21.42
23 years old 4 9.52 9.52 30.92
24 years old 2 4.76 4.76 35.7
25 years old 5 11.90 11.90 47.60
27 years old 2 4.76 4.76 52.36
28 years old 1 2.38 2.38 54.74
29 years old 4 9.52 9.52 64.26

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

30 years old 1 2.38 2.38 66.64

31 years old 1 2.38 2.38 69.02
32 years old 2 4.76 4.76 73.78
33 years old 1 2.38 2.38 76.16
34 years old 2 4.76 4.76 80.92
35 years old 3 7.14 7.14 88.06
39 years old 1 2.38 2.38 90.44
40 years old 3 7.14 7.14 97.57
43 years old 1 2.38 2.38 100
TOTAL 42 100 100

It can be seen that majority of the female respondents according to

age is 25 years old constituting 11.90 percent.

Table 2

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

MALE AGE

Valid Cumulative
Age Frequency Percent
Percent Percent
18 years old 1 5.56 5.56 5.56
19 years old 1 5.56 5.56 11.12
21 years old 3 16.67 16.67 27.79
22 years old 1 5.56 5.56 33.35
23 years old 1 5.56 5.56 38.91
25 years old 2 11.11 11.11 50.02
26 years old 1 5.56 5.56 55.58
27 years old 1 5.56 5.56 61.14
28 years old 3 16.67 16.67 77.81
29 years old 1 5.56 5.56 83.37
30 years old 1 5.56 5.56 88.93
31 years old 1 5.56 5.56 94.49
37 years old 1 5.56 5.56 100
TOTAL 18 100 100

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

2. Frequency of Washing the Hair of the Respondents

TABLE 3

45
40
35
Respondent

30
25
20
15
10
5
0
Once a day Every other 2-3 days Once a week
day
Female 41 4 3
Male 11 1

The majority of the respondents both female and male answered that

they wash their hair once a day, some answered every other day and few

respondents wash their hair once every two or three days.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

3. Consumer Preference in Buying Shampoo in Terms of:

TABLE 4

Shampoo Brands
14
12
10
Respondents

8
6
4
2
0
Pant Rejoi Dov Clea Guar Tres Suns H& S Vase Han Palm Othe
ene ce e r d em ilk line nah olive rs
me'
Female 11 3 10 1 1 3 13 6 1 1 10 2
Male 1 2 2 2 5 2

The twenty-five percent of the respondents both female and male

they prepared for the use of Sunsilk brand, twenty percent selected

Palmolive brand, eighteen percent choose Pantene and Head and

Shoulders brand, five percent selected the Rejoice, Clear, Guard,

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Tresemme’, while another three percent for other products (Human Nature

and Keratin) and two percent of the respondents selected Vaseline and

Hannah shampoo brand.

TABLE 5

Shampoo price
Female Male

20
17

8 6
5
4

Below P6.00 P6.00-7.00 Above 7.00

This table indicates that the majority of the respondents both female

and male who can afford to buy product prices starts at P 6.00 – P7.00

retail price. On the other hand, some respondents prepared to buy products

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

below P 6.00. Few of the respondents are afforded to buy the product

above the P 7.00 price

TABLE 6

Type of Shampoo
18
16
14
Respondent

12
10
8
6
4
2
0
Anti- Silky Nouris ribbon Repair Oil- Anti- Frizzy Other
dandr hing color damag contro hair hair
uff e l loss
Female 8 12 12 18 4 10 9
Male 5 2 5 4 3 3 1 1

The majority of the respondents both female and male are choosing

the shampoo with repair damage formula. Second of the rank, respondents

choose the shampoo with nourishing. Third, respondents choose the silky

shampoo. Fourth, respondent preferred shampoo with anti-dandruff and

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

anti-hair loss. Fourth, respondent preferred shampoo with Frizzy hair

formula. Fifth,few respondent preferred oil-control shampoo and others.

TABLE 7

Volume
25
20
Respondent

15
10
5
0
Large Medium Small Independe Others
nt Small
Packet
Female 10 24 5 9
Male 2 4 2 4

Forty-seven percent of the respondents both female and male are

choosing the medium volume of the shampoo product, twenty- two percent

of the respondent chooses the independent small packet volume, twenty

percent of the respondent choose the large volume of the product and

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

another twelve percent of the respondent choose small volume of the

shampoo products.

TABLE 8

Retail Packaging

30
25
Respondents

20
15
10
5
0
2-in-1 products Individual I do not care
Products
Female 26 16 6
Male 6 4 2

Fifty-three percent of the respondents both female and male

preferred to buy 2-in-1 shampoo products, thirty-three percent of the

respondents preferred to buy individual shampoo products, and another

thirteen percent respondents, they do not care the retail packaging.

39
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 9

Shampoo Store
35
30
Respondents

25
20
15
10
5
0
Retail Shop Direct Online Salon Others
outlet
Female 34 10 4
Male 8 3 1

The majority of the respondents both female and male prefer to buy

shampoo at retail shop, most are preferring to buy shampoo at direct outlet,

some prefer to salon and few at others place.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 10

Factors mainly affect your choice

35
30
25
Respondent

20
15
10
5
0
Price Effect Brand Spokesm Packagin Others
an g
Female 6 32 9 1
Male 4 6 1 1

Sixty-three percent of the respondents both female and male the

selected the effect is the factors, mainly affect to their choice in selecting

shampoo, while seventeen percent of the respondents selected the price

and brand when buying shampoo and another two percent of the

respondents are preferred spokesman and other factors

41
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 11

Product Advertisement
30
25
Responent

20
15
10
5
0
TV Print Ads Recomme Internet Promotio Others
advertise ndation n
ment Specialist
Female 29 3 9 2 1 4
Male 9 2 4 2 2 2

The majority of the respondents both female and male distinguish

the shampoo product through TV advertisements, while most of the

respondents distinguish the shampoo product through recommendation,

some of the respondents are preferred Print Ads as shampoo

advertisement , and few preferred the others, internet and promotion

specialist as shampoo advertisements.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 12

Familiarization

30
25
Respondent

20
15
10
5
0
Very well Heard of, I do not know
Female 29 12 7
Male 4 7 1

Fifty-five percent of the respondents both female and male are

familiar with the Sunsilk Shampoo product they used, while thirty-two

percent of the respondents are heard of, but never used it, and another

thirteen percent of the respondents are they do not know the Sunsilk

shampoo products.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 13

Product experiences

25

20
Respondnet

15

10

0
Very good Just so so Poor
Female 25 20 3
Male 4 6 2

Forty-eight percent of the respondents both female and male are

satisfied the shampoo products they used, another forty-three percent of

the respondents are just convenient to use the shampoo products and eight

percent of the respondents do not like the shampoo brand.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 14

Refuse the international brands

30
25
respondent

20
15
10
5
0
Female Male
Yes 19 4
No 29 8

Eighty percent of the respondents both female and male are strongly

refusing the use of international shampoo brands, while the twenty percent

of the respondents are willing to use the international shampoo brands.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 15

Comparison of local and International

products

30
25
Respondent

20
15
10
5
0
Female Male
Yes 20 5
no 28 7

Eighty percent of the respondents both female and male are having

preferences in using international brands, while the twenty percent of the

respondents do not have preferences.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 16

Reasons
16
14
12
Respondent

10
8
6
4
2
0
Higher High Great More ad Super Others
quality profile reputati fashion star
on
Female 15 4 6 2 4 1
Male 2 1 3 1 1

The majority of the respondents both female and male they

preferred to use international brand because of higher quality, some are

because of the great reputation of the imported brands and few due to high

profile, more fashion, ads, superstars and others.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

TABLE 17

Local Brands Advantages

18
16
14
Respondents

12
10
8
6
4
2
0
Meet the Natural Better Lower Star's Ad other
demand effect price
better
Female 14 17 8 18
Male 5 5 3 4 1

The majority of the respondents both female and male are agreed

that the natural and lower price greatest contributor to the local brands

advantages. While some of the respondents choose meet the demand

better, better effect and others are also contributing to the local brands

advantages.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

4. Significant Difference Between Local and Imported Shampoo

Brands

RESULTS

Local Imported Row Totals

Female 29 (28.00) [0.04] 19 (20.00) [0.05] 48

Male 6 (7.00) [0.14] 6 (5.00) [0.20] 12

Column 60
35 25
Total (Grand Total)

The chi-square statistic is 0.4286. The p-value is .512691. The result

is not significant at p < .05.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

DISCUSSION

Consumer Behavior Towards Buying Shampoo

Table 1 presents the profile of the female respondents,

demonstrated that among the 42 respondents, the respondents with 25

years of age have the higher frequency with 11.90% equivalent to 47.60

cumulative percent.

Table 2 shows that the male respondents with the age of 21 and 28

have higher frequency among male respondents with 16.67% which

equivalent to 77.81 cumulative percent.

It can be gleaned from the data that majority of the respondents

either male or female wash their hair once a day only with 41 in female and

11 in male. There are only few among them wash their hair every other day

and 2-3 days. This shows that most of the respondents are washing their

hair daily.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Table 4 shows the brand of shampoo usually used by the consumer

respondents. Data shows that the female consumer prepared to use

Sunsilk and in the male respondents they are 5 among them who used H&S

which has the higher frequency than the other shampoo brands.

As presented in Table 5 the shampoo prices the consumer

respondents either male or female prefer to consume shampoo with prices

between Php. 6 to 7 as retail prices.

Table 6 demonstrated the type of shampoo that the consumer

respondents used. Almost half of the female respondents prefer to use

repair damage formula on the other hand in the male respondents there are

5 of them used the antidandruff shampoo and there are also 5 of them used

the nourishing shampoo.

In this table presents the data of the respondents to the shampoo

volume that the respondents used. The data presented that the female

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

respondents tend to use the medium volume shampoo while in the male 4

of them prefer to use medium and there are also 4 who used independent

small packet.

As gleaned into the table 8 female consumer prefer to buy 2- in -1

products 26 among them purchase this kind of packaging while the male

consumer respondents 6 of them prefer to buy also 2-in -1 products. This

means they can save in this kind of packaging.

Data from this table revealed that majority of the female and male

respondents prefer to purchase shampoo from the retail shop.

From the table given clearly shows that most of the respondents considered

the effect of the shampoo in choosing the brand that they will purchase.

Effect is important to them in choosing the kind of shampoo that they will

buy.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

38 of the respondents in male and female usually get information

from the TV advertisements. In this case shampoo producer should make

TV advertisement for showing the effect of the shampoo to the consumer

and explain the advantage of using the particular shampoo.

Table 12 presents the familiarization of the shampoo to the

consumer. From the data given shows that 29 in the female are very well

familiar with the silk shampoo while in the male 4 of them are very well

familiar.

Table 13 demonstrated that based from their experience using the

silk product from the female respondents 25 among them says it is very

good to use and there are 6 in the male respondents who answered just so

so.

Majority of the respondents are refusing the use of the international

brands. Respondents are more likely to use the local brands.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Data shows that almost half of the respondents are having

preferences in using the local and international products. This means that

the respondents are aware to the local and international products.

From the table 15 of the female were considered the higher quality of

the shampoo they are using while in men they are more conscious about

fashion.

Table 17 presents the advantages of the local brands over the

international brands. It shows that among the female respondents 14 of

them meet the demand better same also with the male respondents.

Data shows the computed value of the chi-square statistic which is

0.4286. It means that the p-value is less than .05. The result revealed that

there is no significant value showed between local brands and international

brands of shampoo.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

DISCUSSION / PRESENTATION OF RESULTS

At the outset, this chapter introduced key findings of the research

using qualitative design approach to explore the factors affecting the

selection and preparation of rice in selected food establishments located

inside the BSU.

Demographic Profile of the Respondents

The food establishments that participated in this study were the

following: (1) Goto My Love, (2) Sonny and Mila Cuisine, (3) Kusina, (4)

Cocinamoco, (5) Irasshaimase, (6) Affordabowls, (7) Top Cee Foe Corner,

(8) Thony Rose Canteen, (9) Kusina Rap, and (10) Saybits Food House, all

of which are located inside Bulacan State University Malolos Campus.

As for the age, 75 percent of the respondents were within the 56 to

65 years age bracket and 25 percent were from the 36 to 45 year old

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

bracket. Which implies that most of the respondents are relatively near the

retirement age for the Philippine labor force.

For gender, all of the participants or 100 percent were female, which

implies that in terms of managing the rice selection and preparation, female

dominates the decision making factor of the abovementioned.

Also, with regards to their civil status, all of the participants (100

percent) were married, which implies that married individuals were more

inclined in this type of business.

In the number of years in canteen operation, 50 percent of the

respondents were within the 6 to 10 years in operation, 25 percent were

within 21 to 25 years in operation and the remaining 25 percent were within

the 31 to 35 years in operation, this implies that having a food service

establishment related to the selection and preparation of rice within Bulacan

State University Malolos Campus is viable business with retention power.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

As for the amount of rent, majority or 50 percent of the participants

pays within the rent rage of Php 2001 to Php 3000 to occupy one unit or

stall, 25 percent were within 4001 to 5000 pesos amount of rent bracket

and another 25 percent for 6001 to 7000 (for two units) amount of rent

bracket, this data shows that a very affordable rent amount is one of the

reason why food establishments sustain their business.

As for educational attainment of the respondents, 50 percent of the

interviewed participants attained secondary education, 25 percent were

elementary level, and the remaining 25 percent were technical-vocational

graduates, the data shows that high educational attainment is not an issue

in terms of establishing a business related to food service.

Seventy five (75) percent of the interviewed participants were the

stall owner and only 25 percent were employee which implies that the

owner were very hands-on in terms of running their food establishment.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

All of the participants interviewed were the manager or in-charge of

the operation of the food service establishment; this implies that they are

reliable source of information needed for the study.

In terms of number of duty hours per day, majority of the

respondents (75 percent) were on-duty within 11 to 15 hours bracket while

25 percent were within 5 to 10 hours bracket which means that large

amount of time were spent running the food establishment business were

given by the participants.

Rice Selection and Preparation Interview

Based on the supplemental interview, the following information were

gathered:

1. As for the type of rice served, all of the participants uses high quality

of riche ranging from 45 to 55 pesos per kilo.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

2. All of the participants somewhat encountered rice shortage form their

supplier due to high demand.

3. When being asked as for the effect when they use different variety of

rice, the respondents replied that it has negative feedback from its

customers and eventually negative effect on their sales.

4. Majority of the participants prepare plain rice in their establishments,

some establishments offer fried rice.

5. Majority of the respondents encountered “left-over cooked rice”

especially when there are class suspension.

6. The left-over cooked rice were not being recycled and sold to its

customer but it was bought home and used to cook fried rice.

7. All of the participants observe proper estimation of rice to be cooked

in order to avoid left-overs.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

8. As for the continued price increase of rice, all of the respondents

shouldered its effect which resulted in the decrease of sales on their

part.

9. According to the participants, rice plays an important role in their

businesses because of its high demand.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Rice Preparation and Selection Survey Questionnaire

INDICATORS WM VI

Presyo ng bigas ang pangunahing dahilan sa pagpili ng ihahain na

1. 4.30 SA
kanin sa kostumer

Kalidad ng bigas ang ikinokonsidera sa pagpili ng ihahain sa

2. 4.80 LSA
kostumer

3. ang pagbibigay ng libreng pasunod na kanin ay pasok sa budget 1.50 HS

may sapat na suplay nang kinukuhanang bigas para maitinda sa

4. 4.60 LSA
araw-araw

5. isang uri o klase lamang ng bigas ang inihahain sa mga kustomer 4.80 LSA

6. sapat lang ang dami ng bigas na isinasaing sa bawat araw 5.00 LSA

hinihingi ang suhestyon ng kostumer sa kalidad ng kanin na

7. 3.40 S
inihahanda

ang paggalaw sa presyo ng bigas ang dahilan ng pagbabago ng

8. 2.40 HS
presyo ng paninda

ang laki ng "serving" ng kanin ay malaking "factor" sa pagbalik ng

9. 3.10 S
kostumer

tinatangkilik sa tahanan ang parehong bigas na inihahain sa

10. 4.70 LSA
karinderya

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

The table presented above illicit the following information needed to

complete the study:

1. The Price of rice were the reason in choosing rice variety to be

served to their customer with a mean average rating of 4.30 which

has a verbal interpretation of “Sumasang-ayon”.

2. The quality of rice were the leading reason on what rice variety

should be served with a mean average rating of 4.80 with a verbal

interpretation of “Lubos na Sumasang-Ayon”.

3. The respondents do not agree on giving free second serving of rice

to its customers with 1.50 mean average rating and a verbal

interpretation of “Hindi Sumasang-ayon”.

4. According to the respondents, they have enough supply of rice for

their daily business needs with a mean average rating of 4.60 or

“Lubos na Sumasang-ayon” interpretation.

5. The respondents also agreed upon that only a specific variety of rice

were used to serve their customers with a verbal interpretation of

“Lubos na Sumasang-ayon” and a mean average rating of 4.80.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

6. With the use of proper estimation, a mean average rating of 5.00

which has a verbal interpretation of “Lubos na Sumasang-Ayon”, the

respondents agreed that they cook just enough rice needed for the

day.

7. With a mean average rating of 3.40 and a verbal interpretation of

3.40, the respondents somewhat seek feedback from their

customers.

8. “Hindi Sumasang-ayon” verbal interpretation or a mean average

rating of 2.40 was gleaned when asked if the price of rice variety

from the market affects the price of their rice served to the

customers.

9. The respondents somewhat agreed that the size of serving affects

the customer retention of their business with a mean average rating

of 3.10 and a verbal interpretation of “Sumasang-ayon”.

10. The same rice variety used in the food establishment were also used

and served at the respondents’ home with a mean average rating of

4.70 which has a verbal interpretation of “Lubos na Sumasang-

ayon”.

63
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

RECOMMENDATION

Consumer Behavior Towards Buying Shampoo

1. Consumers should not support the commercial products that

encourage them to use that do not meet their needs.

2. Be vigilant on the market where you buy your shampoo products it

might be imitation that lead to uncertain effects.

3. “One size fit all”, use the product according to your hair needs.

4. We encourage the first time buyers choose the small sachet to test

the effect than being sorry if it’s not good for you.

Rice Selection and Preparation of Food Establishments

1. Stakeholders of food establishments should consider attending

additional seminar or formal training related to the innovations and

technological advances of rice selection and preparation in order to

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

keep abreast on the current trends of rice selection and preparation

and improve their product and/or services.

2. The Bulacan State University Administration should continue issuing

administrative orders covering the proper selection and preparation

of rice served by food establishments within the school premise to

ensure quality and consistency, as well as to maintain the benefit

and health security it provides for its customers.

3. Feedback mechanisms of every food establishments should be

institutionalized in order to continually gather necessary information

or data needed to continually improve their products and/or services.

4. The school should utilize all of its stakeholders to provide extension

services to its community including tie-ups with food establishments

within the campus to provide anything either technical know-how or

in kind that will help in any way the community that the university

would like to cater and provide assistance.

65
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

5. Finally, further studies should be done by future researchers in order

to improve what has already been established and the data

presented here hopefully serves as a background for a more deeper

study related to the topic.

66
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

DOCUMENTATION

Group 1 with Consumer Education Professor Dr. Margarita Dorothy Reyes

During the interview session by the researchers

67
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

One of the participating food establishment selected for the study

Researchers conducting their survey interview to one of the participants

68
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Another interview session to one of the representatives of one of the selected food
establishments in BSU Malolos Campus

Sir Eleazar Pimentel while gathering needed information to one of the respondents

69
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

One of the participating food establishment

Group 2 – From the left Mam Ailene Mam Catherine, Mam Ann Rose, Mam Flor, Mam
Mariel.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Group 2 together with Dr. Dorothy Reyes.

One of the participants answering the survey questionnaire

71
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Group 2 meeting dated June 2, 2018

Ma’am Ailene together with two (2) BSU students holding shampoo as a token after answering
the survey form

72
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

One of the participants answering the survey questionnaire

One of the participants answering the survey questionnaire

73
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

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One of the participants answering the survey questionnaire

One of the participants answering the survey questionnaire

74
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

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One of the participants answering the survey questionnaire

One of the participants answering the survey questionnaire

75
 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

BIBLIOGRAPHY

Brady, J.T. & Brady, P.L.(2003,November). Consumers and genetically

modified food. Journal of Family and Consumer Sciences, 95(4), 12-

[Link] February 25, from Proquest database.

Canadian Food Inspection Agency (2004, April 28). What are genetically

modified foods? Retrieved February 23, 2005, from

[Link] /safsal/[Link]

Freckleton, R.P., Sutherland, W.J., & Watkinson, A.R. (2003, November 7).

Deciding the future of GM crops in [Link], 302(5647),994-996.

Retrieved February 25, 2005, from Proquest database.

Genetic engineering. (2002. In The new encyclopedia Britannica micorpedia

(Vol. 5, p.178). Chicago: Encyclopedia Britanicca.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Health Canada. (2002, February). The safety or genetically modified food

crops. Retrieved March 22, 2005, from [Link]

[Link]/english/protection/biologics_genetics

/gen_mod_foods/[Link]

Kneen, B. (1999). Farmageddon: Food and the culture of biotechnology.

Gabriola Island,B.C.:New Society.

Nottingham, S. (2003). Eat your genes: How genetically modified food is

entering our diet. London: Zed Books Ltd.

Parent, K. & Vandelac, L.(Directors). (1999). The genetic takeover, or,

mutant food. [Motion picture]. Canada:National Film Board of Canada.

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 BULACAN STATE UNIVERSITY
College of Technology and Livelihood Education
City of Malolos, Bulacan

GRADUATE SCHOOL

Schwart, J. (2005, February 13). Are organic vegetables really better for

you? The Gazette, p. D6. Retrieved February 25, 2005, from Proquest

database.

SCOPE Forum (200-205). Genetically modified food : Controversies

surrounding the risks and benefits of genetically modified food. Retrieved

February 25, 2005 from: The SCOPE Research Group (UC Berkley, UW,

AAAS): [Link]

Zheng, M.Y. (2004). Genetically modified (GM)food. In B. D. Ness (Ed.)

Encyclopedia of genetics (Vol.1,pp.366-370). Pasadena, Calif.: Salem

Press

[Link]

Social Science Statistics (n.d). Retrieved from [Link]

[Link]/tests/chisquare2/[Link]

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City of Malolos, Bulacan

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APPENDICES

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College of Technology and Livelihood Education
City of Malolos, Bulacan

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STUDENT PROFILE

80