BRAND IDENTITY

CO N T E N TS

01 02 03
A BO U T TH E B R A ND * B ASIC E L E ME N TS * AP P LICAT IONS *

Brand Story Brand Logo Box Packaging Sample

- Main Logo & Emblem
Brand Values - Colour Variations

Brand Personality Typography

Concept - The Gift of Play Colour Palette

B RAN D I DE N T I T Y BÜUI - OUR STORY

OUR S TORY
BÜui is a baby brand that offers products and information
that encourages brain development through engaging play
and learning. As new parents introduce their little ones into
this world, Bably aims to help parents feel assured that they
are providing their babies what they need and will enjoy.

01
B RAN D I DE N T I T Y BR AND VALUES

OUR V ALUE S

Making playtime & learning meaningful. *

We believe that play is essential at every step of the way for your
little ones. With each unique toy, it gives your child the freedom to
be imaginative and expressive.

The act of giving, through play. *

We believe in being sustainable, environmentally
friendly and building a helpful community.

02
B RAN D I DE N T I T Y BR AND PERSONALITY

BRAND PE RS ONALI TY
We are...

02.
01.
03.
Fun & Kind & Empowering.
nurturing. down-to-earth.

03
 CONCE PT

*** * *
THE GIFT O F P LAY

Play is one of the best gifts a child can ever receive. It is a gift
that is essential at every step of their way towards growing up.

Play makes learning about the life around us enjoyable,

interactive and memorable. This experience will always stay with
us and we want children all around the world to enjoy this.

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B RAN D I DE N T I T Y M AIN LOG O

LOGO (COLOURED) LOGO (REVERSE COLOUR)

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B RAN D I DE N T I T Y M AIN LOG O COLOUR VAR IATIONS

MUSTARD YELLOW
#FFCC3B

CREAM
#FFF4E9

DARK GREY
C O LO UR B&W
#3F3F3F

R EVERSE C O LO UR R E V E RS E B&W

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B RAN D I DE N T I T Y M AIN LOG O & LOG O EM BLEM

MAIN LOGO LOGO EMBLEM

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B RAN D I DE N T I T Y LOG O EM BLEM COLOUR VAR IATIONS

MUSTARD YELLOW
#FFCC3B

CREAM
#FFF4E9

DARK GREY
C O LO UR B&W
#3F3F3F

B&W

R EVERSE C O LO UR R E V E RS E B&W

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B RAN D I DE N T I T Y TY POG R APHY

Cocogoose is the main HEADER/SUB-HEADER TYPE

typeface of the brand. It Cocogoose

should be used only as a
header or sub-header type. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
For all body content and (no numbers)
numericals, Mier A is the
typeface to be used for BÜ ui.
BODY TEXT & NUMERICALS

Mier A (Regular)

A BCD EFG HIJ K L M N OPQRSTUVW XYZ

a bcd efgh ij klm n o p q rst u v wx yz
012 3 4 5 678 9

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B RAN D I DE N T I T Y BR AND COLOUR PALETTE

C O LO UR PALE T T E

L I L AC P U R PL E IN DIG O ELECT RIC B LU E SKY B LU E

#D2ADEA # 8 A46C6 #6252D B #0D50BC #58A7E8

TEA L AQUA E ME RAL D MINT LIME

#25 A 5 BA #7D D 3CF #00A 86B #8AED97 #BCE53C

PA L E Y E LLOW MU STARD HONEY ORA NGE SA LMON PINK

#FFE 471 Y E LLOW YE L LOW #FF7F1F #FF7471
#F FCC3B #FF960B

A P P L E RE D ROS E BLUSH PIN K POWDER PINK CREA M

#DD2A 40 #F F 5 299 #FF8DA B #FFB3B3 #FFF4E9

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B RAN D I DE N T I T Y BR AND COLOUR PALETTE

C O LO UR PALE T T E

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B RAN D I DE N T I T Y BR AND COLOUR PALETTE

C O LO UR PALE T T E

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 MU STA RD
B RAN D I DE N T I T Y BOX PACK AG ING YELLOW
#FFCC3B

BROWN BOX + BOX SLEEVE

(SAMPLE)
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 T EA L
B RAN D I DE N T I T Y BOX PACK AG ING #25A5BA

BROWN BOX + BOX SLEEVE

(SAMPLE)
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