Classification: Internal |

Welcome to the PartnerConnect

Community
Set course for success

Partner Enablement, Global Alliances & Channels, Software AG

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© 2022 Software AG. All rights reserved.
 Classification: Internal |

Welcome to PartnerConnect
Set course for success

• Set-up Empower log-ins for your • Download Sales material from • Start building your SwAG • Complete the first QBR with
team Partner Hub technology practice your Partner Account Manager

• Review the program guide • Plan business with your Partner • Attend implementation training • Start a CoE and pursue Master-
Account Manager and pursue professional-level level certification for your
• Join a Welcome Webinar with
certification Architects and Administrators
your team • Get access to test- and demo
licenses • Facilitate Partner Presales services • Facilitate Technical Partner
• Start your Onboarding training
for your RFX/RFP work Enablement to get
• Collaborate with Partner Marketing
• Attend a Sales training and earn implementation coaching
and develop your marketing plan • Sign-up for the MDF program
Sales Badges
and materials • Submit project references
• Schedule your exam for
• Attend a Presales training and
• Register deals professional-level certification • Update your partner profile
earn Presales Badges
• Review your options and apply for
• Sign-up for our Partner
Premier-level partnership
Communication

30 60 90
Get started Accelerate Build Momentum Excel in Execution
days days days

2 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Who we are and what we do

Partner Enablement

Susanne Weigert
Director, Global Partner
Enablement

Steven O’Connor Anjali Hegde Moacy Barbosa

Partner Enablement Manager Partner Enablement Manager Technical PEM
EMEA (NAM) APJ AIM & BT

Partner GTM Enablement Technical Partner Enablement

• We support you throughout the enablement lifecycle.
• We create tailored enablement journeys together with you and
help drive badging and certification with your teams
• We drive event-based enablement, run global enablement events,
webinar programs and campaigns
• We curate content from internal contributors to support your joint
GTM with Software AG
• We support you with deep expertise in Software AG technology &
solutions, run technical webinar programs and campaigns
• We drive knowledge transfer with your technical teams and help
you drive professional services certification
• We interface with our Professional Services and Partner Presales
teams to support you in building your Software AG technology
practice

3 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

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Partner Hub

4 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Automated self-service access

Your first steps as a PartnerConnect partner

In order to gain access to PartnerConnect online

services, your first step is to go to Software AG
Empower, the global support portal, and create 1
an account for yourself.

1. Go to https://empower.softwareag.com
2
2. Click on “Request an Account”
3. Fill in the form and select “Basic Empower
Account” in the “Desired Access Level field” 3
4. Submit the form
• Email from Software AG
Global Support

• May take 2-3 business

days

© 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Software AG Partner Hub

https://partnerhub.softwareag.com

© 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Collateral & Demos

Hands-on Software AG technology

• Demo center and Solution Accelerators –

Users can access all the demos and solution
accelerators developed using various
SoftwareAG products. Users can also request
access to a demo using “Access Demo
Environment” link in every demo page.
• License keys – Users can access list of
SoftwareAG products and contact your partner
account manager if you require any test
licenses.
• TECH Community – This is Software AG’s one-
stop-shop to learn new technologies, ask
questions and connect with 50 000+ Software
AG experts from all over the world.

7 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Collateral & Demos

Sales Presentations, Campaign Assets, Customer References

• There is a page for every Product BU i.e.

• Integration and API
• IoT & Analytics
• Business Transformation
• Adabas & Natural
Users can access all technical and
business documents related to every
product, access sales plays, cheat sheets,
analyst scorecards, whitepapers etc.
Product pages will have access to the
latest product release details.

© 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Partner Learning Journeys

Access via Partner Hub

© 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Partner Learning Journeys

Access via Software AG Learning Portal

© 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

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Software AG Learning
Portal

11 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Software AG Learning Portal

Your one-stop-shop for role-based learning journeys, badges and certification

Access from Partner Hub

1. On the Partner Hub landing page choose 1
“Learning Journeys”
2. Select your role to access a pre-filtered view in 2
Software AG Learning Portal

Access via https://knowledge.softwareag.com

1. Select “Partner login via Empower and enter your
3
login details
2. From the top-level menu choose “Learning
Journeys” 4

Note: On first log-in you will be prompted to complete

your user profile

12 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Building Knowledge
Partner Skills Readiness

Partner ready To be released (Q2)

Knowledge
Level Foundation Associate Professional Specialist
Focus Solution Sales Product

Solution Sales Foundation Product Basic Product Essentials Product Specialist

Curriculum
Training Training Training Training

Role Sales (incl. Marketing) Presales Delivery

4hrs of self-paced training, 4hrs of self-paced training, 48hrs of self-paced training, self-paced training, including
Format
including Sales Play collateral including online tutorials including hands-on labs hands-on labs
Duration
Completion: Online Completion: Online knowledge Completion: 3 hrs proctored Completion: Online
Completion
knowledge check check online exam knowledge check

Software AG Solution Software AG certified Software AG certified Software AG certified

Certification
Foundation Badge Product Associate Product Professional Solution Product
Specialist

13 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

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Badges & Certification

14 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Digital Badges by Software AG

Earn your badge and show it to the world

Share your Software AG

expertise with everyone.
Complete your training
and claim your digital
badge.

15 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

PartnerConnect Sales Badge

Gain Software AG solution expertise

• Software AG offers so called Solution Foundation badges

that are recognized as Sales Badges in the PartnerConnect
program
• All courses required for earning a badge are available fully
self-paced and free-of-cost via Software AG Learning Portal
(use “partner login via Empower)
• Supporting content & collaterals from the Sales Play
trainings can be downloaded via Solution book for partners
on Partner Hub
• To earn 1 PartnerConnect Sales badge the learner is
required to complete the respective Solution Foundation
badge course incl. all relevant Sales Play trainings

16 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

PartnerConnect Presales Badge

Gain Software AG product expertise

• Software AG offers so called Product associate badges that

are recognized as Presales Badges in the PartnerConnect
program
• All courses required for earning a badge are available fully
self-paced and free-of-cost via Software AG Learning Portal
(use “partner login via Empower)
• To earn 1 PartnerConnect Presales badges the learner is
required to complete 1 product basic training and pass the
knowledge check

17 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

PartnerConnect Delivery Badge

Gain proficiency in Software AG products

• Software AG offers so called Product professional badges

that are recognized as Delivery Badges in the
PartnerConnect program
• All courses required for earning a badge are available fully
self-paced and free-of-cost via Software AG Learning Portal
(use “partner login via Empower)
• To earn 1 PartnerConnect Delivery badges learners are
required to complete 1 product essentials training, schedule
and pass their proctored certification exam (ProctorU
remote proctoring service)

18 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

How-to use learning journeys to earn badges

Drive Your Expertise in Sales, Presales and Delivery

Sales & Presales Badges

1. Pick a Learning Journey to prepare for Badging 1
2. Complete self-paced eLearning 2
3. Pass the web assessment to earn your Badge

Delivery Badge (Professional-level certification)

1. Pick a Learning Journey to prepare for your
product certification exam
2. Complete self-paced eLearning or sign-up for
3
Instructor-led training
3. Schedule your certification exam with Software
AG’s remote proctoring partner ProctorU

19 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

ProctorU
Human centered online proctoring services

• As of November 2021, Software AG is facilitating ProctorU for

all proctored certification exams
• Partners have now full flexibility to schedule their online exam
at their own convenience by following the detailed
instructions after enrolling to a certification course on
Software AG Learning Portal.
• In 2021 usage of the ProctorU service is covered by Software
AG PartnerConnect and comes at no cost for the partner
learner

20 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

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Newsletters & Webinars

21 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Partner Welcome & Onboarding

Everything you need to know when new in the PartnerConnect Program

PartnerConnect Welcome Webinars are designed to

help you take your first steps in the PartnerConnect
program. Make sure to sign-up for the monthly
60mins program to learn about

• PartnerConnect program guide

• Getting access to PartnerHub and Software AG Learning
Portal
• Where find to find GTM collateral
• How to earn badges and register your first deal
• PartnerConnect services and contacts

22 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Enablement communication & events

Your subscription for enablement events, content, training & certification

PartnerConnect Enablement News

targets all your GTM roles.
PartnerConnect Webinar programs
Receive monthly updates including target all your GTM roles.
Latest course releases Tune in to global live webinars with
covering
New badges & certification
• GTM Updates
Upcoming webinars and events,
• Sales & Marketing Excellence,
New collateral & demos best practice share, wins and
upcoming campaigns

• Technical Deep Dives, Presales

& Professional Services Best
Practices

© 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
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Deal Registration

24 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Deal registration
Software AG Deal Registration Program

• Accessible via Partner Hub to all Partners who will resell or influence the sales of
Software AG products
• Provides additional financial rewards for registering new & incremental Software AG
opportunities
• Designed for a close working relationship between Software AG and Partners
• Tighter collaboration & deal management throughout the sales lifecycle
• Software AG sales, Pre-Sales, Tech & Services Teams available to support the
Partner (at partners direction)
• Partners simply register the deal in the Software AG Partner Hub
• No training requirements to be eligible for the Deal Registration Program.
• Just watch this short “how to register a deal” video and you are all set!
• Further details can be found in Software AG Partner Connect Program Guide.
25 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

How to register deals

Partner Hub – Opportunity Dashboard

• Make sure you have your user credentials ready

1. From Partner Hub page, select ‘Register a Deal’ 2. From Opportunity Dashboard, select ‘Create New Lead

1 2

26 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

Opportunity Description

1. Fill out all required fields* & attach any documentation or add notes at the bottom of the form
2. Select “Submit”

Once you select Submit at the bottom of the page, the lead will be reflected in your Opportunity Dashboard.
You may alter certain fields even after the lead is submitted.
After submission, a Software AG Partner’s representative will reach out for any further qualification of the lead.

27 © 2021 Software AG. All rights reserved. For internal use only and for Software AG Partners.
 Classification: Internal |

28 © 2022 Software AG. All rights reserved.