CAROLINE SHAPIRO
PROFESSIONAL EXPERIENCE
ABOUT ME
I am an energetic, risk-taking globe
trotter, seeking learning and growth
opportunities that come from
eschewing the beaten path.
My passions include entrepreneurship,
cross-cultural experiential learning, all
things music, work with children,
travel, mentoring and developing
others, and intentional risk-taking.
Go to carolineshapiro.blogspot.com to
watch my TEDx talk on the importance
of thoughtful risk-taking.
EDUCATION
University of Cincinnati
2014-2018
Bachelor of Business Administration
• Marvin P. Kolodzik Business
Scholar, Carl H. Linder College
of Business
• University Honors Program
Majors: Marketing
International Business
GPA: 3.95/4.0
Study abroad: Hong Kong PolyU
International, 2016
CONTACT
+1 (614) 580-0380
2269 N. Lincoln Ave.
Chicago, IL 60614
CarolineShapiro7@gmail.com
SENIOR ACCOUNT EXECUTIVE, INFLUENCER MARKETING 2018 - Present
The Outloud Group Detroit, MI / Chicago, IL
• Design marketing strategy and manage influencer marketing budgets for five business clients,
booking up to $2.2mm worth of influencer budget monthly
• Recruited, onboarded and manage one full-time Associate Account Executive and one full-time
Account Executive, overseeing their day-to-day and assisting in strategic approach and overall
success for additional portfolios of accounts
• Build authentic, lasting influencer/brand relationships across platforms with creators of all
sizes, ranging from micro-influencers to large-scale celebrities like Kristen Bell, Dax Shepard,
Reese Witherspoon and Gabrielle Union
• Organize large-scale creative campaigns in which brands utilize influencer relationships to
create buzz, increase brand sentiment and drive sales
• Scaled a business client by over 850% from an annual influencer marketing spend of $620k to
$5.9mm YOY
• Analyze campaign results across metrics within each segment of the marketing funnel—
awareness, consideration and conversion—on a monthly basis to present trends and strategic
recommendations to clients
• Work closely with CEO and leadership team on special projects revolving around business
processes, organizational growth, recruiting and team culture
VENTURE FOR AMERICA FELLOW 2018 - 2020
Venture for America Detroit, MI
• Was selected as one of 175 from over 2,000 recent graduate applicants for a 2-year
entrepreneurship fellowship founded by Andrew Yang geared toward revitalizing emerging
cities and training the next generation of entrepreneurs
MARKETING ASSOCIATE 2017
Industry Juice, LLC Chicago, IL
• Managed customer relations and created online and tangible marketing materials to distribute
to dozens of current and potential clients of emerging startup company
• Booked and attended events within the mixology & hospitality scene, promoting Industry Juice
and building business relationships with key partners
BRAND AMBASSADOR 2015
The Crave Bar Chicago, IL
• Collaborated with the co-founders of The Crave Bar to build and promote Chicago's only
handcrafted pretzel ice cream bar
• Managed the opening of a kiosk location on Navy Pier including the hiring and management of
seven employees, promotion of the product to a new audience and inventory management
INTERNATIONAL EXPERIENCE
ROTARY YOUTH EXCHANGE 2012 – 2013
• Spent 11 months in Lima, Peru, at age 16, living with local Peruvian families, attending
Peruvian school, developing cultural competence and achieving fluency in the Spanish language
CISV INTERNATIONAL 2011, 2007
• Participated in a 6-week interchange program in Florence, Italy at age 15, living with an
exchange partner in a typical Italian home
• Attended a 4-week international summer camp in Hamburg, Germany at age 11 with delegates
from 12 countries, participating in educational activities with the mission of creating world
peace through global friendships