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  • Advertising Channel: Traditional Media Channel: Television Questions Your Response

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    Novand Dwiki
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    This document discusses advertising channel options for a marketing strategy project. It analyzes using television and YouTube as traditional and newer media channels respectively. For television, it notes the large potential viewer base but high costs. Advantages include quick product recognition, while disadvantages are expense. Estimated television costs are IDR 20-30 million. The marketing manager and team would be involved internally, along with MAXstream stakeholders. YouTube is suggested as it is the second largest search engine, allowing product promotion and customer interaction, though video files are large which could impact low-signal areas. Estimated YouTube costs are also IDR 20-30 million and the same internal marketing staff and MAXstream stakeholders would be involved.

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    Advertising Channel

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    This document discusses advertising channel options for a marketing strategy project. It analyzes using television and YouTube as traditional and newer media channels respectively. For television, it notes the large potential viewer base but high costs. Advantages include quick product recognition, while disadvantages are expense. Estimated television costs are IDR 20-30 million. The marketing manager and team would be involved internally, along with MAXstream stakeholders. YouTube is suggested as it is the second largest search engine, allowing product promotion and customer interaction, though video files are large which could impact low-signal areas. Estimated YouTube costs are also IDR 20-30 million and the same internal marketing staff and MAXstream stakeholders would be involved.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    15 views2 pages

    Advertising Channel: Traditional Media Channel: Television Questions Your Response

    Uploaded by

    Novand Dwiki
    This document discusses advertising channel options for a marketing strategy project. It analyzes using television and YouTube as traditional and newer media channels respectively. For television, it notes the large potential viewer base but high costs. Advantages include quick product recognition, while disadvantages are expense. Estimated television costs are IDR 20-30 million. The marketing manager and team would be involved internally, along with MAXstream stakeholders. YouTube is suggested as it is the second largest search engine, allowing product promotion and customer interaction, though video files are large which could impact low-signal areas. Estimated YouTube costs are also IDR 20-30 million and the same internal marketing staff and MAXstream stakeholders would be involved.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    2

    Advertising Channel

    Learner Name and Surname: Harliansyah, Novand Dwiki

    Learner ID: 050170

    MBA Candidate

    Nexford University

    MKT 6080 Marketing Strategy

    Dr. Noelle Kendrick

    May 25, 2021

    Traditional Media Channel:


    Television
    Questions Your Response
    Why is it the most appropriate At any given time, the number of
    traditional channel to reach your viewers watching television will
    target market? be larger
    Advantages: Make the product
    more quickly recognized and
    What are the advantages and remembered by people
    disadvantages of using this
    traditional advertising channel? Disadvantages: The cost used to
    make advertisements through
    television media is quite high
    What are the estimated costs Around IDR 20 – IDR 30 Mio
    involved?
    Who on the marketing team My Manager, Maulana, Yonatha
    would you involve in this project? as Marketing Manager on Telkom
    Be sure to specify roles and Indonesia
    position names.
    What stakeholders would you MAXstream, one of the Telkom
    involve inside the organization? Product, MAXstream is Video
    What about stakeholders outside Platform from Indonesia
    the organization, such as
    vendors?
    2

    Newer Media Channel:


    Youtube
    Questions Your Response
    Youtube is the second largest
    Why is it the most appropriate
    search engine after Google. Many
    newer channel to reach your
    people visit this site and watch
    target market?
    videos broadcast on Youtube.
    Advantages: Can further
    provoke interaction between
    What are the advantages and creators and potential customers
    disadvantages of using this
    newer advertising channel? Disadvantages: The file is large
    so it is not effective to greet those
    in low signal areas.
    What are the estimated costs Around IDR 20 – IDR 30 Mio
    involved?
    Who on the marketing team My Manager, Maulana, Yonatha
    would you involve in this project? as Marketing Manager on Telkom
    Be sure to specify roles and Indonesia
    position names.
    What stakeholders would you MAXstream, one of the Telkom
    involve inside the organization? Product, MAXstream is Video
    What about stakeholders outside Platform from Indonesia
    the organization, such as
    vendors?

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