Fairfield Institute of Management and Technology

“A GOOD REPORT MUST BE OBJECTIVE”- AGREE OR DISGREE? DISCUSS

Subject Name: BUSINESS COMMUNICATION

Subject Code:109

Submitted to: Submitted by:

Name of the Faculty Name: ANURAG SINGH

MS. IPSA SAXENA Enrollment no:05090188821

Course: BCOM(HONS.)
Semester: FIRST SEMESTER
 CONTENT

• INTRODUCTION
• OBJECTIVE
• A GOOD REPORT MUST BE OBJECTIVE
• EXAMPLE OF REPORT
• CONCLUSION
• BIBLOGRAPHY
 INTRODUCTION

Reports communicate information which has been compiled as a result of research and
analysis of data and of issues. Reports can cover a wide range of topics, but usually focus on
transmitting information with a clear purpose, to a specific audience.
 OBJECTIVE

The aim of a business report is to provide critical analysis of how the business is tracking in
all areas of the organisation. Business reports are important tools to guide decision-making
and to allow business owners and senior managers the opportunity to investigate and solve
any identified issues.
 A good report must be objective

When a company needs to make an informed decision, it can create a business report to
guide its leaders. Business reports use facts and research to study data, analyse performance,
and provide recommendations on a company's future.

Business reports are always formal, objective, and heavily researched. Every fact must be
clear and verifiable, regardless of whether the report focuses on a single situation or
examines the overall performance of an entire company.

Because objectivity is crucial in a business report, avoid subjective descriptions that tell the
reader how to feel. For instance, if sales were down last quarter, don’t say “Sales were
terrible last quarter,” but rather let the sales data speak for itself. There should also be no
personal pronouns, such as “I think we should invest more capital.” A business report should
remain impersonal and framed from the company’s perspective.
 Example of a business report

To demonstrate the principles of this lesson, we’ve created a brief business report for you to
review.

Let's start by looking at the first page of this two-page report.

The layout of the front matter is simple and effective, while the background sets the stage in
a quick, specific manner. The key findings provide the main takeaways that warrant further
investigation, along with a chart to add emphasis and visual variety.
Now let's look at the following page.

The conclusion features a little of the writer's opinion on the key findings, although the
writing is still centered around the company's perspective. The recommendations are clear
and supported by the data, while the references are thorough.
 CONCLUSION

Yes, I agree a good report must be objective as business reports may seem intimidating, you
have the ability to create a thorough, informative document through practice and careful
research. Collect the facts and present them in an organized, objective manner, and you’ll
help your business make informed decisions.
 BIBLOGRAPHY

BOOK: BUSINESS COMMUNICATION

AUTHOR: DR. NEERU VASISHTH, VIBHUTI VASISHTH

https://edu.gcfglobal.org/en/business-communication/how-to-write-a-powerful-business-
report/1/