PHILIPPINE CHRISTIAN UNIVERSITY

Faith.Character.Service

Narrative Report

Presented to
Dr. Allan J. Tope
North Luzon Extension
Philippine Christian University

In Partial Fulfillment to the Course

Seminar 1 Seminar on Project Study/Immersion

For the Program

Master of Management
major in
Educational Management

Submitted by:
Merejen Conde Ramos
Student Number:20224099
 PHILIPPINE CHRISTIAN UNIVERSITY
Faith.Character.Service

The Executive Summary: A Narrative Report

An executive summary is defined as a brief overview of the report and a consolidation
or summary of the key points raised in the report. It aims to provide a complete and concise
summary of all sections within a report. It gives the readers a quick big picture of what the
report contains without having them read the full document.
The executive summary serves as a representation of the complete document. In
general, an executive summary reflects the structures of the report and provides background
about the issue being investigated, the aim, the method of analysis, the major findings,
recommendations, and sometimes limitations.
In the professional context, the readers of the business plans and reports such as
investors and C-level executives are always busy and do not have time to get through all the
lengthy documents or attend any presentation. An executive summary must be designed to be
read in a brief amount of time with the primary goal of grabbing their attention and providing
them with a condensed version of the document and subsequently persuading them to
consider the proposal further. It should be able to stand alone as a separate document. In other
words, it should not direct the readers to the other sections or parts of the documents to find
the information.
Executive summaries can be incorporated into a variety of professional documents
such as business plans, financial reports, sales reports, marketing proposals, and professional
resumes. For instance, executive summaries in marketing proposals help persuade marketing
managers or directors to consider marketing and creative professionals’ recommendations for
new campaign tactics.
A captivating executive summary with the appropriate components and information
can aid the readers cultivate an understanding of the document. It is important to know that
the components of the executive summary may vary depending on the specifics of the main
document. Typically, good executive summaries include background, problem or purpose
statement and analysis, recommended solutions, and clearly defined conclusions.

A good executive summary commences with a background that provides an overview

of the company, business project, or proposal. Then, a powerful paragraph or two stating the
problem which can assist the readers in understanding the context and will instill urgency.
Once the readers understand the issue, the next step is to provide an analysis of the problem
with supporting key facts and findings. It is highly imperative to keep this description brief
but comprehensive. The next section should outline all possible solutions to address and
overcome the problem.
The last element of the executive summary is a short clearly defined conclusion. It
should serve as an opportunity to develop a call to action and connect with the readers’ goals.
There are numerous executive summary examples available on the internet and it is
possible that they differ in terms of components they are made of. Depending on the
information and its purpose, executive summaries can be constructed with different
components. However, we must keep in mind that the content of an executive summary must
correspond to what is in the larger document of which it is a part.
A carefully tailored executive summary for a project proposal will capture the more
significant information from a project management plan. Here is an example of an executive
summary framework for a project proposal:
 Introduction: What is the project’s purpose?
 Company description: It should offer a summary of the company’s
qualifications and experience. It should also include your mission statement
as well as your present market position. It may also include the reason why
you and/or your team is the best suited for the job.
 Need/Problem: What is the issue or problem that it is attempting to address
and overcome?
 Unique Solution: What is your value proposition, and what are your project’s
primary selling points?
 Proof: It includes the evidence, research, and feasibility studies that support
how your company can address the issue.
 Resources: It gives information about the needed resources for the project.
 Return on Investment/Funding Request: This section should explain the
profitability of the project.
 Marketing Plans: It outlines a marketing plan that describes the company’s
marketing strategies, sales, and partnership plans.
 Budget/Financial Planning. This component gives information on the budget
 baseline that the project plan needs.
 Timeline: It provides detail about the estimated timeline of the project
completion.
 Conclusion: In this last section of the executive summary, you can reiterate
the reason why the problem is important and why the project being proposed
matters.

The sample template above is in bulleted form. It is one of the most traditional ways
to lay out executive summaries. Most summaries contain 5-6 bullets that summarize 5-6 key
takeaways and additional sub-bullets for any additional information.
However, there are a variety of different ways to structure executive summaries. It
can be also structured in a more visual representation using different models and illustrations.
But the most important point, the executive summary summarizes or synthesizes what
you want your readers to leave with on one page.

References:

Academic Skills, The University of Melbourne.(2017, March 23). Executive

Summaries[video].YouTube. https://www.youtube.com/watch?v=reGGh5V6cEM&t=118s

Herrity, J. ( 2022, October 1) Components of an Executive Summary (With Example).

https://www.indeed.com/career-advice/career-development/components-of-executive-
summary

Malsam, W. ( 2021, August 12). How to Write an Executive Summary: A Quick Guide.
Project Manager.https://www.projectmanager.com/blog/write-an-executive-
summary#:~:text=An%20executive%20summary%20is%20a,market%20analysis%20and
%20financial%20information.