GENERATING IDEAS:

Harnessing Logic and

Creativity
Chapter 2
 SOURCES OF IDEAS FOR
ENTREPRENEURIAL VENTURES
Four Major Sources

a. from the product b. from the process

Many entrepreneurs have introduced new Business ideas can likewise arise from the
products and services by differentiating them process of production and distribution.
from those currently in the market.

c. from the person d. from relationships

the individual examines his/her interests, Many Filipino-Chinese individuals sourced their
hobbies, skills, dreams and even his/her travels. entrepreneurial ideas from families and relatives.
METHODS FOR GENERATING
t

OR TESTING NEW IDEAS

• Generating Business Ideas through Logic
Thinking
• Generating Business Ideas through Creative
Thinking
• Generating Business Ideas through Trends in
Business Environment
 LOGICAL THINKING GENERATING
refers to the systematic and rational way of providing an
answer to a question. It is systematic since it follows IDEAS
steps in responding to an inquiry. It is rational because it
adheres to the rules of logic in connecting the
THROUGH
relationships of variables and in making conclusions. LOGIC
THINKING
STATISTICAL ANALYSIS
describe the trend in the demand for a particular product,
as well as show which which key socioeconomic
variables can significantly influence the change in the
demand for a product.
MARKET ANALYSIS GENERATING
which is undertaken to know the various factors that IDEAS
affect the demand for a particular product or service. It
can also determine how certain socioeconomic and THROUGH
demographic groups will react to the introduction of a
new commodity or a change in existing products or
LOGIC
services. THINKING
DELPHI TECHNIQUE
is the systematic way of generating ideas from a select
group of individuals using various rounds of consultations
or sessions.
GENERATING BRAINSTORMING
refers to an unstructured discussion of a group to elicit
IDEAS ideas. After a fixed period of discussion, the various ideas

THROUGH are processed and synthesized to come out with an answer

to the question posed at the start of the brainstorming
CREATIVE session.

THINKING PROBLEM INVENTORY

is similar to brainstorming. It uses the group discussion
method to elicit ideas from participants. It is different
from the usual brainstorming because it is directed to
identifying all possible problems encountered with a
specific product or service.
GENERATING FREE ASSOCIATION METHOD
IDEAS another technique used in discovering business ideas.
THROUGH From the process of association the group can come out
with an idea or set of ideas that can be the basis of
CREATIVE business ventrures.
THINKING
CHECKLIST METHOD
It is another creative way of obtaining business ideas
from target participants by listing all possibilities that can
be connected to, reprocessed, and associated with.
 GENERATING
IDEAS Based on the trends on the business
THROUGH environment an entrepreneur can get business
TRENDS IN ideas from the bargaining powers of its
BUSINESS competitors and suppliers, major shifts in
government involvement in business,
ENVIRONMENT
sociodemographic changes, as well as
technological developments.
 CREATIVITY: A NEW WAY OF
LOOKING AT THINGS

• The key in these sources and methods that give rise to

business ideas is the role of creativity, which is
thinking beyond the systematic and rational way.

• Creativity can describe as the capacity of individuals

to originate new ideas from ideas the individual has
been previously exposed.
FACTORS THAT INFLUENCE CREATIVITY

• Problem Solving Factors

• Motivational Factors
• Situational Factors
• Organizational Factors
 FACTORS THAT INFLUENCE
CREATIVITY
• Problem Solving Factors - someone who wants to provide an
answer to a problem. An individual who is not satisfied with
existing products and services may think of creative ideas to
improve them or simply differentiate these products and services.
• Motivational Factors - A creative individual is usually a highly
motivated person. Motivated person plans ahead and, more
importantly, us willing to take risks.
 FACTORS THAT INFLUENCE
CREATIVITY

3. Situational Factors - A creative person is an action person since

he knows how to implement his plan.

4. Organizational Factors - Creative person encouraged when the

work place does not focus on rules but on outputs.
CREATIVE PROBLEM SOLVING
is a procedure of answering a problems with
mechanisms and techniques incorporating creativity.
• divergent thinking - process of enumerating
possible problems, subproblems, issues and
challenges.
• convergent thinking - will be undertaken to
evaluate the merits and appropriateness of various
candidates.

THESE DIVERGENT AND CONVEGENT THINKING PROCESS ARE

LIKEWISE APPLIED IN THE SELECTION OF THE APPROPRIATE
SOLUTION TO THE PROBLEM AT HAND.
SIX STEPS ARE FOLLOWED IN
OSBORN-PARNES MODEL
• SETTING THE OBJECTIVES.
• REVISITING THE OBJECTIVES
• IDENTIFYING THE PROBLEM
• LOOKING FOR A SOLUTION
• SELECTING A SOLUTION
• ACCEPTING THE SOLUTION
1. SETTING THE
OBJECTIVES
This involves the identification of an objective that an
individual wishes to achieve. This stage can become
cumbersome since the individual has to differentiate an
objective from a variety of goals, challenges, issues, and
problems. Such differentiation may involve creative
process.
2. REVISITING THE
OBJECTIVES
This stage involves the search for studies, reports, analyses,
and papers related to the objective set. It can involve
interviews with key informants and experts in the field on
significance of the objective and its relevance.
3. IDENTIFYING THE
PROBLEM
This process as mentioned earlier may involve divergent
thinking process in seeking possible issues, challenges,
problem related to the objective of getting the poor out of
illegal gambling as a source of income, there is a need to
explore possible problems and challenges that may arise.
 3. IDENTIFYING THE
PROBLEM
Once the possible problems, challenges, and issues have
been identified, the convergent process of evaluating the
options can provide the individual a single problem to be
solved.

continuation...
4. LOOKING FOR A
SOLUTION
Given the problem identified, there is a need to generate various
options on how to reverse the consequences of dependence of poor
individuals in jueteng on their working habits.
• providing financial assistance
• training the poor to learn skills to make them employable
• employing them in the public worls projects of the government.
5. SELECTING A
SOLUTION
Once enough options are given from divergent thinkin
process, a convergent evaluation process of weighing the
significance, relevance, and feasibility of these options is
undertaken.
6. ACCEPTING THE
SOLUTION
In our chosen problem, we have selected a solution. The
chosen option is the employment of workers in public work
projects. This option was chosen as a solution because it
provides legitimate employment opportunities to the poor.
THANK YOU!