The Tweets_Organization.

csv file contains a representative data for Twitter posts for a

campaign during December 2015.
The file is in the exact format that you would see when downloading data from Twitter page
being managed for a company/organization.
(You might need to search some field names in order to understand all the columns. See
https://business.twitter.com/en/help/campaign-measurement-and-analytics/tweet-activity-
dashboard.html for common definitions)

Create visualizations to explore the data and answer the following questions:
1. Do we receive more likes on certain days of the week?
2. How many tweets (Organic vs ReplyOrMention vs Promoted) did we send throughout the
month? (Hint: if promoted metrics in data is not ‘-‘then it is an promoted tweet, else look for
tweet text for replyormention else you can label it organic tweet )
3. Are there certain times of day in which people like our tweets?

Answer 1: Yes, we received more likes during some days as per seen in charts below-
 'url clicks': 0 has noticeably higher 'permalink
clicks'.
0
21
18
14
16
17
url clicks

15
23
20
11
24
12
0 20 40 60 80 100 120 140 160
permalink clicks

'promoted likes': - accounts for the majority of

'user profile clicks'.

'promoted likes': - accounts for the majority of

'follows'.
Answer 2-

(Total tweets) – (Frequency of replies) = organic tweets

'replies' by 'Tweet text'

30
20
10
0
r e p lie s

Tweet text
 'replies' by 'Tweet text'
30
20
10
0
r e p lie s

Tweet text

Answer 3-

  Distinct count of 'time'

   
  Distinct Count of time
    32

The major frequency revolved during office hours i.e., 10.00 am to 2 pm