A Feasibility Study Entitled (Daing-Licious) : Laguna State Polytechnic University

Republic of the Philippines
Laguna State Polytechnic University

Province of Laguna
[ Com ISO 9001:2015 Certified
Level I Institutionally Accredited
pany
Name
]
A FEASIBILITY STUDY ENTITLED
(DAING-LICIOUS)
Submitted by:
JOSANNAH JYRA CACHERO
Los Bañ os, Laguna, 4030
July 2022
ISO 9001:2015 Certified
Province of Laguna
[ Com Level I Institutionally Accredited
pany
Name
TABLE OF CONTENTS
]
1. Executive Summary 4
1.1 Problem statement

1.2 Project’s objective
1.3 Implementing organization
1.4 Key project activities
1.5 Total project budget
2. Context 5
2.1 Description
i. Social
ii. Economic
iii. Political
iv. Cultural
3. Description of Product and Services 6
4. Product/ Service Marketplace 7
2
Province of Laguna
pany
Name
TABLE OF CONTENTS
]
5. Marketing Strategy 8
i. Technology consideration
6. Organization and staffing 9
7. Schedule 10
8. Financial Projections 11
8.1 List of Expenses
8.2 Sales
8.3 Net Income
9. Findings and Recommendations 12
i. Technology
ii. Marketing
iii. Organizational
iv. Financial
3
Province of Laguna
pany
Name
] EXECUTIVE SUMMARY
Smoked fish industry
The daing-licious industry is not most heard but yet it`s becoming
recognizable product. The dried fish used in making fish tapa is the blue
mackerel fish. This is a healthier alternative to tapas made of pork or meat.
The sweet taste with a tiny bit of saltiness of this dried delicacy makes the
blue mackerel tapa savory. Daing-licious provides an excellent source of
protein and the products remain a core component of production, trade, and
diets. Our team ensures costumers service and food quality at its finest
making it our sole responsibility above anything else. Our business is actual
and online, it operates in mini groceries, stores, talipapa, and we utilize social
media to further promote and showcase its product. The study concludes
that the society is letting the people or the consumers know the product that
it offers health benefits like it will help to mitigate the occurrence of heart
attacks and keeps the body's circulation functioning well. The products are
not yet widely available, and there is little competition. As a result, in this
industry, we will easily outperform.
4
Province of Laguna
pany
Name
]
CONTEXT
I. SOCIAL
Los Bañ os os the 1st class municipaliy in Laguna. It is well-known tourist

destination. It has large population as the data shown in the 2020 census,
3.41% of population in Laguna are represented by Los Bañ os while in
CALABARZON it has 0.71%. More over, the most populous barangay in this
municipality was Mayondon approximately 15.45% of the overall population
in town. Los Bañ os is quietly increasing every year and most of the age group
are from 15 to 64 years old. We can classified the househols here as middle
class. One of their common source of income is fishing and farming. A
business like dried fish is a great idea if we inclined in their livelihoods. Also,
dried fish is ome of their favorite brekafast and it contains some nutrients
that can be beneficial in their health status.
II. ECONOMIC
In terms of economic , our business will be operated inside the

Municipality of Los Bañ os where the people are looking for some dried fishes
like "daing". In that case we assure that both seller and buyers are mutually
benefited because our product is marketable due to it's low price with high
quality dried fish and it is accesible to all classes.
III. POLITICAL
5
Province of Laguna
pany
Before operating a business we must comply first the necessary
Name
documents. These documents will prove that our business is legally operated
]
and it is acknowledged by the LGUs. Some of the permits are Business permit
and Barangay Permit.
IV. CULTURAL
In the Municipality of Los Bañ os , most of the people like

the different fish dishes, they usually eat this during breakfast.
"Pagdadaing" is part of their culture that's one of the reason
why people here are known as creative, hardworking ,
resourceful and in times of difficulty they always lean on each
other's back. During Bañ amos Festival some of the Barangays
are featuring fishes as their main livelihood. They build artistic
design and showcase their various talents. Also, this product is
recommended to all religous group.
6
Province of Laguna
pany
Name
]
DESCRIPTION OF PRODUCT
Product Background:
Our company named "Daing-licious" are combined words of daing and

delicious because of it's delicious taste of dried fish.
The fish we chose was Galunggong because of it's cheap price and well
known by the people here in our area. Also it contain wide variety of
nutrition from minerals to protein. Fish such as galunggong is rich in
important nutrient that help our body to function well. Many studies have
proven that both omega 3 and omega 6 in the fish can enhance the
performance of our heart and brain.
Here are some of the health benefits of eating galunggong:
1. Support and Boosting Brain Performance
7
Province of Laguna
pany
2. Preventing Heart Disease
Name
] 3. Help prevent diseases
4. Support Weight Loss
5. Relief depression and stress
6. Improve Immune System
7. Reducing Cholesterol level
8. Strenghten bone and teeth
9.Maintain Healthy Eyes
10. Lowering Diabetes Risk
11. Support Healthy Pregnancy
12. Preventing Alzheimer
13. Slowing Down Aging
14. Remedy to damage tissue
Processing of the Product:
During the processing of the product we will use some marinating

ingradients like soy sauce, black pepper, garlic, sugar and salt to have an
extra taste of our dried galunggong.
Packaging of the Product:
In terms of packaging we will use plastic with seal to ensure the cleanliness
of our product. We will also put some stickers or logo in the packaging for
8
Province of Laguna
pany
them to know our business company. Through this, our product will have a
Name
presentable look on the customer's eyes.
]
Services:
Our company will have a two(2) types of services:
First one is the actual service wherein we will go to different location to offer
our product also to have a potential customers.
Second is the online service in which we're going to use some social media
platforms such as facebook ans tiktok to promote our product also to have
inquiries and potential customers.
PRODUCT/SERVICE MARKETPLACE
9
Province of Laguna
pany
Name
]
Daing-licious conduct online and actual selling, our target place is Pamilihan
ng Bayan at Brgy, Baybayin Los Bañ os, Brgy Bayog who have a “talipapa” and
also Pamilihan ng Bayan located at Brgy, Batong Malake. We surely our
product is low-cost and afdordable but delicious. Our target customer is who
have store or mini groceries why? Because we want our product recognize,
also our customer sill ne a step to get known and taste our product. In this
bussiness we always have a competitors and our competitors is who selling a
frozen food, usually daing is best in the morning and frozen food are the
competitors of daing in terms of taste of the customer. Our product
destribute with polythene bag and we surely secured when our customer
received it.
10
Province of Laguna
pany
Name
] MARKETING STRATEGY
PRODUCT: “Daing-licious”
We will create a small tarpaulin and flyers with the image, place and name of
our product printed on it. The tarpaulin also contains the various ingredients
used in the production of the product, allowing customers to focus on the
product we want to sell.
On social media, we will promote the product that includes the name, picture,
and ingredients. We will share it on various Facebook groups and other
social media platforms to make it more popular to eye of customers.
We will also provide information or suggestions that will allow other

people to learn about the benefits of eating a particular product. They will
learn a little more knowledge through social media in addition to consuming
nutritious food. And also we’ll put a suggestion box to help us improve the
product.
11
Province of Laguna
pany
ORGANIZATION AND STAFFING
Name
]
Daing-licious we choose to have online selling and actual selling. To promote
our product properly.
For Cook others members will also make the food that is cooked and served to
costumers safe.
And the remaining members will be a delivery man to make sure it reaches the
costumers safely.
12
Province of Laguna
pany
Name
SCHEDULE
]
SCHEDULE WEDNESDAY THURSDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
DELIVERY REST DAY COLLECTING ORDERS PROCESSING
Monday is the delivery of the collected order from the past days. And the delivery
fee may be vary depends on the location.
Tuesday is rest day and Wednesday to Thursday: collecting of orders from social
media platforms and inquiries.
Lastly, Friday to Sunday is the processing of the products that will be deliver next
day to the customers.
13
Province of Laguna
pany
Name
FINANCIAL PROJECTIONS
]
Ingredients Quantity Price Total
Fish (blue ma 50kg 160 8,000
Toyo 10 pcs 15 150
Garlic 2kg 90 180
Sugar 2kg 60 120
Salt 3kg 15 45
Materials At home
Drying tray At home
Chopping board At home
Knives At home
Bowl At home
Polythene bag 1pack 200
Expected expenses:
Ingredients- 8,495
Materials- 200
Permit- 500
Total of 9, 195
Expected sale for a week:
500( Whole Sale) x 25kilo = 12, 500
12, 500– 8, 495( weekly ingredients) = 4,005
= 4,005 ( net income)
14
Province of Laguna
pany
Name
]
FINDINGS AND RECOMMENDATIONS
i. Technology
Technology was necessary to our business to spread and attract costumer

and this gives a big helping hand in the product. The application of
technology it helps increase the efficiency of systems, products and services.
Through medias it allows to advertise impressive page, pictures, and videos
to reached out many. Because many people now live in a world where
gadgets are the primary means of obtaining information instantly,
technology is also the most effective way to market products.
ii. Marketing
Marketing is the foundation of a very well marketing strategy that will assist
us in achieving our goal. Our team expanded the promotion to easily be
known and come to recognized of the product by adding a tarpaulin and
flyers to sell the product easily and avoid losses. We also, provide an open
suggestion, like suggestion boxes to be addressed for new ideas or any
possible demands. Because we also care people`s opinion about the product
and consider it as a growth for development and acknowledge it for further
improvement. This way it might help us achieve our goal.
15
Province of Laguna
pany
Name
] iii. Organizational
As a results the business is a successful through hard work and effort.

Without perseverance we might not be able to give solutions immediately to
the problem regards to promoting the product. It took us time and sacrifice
before we would encounter attainment. That`s why team work is a key to
keep on track and organized everything.
iv. Financial
The total cost of 9,770.00 the expected expenses in a week was calculated
using net income by adding the total expenses of ingredients, materials, and
permit. If it is sold for a week, the total income from sales is 11,250.00. The
daing-licious' entire net income is calculated by subtracting total income
from total costs is 2, 480.00. Our business financial flow requires excellent
analytical ability and interpersonal skills, and a sharp understanding of
industry technology. This is to avoid a sales crisis, which has a high
probability of occurring.
16
Province of Laguna
pany
Name
]
PROCESSING & PACKGING
17

A Feasibility Study Entitled (Daing-Licious) : Laguna State Polytechnic University

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Feasibility Study Entitled (Daing-Licious) : Laguna State Polytechnic University

Uploaded by

Copyright:

Available Formats

Republic of the Philippines

Laguna State Polytechnic University

A FEASIBILITY STUDY ENTITLED

JOSANNAH JYRA CACHERO

Los Bañ os, Laguna, 4030

1.1 Problem statement

3. Description of Product and Services 6

4. Product/ Service Marketplace 7

6. Organization and staffing 9

Smoked fish industry

Los Bañ os os the 1st class municipaliy in Laguna. It is well-known tourist

In terms of economic , our business will be operated inside the

In the Municipality of Los Bañ os , most of the people like

Our company named "Daing-licious" are combined words of daing and

Here are some of the health benefits of eating galunggong:

1. Support and Boosting Brain Performance

4. Support Weight Loss

5. Relief depression and stress

6. Improve Immune System

7. Reducing Cholesterol level

8. Strenghten bone and teeth

9.Maintain Healthy Eyes

10. Lowering Diabetes Risk

11. Support Healthy Pregnancy

12. Preventing Alzheimer

13. Slowing Down Aging

14. Remedy to damage tissue

Processing of the Product:

During the processing of the product we will use some marinating

Packaging of the Product:

Our company will have a two(2) types of services:

We will also provide information or suggestions that will allow other

SCHEDULE WEDNESDAY THURSDAY

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

DELIVERY REST DAY COLLECTING ORDERS PROCESSING

Expected sale for a week:

500( Whole Sale) x 25kilo = 12, 500

12, 500– 8, 495( weekly ingredients) = 4,005

= 4,005 ( net income)

FINDINGS AND RECOMMENDATIONS

Technology was necessary to our business to spread and attract costumer

As a results the business is a successful through hard work and effort.

PROCESSING & PACKGING

You might also like