Professional Documents
Culture Documents
‘Argument’
• Supported by reasons(evidences/justifications);
Make it a question:
• Should the attendance be enforced?
• Should energy drinks be regulated?
• Should smoking be banned in public
places?
When it is a Topic
Topic
Issue(question).
Reasons(support/evidence)
Conclusion/claim
Issue detection:
• Ask a question or
• Use the following statement:
The issue is whether……there is
too much violence on tv.
3 Kinds
Descriptive:
Definition
Is it true or false?
Does it fit into a certain
Are speed control category?
devices effective in
preventing accidents? Is a cyber addiction a
disease?
Prescriptive value
Action
Policy Issues involve an
action step:
Quiz
Is there too much violence on television?
•
Is a dolphin a mammal?
•
An Opinion is an Unsupported
Claim; An Argument is a
Supported Claim
Checkup
Assumptions
Values
Value assumptions:
Reality assumptions:
Beliefs about how the
world should be
Beliefs about how the
• What is more important world is
Value Conflict
Reason:
She expects and deserves an honest answer.
Value Assumption?
Honesty
Ethics
Morals
Ideal Values
• Held by an individual in a
theoretical sense
Real Values
"We hold these truths to be self - evident, that all [men] are
created equal, that they are endowed by their Creator
with certain unalienable rights*, that among these are
life, liberty and the pursuit of happiness."
• Honesty in conclusions
• Do not omit or distort
• Thoroughly research claims made
• Listen respectfully to opposing viewpoints
• Be willing to revise position
• Credit secondary sources
Ethics in action
Ethics in action
Claims
Reasons
Warrants
Claim
Warrant
Warrant: ?
Checkup
Fallacies - 2 kinds
• Inadequate Reasons
Inadequate Reasoning
• Sounds good
• Sounds logical
• However, does not provide adequate support
• Form but no substance
Faulty Analogies
Hasty Conclusion
• Generalize with little information
– Jumping to conclusions
– Rushing to judgment
– Self-fulfilling prophecy
Ad Populum:
Appeal to Traditions
• Conform to tradition
• “We’ve always done it this way”
• Reasons are not relevant to the claim
– All the men in our family have been lawyers
Appeal to Pity
Equivocation
Checkup
Reasoning Errors/
1-Fallacies - 2 kinds:
- Inadequate Reasons:
•Sounds good
•Sounds logical
•However, does not provide adequate support
•Form but no substance
- Fallacies that Mislead:
3- False Cause – Post Hoc: Post Hoc Ergo Propter Hoc: “After this, therefore
because of this:
– The in-crowd
15- Equivocation:
Ch-1
5- Argument’:
Referring to a conclusion (claim)
Supported by reasons(evidences/justifications)
About a particular issue (question or controversy)
7- Riddle:When it is a Topic:
8- Topic—Issue(question)— Reasons(support/evidence)—Conclusion/claim
9- 3 Kinds of issues:
value issue - prescriptive
Indicator words - Because, for, first, second, third, as evidenced by, also,
furthermore, in addition.
2- Values: Beliefs, ideals, or principles that are considered worthy and held in high regard.
• Truth
• Loyalty
• Freedom
5- Value Conflict: When two competing values cannot be held to the same
degree in a given argument or situation
Ex/Should you take a job that pays more but has evening hours, which you value for studying, or
should you take a job that pays less but gives you the hours that you want?
Common ethics:
• Libertarianism: promote individual liberty
• Utilitarianism: promote the greatest general happiness/minimize unhappiness
• Egalitarianism: promote equality for all
• Religious: promote faith spirituality
• Prima facie values: universal ethical principles
Reality Assumptions: Beliefs about what is true and factual about the world, based on unique
experience of individual.
Toulmin’s Model:
Issue: Should we use the SAT or ACT scores to predict success in college?
Claim - Students should not apply to colleges at which SAT scores are 200
points higher than theirs.
Validity:
Modus ponens: a valid conditional hypothetical syllogism in which the antecedent is affirmed.
• Likely to be true
- Using evidence: The strength of a conclusion is based on the quality of evidence used to
support the conclusion.
—Analyze the quality of statistical evidence by noting the size, representation, and randomness
of the sample.
Reliability:
• Eliminate difficulties
Causal Generalizations:
Technical Causation:
• Canons
• Foundational to controlled studies
Sample questions
1. Control is
a. The design of a controlled research study
b. The process of weeding out extraneous factors that could affect the outcome of a study
between two groups of subjects, in which one group us exposed to a variable and the
other is not
2. Reification
a. Occurs when words themselves become more powerful and influential than objective
reality
b. Refers to all the images ,positive or negative, that are associated with any given
denotation
3. Denotation is
a. The specific object or action that the word points to
b. A problem that arises with the use of nonspecific or abstract words
4. Doublespeak; including weasel words is a language used to lie or mislead while pretending to
tell the truth
a. True
b. False
5. Televised suggestion include
a. The selection of issues, the use of time, the selection and treatment of guest and panel
members, what is included or excluded on a set, the nonverbal element of clothing, the
use of camera angles and cuts, the use of language and, the camera distance and
framing
b. The use of headlines, the use of leads or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
6. A cogent argument is an inductive argument based on strong, credible evidence
a. True
b. False
7. Experimental group is
a. A group of subjects from the sample who are exposed to a special treatment called the
independent variable
b. People or animals studied to get information about the target population
8. Reasoning by analogy is
a. The reasons that seems logical but doesn’t necessarily support the conclusion, or
statements that distract the listener from the issue
b. Comparing one idea or plan to another for the purpose of supporting a conclusion; we
assume that since an idea, process, policy, or event is similar in one way to another
idea, process, policy or event that it is also similar in another significant way
9. Sensationalism is
a. A method used to attract viewers by presenting morning exciting stories over less
exciting ones
b. Presenting ideas or images in such a way as to reveal certain aspects or qualities and to
conceal others
10. Target population is
a. The group about which a researcher wishes to generalize
b. A quality of a research sample in which the sample has the same significant
characteristics in the same proportion as the target population
11. Romancing the product is a technique used by advertisers in which consumers are asked to
associate a product with something bigger or better
a. True
b. False
12. Euphemism is
a. The vague or inflated language used to confuse or overwhel, those who hear it
b. The use of a less direct but softer or more acceptable term to describe an event person
or object
13. Mail-in surveys are not seen as reliable as other measures, those who respond may all
share a bias or they answer what they think they should say
a. True
b. False
14. Inductive reasoning is
a. The process of finding truth by making observations, inferring general laws, and truths
from specific instances
b. Distorting and exaggerating an opponent’s argument so they are more easily attacked
15. Method of difference is
a. A theory of causation postulating that the cause of an effect is found by noting that the
only difference between the event or effect (called y) happening or not happening is
whether one element x is present
b. A theory of causation postulating that the cause of an effect is found by noting that x is
the only factor always present when y (the problem ir the good effect) occurs, therefore,
x causes y
16. Sufficient condition is
a. A condition (state of affairs, thing, process) that automatically leads to the production of
another event. If the condition is present, then the effect will definitely occur
b. A condition (state of affairs, thing, process) that must be present if a particular effect is
present
17. Subliminal persuasion is
a. 1. The reflection of issues
2. The use of time
3. The selection and treatment of guest and panel members
4. What is included or excluded on a set
5. The nonverbal element of clothing
b. Information meant to affect people on an unconscious level, some of which can be
detected with training and some of which cannot be detected with the conscious mind,
regardless of training
18. Power media suggestions
a. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement…
b. The selection of issues, the use of time, the selection and treatment of guests and panel
members, what is included or excluded on a set, and the nonverbal element of clothing
19. Spin is
a. Use of language, to create a biased, positive connotation for ideas, events, or policies
that one favors, and a biased negative impression about ideas, events, or policies that
one dislikes
b. Belief about how the world should be; they reflect an individual’s viewpoint about which
values are most important to consider in relation to a particular issue
20. Connotation is
a. A process by which words become less powerful
b. Include words emotional meanings
21. A hypothesis is a speculation about what will be discovered from the research
a. True
b. False
22. Question is
a. The characteristic of interest concerning a targeted population
b. Speculation about what will be discovered from a research study
23. Print suggestions include
a. The use of headlines, the use of leads or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
b. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, use of opinion leaders to influence the market…
24. Eye tracking is
a. The presentation of ideas or images in such a way as to reveal certain ideas or qualities
and to conceal others
b. Using photogenic technology to record exactly where a person is looking as he or she is
interacting with some kind of visual display in order to create ads and websites that
attract a target audience
25. Biased sample is
a. Members of the target population who are studies by the researcher
b. A sample that does not provide adequate evidence to support a conclusion
26. Neuromarketing is a technique used for
a. Measuring brain activity to learn how consumers feel and remind to different brands and
products in order to plan effective marketing strategies
b. Measuring how persuasion works by influencing the unconscious mind
27. Data is
a. The observations made and information collected by the research
b. A pill or other treatment that has no medical value or effect
28. Technical causation
a. Include a necessary condition and a sufficient condition
b. Is difficult to determine evidence beyond a reasonable doubt in this case
29. Gallup poll/ harris poll
a. A poll that reflects how people will vote and who will be elected into office
b. Data collected by polling and research studies
30. Gobbledygook
a. The vague or inflated language used to confuse or overwhelm those who hear it
b. Specialized language sometimes used to exclude or impress people who don’t
understand terminology
31. Hume’s condition is
a. 1. X (cause), precedes y (effect), in time 2.
X and y are in contact in time and place 3.
There is a regular tendency of 1 and 2
b. 1. X (cause), precedes y (effect), in time
2. X and y are in contact in time and place
3. X is the only factor, always present when y occurs
32. Necessary condition is
a. A condition that must be present if the effect is
b. A condition automatically leads to the production of another event
33. Induction is
a. Polarizing a situation by presenting only two alternatives/extremes
b. The process of drawing generalizations from known facts or research to give strength
and support to conclusions
34. Independent variable is
a. The design of a controlled research study
b. The special treatment that is given to the experimental group in a research study
35. Characteristic of interest is
a. When a speaker or writer assumes what needs to be proven
b. The specific question that a researcher seeks to answer concerning a given population
36. Product placement is
a. A policy that the broadcasters must allow equal air time for all sides of an issue
b. A practice of integrating or embedding products in films, tv programs, and other media in
order to reach the consumer
37. Statistical evidence is data collected by polling and research studies
a. True
b. False
38. Sound bite is
a. A short piece of a speech or interview used in video production; can distort the message
b. Deliberate or unconscious use of the camera shots to influence the audience
39. Opinion leader is
a. A person who is well informed, often through the media, about specific information and
issues
b. An individual who has an education, significant experience, or both in a given area. The
testimony of experts is used to support conclusions in arguments
40. The conclusion is the researcher’s interpretation of the meaning and significance of the
data, specifically in terms of the effect of the independent variable on the experimental group.
As well the researcher will consider the implications of the study in terms of future research
a. True
b. False
41. Two-step flow is the phenomenon of consulting friends or acquaintances who have
expertise in a given area before making decisions. The friends, called opinion leaders, first
(Step 1) get their information from the media and then (Step 2) pass this information on to
others
a. True
b. False
42. Control group is
a. A group of subjects from the sample who are exposed to a special treatment called the
independent variable
b. A group of subjects from the sample who get no treatment or placebo and are thus a test
benchmark
43. Causal generalizations is used to elevate current difficulties, prevent future problems and to
promote curiosity
a. True
b. False
44. Jargon is
a. Specialized language sometimes used to exclude or impress people who don’t
understand the terminology
b. Used in politics and public relations, to create a biased, positive connotation for ideas,
events, or policies that one favor and a biased negative impression about ideas
45. Fairness doctrine is a
a. A former U.S. policy by which broadcasters must allow equal airtime for all sides of an
issue
b. The use of a number of techniques by journalists and broadcasters to create a particular
impression of reality
46. Fuzzy words are
a. The words that create an appealing claim or impression without definite concrete
meaning for words and phrases
b. The words, introduction sentence, or paragraph that gives the reader the general
meeting of the story
47. Statistical generalizations are
a. Inferences drawn from statistical evidence that is used to give strength to inductive
argument
b. Comparing one situation or idea to another without considering significant differences
that make the comparison invalid
48. Blind studies
a. The studies in which subjects are not told whether they belong to the control group or
the experimental group
b. The studies in which neither the experimenter not the subjects know which is the control
group and which is the experimental group
49. Representative sample is
a. A quality of a research sample in which the sample has the same characteristics in the
same proportion as the target population
b. A condition that allows every member of a target population to have an equal chance of
being chosen as part of the sample
50. Gestalt principle: a principle that states that our minds strive toward congruence and
completion of information. If a message strikes us an incomplete, we will fill in the missing
details ourselves
a. True
b. False
51. Professionals use the power of suggestion to create impressions about products, ideas, and
candidates.
a. True
b. False
52. For news programs and talk shows, beware of...
a. The selection of issues, the use of time, the selection and treatment of guest and panel
members, what is included or excluded on a set, the nonverbal element of clothing, the
use of camera angles and cuts, the use of language, and, camera distance and framing.
b. The use of headlines, the use of "leads" or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition.
53. Vagueness is a
a. A problem that arises with the use of nonspecific or abstract words.
b. Language used to lie or mislead while pretending to tell the truth
54. Suggestion and subliminal persuasion involve information meant to affect people on an
unconscious level. Suggestive messages of this kind can be detected with training.
a. True
b. False
55. Denotative meaning should be used when writing objectively. In truth, a word’s denotative is
very limiting and restrictive for authors; thus, they typically rely on connotative meanings when
writing in all subjective and creative forms—just as we do in everyday speech.
a. True
b. False
56. Ambiguity is
a. A process by which words become more powerful and real than objective reality
b. Having two or more possible meanings. Occurs when the meaning of words is unclear or
uncertain, can lead to confusion and misunderstanding
57. Print Suggestions include
a.
1. the reflection of issues
2. the use of time
3. the selection and treatment of guest and panel members
4. what is included or excluded on a set
5. the nonverbal element of clothing
b.
1. the use of headlines
2. the use of "leads" or openings to a news story
3. the balance in reporting an issue
4. fairness in editorial essays and letters
5. photo composition
58. Jargon can be used in a wide variety of situations and varies from profession to profession.
a. True
b. False
59. The woman closed the door behind her, hung up her bag, and sat in a kitchen chair, where
she made herself a well-deserved cup of coffee; the sentence uses words with a positive
connotation.
a. True
b. False
60. The dress is considered an aspect of non-verbal communication and has social significance
for the audience.
a. True
b. False
61. When reading web-based or traditional journalism...
a. the use of headlines, the use of "leads" or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
b. fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, use of opinion leaders to influence the market, use of
social media to build customer loyalty, eye-tracking, and neuromarketing and the Gestalt
principle.
62. Advertisers and marketing experts use a number of persuasive techniques
a. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, the Gestalt principle, use of opinion leaders to
influence the market, use of social media to build customers loyalty, eye-tracking, and
neuromarketing
b. the selection of issues, the use of time, the selection and treatment of guests and panel
members, what is included or excluded on a set, and the nonverbal element of clothing.
63. Jargon is
a. A language that you learn over time, as you learn about the profession.
b. Used in politics and public relations, to create a biased, positive connotation for ideas,
events, or policies that one favor and a biased negative impression about ideas
64. Sensationalism is used because it helps bring larger numbers and ratings for media
companies
a. True
b. False
1. When conducting deductive research, you always start with a theory (the result of inductive research).
Reasoning deductively means testing these theories. If there is no theory yet, you cannot conduct deductive
research.
True
False
2. Identify whether the intended causality in the following statements is a necessary condition, a sufficient
condition, or both a necessary and a sufficient condition.
On a 100-point grading scale, where a score of 90–100 points earns an “A” grade, scoring 92 for a course earns an
“A” grade.
Sufficient condition.
3. Target population (universe)
The entire group of people or objects to which the researcher wishes to generalize the study findings
the portion of the population to which the researcher has reasonable access; maybe a subset of the target
population
May be limited to region, state, city, county, or institution
4. Inductive reasoning is often used to create a hypothesis rather than apply them to different scenarios. With
inductive reasoning, the accuracy of the outcome is probable, but not always true, even if each of the first two
statements is accurate.
True
False
5. The main difference between inductive and deductive reasoning is that inductive reasoning aims at developing a
theory while deductive reasoning aims at testing an existing theory.
True
False
6. The results of experiments are used to confirm (support) or disconfirm (refute) a hypothesis.
True
False
7. Is attending class regularly and punctually a necessary or sufficient condition for being successful in class?
For most people attending class regularly and punctually is a necessary condition for being successful in class.
For most people attending class regularly and punctually is a sufficent condition for being successful in class.
8. If there is a general statement in the premises, the argument will always be inductive.
TRUE
9. Arguments that have a time sequence in the premises (A happened, B happened) and a causal statement in the
conclusion (A caused B) will always be inductive.
True
False
10. Inductive reasoning is the opposite of deductive reasoning. In this process, you would gather generalized
information from specific scenarios to come to a conclusion, rather than taking specific assumptions from
generalized scenarios.
True
False
11. All M are P
All S are M
No S are P
Invalid
12. Sampling is the process of selecting a group of people,events,behaivor,or other elements with which to
conduct a study
true
13. When there is little to no existing literature on a topic, it is common to perform inductive research because
there is no theory to test.
True
False
14. I don’t understand why the military can’t get along without more money. We’re all tightening our belts, and
the military is no different from any other organization on a budget. The military has to purchase and maintain
equipment, just like my manufacturing plant has to do. The military has to make payroll, just like my
manufacturing plant has to do. Since my manufacturing plant just had to reduce its budget by 20%, the military
should reduce its budget by 20%, too.
The military (Y) has to purchase and maintain equipment, just like my manufacturing plant has to do (X); both X
and Y have to make payroll; X just had to reduce its budget by 20%, so (Y) should reduce its budget by 20%, too.
15. My boss said the person with the highest sales would get a promotion at the end of the year. I generated the
highest sales, so I am looking forward to a promotion.
=
Deductive Reasoning
16. Identify whether the intended causality in the following statements is a necessary condition, a sufficient
condition, or both a necessary and a sufficient condition.
You are eligible to graduate from college if, and only if, you have paid all your school fees and completed the
required units for your general education and your degree program.
-
Joint sufficient and necessary condition.
Analyze the results: does the data reject or support the hypothesis?
All land mammal species depend on water = support hypothesis
Deductive research approach
18. For arguments with conclusions that involve a prediction about the future, we can never be certain about such
conclusions no matter how much evidence is presented in the premises.
True
False
19. The most effective way to achieve representativeness is through randomization; random selection or random
assignment
True
False
20. If the conclusion of an argument is a generalization (all) from evidence in the premises (some), the argument
will be inductive.
True
False
21. Sample
the portion of the population to which the researcher has reasonable access; maybe a subset of the target
population
If I have exactly 100 pennies, then I have at least the equivalent of $1.
Not a sufficient condition.
25. If a team wins 10 games, then they play in the finals. If a team plays in the finals, then they travel to Boston.
The Ravens won 10 games.
Having a flu virus is sufficient for being sick, but not necessary
29. The first lipstick I pulled from my bag is red. All lipsticks in my bag are red. Therefore, the second lipstick I pull
from my bag will be red, too.
Deductive Reasoning
30. My state requires all lawyers to pass the bar to practice. If I do not pass the bar, then I will not be able to
represent someone legally.
Deductive reasoning
If this is the month of June, then this month has exactly 30 days.
. Sufficient condition.
32. Is completing all the requirements of your degree program a necessary or sufficient condition for earning your
degree?
Completing all of your requirements is both a necessary and sufficient condition for earning your degree. Without
completing all requirements, it is impossible to earn a degree, and completing all requirements guarantees earning
a degree.
33. Is the following argument best classified as deductive or inductive?
Based on a survey of 2200 randomly selected likely voters, 56.2% indicate that they will vote for the incumbent in
the upcoming election. Therefore, approximately 56% of the votes in the upcoming election will be for the
incumbent.
. Inductive.
34. One of the most common types of is a syllogism Syllogism refers to statements -major and a minor statement
to form a logical conclusion . The two accurate statements mean that the statement will likely be true for a
additional premises of that category
Diductive reasoning
35. My mother is Irish. Everyone from Ireland has blond hair. Therefore, my mother has blond hair.
Deductive reasoning
36. The new Batman movie is exceeding all expectations of box office earnings. The last box office smash won the
Oscar for best picture. So, the new Batman movie is going to win the Oscar for Best Picture.
The new Batman movie (Y) has made a lot of money, as did the last box office smash (X). X won the Oscar for Best
Picture, so Y will also win the Oscar for Best Picture.
37. My phone isn't an Apple, and it's not a Galaxy III, and those are the only phones that have state-of-the- art
voice recognition personal assistant programs. So I can't just ask my phone to find stuff for me.
2. For example, you have been asked to make a decision involving a highly controversial topic:
the use of animals to test new drugs. Like many others, you do not believe in cruelty to animals,
so this is a difficult decision.
To use................., you might ask yourself how you would feel if the new drug could save your life
or the life of a family member. After considering that hypothetical case, you might reverse your
principles and beliefs regarding the use of animals for testing new drugs.
a- the higher principles test
b- the new-cases test
c- the role-exchange test
3. ................. are the statement that provide support for the conclusion. Without ................ you
have no argument; you simply have an assertion, a statement of someone’s opinion.
a- Reasons, reason
b- Issues, issues
c- Claims, claims
6. a test that asks you to consider whether your action is consistent with other actions in the
same category.
a- role exchange test
b- new cases test
c- universal consequences test
12. An argument structured in a correct deductive format; in such a way that if its premises are
true, then its conclusion must be true, is a (an)
a- valid argument
b-invalid argument
c-sound argument
14. The approach often leads to ends-justify-the-means reasoning and treating non-ethical tasks
or goals are moral imperatives.
a- its just part of the job
b- if its necessary, it’s ethical
c- if its legal and permissible, its proper
16. A valid deductive argument whose premises are true, example: all multiples of 10 are
multiples of five, is a (an)
a- valid argument
b- invalid argument
c- sound argument
17.persons who feel they are overworked or underpaid rationalize that minor perks are nothing
more than fair compensation for services rendered is the common rationalization
a- i have got to coming
b- it cant be wrong, everyone is doing it
c- it doesn’t hurt anyone
20. ........................ is the process of interfering a conclusion by putting forth true premises in a
valid format.
a- inductive reasoning
b- deductive reasoning
c- errors reasoning
21. For example, you are working on a team project here some team members are not doing
their share of the work. You realize that the professor will not know who has contributed to the
project and that you may receive the same grade whether or not you contributed to the team.
You consider allowing other team members to do your share of the work, as well as their own.
However, you value a strong work ethic and academic honesty. You decide to continue working
on the project and you plan a team meeting to discuss the importance of involvement by the
whole team, you are using
22. An inductive argument that succeeds in providing probable, but not conclusive, logical
support for its conclusion is said to be.
a-Inductive
b-Weak
c-Strong
26. Bob told me that we should go back to school stil why should we listen to Bob he's really fat
and has no friends
a. Attacking the person
b. Red herring
c. Ad Populum
27. Whether or not to ban smoking in public to protect the health of nonsmokers..................and
.............. and value are conflicting in this issue.
a.Uslitarianism and libertarianism
b. Utitarianism and egalitarianism
c. Libertarianism and egalitarianism
28. I really think you should give me that I've been studying every single day since the exam and
I lost a lot of sleep time also me and my boyfriend just broke up and I can't think straight
anymore.
a. Straw man
b. Appeal to force
c. Appeal to pity
a. The process of inferring a conclusion by putting fourth true premises in a valid format.
b. The process of finding truth by making observations these observations may be from
statistical polling, controlled experiments or relevant examples and analogies.
c. An argument that follows formal patterns of reasoning and is aimed at establishing the
certainty of a conclusion.
31. An argument intended to provide logically conclusive support for its conclusion is
a. Inductive
b. Valid
c. Deductive
32. are sometimes called factual assumptions or descriptive assumptions; they are based on the
unique experience of an individual.
a. Reality assumptions
b. Value assumptions
c. Ethics
33. A test that asks you to empathize with the people who will be affected by any action you
take
34. Under this test, if you find it unacceptable for everyone in a similar situation to take this
action, then you would reject the
36. Based on the false assumption that lying, promise-breaking, etc, are justified if they are the
same sort engaged in by those you are dealing with is the common rationalization
a. I’m just fighting fire with fire
b. I’m just doing it for you
c. I can still be objective
38.
Hasty Conclusion
a. Speaker assumes what needs to be proven b. Consequences of potential action predicted but
not supported
c. Distract your attention, put on the defensive with another issue.
42. Someone who uses specific criteria to evaluate reasoning, form positions, and make
decisions critical thinking
• true
• False
43. People should be more careful about what they eat. clearly, we should stop eating
everything because everything is bad for us.
a. Straw man
b. Appeal to force
c. Appeal to pity
44. The people are telling the government to cut back on taxes sadly this just means that people
don't want to fix that burned down school anymore.
b. Red herring
a. Errors in Reasoning.
a. True
b. False
a. True
b. False
48. This rationalization is used to excuse misconduct when violating ethical principles so long as
no clear and immediate harm is perceived. It treats ethical obligations a simply factors to be
considered in decision - making rather than as ground rules
b. Everyone's doing it
49. The straw man is a fallacy in which opponent's argument is distorted or exaggerated and
then more easily attacked.
a. True
b. False
50. Randomness is a condition that allows every member of a target population te have an equal
chance of being chosen as part of the sample.
a. True
b. False
51. A critical thinker examines the reality assumptions of self and others that form the
foundations of arguments.
a. True
b. False
b. False
54.Tony helped ben to get his job. Ben has just found out that both of them are being
considered for an important promotion. This is a great opportunity and, although Ben knows
that Tony could use the salary raise to pay off his school loans, Ben could also use the money.
Since they are the only candidates for the position, Ben knows that if he refuses the position,
Tony will get the job. How would Ben use ethical decision- making tests to decide whether he
should accept or reject the promotion?
Using………….. Ben looks at the situation from Tony's point of view. If Ben takes the job, Tony
loses the opportunity for advancement and additional income. This could hurt Tony and
jeopardize a friendship that Ben values.
a. If p, then q. q. Therefore, p.
56. Tony helped Ben to get his job. In fact, Tony has been there longer than Ben. Ben has just
found out that both of them are being considered for an important promotion. This is a great
opportunity and, although Ben knows that Tony could use the salary raise to pay off his school
leans, Ben could also use the money. Since they are the only candidates for the position. Ben
knows that if he refuses the position, Tony will get the job. How would Ben use ethical decision-
making tests to decide whether he should accept or reject the promotion?
Using …………………. Ben looks at the general consequences of a potential decision, to determine
if it would be acceptable to him others in the same situation were to make the same decision
a. role-exchange test
b. the universal-consequences
57. Tony helped Ben to get his job. in fact, Tony has been there longer than Ben. Ben has just
found out that both of them are being considered for an important promotion. This is great
opportunity and, although Ben knows that Tony could use the salary raise to pay off his school
loans, Ben could also use the money Since they are the only candidates for the position, Ben
knows that if he refuses the position, Tony will get the job. How would Ben use ethical decision
making tests to decide whether he should accept or reject the promotion?
Using………….. Ben imagines a more difficult case, to measure against his current situation. He
decides that the hardest case would be to put his brother in Tony's place. How would he feel if
his brother would be given the promotion if Ben didn't take it?
1. Control is
a. The design of a controlled research study
b. The process of weeding out extraneous factors that could affect the outcome of a study
between two groups of subjects, in which one group us exposed to a variable and the
other is not
2. Reification
a. Occurs when words themselves become more powerful and influential than objective
reality
b. Refers to all the images ,positive or negative, that are associated with any given
denotation
3. Denotation is
a. The specific object or action that the word points to
b. A problem that arises with the use of nonspecific or abstract words
4. Doublespeak; including weasel words is a language used to lie or mislead while pretending to
tell the truth
a. True
b. False
5. Televised suggestion include
a. The selection of issues, the use of time, the selection and treatment of guest and panel
members, what is included or excluded on a set, the nonverbal element of clothing, the
use of camera angles and cuts, the use of language and, the camera distance and
framing
b. The use of headlines, the use of leads or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
6. A cogent argument is an inductive argument based on strong, credible evidence
a. True
b. False
7. Experimental group is
a. A group of subjects from the sample who are exposed to a special treatment called the
independent variable
b. People or animals studied to get information about the target population
8. Reasoning by analogy is
a. The reasons that seems logical but doesn’t necessarily support the conclusion, or
statements that distract the listener from the issue
b. Comparing one idea or plan to another for the purpose of supporting a conclusion; we
assume that since an idea, process, policy, or event is similar in one way to another
idea, process, policy or event that it is also similar in another significant way
9. Sensationalism is
a. A method used to attract viewers by presenting morning exciting stories over less
exciting ones
b. Presenting ideas or images in such a way as to reveal certain aspects or qualities and to
conceal others
10. Target population is
a. The group about which a researcher wishes to generalize
b. A quality of a research sample in which the sample has the same significant
characteristics in the same proportion as the target population
11. Romancing the product is a technique used by advertisers in which consumers are asked to
associate a product with something bigger or better
a. True
b. False
12. Euphemism is
a. The vague or inflated language used to confuse or overwhel, those who hear it
b. The use of a less direct but softer or more acceptable term to describe an event person
or object
13. Mail-in surveys are not seen as reliable as other measures, those who respond may all
share a bias or they answer what they think they should say
a. True
b. False
14. Inductive reasoning is
a. The process of finding truth by making observations, inferring general laws, and truths
from specific instances
b. Distorting and exaggerating an opponent’s argument so they are more easily attacked
15. Method of difference is
a. A theory of causation postulating that the cause of an effect is found by noting that the
only difference between the event or effect (called y) happening or not happening is
whether one element x is present
b. A theory of causation postulating that the cause of an effect is found by noting that x is
the only factor always present when y (the problem ir the good effect) occurs, therefore,
x causes y
16. Sufficient condition is
a. A condition (state of affairs, thing, process) that automatically leads to the production of
another event. If the condition is present, then the effect will definitely occur
b. A condition (state of affairs, thing, process) that must be present if a particular effect is
present
17. Subliminal persuasion is
a. 1. The reflection of issues
2. The use of time
3. The selection and treatment of guest and panel members
4. What is included or excluded on a set
5. The nonverbal element of clothing
b. Information meant to affect people on an unconscious level, some of which can be
detected with training and some of which cannot be detected with the conscious mind,
regardless of training
18. Power media suggestions
a. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement…
b. The selection of issues, the use of time, the selection and treatment of guests and panel
members, what is included or excluded on a set, and the nonverbal element of clothing
19. Spin is
a. Use of language, to create a biased, positive connotation for ideas, events, or policies
that one favors, and a biased negative impression about ideas, events, or policies that
one dislikes
b. Belief about how the world should be; they reflect an individual’s viewpoint about which
values are most important to consider in relation to a particular issue
20. Connotation is
a. A process by which words become less powerful
b. Include words emotional meanings
21. A hypothesis is a speculation about what will be discovered from the research
a. True
b. False
22. Question is
a. The characteristic of interest concerning a targeted population
b. Speculation about what will be discovered from a research study
23. Print suggestions include
a. The use of headlines, the use of leads or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
b. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, use of opinion leaders to influence the market…
24. Eye tracking is
a. The presentation of ideas or images in such a way as to reveal certain ideas or qualities
and to conceal others
b. Using photogenic technology to record exactly where a person is looking as he or she is
interacting with some kind of visual display in order to create ads and websites that
attract a target audience
25. Biased sample is
a. Members of the target population who are studies by the researcher
b. A sample that does not provide adequate evidence to support a conclusion
26. Neuromarketing is a technique used for
a. Measuring brain activity to learn how consumers feel and remind to different brands and
products in order to plan effective marketing strategies
b. Measuring how persuasion works by influencing the unconscious mind
27. Data is
a. The observations made and information collected by the research
b. A pill or other treatment that has no medical value or effect
28. Technical causation
a. Include a necessary condition and a sufficient condition
b. Is difficult to determine evidence beyond a reasonable doubt in this case
29. Gallup poll/ harris poll
a. A poll that reflects how people will vote and who will be elected into office
b. Data collected by polling and research studies
30. Gobbledygook
a. The vague or inflated language used to confuse or overwhelm those who hear it
b. Specialized language sometimes used to exclude or impress people who don’t
understand terminology
31. Hume’s condition is
a. 1. X (cause), precedes y (effect), in time 2.
X and y are in contact in time and place 3.
There is a regular tendency of 1 and 2
b. 1. X (cause), precedes y (effect), in time
2. X and y are in contact in time and place
3. X is the only factor, always present when y occurs
32. Necessary condition is
a. A condition that must be present if the effect is
b. A condition automatically leads to the production of another event
33. Induction is
a. Polarizing a situation by presenting only two alternatives/extremes
b. The process of drawing generalizations from known facts or research to give strength
and support to conclusions
34. Independent variable is
a. The design of a controlled research study
b. The special treatment that is given to the experimental group in a research study
35. Characteristic of interest is
a. When a speaker or writer assumes what needs to be proven
b. The specific question that a researcher seeks to answer concerning a given population
36. Product placement is
a. A policy that the broadcasters must allow equal air time for all sides of an issue
b. A practice of integrating or embedding products in films, tv programs, and other media in
order to reach the consumer
37. Statistical evidence is data collected by polling and research studies
a. True
b. False
38. Sound bite is
a. A short piece of a speech or interview used in video production; can distort the message
b. Deliberate or unconscious use of the camera shots to influence the audience
39. Opinion leader is
a. A person who is well informed, often through the media, about specific information and
issues
b. An individual who has an education, significant experience, or both in a given area. The
testimony of experts is used to support conclusions in arguments
40. The conclusion is the researcher’s interpretation of the meaning and significance of the
data, specifically in terms of the effect of the independent variable on the experimental group.
As well the researcher will consider the implications of the study in terms of future research
a. True
b. False
41. Two-step flow is the phenomenon of consulting friends or acquaintances who have
expertise in a given area before making decisions. The friends, called opinion leaders, first
(Step 1) get their information from the media and then (Step 2) pass this information on to
others
a. True
b. False
42. Control group is
a. A group of subjects from the sample who are exposed to a special treatment called the
independent variable
b. A group of subjects from the sample who get no treatment or placebo and are thus a test
benchmark
43. Causal generalizations is used to elevate current difficulties, prevent future problems and to
promote curiosity
a. True
b. False
44. Jargon is
a. Specialized language sometimes used to exclude or impress people who don’t
understand the terminology
b. Used in politics and public relations, to create a biased, positive connotation for ideas,
events, or policies that one favor and a biased negative impression about ideas
45. Fairness doctrine is a
a. A former U.S. policy by which broadcasters must allow equal airtime for all sides of an
issue
b. The use of a number of techniques by journalists and broadcasters to create a particular
impression of reality
46. Fuzzy words are
a. The words that create an appealing claim or impression without definite concrete
meaning for words and phrases
b. The words, introduction sentence, or paragraph that gives the reader the general
meeting of the story
47. Statistical generalizations are
a. Inferences drawn from statistical evidence that is used to give strength to inductive
argument
b. Comparing one situation or idea to another without considering significant differences
that make the comparison invalid
48. Blind studies
a. The studies in which subjects are not told whether they belong to the control group or
the experimental group
b. The studies in which neither the experimenter not the subjects know which is the control
group and which is the experimental group
49. Representative sample is
a. A quality of a research sample in which the sample has the same characteristics in the
same proportion as the target population
b. A condition that allows every member of a target population to have an equal chance of
being chosen as part of the sample
50. Gestalt principle: a principle that states that our minds strive toward congruence and
completion of information. If a message strikes us an incomplete, we will fill in the missing
details ourselves
a. True
b. False
51. Professionals use the power of suggestion to create impressions about products, ideas, and
candidates.
a. True
b. False
52. For news programs and talk shows, beware of...
a. The selection of issues, the use of time, the selection and treatment of guest and panel
members, what is included or excluded on a set, the nonverbal element of clothing, the
use of camera angles and cuts, the use of language, and, camera distance and framing.
b. The use of headlines, the use of "leads" or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition.
53. Vagueness is a
a. A problem that arises with the use of nonspecific or abstract words.
b. Language used to lie or mislead while pretending to tell the truth
54. Suggestion and subliminal persuasion involve information meant to affect people on an
unconscious level. Suggestive messages of this kind can be detected with training.
a. True
b. False
55. Denotative meaning should be used when writing objectively. In truth, a word’s denotative is
very limiting and restrictive for authors; thus, they typically rely on connotative meanings when
writing in all subjective and creative forms—just as we do in everyday speech.
a. True
b. False
56. Ambiguity is
a. A process by which words become more powerful and real than objective reality
b. Having two or more possible meanings. Occurs when the meaning of words is unclear or
uncertain, can lead to confusion and misunderstanding
57. Print Suggestions include
a.
1. the reflection of issues
2. the use of time
3. the selection and treatment of guest and panel members
4. what is included or excluded on a set
5. the nonverbal element of clothing
b.
1. the use of headlines
2. the use of "leads" or openings to a news story
3. the balance in reporting an issue
4. fairness in editorial essays and letters
5. photo composition
58. Jargon can be used in a wide variety of situations and varies from profession to profession.
a. True
b. False
59. The woman closed the door behind her, hung up her bag, and sat in a kitchen chair, where
she made herself a well-deserved cup of coffee; the sentence uses words with a positive
connotation.
a. True
b. False
60. The dress is considered an aspect of non-verbal communication and has social significance
for the audience.
a. True
b. False
61. When reading web-based or traditional journalism...
a. the use of headlines, the use of "leads" or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
b. fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, use of opinion leaders to influence the market, use of
social media to build customer loyalty, eye-tracking, and neuromarketing and the Gestalt
principle.
62. Advertisers and marketing experts use a number of persuasive techniques
a. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, the Gestalt principle, use of opinion leaders to
influence the market, use of social media to build customers loyalty, eye-tracking, and
neuromarketing
b. the selection of issues, the use of time, the selection and treatment of guests and panel
members, what is included or excluded on a set, and the nonverbal element of clothing.
63. Jargon is
a. A language that you learn over time, as you learn about the profession.
b. Used in politics and public relations, to create a biased, positive connotation for ideas,
events, or policies that one favor and a biased negative impression about ideas
64. Sensationalism is used because it helps bring larger numbers and ratings for media
companies
a. True
b. False
1. When conducting deductive research, you always start with a theory (the result of inductive research).
Reasoning deductively means testing these theories. If there is no theory yet, you cannot conduct deductive
research.
True
False
2. Identify whether the intended causality in the following statements is a necessary condition, a sufficient
condition, or both a necessary and a sufficient condition.
On a 100-point grading scale, where a score of 90–100 points earns an “A” grade, scoring 92 for a course earns an
“A” grade.
Sufficient condition.
3. Target population (universe)
The entire group of people or objects to which the researcher wishes to generalize the study findings
the portion of the population to which the researcher has reasonable access; maybe a subset of the target
population
May be limited to region, state, city, county, or institution
4. Inductive reasoning is often used to create a hypothesis rather than apply them to different scenarios. With
inductive reasoning, the accuracy of the outcome is probable, but not always true, even if each of the first two
statements is accurate.
True
False
5. The main difference between inductive and deductive reasoning is that inductive reasoning aims at developing a
theory while deductive reasoning aims at testing an existing theory.
True
False
6. The results of experiments are used to confirm (support) or disconfirm (refute) a hypothesis.
True
False
7. Is attending class regularly and punctually a necessary or sufficient condition for being successful in class?
For most people attending class regularly and punctually is a necessary condition for being successful in class.
For most people attending class regularly and punctually is a sufficent condition for being successful in class.
8. If there is a general statement in the premises, the argument will always be inductive.
TRUE
9. Arguments that have a time sequence in the premises (A happened, B happened) and a causal statement in the
conclusion (A caused B) will always be inductive.
True
False
10. Inductive reasoning is the opposite of deductive reasoning. In this process, you would gather generalized
information from specific scenarios to come to a conclusion, rather than taking specific assumptions from
generalized scenarios.
True
False
11. All M are P
All S are M
No S are P
Invalid
12. Sampling is the process of selecting a group of people,events,behaivor,or other elements with which to
conduct a study
true
13. When there is little to no existing literature on a topic, it is common to perform inductive research because
there is no theory to test.
True
False
14. I don’t understand why the military can’t get along without more money. We’re all tightening our belts, and
the military is no different from any other organization on a budget. The military has to purchase and maintain
equipment, just like my manufacturing plant has to do. The military has to make payroll, just like my
manufacturing plant has to do. Since my manufacturing plant just had to reduce its budget by 20%, the military
should reduce its budget by 20%, too.
The military (Y) has to purchase and maintain equipment, just like my manufacturing plant has to do (X); both X
and Y have to make payroll; X just had to reduce its budget by 20%, so (Y) should reduce its budget by 20%, too.
15. My boss said the person with the highest sales would get a promotion at the end of the year. I generated the
highest sales, so I am looking forward to a promotion.
=
Deductive Reasoning
16. Identify whether the intended causality in the following statements is a necessary condition, a sufficient
condition, or both a necessary and a sufficient condition.
You are eligible to graduate from college if, and only if, you have paid all your school fees and completed the
required units for your general education and your degree program.
-
Joint sufficient and necessary condition.
Analyze the results: does the data reject or support the hypothesis?
All land mammal species depend on water = support hypothesis
Deductive research approach
18. For arguments with conclusions that involve a prediction about the future, we can never be certain about such
conclusions no matter how much evidence is presented in the premises.
True
False
19. The most effective way to achieve representativeness is through randomization; random selection or random
assignment
True
False
20. If the conclusion of an argument is a generalization (all) from evidence in the premises (some), the argument
will be inductive.
True
False
21. Sample
the portion of the population to which the researcher has reasonable access; maybe a subset of the target
population
If I have exactly 100 pennies, then I have at least the equivalent of $1.
Not a sufficient condition.
25. If a team wins 10 games, then they play in the finals. If a team plays in the finals, then they travel to Boston.
The Ravens won 10 games.
Having a flu virus is sufficient for being sick, but not necessary
29. The first lipstick I pulled from my bag is red. All lipsticks in my bag are red. Therefore, the second lipstick I pull
from my bag will be red, too.
Deductive Reasoning
30. My state requires all lawyers to pass the bar to practice. If I do not pass the bar, then I will not be able to
represent someone legally.
Deductive reasoning
If this is the month of June, then this month has exactly 30 days.
. Sufficient condition.
32. Is completing all the requirements of your degree program a necessary or sufficient condition for earning your
degree?
Completing all of your requirements is both a necessary and sufficient condition for earning your degree. Without
completing all requirements, it is impossible to earn a degree, and completing all requirements guarantees earning
a degree.
33. Is the following argument best classified as deductive or inductive?
Based on a survey of 2200 randomly selected likely voters, 56.2% indicate that they will vote for the incumbent in
the upcoming election. Therefore, approximately 56% of the votes in the upcoming election will be for the
incumbent.
. Inductive.
34. One of the most common types of is a syllogism Syllogism refers to statements -major and a minor statement
to form a logical conclusion . The two accurate statements mean that the statement will likely be true for a
additional premises of that category
Diductive reasoning
35. My mother is Irish. Everyone from Ireland has blond hair. Therefore, my mother has blond hair.
Deductive reasoning
36. The new Batman movie is exceeding all expectations of box office earnings. The last box office smash won the
Oscar for best picture. So, the new Batman movie is going to win the Oscar for Best Picture.
The new Batman movie (Y) has made a lot of money, as did the last box office smash (X). X won the Oscar for Best
Picture, so Y will also win the Oscar for Best Picture.
37. My phone isn't an Apple, and it's not a Galaxy III, and those are the only phones that have state-of-the- art
voice recognition personal assistant programs. So I can't just ask my phone to find stuff for me.
Critical thinkers use the word “argument” to refer to a group of statements one or more of
which the reason support or provide evidence for another the conclusion
If a person has a conclusion but offers no reason to explain how he has arrived at such a
occlusion then he has made only a statement not an argument
Argument
- Referring to a conclusion (claim)
- Supported by reasons (evidence/justifications)
- About a particular issue (question or controversy)
What we are arguing about?
Make sure to make it as a question
- Should the attendance be enforced?
- Should energy drinks be regulated?
- Should smoking be banned in public places?
Riddle
When is an issue not an issue?
When it’s a topic
- Topics are ideas or subjects
- Topics become issues when question or controversy is introduced
The issues
It starts with a topic (question) -> reason (support/evidence) -> conclusion
Issue detection
- Ask a question or use the following statements:
The issue is whether…. There is to much violence on tv
• Understand the issue, make sure everyone is discussing the same issue, bring the
discussion back on target when necessary
Kinds of issues
- value issue – prescriptive
• good or bad?
Is there too much violence on tv?
• Right or wrong?
Are salaried of executives of major corporations too high?
- factual issue – descriptive or definitional
• descriptive: is it true or false?
Are speed control devices effective in preventing accidents?
• Definition
Does it fit into a certain category?
Is cyber addiction a disease?
conclusion
also called position, claim
- stands you take on the issue
- the position taken about an issue
- the thesis statement will express the conclusion of the other
How to locate a conclusion in an argument:
1- position of the writer or speaker
2- look at the beginning or ending
3- indicator words: therefor, so, thus, hence
4- indicator phrases: my point is, what I believe is..., obviously, it is evident that
5- ask what is being claimed
6- look at the title
Reasons
Premises, evidence, support, justification.
- Provide support for conclusion
- Without reasons, you have no argument.
How to locate reasons in an argument:
1- Apply the because trick
2- Indicator words – because, for, first, second, third, as evidenced by, also, furthermore,
in addition
3- Support material – examples, statistics, analogies, reports of studies, and expect
testimony
Ethics
- Standards of conduct that reflecting what we consider to be right or wrong
Morals
- Principles that distinguish right from wrong behavior
Why we have disagreements
- We hold many values in common but to different degrees
Ideal values and real values
Ideal values
- Held by an individual in a theoretical sense
Real values
- Theoretical and practiced
Ethics in argumentation
- Honesty in conclusion
- Do not omit or distort
- Thoroughly research claims made
- Listen respectfully to opposing viewpoints
- Be willing to revise position
- Credit secondary sources
Common rationalization
Ethics in action:
- If it’s necessary, then it is ethical
The false necessity trap
- if it’s legal and permissible, it’s ethical
- I was just doing it for you
Toulmin’s model
Is A method for discovering assumptions
Claims
Reasons
Warrants
1- Claim: a statement of an individual’s belief or stand upon an issue
2- Warrants: the unstated but necessary link between reasons and claims
Chapter 6
Reasoning errors
Fallacies are 2 kinds
1- Inadequate reasons
2- Fallacies that mislead
Inadequate reasoning:
- Sounds good
- Sounds logical
- However, does not provide adequate support
- Form but no substance
-
1- Faulty analogies:
- Significant differences between compared items.
- Compare a product to an experience
- Compare current experience to past
- Advice for them will work for you
5- Hasty conclusion
- Generalize with little information giving them no other choice
- Jumping to conclusions
- Rushing to judgment
- Self-fulfilling prophecy
Fallacies
- Reasons that mislead
- Reasons that lead the listener away from the primary issue.
4- Appeal to traditions
- Conform to tradition
- “We’ve always done it this way “
5- Appeal to pity
- Follow a course of action due to compassion
- May be true but is irrelevant to the claim
- “You should go with me or I would be upset”
6- Equivocation
- The same word – two different meanings
Sample questions
1. Control is
a. The design of a controlled research study
b. The process of weeding out extraneous factors that could affect the outcome of a study
between two groups of subjects, in which one group us exposed to a variable and the
other is not
2. Reification
a. Occurs when words themselves become more powerful and influential than objective
reality
b. Refers to all the images ,positive or negative, that are associated with any given
denotation
3. Denotation is
a. The specific object or action that the word points to
b. A problem that arises with the use of nonspecific or abstract words
4. Doublespeak; including weasel words is a language used to lie or mislead while pretending to
tell the truth
a. True
b. False
5. Televised suggestion include
a. The selection of issues, the use of time, the selection and treatment of guest and panel
members, what is included or excluded on a set, the nonverbal element of clothing, the
use of camera angles and cuts, the use of language and, the camera distance and
framing
b. The use of headlines, the use of leads or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
6. A cogent argument is an inductive argument based on strong, credible evidence
a. True
b. False
7. Experimental group is
a. A group of subjects from the sample who are exposed to a special treatment called the
independent variable
b. People or animals studied to get information about the target population
8. Reasoning by analogy is
a. The reasons that seems logical but doesn’t necessarily support the conclusion, or
statements that distract the listener from the issue
b. Comparing one idea or plan to another for the purpose of supporting a conclusion; we
assume that since an idea, process, policy, or event is similar in one way to another
idea, process, policy or event that it is also similar in another significant way
9. Sensationalism is
a. A method used to attract viewers by presenting morning exciting stories over less
exciting ones
b. Presenting ideas or images in such a way as to reveal certain aspects or qualities and to
conceal others
10. Target population is
a. The group about which a researcher wishes to generalize
b. A quality of a research sample in which the sample has the same significant
characteristics in the same proportion as the target population
11. Romancing the product is a technique used by advertisers in which consumers are asked to
associate a product with something bigger or better
a. True
b. False
12. Euphemism is
a. The vague or inflated language used to confuse or overwhel, those who hear it
b. The use of a less direct but softer or more acceptable term to describe an event person
or object
13. Mail-in surveys are not seen as reliable as other measures, those who respond may all
share a bias or they answer what they think they should say
a. True
b. False
14. Inductive reasoning is
a. The process of finding truth by making observations, inferring general laws, and truths
from specific instances
b. Distorting and exaggerating an opponent’s argument so they are more easily attacked
15. Method of difference is
a. A theory of causation postulating that the cause of an effect is found by noting that the
only difference between the event or effect (called y) happening or not happening is
whether one element x is present
b. A theory of causation postulating that the cause of an effect is found by noting that x is
the only factor always present when y (the problem ir the good effect) occurs, therefore,
x causes y
16. Sufficient condition is
a. A condition (state of affairs, thing, process) that automatically leads to the production of
another event. If the condition is present, then the effect will definitely occur
b. A condition (state of affairs, thing, process) that must be present if a particular effect is
present
17. Subliminal persuasion is
a. 1. The reflection of issues
2. The use of time
3. The selection and treatment of guest and panel members
4. What is included or excluded on a set
5. The nonverbal element of clothing
b. Information meant to affect people on an unconscious level, some of which can be
detected with training and some of which cannot be detected with the conscious mind,
regardless of training
18. Power media suggestions
a. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement…
b. The selection of issues, the use of time, the selection and treatment of guests and panel
members, what is included or excluded on a set, and the nonverbal element of clothing
19. Spin is
a. Use of language, to create a biased, positive connotation for ideas, events, or policies
that one favors, and a biased negative impression about ideas, events, or policies that
one dislikes
b. Belief about how the world should be; they reflect an individual’s viewpoint about which
values are most important to consider in relation to a particular issue
20. Connotation is
a. A process by which words become less powerful
b. Include words emotional meanings
21. A hypothesis is a speculation about what will be discovered from the research
a. True
b. False
22. Question is
a. The characteristic of interest concerning a targeted population
b. Speculation about what will be discovered from a research study
23. Print suggestions include
a. The use of headlines, the use of leads or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
b. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, use of opinion leaders to influence the market…
24. Eye tracking is
a. The presentation of ideas or images in such a way as to reveal certain ideas or qualities
and to conceal others
b. Using photogenic technology to record exactly where a person is looking as he or she is
interacting with some kind of visual display in order to create ads and websites that
attract a target audience
25. Biased sample is
a. Members of the target population who are studies by the researcher
b. A sample that does not provide adequate evidence to support a conclusion
26. Neuromarketing is a technique used for
a. Measuring brain activity to learn how consumers feel and remind to different brands and
products in order to plan effective marketing strategies
b. Measuring how persuasion works by influencing the unconscious mind
27. Data is
a. The observations made and information collected by the research
b. A pill or other treatment that has no medical value or effect
28. Technical causation
a. Include a necessary condition and a sufficient condition
b. Is difficult to determine evidence beyond a reasonable doubt in this case
29. Gallup poll/ harris poll
a. A poll that reflects how people will vote and who will be elected into office
b. Data collected by polling and research studies
30. Gobbledygook
a. The vague or inflated language used to confuse or overwhelm those who hear it
b. Specialized language sometimes used to exclude or impress people who don’t
understand terminology
31. Hume’s condition is
a. 1. X (cause), precedes y (effect), in time 2.
X and y are in contact in time and place 3.
There is a regular tendency of 1 and 2
b. 1. X (cause), precedes y (effect), in time
2. X and y are in contact in time and place
3. X is the only factor, always present when y occurs
32. Necessary condition is
a. A condition that must be present if the effect is
b. A condition automatically leads to the production of another event
33. Induction is
a. Polarizing a situation by presenting only two alternatives/extremes
b. The process of drawing generalizations from known facts or research to give strength
and support to conclusions
34. Independent variable is
a. The design of a controlled research study
b. The special treatment that is given to the experimental group in a research study
35. Characteristic of interest is
a. When a speaker or writer assumes what needs to be proven
b. The specific question that a researcher seeks to answer concerning a given population
36. Product placement is
a. A policy that the broadcasters must allow equal air time for all sides of an issue
b. A practice of integrating or embedding products in films, tv programs, and other media in
order to reach the consumer
37. Statistical evidence is data collected by polling and research studies
a. True
b. False
38. Sound bite is
a. A short piece of a speech or interview used in video production; can distort the message
b. Deliberate or unconscious use of the camera shots to influence the audience
39. Opinion leader is
a. A person who is well informed, often through the media, about specific information and
issues
b. An individual who has an education, significant experience, or both in a given area. The
testimony of experts is used to support conclusions in arguments
40. The conclusion is the researcher’s interpretation of the meaning and significance of the
data, specifically in terms of the effect of the independent variable on the experimental group.
As well the researcher will consider the implications of the study in terms of future research
a. True
b. False
41. Two-step flow is the phenomenon of consulting friends or acquaintances who have
expertise in a given area before making decisions. The friends, called opinion leaders, first
(Step 1) get their information from the media and then (Step 2) pass this information on to
others
a. True
b. False
42. Control group is
a. A group of subjects from the sample who are exposed to a special treatment called the
independent variable
b. A group of subjects from the sample who get no treatment or placebo and are thus a test
benchmark
43. Causal generalizations is used to elevate current difficulties, prevent future problems and to
promote curiosity
a. True
b. False
44. Jargon is
a. Specialized language sometimes used to exclude or impress people who don’t
understand the terminology
b. Used in politics and public relations, to create a biased, positive connotation for ideas,
events, or policies that one favor and a biased negative impression about ideas
45. Fairness doctrine is a
a. A former U.S. policy by which broadcasters must allow equal airtime for all sides of an
issue
b. The use of a number of techniques by journalists and broadcasters to create a particular
impression of reality
46. Fuzzy words are
a. The words that create an appealing claim or impression without definite concrete
meaning for words and phrases
b. The words, introduction sentence, or paragraph that gives the reader the general
meeting of the story
47. Statistical generalizations are
a. Inferences drawn from statistical evidence that is used to give strength to inductive
argument
b. Comparing one situation or idea to another without considering significant differences
that make the comparison invalid
48. Blind studies
a. The studies in which subjects are not told whether they belong to the control group or
the experimental group
b. The studies in which neither the experimenter not the subjects know which is the control
group and which is the experimental group
49. Representative sample is
a. A quality of a research sample in which the sample has the same characteristics in the
same proportion as the target population
b. A condition that allows every member of a target population to have an equal chance of
being chosen as part of the sample
50. Gestalt principle: a principle that states that our minds strive toward congruence and
completion of information. If a message strikes us an incomplete, we will fill in the missing
details ourselves
a. True
b. False
51. Professionals use the power of suggestion to create impressions about products, ideas, and
candidates.
a. True
b. False
52. For news programs and talk shows, beware of...
a. The selection of issues, the use of time, the selection and treatment of guest and panel
members, what is included or excluded on a set, the nonverbal element of clothing, the
use of camera angles and cuts, the use of language, and, camera distance and framing.
b. The use of headlines, the use of "leads" or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition.
53. Vagueness is a
a. A problem that arises with the use of nonspecific or abstract words.
b. Language used to lie or mislead while pretending to tell the truth
54. Suggestion and subliminal persuasion involve information meant to affect people on an
unconscious level. Suggestive messages of this kind can be detected with training.
a. True
b. False
55. Denotative meaning should be used when writing objectively. In truth, a word’s denotative is
very limiting and restrictive for authors; thus, they typically rely on connotative meanings when
writing in all subjective and creative forms—just as we do in everyday speech.
a. True
b. False
56. Ambiguity is
a. A process by which words become more powerful and real than objective reality
b. Having two or more possible meanings. Occurs when the meaning of words is unclear or
uncertain, can lead to confusion and misunderstanding
57. Print Suggestions include
a.
1. the reflection of issues
2. the use of time
3. the selection and treatment of guest and panel members
4. what is included or excluded on a set
5. the nonverbal element of clothing
b.
1. the use of headlines
2. the use of "leads" or openings to a news story
3. the balance in reporting an issue
4. fairness in editorial essays and letters
5. photo composition
58. Jargon can be used in a wide variety of situations and varies from profession to profession.
a. True
b. False
59. The woman closed the door behind her, hung up her bag, and sat in a kitchen chair, where
she made herself a well-deserved cup of coffee; the sentence uses words with a positive
connotation.
a. True
b. False
60. The dress is considered an aspect of non-verbal communication and has social significance
for the audience.
a. True
b. False
61. When reading web-based or traditional journalism...
a. the use of headlines, the use of "leads" or openings to a news story, the balance in
reporting an issue, fairness in editorial essays and letters, photo composition
b. fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, use of opinion leaders to influence the market, use of
social media to build customer loyalty, eye-tracking, and neuromarketing and the Gestalt
principle.
62. Advertisers and marketing experts use a number of persuasive techniques
a. Fuzzy words, logical fallacies, stylized images, and sound, celebrity associations and
endorsements, product placement, the Gestalt principle, use of opinion leaders to
influence the market, use of social media to build customers loyalty, eye-tracking, and
neuromarketing
b. the selection of issues, the use of time, the selection and treatment of guests and panel
members, what is included or excluded on a set, and the nonverbal element of clothing.
63. Jargon is
a. A language that you learn over time, as you learn about the profession.
b. Used in politics and public relations, to create a biased, positive connotation for ideas,
events, or policies that one favor and a biased negative impression about ideas
64. Sensationalism is used because it helps bring larger numbers and ratings for media
companies
a. True
b. False
1. When conducting deductive research, you always start with a theory (the result of inductive research).
Reasoning deductively means testing these theories. If there is no theory yet, you cannot conduct deductive
research.
True
False
2. Identify whether the intended causality in the following statements is a necessary condition, a sufficient
condition, or both a necessary and a sufficient condition.
On a 100-point grading scale, where a score of 90–100 points earns an “A” grade, scoring 92 for a course earns an
“A” grade.
Sufficient condition.
3. Target population (universe)
The entire group of people or objects to which the researcher wishes to generalize the study findings
the portion of the population to which the researcher has reasonable access; maybe a subset of the target
population
May be limited to region, state, city, county, or institution
4. Inductive reasoning is often used to create a hypothesis rather than apply them to different scenarios. With
inductive reasoning, the accuracy of the outcome is probable, but not always true, even if each of the first two
statements is accurate.
True
False
5. The main difference between inductive and deductive reasoning is that inductive reasoning aims at developing a
theory while deductive reasoning aims at testing an existing theory.
True
False
6. The results of experiments are used to confirm (support) or disconfirm (refute) a hypothesis.
True
False
7. Is attending class regularly and punctually a necessary or sufficient condition for being successful in class?
For most people attending class regularly and punctually is a necessary condition for being successful in class.
For most people attending class regularly and punctually is a sufficent condition for being successful in class.
8. If there is a general statement in the premises, the argument will always be inductive.
TRUE
9. Arguments that have a time sequence in the premises (A happened, B happened) and a causal statement in the
conclusion (A caused B) will always be inductive.
True
False
10. Inductive reasoning is the opposite of deductive reasoning. In this process, you would gather generalized
information from specific scenarios to come to a conclusion, rather than taking specific assumptions from
generalized scenarios.
True
False
11. All M are P
All S are M
No S are P
Invalid
12. Sampling is the process of selecting a group of people,events,behaivor,or other elements with which to
conduct a study
true
13. When there is little to no existing literature on a topic, it is common to perform inductive research because
there is no theory to test.
True
False
14. I don’t understand why the military can’t get along without more money. We’re all tightening our belts, and
the military is no different from any other organization on a budget. The military has to purchase and maintain
equipment, just like my manufacturing plant has to do. The military has to make payroll, just like my
manufacturing plant has to do. Since my manufacturing plant just had to reduce its budget by 20%, the military
should reduce its budget by 20%, too.
The military (Y) has to purchase and maintain equipment, just like my manufacturing plant has to do (X); both X
and Y have to make payroll; X just had to reduce its budget by 20%, so (Y) should reduce its budget by 20%, too.
15. My boss said the person with the highest sales would get a promotion at the end of the year. I generated the
highest sales, so I am looking forward to a promotion.
=
Deductive Reasoning
16. Identify whether the intended causality in the following statements is a necessary condition, a sufficient
condition, or both a necessary and a sufficient condition.
You are eligible to graduate from college if, and only if, you have paid all your school fees and completed the
required units for your general education and your degree program.
-
Joint sufficient and necessary condition.
Analyze the results: does the data reject or support the hypothesis?
All land mammal species depend on water = support hypothesis
Deductive research approach
18. For arguments with conclusions that involve a prediction about the future, we can never be certain about such
conclusions no matter how much evidence is presented in the premises.
True
False
19. The most effective way to achieve representativeness is through randomization; random selection or random
assignment
True
False
20. If the conclusion of an argument is a generalization (all) from evidence in the premises (some), the argument
will be inductive.
True
False
21. Sample
the portion of the population to which the researcher has reasonable access; maybe a subset of the target
population
If I have exactly 100 pennies, then I have at least the equivalent of $1.
Not a sufficient condition.
25. If a team wins 10 games, then they play in the finals. If a team plays in the finals, then they travel to Boston.
The Ravens won 10 games.
Having a flu virus is sufficient for being sick, but not necessary
29. The first lipstick I pulled from my bag is red. All lipsticks in my bag are red. Therefore, the second lipstick I pull
from my bag will be red, too.
Deductive Reasoning
30. My state requires all lawyers to pass the bar to practice. If I do not pass the bar, then I will not be able to
represent someone legally.
Deductive reasoning
If this is the month of June, then this month has exactly 30 days.
. Sufficient condition.
32. Is completing all the requirements of your degree program a necessary or sufficient condition for earning your
degree?
Completing all of your requirements is both a necessary and sufficient condition for earning your degree. Without
completing all requirements, it is impossible to earn a degree, and completing all requirements guarantees earning
a degree.
33. Is the following argument best classified as deductive or inductive?
Based on a survey of 2200 randomly selected likely voters, 56.2% indicate that they will vote for the incumbent in
the upcoming election. Therefore, approximately 56% of the votes in the upcoming election will be for the
incumbent.
. Inductive.
34. One of the most common types of is a syllogism Syllogism refers to statements -major and a minor statement
to form a logical conclusion . The two accurate statements mean that the statement will likely be true for a
additional premises of that category
Diductive reasoning
35. My mother is Irish. Everyone from Ireland has blond hair. Therefore, my mother has blond hair.
Deductive reasoning
36. The new Batman movie is exceeding all expectations of box office earnings. The last box office smash won the
Oscar for best picture. So, the new Batman movie is going to win the Oscar for Best Picture.
The new Batman movie (Y) has made a lot of money, as did the last box office smash (X). X won the Oscar for Best
Picture, so Y will also win the Oscar for Best Picture.
37. My phone isn't an Apple, and it's not a Galaxy III, and those are the only phones that have state-of-the- art
voice recognition personal assistant programs. So I can't just ask my phone to find stuff for me.