A Synopsis on

A Study of SWOT Analysis of

Cambridge Little Ones Preschool, Wadgaon Sheri, Pune
facing issues of Less Enrollment

Presented by
MR. AJAYCHANDRA RAMCHANDRA BHAGWAT
PRN: 2020017001947072
WITH SPECIALISATION IN MARKETING MANAGEMENT

Under the guidance of

Prof. S. S. Gupta

Submitted to

School of Commerce and Management

Yashwanrao Chavan MaharashtraOpen University
Nashik

IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE

AWARD OF DEGREE IN

MASTER OF BUSINESS ADMINISTRATION (MBA)

Through

All India Institute of Local Self Government (62258)

Pinnac Memories 2nd Phase “L” Building Kothrud,
Pune - 411038
Title
A Study of SWOT Analysis of Cambridge Little Ones Preschool, Wadgaon Sheri, Pune facing
issues of Less Enrollment

1. Introduction:
This study will analyse the reasons of unsteady and less enrollment of students in Cambridge
Little Ones Preschool, Pune, the study of impression of school on nearby natives, comparison of type
of population and school standard, the reason of any negativity about school among people, amount of
efforts and funds utilised by school for marketing, the way and effectiveness of advertisement of school
etc.

Preschools are the establishments where children in very young age are sent for learning before
they go for compulsory education. Quality preschool education is the foundation of a child’s life
journey. Yet despite the proven benefits nearly half of the preschool age children around the world are
not enrolled in the preschools. Children from poor families are unable to get enrollment due to financial
conditions and unawareness and children who do have access if not properly educated by poorly
trained educators or low teacher / student ratio or non motivating environment diminish the quality of
their experience.

Still preschools are not under government rules and regulations and they have their own
syllabus. This early year education is not even compulsory and it is up to parents weather to enroll or
not their child to preschool.

Failure to provide early education, by all means, limits children’s futures by denying them
opportunities to reach their full potential. It also limits future of the societies and countries by not
developing the human resources needed for peaceful, progressive and prosperous society.

Like in every business, profit is important, and steady or increasing enrollment numbers are
lifeblood for preschool owners/managers. The owners should be able to build parent’s trust in them in
order to get steady admissions.

Hence higher enrollment in preschools is beneficial to all viz. students, parents, owners, society
and nation,

Hiding and underestimating threats and weaknesses of schools is like and allowing them to
damage the school or slowly bringing the school to end.

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 So school owners, local government and central government constantly need SWOT
analysis of Preschools to increase enrollment in a view of future integrated, peaceful society. The
goal of this SWOT analysis is to take avoiding action against any weakness or threat revealed in the
analysis or to neutralise if possible and use the analysis results in improving admissions.

2. Importance And Significance:

This project is about the issues relating to the enrollment of early age students, which
we can say heart of a school, faced by Preschools. This theory focuses on the general issues in
marketing strategies of preschools.

At its most sophisticated and comprehensive, it (SWOT Analysis) can be used for school’s
marketing policies. However, it is also of value to solving localised issues and challenges.

1. A SWOT analysis for preschool is a tool that can provide prompts to the owners,
management, teachers and staff involved in the study of what is practical and less effective in the
school’s systems and procedures often used in preparation for a plan of some form (that can be an
audit, assessment, quality checks etc.)

2. A SWOT analysis will help to keep the school constantly in front of the parents and
establish positive feelings about the school.

3. A SWOT can be used for any planning or analysis activity which could impact future
finance, planning and management decisions of the school or establishment. It can enable the
owners and management to carry out a more comprehensive analysis.

3. Rationale for the study:

The project Rationale is a statement of facts explaining the background of the project.

1. Recently a huge number of preschools are emerged out and there is big competition.
2. ‘Location of school’ has great impact on admissions.
3. Knowledge in nearly all fields is growing at enormous speed compared to acceptance of new
syllabus by the management.
4. Hiring Teachers is harder day by day.

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 A SWOT analysis can help the school owners and management identify opportunities that
the business could take advantage of to make greater profits. Conducting a SWOT analysis will
help them understand the internal factors (business's strengths and weaknesses) that will influence
their ability to take advantage of a new opportunity.

4. Objectives of the Study:

1. To help identify the problems associated with admissions.

2. To get knowledge of changing parent psychology with respect to time.

3. To understand actually what parents expect from a preschool?

5. Hypotheses:

Hypothesis is an idea or theory put forth that is based on known fact but has not yet
been proved.

1. The more positivity about the school in the area, the higher the admissions.

2. Addition of Innovative subjects in the curriculum (e.g. Introduction of foreign

language, Introduction of Coding or Robotics, Introduction of Quantum Mechanisms) may
improve admissions.

6. Research Methodology:

We have chosen the primary and secondary data.

For primary data,

Most of the information will be gathered through primary sources. The methods that
will be used to collect primary data are.

a) Analysis on primary data collected by questionnaires from Parents through google form:
a) Opinion about Syllabus

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 b) Play Ground
c) Expectations from Teacher
d) Expectations from Management
e) Extra Curricular Activities
f) Infrastructure of school
g) Expected Fees Range

h) Quality of Study Materials

I) Opinion on Uniform
j) Opinion about School Location
k) Opinion about Pic n Drop Services of the School
l) Opinion about medium of instruction
m) Shortcomings of school

b) Analysis on primary data collected by questionnaires from natives near school through
google form:
a) Opinion about School
b) Opinion about School Teachers
c) Opinion about Facilities Provided by the School
d) Opinion about Student’s knowledge
e) Expectation from School.
f) Shortcomings of school

c) Analysis on primary data collected by questionnaires from Staff through google form:
a) Payment Expected
b) Behaviour of Managers
c) Opinion about Syllabus
d) Essen al Changes for Betterment

d) Analysis on primary data collected by questionnaires from Owners. Mangers, Branch

Heads, Principals of preschools of nearby preschools through google form:
a) Opinion about parent’s expectation
b) Reasons for Less enrollment
c) How to overcome difficulties
d) Which type of Activity helped

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2. Interviews of
a) Natives near school
b) Parents of students of this school
c) Teachers and non-teaching staff
d) HODs, Branch Coordinators, Senior Teachers

3. Visits and observations of other preschools in the same area

For secondary data,

The secondary data will be collected through

1. Text Books
2. Magazines
3. Journals
4. Websites
5. School's past years record with reference to progress of preschool per year.

Limitations of Study:

1. Time is limited to perform such a critical SWOT Analysis.

2. Only one preschool we can consider as it is a lengthy and tedious job to study each
parameter of SWOT in detail.

7. Expected Contribution:

1. This project will help the school in getting more admissions and hence increase in total
profit.

2. Will help to prevent student leakage.

3. It will help to create and increase positivity about the school in the vicinity area.

4. To improve parent-partnership by encouraging parents to visit the school and become

active members of the community.

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5. Other pre-schools can implement same method to understand risk factors and plan a
strategy accordingly.

6. Nation will have updated good schools and hence will help improving literacy.

7. The shortcomings of our schools compared to abroad schools can be filled.

8. Chapterisation
Chapter- I : Introduction
Chapter- II : Theoretical Background
Chapter- III : School Profile
Chapter- IV : Data Presentation and Analysis
Chapter- V : Findings, Conclusions and Suggestions

9. Bibliography:
1. Philip Kotler. (2012) Marketing Management 14
2. Tapan Panda. (2010) Marketing Management
3. Kothari R.C. (2004), Research Methodology, Methods & Techniques
4. Ranjit Kumar (2009), Research Methodology, Step By Step Guide For Beginners.
5. Website Name:
1. CREATELY : https://creately.com/blog/diagrams/swot-analysis-vs-pest-
analysis/
2. CHRONE : https://smallbusiness.chron.com/reason-use-swot-pestle-analysis-
40810.html
6. Research Papers

1. Strength, weakness, opportunity, threat (SWOT) analysis of the adaptations to

anatomical education in the United Kingdom and Republic of Ireland in
response to the …by GJ Longhurst, DM Stone, K Dulohery… -
Anatomical sciences …, (2020)- Wiley Online Library
2. STRATEGIC MANAGEMENT OF PRE-SCHOOL EDUCATION INSTITUTIONS
IN NORTHERN LITHUANIA: THE CONTEXT OF STRATEGY SWOT
ANALYSIS
by R Bilbokaitė, I Bilbokaitė-Skiauterienė… - Proceedings of …, (2021) -
researchgate.net
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