A. A mundane product or service costing less than Rs. 100/-.

Product Category ____Mosquito Repellent__(Mention whether New or Old to the consumer)

Brand Chosen _GoodKnightNaturals (New)__ (Mention whether New or old to the consumer)

Q1. Who bought the product or service?

My neighbor aged 35

Q2. Identify all those who played a role in the decision process. What role did they play?
 The shopkeeper- he told which all other option does she have
 Her spouse
 Neighbor who uses the same product

Q3. What motivated the purchase?

The need of safe mosquito repellent.

Q4. What problems did the product/service solve? What functions would it facilitate?
 Mosquitoes in house.
 Made from natural oils- safe for children
Q5. What attributes seemed important?
 Less chemicals,
 Safe for children

Characterize the decision.

Q6. Was it a first-time decision?

Yes, this was the first-time decision as till now she was using the repellent of the different brand and
was not herbal.

Q7. A review of a previous decision?

Her previous decision was based on the reviews of the products from the people she knows and was
need of hour as the use of smoke generating coil was becoming obsolete as because the smoke effects
the lungs of the people sitting in the room.

Q8. A careful decision?

This decision is the careful decision

Q9.Was the amount of deliberation appropriate to the decision?

Yes, a lot of thoughts were put into the decision this time.

Characterize the decision-making process.

Q10. What triggered the process?

Safety of the people in the house from the chemicals and mosquitoes
Increase of mosquito despite using another brand repellent
Q11.Was there an information search? How was the search conducted? How much information was
collected? What sources were used
Yes, the information search was done as there is no other alternative to the repellent that is hassle free.
This means the product must be used. The search was done through internet the reviews of the product
on the various shopping sites as well as the neighbors’ feedback who use the same product.

Q 12. When in the process was information gathered?

The information was gathered just in the beginning of the buying process. This was the informed
purchase

Q13. How many alternatives were evaluated? Why those?

Alternatives those were evaluated were
Home remedy of burning neem leaves. This was done because it’s the safest option.
Other local brands that assure herbal contents
Other known brands such as Mortien, ododmas, All-out.

Q14. How was the final choice determined?

The final choice was made by taking the convenience and safety from chemicals in concern.

Q15. Where did the consumer buy?

She buyed from the nearby retail store

Q16. Why there?

Convenience and she felt that shopkeeper is going to give her the right direction to take the decision as
how much popular the new product is getting among her neighborhoods

Q17. Which came first: where to buy or what to buy?

What to buy came first for her she was looking for the safe option for her family and the fact that the
usage of mosquito repellent can’t be stopped she had to take an informed decision.