GUJARAT UNIVERSITY

K. S. SCHOOL OF BUSINESS MANAGEMENT

[Five Years' (Full-time) M.B.A. Integrated Degree Course)

Fourth Year M.B.A. (SEM - VII)

KS_M_471 PRINCIPLES AND PRACTICES OF MAN_AGEMENT

Objectives:
The aim of the course in Management course is to develop an understanding of the
basic principles and practices which are fundamental for the smooth functioning of
organizations. It includes a detailed study ranging from the evolution of management
theory to the vital functions of management. The course aims to discuss various case
studies to supplement academic reading with industry insights and thereby develop
analytical skills of the students.

MODULE: 1 (20%)

Managing and Managers

Management Process
Management Levels and Skills
Challenges of Management .
Evolution of Management Theory
Importance of Management Theory
The Scientific Management School
Classical Organization Theory School
The Behavioural School
The Management Science School
The Systems Approach
The Contingency Approach
Organizational and Natural Environment
Importance of Organizational and Natural Environments
Organizational Environment
Direct Action and Indirect Action Environment
Natural Environment
MODULE: 2 (20%)

Social Responsibility and Ethics

The changing Concept of Social Responsibility
Ethics and the tools of ethics
Globalization and Management
Globalization - Concept
How Governments influence Competitiveness
How Companies go international
Global culture and Hofstede Studies
Culture and Multiculturalism
Elements of Culture
Multiculturalism and Organizational Success

MODULE: 3 (20%)
Planning and Decision Making
Problem and Opportunity finding
Nature of Managerial decision making
Strategic Planning
Hierarchy of Organizational Plans
Strategic and Operational Planning
Strategic Management Process
Levels of Strategy
Corporate Portfolio approach -BCG matrix
Porter's Five Forces Model

Strategy Implementation
Matching structure with strategy
Operationalizing Strategy
Using Procedures to facilitate implementation

MODULE: 4 (20%)
Organizing
Organizational Design and Structure
Organizational building blocks
Types of Organizational Structures
Authority and its types
Delegation
Centralization and Decentralization
Controlling
Control process
Importance of Controlling
Designing control systems
Financial and Budgetary controls

MODULE: 5 (20%)

Quality
Quality and its History
Deming 's Fourteen points
TQM and Six Sigma

Managing Change
Importance of Planned change
Types of Planned change
Process of change - Kurt Lewin 's Model of change management
No. of lectures in semester: Approximately 40 to 45 hours
Assignment: Minimum 3 Assignments

REFERENCE BOOKS -

~ agement by James Stoner, Edward Freeman and Daniel Gilbert [Pearson

' P~ ation)
~ gement by Duening and lvancevich [ Biztantra )
~ sentials of Management by Koontz and We ihrich [ Tata McGraw Hill)
,.,.Y'Management by Richard Daft [Thomson South Western)
~ anagement by Stephen Robbins, Mary Coulter and Neharika Vohra
~ nagement by Chuck Williams [ South Western College Publishing]
~ ciples of Management by Dipak Kumar Bhattacharya [Pearson Publication)
~ anagement by P. Subba Rao [Himalaya Publishing House]

60
 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course]
FOURTH Year M.B.A. (SEM-VII)
KS M 472
QUANTITATIVE TECHNIQUES FOR MANAGEMENT- I
3 credit course
Objective:
The course deals with the mathematical concepts required in the resolution of
managerial decision problems. The focus of the course is to cover basic mathematics
and statistics relevant for management.
The objective is threefold:
- to impart the rigor of theory , to develop skills in analyzing problems and to inculcate the
attitude of implementing well thought out solutions to decision problems.

Module - 1 [20%]
Mathematics of Finance
Interest, Annuity, Depreciation, Internal rate of return, Leasing, Capital expenditure, Bonds,
Amortization of loan, Related managerial problems

Module - 2 [20%]
Game Theory
Introduction , Terminologies: Players, Strategy, Pure strategy, Mixed strategy, Payoff matrix,
Maximin principle, Minimax principle, Saddle point, Value of the game, Two persons zero sum
game
Two-Persons zero sum game
• game with pure strategy
• game w ith mixed strategy
• dominance property
• linear programming approach for game theory
(Formulation of L.P.P. for m*n and solution only for 3*3 matrix)
NOTE: Graphical method for 2*n or m*2 game is not included in the syllabus.

Network Models
Introduction to network models: Shortest-Path model, Minimum spanning tree
problem, Maximal flow problem
Problem solving of
• Shortest path problem using Dijkstra's algorithm
• Minimum spanning tree problem using Kruskal's algorithm
• Maximum flow problem using MFP algorithm

Module - 3 [20%]
Integer Programming Problem
Introduction , Integer programming problem formulation, Cutting-Plane algorithm for pure
and mix integer problems, Related examples
Goal Programming Problem
Introduction, Goal programming with a single goal , Goal programming with multiple
goals , Non-Preemptive goal programming , Preemptive goal programming , Modified
simplex method for goal programming , Related examples

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Module - 4 (20%]
PERT and CPM
Introduction to PERT and CPM networks, Rules of network construction, Redundancy
in precedence relationships, Scheduling the activities: earliest and latest times,
determination of ES and EF times, determination of LS and LF times, determination of
the critical path, project completion time, determination of the Float: total, interfering,
it free and independent, crashing of activity, PERT, Difference between PERT and CPM,

•
.
Related examples

Module - 5 (20%]

• Time series Analysis

Introduction to time series, Components of time series, Methods to find trend, seasonal
variation and cyclic variation, Related examples

Forecasting Methods
Introduction, Usage, Forecasting based on different methods: Time series (using
linear and second degree parabola equations only), Regression , Exponential
smoothing etc. Related examples.
-.:e
No of lectures in semester: 40 - 45 Hours (approximately)

Assignment: Minimum 3 Assignments

E
Evaluation Pattern:
Continuous Evaluation 30%
Mid-Sem. Exam 20%
End-Sem. Exams 50%
I
C Re~rrce Books
'7Mathematics for Management-An introduction by M. Raghavachari; Tata McGraw-Hill

F! ~cation
~Business Mathematics by Padmalochan Hazarika; S. Chand Publishing

r-=- ~usin~ss_Mathema~ics b~ J. K.Singh; Himalaya Publishing House

~ant1tat1ve Techniques in Management by N. D. Vohra; Tata McGraw-Hill Education

E 'Y Of! ations Research by Hamdy A. Taha; Pearson Prentice Hall

ations Research by J. K. Sharma; Macmillan India Limited
p ations Research by Prem Kumar Gupta, D. S. Hira; S. Chand, Higher Aademic

E
~perations Research by R. Panneerselvam; Prentice Hall India
'f- Comprehensive Statistical Methods by P. N. Arora, Sumeet Arora, S. Arora; S. Chand
Pub . hing
istics for Manag_ement by Levin & Rubin; Pearson Education India
S tistics for_ Business & Economics by Anderson, Sweeney, Williams; Cengage Learning

C. Introduction to Management Science: Quantitative Approach to Decision Making

C.
Anderson, Sweeney, Williams; West Pub. Co.
 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course]
FOURTH Year M.B.A. (SEM-VII)
KS_M_473
ORGANISATIONAL BEHAVIOUR

3 credit course
Objectives:
The aim of the course in Organizational Behavior course is to develop an understanding of
behavior in Organizations, in its entirety. It ranges from the behavior of the individual (intra-
personal), behavior of individuals when in groups i.e. group and inter personal behavior, and
the structure and process of the Organization, with the organization as whole being unit of
analysis.

MODULE: 1 INTRODUCTION TO ORGANIZATIONAL BEHAVIOUR (20%)

What is Organizational Behaviour?
Importance of interpersonal skills
Management Functions, Roles and skills
Complementing Intuition with Systematic study
Disciplines contributing to the field of OB
Developing an OB Model

Diversity in Organizations
Diversity
Biographical characteristics
Ability
Diversity management strategies

Learning - Concept and Theories

Classical Conditioning theory
Operant Conditioning and Reiforcement
Social Learning Theory

MODULE: 2 FOUNDATIONS OF INDIVIDUAL (20%)

Attitudes
Attitudes
Behaviour and attitudes
Major job attitudes
Emotions and Moods
Emotions and Moods
Emotional labour
Affective Events Theory
Emotional Intelligence

6-3
 OB applications of emotions and moods

Personality and Values

Personality- The MBTI, The Big Five Model and other traits affecting Personality
Values
Linking Personality and values to the workplace
International Values
Johari Window

Perception
Perception and factors affecting perception
Making judgments about others
Perception and individual decision making
Decision making in organizations
Influences on decision making
Ethics in decision making

MODULE: 3 FOUNDATIONS OF GROUP (20%)

Group Behaviour
Defining and Classifying Groups
Stages of group development
Group Properties
Group Decision Making

Power and Politics

Leadership and Power
Bases of Power
Dependence
Power Tactics
Organizational politics
Factors contributing to political behavior and its responses
Impression management
Ethics of political behaviour

MODULE: 4 MOTIVATION, LEADERSHIP AND CONFLICTS (20%)

Motivation - From concepts to Applications
Job Design
Employee involvement
Rewards
Leadership
Leadership
Trait theories, Behavioural theories , Contingency and Situational theories
Charismatic and Transformational theory
Servant Leadership
Trust and Leadership

Conflict and Negotiation

Transitions in Conflict thought
The conflict process
Negotiation

MODULE: 5 ISSUES IN ORGANIZATIONS (20%)

Organizational Culture
Organizational Culture
Functions and Liabilities
Creating, Sustaining and Learning Cultu re

Transactional Analysis
Transactions and Ego states
Game Analysis
Life Positions

No. of lectures in semester: Approximately 40 to 45 hours

Assignment: Minimum 3 Assignments

a
O~anisational Behaviour by Stephen Robbins, Timothy Judge and Neharika Vohra
A-isational Behaviour by K.Aswathappa ( Himalaya publishing House)
nisational Behaviour by Dipak Kumar Bhattacharya (Oxford University Press)
~ _ystanding Organisational Behaviour by Udai Pareek (Oxford University Press)
~ ~fl1sational Behaviour by John Newstrom and Keith Davis (Tata McGraw-Hill)
~ rganisational Behaviour by Chitale, Mohanty and Dubey (PHI Learning)

65
 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course]
FOURTH Year M.B.A. (SEM-VII)
KS_M_474
MANAGERIAL ECONOMICS

3 credit course
Objective:
Application of Micro Economic concepts, Principles & Ideas to the decisions making in
Business Organization.

MODULE: 1 (20%)
Foundation of Managerial Economics - Definition and Scope of ME, Managerial
Decision, Total Average and Marginal Magnitudes, Objective of a firm
Demand Analysis, Demand Elasticity
Consumer Behaviour - Utility measurement and Indifference curve approach

MODULE: 2 (20%)
Demand Forecasting - Qualitative and Quantitative forecasting techniques
Supply Curve and its Elasticity

MODULE: 3 (20%)
Analysis of Production - Theory and Estimation Production Decisions,
Production function with one variable Input, Production function with two
variable inputs, Returns of Scale statistical estimation of production function
Analysis and Estimation of Cost- Types of cost, Cost and Output relationship in
the short run and long run , statistical estimation of cost function

MODULE: 4 (20%)
The competitive an,d Mo(1opoly Model - Characteristics, Equilibrium and output
decisions, Uses and Application of the models
Monopolistic Competition - Characteristics, Equilibrium and output decisions,
Selling cost, Non Price Competition
Oligopoly - Characteristics, Equilibrium and output decision models - Kinked
Demand curve model, price leadership models, Cournot's model , cartel models,
Barriers to Entry, Game Theory - Concept and Types of games

MODULE: 5 (20%)
Alternative Pricing Practices - Pricing of Multiple products, Price Discrimination
Pricing for Factor Inputs - Competitive factor Markets - Demand, Supply and
equilibrium of Inputs, Economic Rent, Monopoly in factor markets, Bilateral
Monopoly, Minimum Wage Law

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•
I No. of lectures in semester: Approximately 40 to 45 hours

--
• Assignment: Minimum 3 Assignments

.....
Refer~ ooks: ·
~ agerial Economics - by Suma Damondaran (Oxford University Press)

• ~ erial Economics-by P. L. Mehta (S. Chand)

~ ~erial Economics - by Petersen and Lewis (Pearson)
\..Jo--"'E'conomics - by Lipsey and Chrystal (Oxford)

......
~ mies for Managers - Hirschey (Cengage)
~ ~ les of Economics - by Dominishc Salvatore (Oxford)
~ nomics - by John Sloman (PHI)

.....

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 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course]
FOURTH Year M.B.A. (SEM-VII)
KS_M_475 MANAGEMENT INFORMATION SYSTEMS

3 credit course
Objective: This subject develops the skills needed to develop systems that meet the
various objectives of a business organization. The syllabus train students not only in the
development of systems if the students are looking for careers in software development
firms, but also in the Management activities which are connected to business
organizations. The syllabus also includes the basic computer terminology such as
hardware, software, data as well as Network and Telecommunication Techniques. The
syllabus also includes the advanced business techniques for the worldwide business
purpose through E-commerce and M-commerce.

Module 1: Concepts and structure of MIS (20%)

Concept of Information Systems

MIS in Business
Strategic Advantage of IT

Module 2: Information Technology Infrastructure. (20%)

Hardware Resources
Software Resources
Data Resources
Networks and Telecommunications

Module 3: Information System Applications (20%)

E-Commerce-lntroduction
Decision Support System, Supply Chain Management
Introduction to Intelligent Systems and M-commerce

Module 4: Development of MIS (20%)

Information system Planning and Advancement

Implementing Information Systems
Module 5: Management and Challenges of MIS (20%)

Information Security Management-Overview

Managing Global Systems.
Enterprise resource planning systems- finance & accounting module.

No of lectures in semester: 40 - 45 Hours (approximately)

Assignment: Minimum 3 Assignments

Reference Book:

~nagement Information Systems by Girdhar Joshi (Oxford)

~anagement Information Systems by Lauden and Lauden (PHI)
~ gement Information Systems by S. Sadagopan (PHI)
~ ormation Technology for management :Transforming Organizations in digital
economy by turban and Dorothy( Wiley)
 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course)
FOURTH Year M.B.A. (SEM-VII)
KS_M_476
FINANCIAL ACCOUNTING FOR MANAGEMENT
3 credit course
Objectjye -

The objective of this course is to develop comprehensive understanding of financial

accounting and corporate financial reports among students of business management. It
covers basic accounting process and preparation and presentation of corporate financial
statements. Besides, it also covers various accounting issues such as recognition of revenue
and expenses, recognition and measurement of assets and liabilities, accounting for foreign
currency transactions, related party disclosures, segment reporting , computation of earnings
per share, deferred taxes etc. The above issues are to be taught in the light of Indian GAAP
and IFRSs. This course is also including accounting for business combinations and
consolidations. Moreover, analysis of financial statements and understanding of regulatory
framework of financial reporting in India is also covered within the course.

Module-1 [20%]
Financial accounting - as an information system
Accounting concepts, Accounting Standards & IFRS
Accounting Process - Journal to Financial Statements
Analysis of financial statements - cash flow analysis
Ratio analysis

Module -2 [20%]
Revenue recognition
Determination of cost and valuation of inventories
Accounting for taxes on income
Accounting for foreign currency transactions

Module-3 [20%]
Recognition and measurement of fixed assets
Depreciation of fixed assets
Intangible assets
Impairment of assets
Recognition of liabilities

Module-4
[20%]
Segment reporting
Related party disclosures
Earnings per share
Accounting for business combinations
 Module - 5 [20%]
Regulatory frame work of financial reporting in India
Understanding various components of annual report of a company
Recent trend in financial reporting
Contemporary Issues in Accounting

No of lectures in semester: 40 - 45 Hours (approximately)

Assignment: Minimum 3 Assignments

Reference Books
~ ,ecounting for Management, Text & Cases by S.K. Bhattacharya and John
Dearden ( Vikas )
\ ~ncial Accounting -A managerial perspective by R. Narayanaswamy (PHI)
~ ancial Accounting for Management by Ambrish Gupta (Pearson)
'j( Financial Accounting for Managers by T. P. Ghosh (Taxmann)
~ n c i a l Accounting for Managers by Ashish K. Bhattacharya. ( PHI)
'f-,_ Financial Accounting - a managerial emphasis by Ashok Banerjee (Excel)
'jlt...._ ~ ~ sional Approach to Accounting standards by Sanjeev Singha! (Bharat)
~ udent's guide to accounting standards by D. S. Rawat (Taxmann)

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 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course]
FOURTH Year M.B.A. (SEM-VII)
KS M 477
MANAGERIAL-COMMUNICATION

3 credit course
Objective:
Today's world is competitive and dynamic. In this world of competition every individual needs
an edge over the other for self-expedition and surging ahead in career growth .
Communication is the best tool to have a win-win situation. The course content will acquaint
the students with command and effectiveness in communication. Because "How you say" is
more important than "what you say'.

MODULE: 1 (20%)
Effective Business Communication
Communication in the world of diversity

MODULE: 2 (20%)
Business Messages - Planning Business Messages, Writing Business
Messages and Completing Business Messages

MODULE: 3 (20%)
Reports and Proposals - Planning Reports and Proposals, Writing
Reports and Proposals and Completing Reports and Proposals

MODULE: 4 (20%)
Designing visual communication
Enhancing Presentations with slides and other visual aids.

MODULE: 5 (20%)
Format and Layout of Business Documents
Documentation of Report Sources
Cases

No. of lectures in semester: Approximately 40 to 45 hours

Methodology:
Direct teaching , Class test, Presentation , Role Play, Drama, Class Discussion , Group
Discussion
Assignment: Minimum 3 Assignments
'
Referen ooks:
usiness Communication Today(10 1h Edition)- by Courtland L Bovee,
- Jo~ hill and Abha Chatterjee (Pearson)
~ siness Communication (Text, cases and Laboratory Manual) - by
 C.S.G Krishnamacharyulu and Lalitha Ram Krishnan
~ n e s s Communication for Managers - by Penrose/ Rasberry/ Myers
(Cengage Learning)
. ~us~ correspondence and Report Writing (3 rd Edition) by- R.C.
~ a and Krishna Mohan (Tata MAcgraw Hill)
 GUJARAT UNIVERSITY
K.S.SCHOOL OF BUSINESS MANAGEMENT
[Five Years (Full Time) M.B.A. Integrated Degree Course]
FOURTH Year M.B.A. (SEM-VII)
KS_M_478
ETHICS, ETHOS AND VALUES

3 credit course

Objective:
Ethics and ethos are not contemporary words. They have been used traditionally in Indian
and international epics/religions and have been cultivated as values over the period of time.
Business and ethics are interlinked and interwoven. This course is aimed to make students
comprehend and analyse the ethical issued and get a hand experience of ethical issues
through case studies and presentation .
Pedagogical Tools: Class Teaching, Presentations, case discussions, Assignment and
Quizzes.

MODULE: 1 (20%)
Ethics: Meaning , Definition and Scope.
Eastern and Western Ethical Thought and Business Practice.
Doctrines, Dogmas and Business Management
Modern Approach towards Indian Ethos

MODULE: 2 (20%)
Ethics in the market place - Product positioning and competition
Packaging, Labeling and Launch of a product Pricing, Brand
Management.
Ethics in Advertising and Communications.
Ethics and Consumer - Consumer Privacy. Ethical and Unethical
Consumer Behavior.

MODULE: 3 (20%)
Ethics in Finance - Financial Scans. Financial Accounting , Financial
standards. Responsibility of Financial Institution
Ethical Issues in Mergers and Acquisition.

MODULE: 4 (20%)
Ethics in HR Practices - Right and Duties of Employees, Personnel
Policies and Procedures. Fair Wages, Trade Unions.
Ethics in workplace.
Ethics and Contemporary Worker.

MODULE: 5 (20%)
Values and Ethics on the Job - Discrimination Job Reservation ,
Harassment, Manners and Managers. '
Ethics in Cyber Age_ and Cyberspace. IT and its moral significance to
Business Data Identity and Security, Crime and Punishment Intellectual
Property Rights.
No. of lectures in semester: Approximately 40 to 45 hours

Assignment: Minimum 3 Assignments

Referenc oks:
usiness Ethics - Principles and Practices by Daniel Albuquerque (Oxford
Higher Education)
~ n Ethos - Modern Management Mantra by Kumardatt A Ganjre,
Prafulla A Pawar, Laxman N Renapure.( Himalaya Publishing Huoses)
~ i c s in Business and Management - Concept and cases by R.P. 'f....
,- ~(Himalaya Publishing House)
~ usiness Ethics - New challenges for Business Schools and Corporate
L e ~ Petersen and Ferwell (Himalaya Publishing House)
~ iness Ethics by Narman E Bowie (Blackwell Philosophy Gudies)