seth yates he/him

experienced social & digital marketer

KEY SERVICES
integrated marketing strategy
creative concept development
encourager and people lead
social thought leadership

Seth holds an MBA & has 16 years

experience in marketing with big
brands, start-ups, & international
nonprofit organizations

SETH IS AT HIS BEST:

• Working with outcome driven teams
and leaders that measure & drive results
• Building effective strategies that meet
and exceed business goals
• Developing forward-thinking approaches
and providing value to customers
• Moving fast, regularly collaborating, and
turning ideas into tangible deliverables

SETH HAS WORKED WITH & FOR:

Backcountry Skiing in the Selkirks

CONTACT HIM:
sethayates@gmail.com | 206.659.SETH | @sethayates /in/sethayates
resume
WORK EXPERIENCE:
Accenture Strategy Director & Group Manager, Social Media – Seattle, WA 3 yrs. (present)
• Lead’s a team of creatives, strategists, and social media practitioners
• Acts as Accenture’s subject matter expert for social & digital marketing channels in the West

Yesler Head of Social Media & Lead Strategist – Seattle, WA (acquired) 5+ yrs.
• Agency’s subject matter expert for social & digital marketing channels
• Developed brand strategy & coordinated integrated marketing programs across a variety of mediums
• Grew new business opportunities (tripled department’s revenue in 1 year), built scoping framework for new
projects, & pitched enterprise clients from a variety of industries
• Grew team from 5 to 17 people after taking over the team
• Led social, creative, paid delivery teams to execute on digital content/programs guided by business goals

Spring Creek Group Campaigns Team Lead, Strategist – Seattle, WA(acquired) 3 yrs.
• Built, led, & managed social campaigns team & deliverables for the agency
• Developed & pitched creative campaign concepts to numerous Fortune 500 companies
• Owned all campaign phases including planning, scheduling, resourcing, budgeting, execution,
optimization, & analysis across social media & traditional marketing channels
• Developed strategy & helped brands tell their story through campaigns & always-on activities
• Managed external vendors, & implemented analytics tools/services across a variety of platforms
• Managed technical & creative teams & individuals in application & content development

REI Marketing Video & Sales Specialist – Seattle, WA (during grad school) 1+ yrs.
• Interacted with customers daily in a fast-paced customer service & sales environment
• Displayed industry product knowledge in web videos to drive digital purchase decisions

Oki Developments Marketing Coordinator – Bellevue, WA (during grad school) 4 mos.

• Developed & implemented Social Media Plan & Strategy for company’s 9 golf properties
• Built & managed digital content across multiple channels for website e-commerce re-launch

Apple Inc. Concierge – Seattle, WA 1 yr.

• Provided excellent customer service & multi-tasked in a fast-paced tech environment
• Worked the the 2nd iPhone launch in still one of the biggest days in retail

Contour (A competitor of GoPro) Product Manager – Seattle, WA 1 yr.

• Provided customer service to those needing product hardware/software assistance

YourSports Head of Marketing, Director of YourSportsTV - Seattle, WA 2 yrs.

• Led marketing team in execution of integrated campaigns & customer research
• Used social media tracking tools/systems in platform’s infancy before they were common
• Managed, organized, & authored content on website, online communities, & company blog
• Launched video campaigns series on over 20 social communities / video sites & tracked analytics
• Created BringGriffeyBack.com & reached 400,000 people in 3 weeks - collected over 2,500 electronic
petitions – featured on Seattle’s 3 major news stations, 2 sports radio stations, & 2 newspapers

EDUCATION:
SEATTLE UNIVERSITY – Seattle, WA
• Masters of Business Administration (MBA) – Specialization in Marketing & Sustainability
• Dean’s List | GPA Cumulative: 3.7
UNIVERSITY OF WASHINGTON - Seattle, WA
• BA-Business Administration (Marketing), Additional Focus in Biochemistry
• Four-time Dean’s List | Business GPA: 3.5
showcase: wells fargo
celebrating a bay, a bridge, & a bank
GOLDEN GATE BRIDGE
75TH ANNIVERSARY
Seth led a team of internal partners and external
stakeholders to ideate, create, & develop a
campaign on social channels that integrated with
Wells Fargo’s larger marketing efforts & initiatives.
He facilitated the development of a Tumblr, where
fans could share UGC on what they thought made
the bay area great. He also coordinated the
construction of large-scale mosaic image
generated from UGC to be displayed on social &
traditional marketing channels.

program build: XBOX

a revolutionary approach to customer interaction
SOCIAL CONTENT STUDIO
Seth led and managed a team of 16 to create a
truly responsive, lightning-fast content studio
dedicated to engaging fans with surprise and
delight. This team was made up of community
managers, strategists, designers, and writers who
turned around custom social content in a matter of
hours. Trending topics, responses to community
members, influencer pieces—there was nothing
this team couldn’t handle. This team produces well
over 2,000 pieces of content per year and
continues to pick up awards along the way.
projects
nonprofits, volunteering, & exploring mountains
NONPROFIT LEADERSHIP
Seth has served as a founding board member for I
Love Baseball since 2006, helping the org. to build
& grow international programs in the Dominican
Republic. He has advised & supported staff in
fundraising, marketing, operations, & donor
communications

VOLUNTEER & MENTOR

For nearly 10 years, Seth has worked alongside &
led other team members to mentor & support high
school students. He’s coordinated fundraising
efforts for summer camp, organized weekly
gatherings, & coached sports programs at high
schools.

COMMUNITY BUILDING
Seth currently volunteers and leads the TEDxSeattle
social media marketing efforts. He’s also organized & led
activities for one of the largest college groups at the
University of Washington. He’s also been a pillar of the
Social Media community within Seattle, participating in
numerous panels and speaking at national and local
conferences.

EXPLORING THE OUTDOORS

To find Seth on the weekends, head outside. In
the summer, he’s backpacking in the Cascades
or Olympics. In the winter, he’s getting turns at a
ski resort or backcountry skiing with friends. He’s
led high school students on a weeklong
backpacking trip in the Coastal Canadian
Mountains, so they’d have the opportunity to get
away from it all. He’s soaked in the sun on
beaches, had great conversations at high
elevations during sunset, & been to the top of
Mt. Rainier. He went on the adventure of a
lifetime with his wife in South America.
Patagonia, Machu Picchu, & World Cup in Brazil
were just a few of the highlights.

Seth’s new hiking buddy (son)

in the Mt. Baker wilderness
references
working with some of the best in the business

kevin urie vp
spring creek / interpublic group - mediabrands
turbo63@gmail.com

clay mcdaniel ceo

spring creek / interpublic group - mediabrands
claymcdaniel@gmail.com

todd young manager, mentor

microsoft
toddyoung2002@msn.com

ben holman director

i love baseball
benjaminholman@gmail.com

chris mccoy ceo

yoursports
chris@data4america.org
Alpine adventuring in the Alaskan Chugach Mountains

Informing and providing customer value for the duration of Seth’s career