Professional Documents
Culture Documents
4.1 INTRODUCTION
An entrepreneur takes various decisions to convert
his business 1dea
into
enterprise. An entrepreneurs' decision-making process starts with the selection a successfiul
of a neo:
Project selection is the first cornerstone to be laid down in setting up an
enterprise.
or failure of an
entrepreneur largely depends upon the kind of project selected. The succecc
as an idea, a need or an
opportunity that is to be assessed, analysed and ultimately beein
Project
into a project. The well-known develo
English proverb 'well begun is half done' is applicable
the project selection dh
phase. uring
4.2 MEANING OF PROECT
aiect is a scheme, design or a proposal intended or devised to achieve a particular aim. A
Projed
ct has
project has a distinct mission that it is designed to achieve and clear termination point after
chievement of the mission. According to Encyclopaedia of management, 'a project is an
the achievo
nized unit dedicated to the attainment of goal, the successful completion of a development
organiz
resizemode-4/breakthrough-solar-wind-power-projects-in-india jpg
Illustration 4.1 Different Types of Projects
Source: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/
2010/7/26/1280184132277/Empire-State-Building-and-001jpg
Empire State Building is known as one of those incredible landmarks that had symbolized
hope during a time of despair in American histony. The Empire State Building project
is one of those historical projects that demonstrate that motivation plays a large role in
a project's success. It was designed by William Lamb. It was built during the height of
the Great Depression and it took less than 18 months involving over 3,400 workers at a
cost of approximately $40,948,900. The building was officially opened on May 1, 1931
as the first structure to have more than 100 floors, 6,500 windows, 73 elevators and
1,860steps
Selection
Formulation Appraisal
ldentification
Project identification
and it involves careful analysis from many
Identifying a new project is a complex problem
which new project ideas may emerge are as follows:
different angles. Some of the sources from
industries: Performance of an existing industry
1. Analysis and performance of existing
health ofa particular industry. An analysis of the
provides a good indicator about the information about the financial
profitability of different industries will provide adequate
should not be taken as the
health of different industrial sectors. Although performance
but the stage of business cycle in which the
only criteria for identifying an opportunity, industrial sector
different industries stand at a particular time is very crucial. particular
A
crossed its saturation stage and
might be performing well, but it might have already
business cycle. Such factors are to
might have already fallen into the decline stage of its
be carefully analysed before making any major decision.
2. Availability of raw materials: Easy availability of good quality raw materials at cheaper
prices gives
an for starting up new projects based on availability of raw materials.
opportunity
3. Availability of skilled labour: Based on the locally available skilled labour force,
suitable industries that can make better use of the skilled manpower can be recognized.
4. Import/export ratios: Import/export ratios and statistics may reveal the potential that
has remained untapped. Higher proportion ofimport ofa particular product indicates an
increasing trend in its import and such a product can be substituted by producing locally.
Similarly, increasing proportion of export of a particular product indicates an increasing
trend in its export and a high potential for the substitute product.
5. Price trend: The recent trend in the price of various products/services may act as an
indicator about the demand-supply relationship. In case, the general price leveBl is rising
during the past few years and if the rise in price level of a particular product is steeper
than the rise in general price level, it may indicate a demand-supply gap. The detailed
study of demand-supply gap may be very useful for choosing a new project.
6. Research and development activities: Rescarch teams that are engaged in identifying
new products or processes sometimes offer new avenues for commercial exploitation.
However, failure to correctly simulate conditions may lead to failure when the product 1s
produced in a large scale.
7. Plan outlay and Government guidance: The Government plays an important role i
the economy of a country. Government's plan of future outlays in various sectors acts
as useful indicators towards possible investment opportunities. They focus towards the
potential demand for goods and services by the different sectors of the economy
Project formulation
The project formulation stage involves further analysis of the project to ensure that it has the
potential and the money that will be spent would yield good returns. It comprises the following:
1. Pre-feasibility study: A pre-feasibility study has the following main objectives:
(a) To determine whether the project offers a fruitful investment opportunity.
(6) To determine whether there are any aspects of the project, which are critical requiring
detailed investigation.
The preliminary feasibility study should examine the following:
(a) The market potential for the product/service, the competitors in the field and their
respective market shares, the trading practices in the industry, government controls,
etc.
(b) The technologies available and the suitable technology for the project, the various
manufacturing facilities required in terms of plant and machinery.
(c) The availability, source and cost of raw materials.
(d) The location of the plant.
(e) The plant capacity.
(The manpower requirements with their availability and cost details.
(g) The investment required and the return on investment expected, the means of
financing the project, the cost of production and commercial profitability.
If the pre-feasibility indicates certain grey areas of project that need a detailed study, such
studies are taken up before taking up feasibility study. Such studies are known as support
studies or functional studies.
2. Support studies (functional studies): Support studies may be conducted in any of the
following areas:
(a) Raw material/input study
b) Market study
(c) Plant size study
(d) Equipment selection study
(e) Project location study
Pre-feasibility study usually arrives at a conclusion, in case, the conclusion is that the
success of the venture depends upon successfully marketing the product in view of the
stiff competition prevailing, the need for the detailed market study arises. If the market
study reveals that marketing the proposed product successfully would be a difficult
proposition, then the project should be better shelved. Support studies can also be
undertaken simultaneously with a pre-feasibility study.
commercial and financial
3. Feasibility study: study, the technical, economic,
In this
ascertained in concrete terms before taking the final
justification of the chosen project is
decision to take up the project.
that most of the projects get a thorough
(a) Technical feasibility: It is usually
seen
(c) Commercial viability: Before embarking upon any product or service, the scope for
assessed.
successfully marketing the product/service shall be carefully and accurately
market
Especially if the product/service proposed is new to the industry, systematic
a
Characterization of the
Situational Analysis and Market
Specifications of
Objectives
Market Planning
Conduct of Market
Survey
sector may
input to another
become an while row entries
represent outputs
industrial sector,
inputs to an
other sector, both as a
entries typically represent cach sector is on every
sector. This shows how dependent Each column represents the
from a given supplier of inputs.
other sectors and
as a
of outputs from cach row represents
each sector, and
value of inputs to
customer
.Step 1: First the problem to be studied is defined by using statements indicating the
nature of the problem. The problem becomes the title and subtitle of the topic of the
survey.
Step 2: The objectives and purpose ofthe survey are outlined and, in accordance to these.
suitable tools of acquisition of data and methods of analysis are chosen.
Step 3: After the definition of objectives and purpose now the scope of survey, the time
period of enquiry and the themes of studies to be covered are defined.
.Step 4: The information is collected using various tools. Various types of tools are
required to collect information. Information is recorded and published data from
government agencies, neld observalion data, interviewing. ete.
Step 5: Afier collecting the required information, it is then organized for its meaningiul
interpretation and analysIs.
S t e p 6: In the last step. the hcld study summary report is prepared and it contains all the
SUMMARY
Project selection is the first cornerstone to be
laid down in
success or failure of an
setting up
enterprise. The
an
entrepreneur largely depends uponthe kind of project selected
Project is a schene, design or a proposal intended or devised to achieve a
It involves investment of money. Its particular aim.
goal is to earn profit. It deals with the production or
manufacturing goods and services. It has a definite beginning and an end
of
sources and determines if the proposed product service will be successtul in the
or
market or not. There are various methods used for demand analysis like collective
opinion survey, Delphi method, etc.
Material balances is used for economic planning in which material supplies are accounted
to balance the supply of
for in natural un1ts, as opposed to monetary terms, and are used
available inputs with targeted outputs
that shows the intercdependecies
Input/outputmethod is a quantitative economic technique
different regional economies
between different branches of a national economy or
formulation stage. Collection and gathermg ot
Field survey is a tool used in the project
is called tield survey
information at the local level by conducting primary surveys
ProjectAppraisal
5
5
OBJECTIVES
wil be able to understand the following:
After going through this chapter, the student
The concept of project appraisal
The various elements of project appraisal
The methods of project appraisal1
The concept of a project report
.The rationale ofthe project report
The contents of a project report
The problems faced in the preparation of a project report
Urgency mnethod
It is a method which is based on the degree of urgency or necessity. A project that cannot be
Payback method
is the length of time
It is a cash-based capital budgeting decision technique. Payback periodbreakeven of the
would be paid back. It is a point
required: a period over which the investment
investment. It is also called 'pay-out' or 'pay-off
project, where the accumulated returns equal
period or "recoupment' or "replacement period'.
When cash inflows/benefits are even or equal,
1. When annual cash inflows are equal:
payback period is calculated as
Costs of Project/lnvestment
PP Annual Cash Inflows
for 7
and annual net cash inflow is RI,00,000
For example, if cash outlay is 5,00,000
years, then
Payback period
= 5,00,000 =
5 years
1,00,000
Average investment
If the ARR is high, then the project is considered to be lucrative. If the projects are mutually
exclusive, the project with the highest rate of return would be selected. If the calculated ARR
is equal to or more than the company's target rate of return, the project will be
accepted. l
the calculated ARR is less than the company's target rate of return, the project will be totally
rejected.
Advantages of ARR:
It is simple to understand and easy to apply.
2. It considers eanings over the entire life of the project.
It also considers profitability of the investment.
4 Projects of different nature and character can be compared using this method.
Qisadvantages of ARR
1. It does not take into consideration the time value of money.
2. It does not differentiate between the size of the investment required for each project.
capital. It means that the actual rate of return is less than the discount rate.
rate of interest
Determination of minimum rate of return: To discount cash flows, a mininmum
rate of return
should be selected. This is generally the firm's cost of capital (i.e. the minimum
an investor expects from the firm to earn on the proposed investment).
PV=Cash inflow x Discount factor of the concerned period
NPV--Co 1+r (1+ r) (1+r)
where
- C =Initial investment
C Cash Flow
r= Discount Rate
T Time
Interest rate is like the team you are playing against, if you play an easy team (like a 6%
interest rate) then you look good; if you play a tougher team (like a 10% interest) then
you will not look so good!
You can actually use the interest rate as a "test' or "hurdle" for your investments:
demand that an investment has a positive NPV with, say, 6% interest.
The decision rule is that in case of a mutually exclusive or alternative project where ony
one project is to be selected, accept a project that has the highest positive NPV. In the case ol
individual investment, accept a project if its NPV is positive.
If the NPV is negative, reject it
Advantages of NPV
. It takes into account the time value of money.
2. it focuses attention the
on objective of maximization of the wealth of the project.
3. It considers the cash flow stream over the entire life of the
project.
ProjectAppraisa 45
C
or
P l -Cx100
C
where PI is profitability index, B is gross discounted benefit and C is
gross discounted
cost.
The decision rule is: Accept the project if its PI is more than one and
reject if the project if
its Pl is less than one. In the case of
mutually exclusive projects, the project with higher Pl is to
be selected. The higher the
profitability index, the better is the project.
Advantages of BCR
.
Itis scientific and logical in nature
2. It is based on the real
profitability of projects.
. It is very useful in case of projects having different investments.
4. It also
reflects time value of money.
.It considers all cash flows
during the life of the project.
Disadvantages of BCR
i s comparatively difficult to understand.
This method is not in accordance with the
accounting prineiples.
Entrepreneurship Developmen!
46
those projects which have unequal lives.
3. It cannot be used for comparing
estimate the effective life
of a project.
4. It is dificult to
0-or 1-0+ RR
i= IRR
1+IRR-IRR
= +CF
or
NPV
IRR =T
NPV,- NPV,
lower discount rate ckosen
higher discount rate chosen
N NPV at ra
N, NPV at rb
Advantages of IRR
. It considers all the cash flows over the entire life cycle of the project.
2. Cost of capital need not be calculated.
3. Itgives a correct picture of the profitability of the project.
4. Projects having different degrees of risk can easily be
5. It also takes into account the time value of
compared
money.
Project Appraisal
47
Disadvantages of IRR
1. It is difficult to
understand and use in practice because it involves
calculations. complicated
2 Sometimes it may yield confusing
negative rates or multiple rates.
3. It has applicability large projects.
for
4. It yields results inconsistent with
the NPV method if projects differ in their expectea
life.
A project report is a Written document with respect to any investment proposal based on certain
information and factual data for the purpose of appraising the project. It describes the business
intended to be undertaken by the entrepreneur in terms of feasibility, commercial viability and
social desirability. It is also used to formally communicate the project promoter's decision of
venturing a new project to financial institutions to government departments for getting their
approvals. A project report is prepared by an expert after a detailed analysis of the various
aspects of a project.
5.
will lead to cost
overrun. assumptions.
Lending institutions expect strict
their costs, specifications with regard to size
sources of
6. A number of
machinery, etc. of the land,
buildin
clearances have to be
causes strain and obtained from the
wastage among government departments. iThis
Figure 5.1 presents a entrepreneurs.
sample of a project report for a
manufacturing unit.
Project Appraisal
49
Project report for
PRODUCT DESCRIPTION
.
Manufacturing Unit.
2. PRODUCTION AND GENERAL
EVALUATION OF PROSPECTS:
3. MARKET ASPECTS
) Target users:
(ii) Sales Channels& Methods
of distribution:
(ii) Geographical Extent of
(iv) Competitive Situation: Market:
(a) Domestic Market
b) Export Market if any
(v) Market needed for plant described:
4.4. PRODUCTION REQUIREMENTS
() Annual Capacity
(i)
(ii) (One/Two/Three-Shift Operation)
Capital Requirements for Land &
Equipment, Furniture and fittings Buildings
on rent
Working capital
(ii) Total capital which the entreprencur would need for the
whole project:
(i) Own
(i) Borrowings (amount and sources)
(iv) Expected net profit per annum
5. CAPITAL REQUIREMENTS
i) Fixed assets and working capital
(a) Land (..sq. metres) and
Building (...sq. metres) (at Rs... Per annum)
(b) Equipment:
() Production Equipment
i) Other Tools& Equipment
(ii) Furniture and Fittings
(c) Working Capital (
i) Raw Material & Allied Supplies (Annual)
Total
50 p e1ent
Manager
Foreman
Supervisors
Skilled Workers
Semi-skilled Workers
Unskilled Workers
Office Staff
Others
Total
a)
(d) % profit on Own
Capital
(e) %Profit on Total Annual Sales Turnover
( % on Total Investment
7. Remarks:
Signature
Date
Figure 5.1 A
Sample Project Report