[Clear Communications Inc.

Post Training Report

Prepared by

[Marco Riley]

[marco@clearcommunications.com]

December 09, 2030

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Executive Summary
This report was prepared to provide management with the results of the recently completed 2-week sales training
program last November 16-27, 2030. The implemented training plan garnered positive feedback from the
participating employees. The employees sales communication skills were improved which resulted in high daily
sales goals.

The Plan

Objectives

The training plan’s objectives were:

1. Help sales employees identify sales communication barriers in two weeks.

2. Develop ideal resolutions to address each barrier and successfully make a sale on the first day post training.

Scope

The training plan is intended to help all sales agents to meet their daily sales goals by training them to identify
sales communication barriers and how each barrier can be successfully overcome.

Methodology

The first seven days of training were purely lecture and discussion where an exam was given on the 7th day. The
last 7 days involved call simulation, call listening, and call evaluation activities that will help employees
understand how the training is applied in actual sales calls.

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Findings

The findings were as follows:

1. The newly trained employees know how to handle sales calls better than those who were not yet trained.  
2. The newly trained employees were successfully closing sales and hitting more than their daily sales goals.

100
Percentage

75

50

25

0
Call Handling Sales Goals
Months
New Employees Regular Employees

Conclusion

The sales training program helped the employees handle sales calls better as evidenced by 45% increase in sales
two weeks after the training. They continue to get better at handling sales calls.

Recommendations

1. The management should schedule all sales agents to undergo the same training to help them improve their
call handling skills. 
2. Develop an effective training plan to help call handling skills of other agents. 

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