Product

Meatistic Frozen Foods will have products have innovated frozen foods that are
analogue and will be beneficial to the health and satisfaction of the consumer especially the
vegetarians. As the business is all about meat analogue, Meatistic will be producing innovated
frozen foods without using real meat but vegan friendly ingredients as an alternative.

Longganisa

 Tofu is a good source of protein and contains all nine essential amino acids. It is also a
valuable plant source of iron and calcium and the minerals manganese and
phosphorous. In addition to this, it also contains magnesium, copper, zinc and vitamin
B1
 Carrots are a good source of several vitamins and minerals, especially biotin, potassium,
and vitamins A (from beta carotene), K1 (phylloquinone), and B6.It also composes fiber;
Soluble fibers can lower blood sugar levels by slowing down your digestion of sugar and
starch.
 Garlic contains Manganese, Vitamin B6, Vitamin C, Selenium, Fiber. It can combat
sickness including the common cold, it reduces blood pressure, it improves Cholesterol
Levels which may lower the risk of heart disease, and has antioxidants that may help
Alzheimer's disease and dementia.

Burger Patty

 Banana flower contains phenolic acids, tannins, flavonoids and various other
antioxidants. These antioxidants neutralize free radicals, prevent oxidative damage, and
reduces the risk of heart diseases and cancer.

 Celery is a great source of important antioxidants, reduces inflammation, supports

digestion, is rich in vitamins and minerals with a low glycemic index. It has an alkalizing
effect with minerals like magnesium, iron, and sodium; celery can have a neutralizing
effect on acidic foods — not to mention the fact that these minerals are necessary for
essential bodily functions.


Aside from a happy tummy, the consumers will also have good health benefits from the
Meatistic Frozen Foods products.

The packaging design will be in 250g pouch with a resealable cap so that the consumers
can shape their desirable designs of the products.

Price
 The business will be using the Cost-Plus pricing as the pricing strategy. Cost-Plus pricing
involves adding a markup to the cost of goods and services to arrive at a selling price. Fixed Cost
including admin and selling expenses, labor and factory overhead costs are assumed to be 25%
of variable cost. The price for the product will be 25% mark-up of its cost and rounded to the
nearest P5.00. The following will be the total cost of each product:

E.g. for 10kg of Longganisa

Materials Quantity Price

Tofu 8kg P600
Carrots 1.4kg P70
Garlic 250g P42
Brown Sugar 150g P15
Salt 50g P25
Pepper 60g P48

Pieces: 32 pieces/250g

Total Cost: P800

SRP P1000 P37

Place

The location of team’s business will be at Burgos Street across the Burgos public market
where people usually buy their needs such as vegetables and meats. It is the original location of
Bahamas Meatshop but due to the public’s demand of the team’s booming business, Meatistic
surpassed them and replaced them. The selected the location wherein is convenient for
everybody and it can be easily seen.

Promotion

Upon lunching the Meatistic, the first will given be available at 100 pesos per card. This
card will give benefits to customers in the form of discounts. For a minimum purchase of 500,
customers may avail a 5% off, for purchases 1000 and above customers can avail 10% off
discounts.

On the launch of meatistic, there would be a 20% off sale on their next purchase of the
Meatistic products for the first 30 customers. Advertisements will also be made through social
media platforms such as Facebook and Instagram, and also giving off flyers. Meatistic will also
be giving beneficial cards that the customers can avail for 100 pesos. This card will give benefits
to the customers in the form of discounts.

The budget

Meatistic Frozen Foods has set a P1,600 profit for the first week objectives. Longganisa
will be sold for P37 and the Burger Patty for P49 a pouch including customization. Using the
break even method, the company will only sell a total of P8,600 or 100 pieces for each product.
This leaves a huge profit for the Company to invest in other projects or extend product line.