Marketing Aspect

This chapter contains marketing aspect of the business which consists of the
product description, target market, competitor analysis, area coverage, demand and
supply analysis, current demand, competitive edge, pricing structure, projected sales,
marketing strategies, and marketing expenses. It is the process of introducing and
promoting the product or service into the market and encourages sales from the buying
public. Since the goal of marketing is to make the product or service widely known
and recognized to the market, marketers must be creative in their marketing
activities.

Marketing aspect is one of the most useful chapters in the feasibility

study. Without marketing, sales may crash and companies may have be
close. The success of the business depends on how the product is introduced to the
potential market. The fact that if the
proposed product will be accepted by the target market is then
determining factor that this project can be implementable .

Product Description

“Nice to Meat you” is an establishment where pork, chicken, and beef are sold. It is a
specialized wet market. The term is sometimes used to refer to a meat retail store or
butcher's shop, in particular in North America. During the mid and late 19th century
scientific research into epidemiology, sanitation and urban planning in Western
countries led to the establishment of meat markets so that the slaughtering and sale of
meat could be easily monitored and the risk of disease outbreaks could be minimized.
Meat is valued as a complete protein food containing all the amino acids necessary for
the human body. The fat of meat, which varies widely with the species, quality, and cut,
is a valuable source of energy and also influences the flavor, juiciness, and tenderness
of the lean. Parts such as livers, kidneys, hearts, and other portions are excellent
sources of vitamins and of essential minerals, easily assimilated by the human system.
Meat digests somewhat slowly, but 95 percent of meat protein and 96 percent of the fat
are digested. Fats tend to retard the digestion of other foods; thus, meat with a
reasonable proportion of fat remains longer in the stomach, delaying hunger and giving
staying power. Extractives in meat cause a flow of saliva and gastric juices, creating the
desire to eat and ensuring ease of digestion.

Nice to Meat you will be offering all-time fresh raw products such as beef, pork, and
chicken. A meat shop is a great business to start if you can find a suitable location.
Meat will always be in demand and is consumed by almost everyone. Unlike simple
buy-and-sell businesses, a meat shop requires more care because meat can easily be
contaminated or spoiled if mishandled. Much of your profit also depends on how
knowledgeable you are of the meat cuts. Pork: High in vitamin B1 as well as omega-6
fatty acids, pork is one of the world’s most popular types of meat. Beef: From a
prehistoric looking T-bone steak to your average ballpark hot dogs and beef jerky,
beef is a delicacy best enjoyed sparingly. It shares a main fatty acid with none other
than olive oil-oleic acid. Chicken: Chicken meat is high and protein and low in fat,
which varies in white and dark meat. We know how valuable our customers are and to
this effect, we intend to ensure that we pay the utmost attention to the needs of our
clients. The sales staff will offer suggestions of substitutions or help customers fulfill
their purchases in order to make sure all customers leave satisfied. Even though a
butchery/meat shop business might seem like a basic kind of business that doesn’t
require much work to be done except meat cutting training, we intend to build a
business that is of high standard and in order to do so we will ensure that we get it right
from the beginning by building a solid business structure. We intend to ensure that we
go the extra mile in getting hardworking and competent employees to occupy the
various positions in our business and also handle the various responsibilities and tasks
that these positions will bring so that we will be able to handle our corporate goals and
objectives.