LAHM

The Meat

Introduction

Nowadays consumers are becoming increasingly interested in the food they eat, and many
turn to their nearest meat shop in search of quality meat from local suppliers. Lahm is selling a wide
menu of meats to customers including medium and high-income resident. Our primary objective is to
provide the customers with finest quality meat, handled in a hygienic environment. In addition to this,
we also provide the customers with a wide range of meat cuts to choose from. With LAHM, “Eat
Healthy Live Healthy”.
Customers can choose from a premium cuts of Mutton, Beef, and Chicken. Carefully cut by
butchers to deliver the finest cuts for a premium eating experience. Our Corporate customer portfolio
includes institutions and organizations conscious about health, quality and fitness. Meat One also
provides Store to Door delivery service for its customers, and ensures that you get the same high
quality product as you get directly from the store. Meat is also available at your doorstep whenever
you need.

Lahm is selling Beef, free range of goat’s meat, lamb (upon request)- The products are coming
from Pakistan’s licensed Slaughtering Houses to the Lahm stores to have minimal impact of the
environment and to maintain product freshness- Products are purchased as whole animals and
butchered in the store by trained butchers.

Your diet is a bank account. Good food choices are good investments. “Bethenny Frankel”

Lahm intends to capture part of this local market trend by acquiring govt. inspections for
licenses and by expanding its facility to increase capacity and expand wholesale and retail sales meats.

LAHM

Lahm is the term for “meat” in Arabic, and it is very important ingredient as they have been
nomads. Because of Islamic population, the food predominantly halal. Lahm main objective is to
provide quality meat to all the consumers (Bulk, retail…). Lahm ensures best meat choices for their
costumers by delivering organic poultry, beef, and mutton. Lahm is incorporating 100% halal

ADDRESS: SHOP NO. 1 ABDUL GHANI MARKET SHER SHAH

COLONY DUBAI TOWN RAIWIND ROAD LAHORE, PAKISTAN

CONTACT NO: +92-331-4318431

EMAIL: LAHMTHEMEAT@GMAIL.COM
slaughtering techniques by offering premium quality meat. The health and cleanliness of the animals
are not compromised at any cost and is given top priority. With Lahm “Eat Healthy Live Healthy”.

Company Profile

The Lahm is established in September 2018 and all the plant and equipment installed is
modern and efficient. The Lahm employs skilled personnel, Lahm is also certified from the
Government Food Authority that ensure all products to the highest health, hygiene and quality
standards. Products are chilled in the display chillers before being loaded conveyance for distribution,
ensuring a seamless cold chain from beginning to end.

Lahm The Meat offers the beef, mutton and chicken in bulk, predominantly to customers in
Lahore. The company’s production center is in Sher Shah Colony Raiwind Road Lahore.

A sophisticated stock management system tracks all products from production to customer,
ensuring full accountability and traceability to the highest standards

Products and Services

Lahm is selling Beef (Veal), free-range poultry, and lamb or goat. The products are purchased
from suppliers within a 100-mile radius of the store to have minimal impact on the environment and
to maintain product freshness. Products are purchased as a whole carcass and butchered in the store
by trained butchers. The sales staff will offer suggestions of substitutions or help customers fulfill their
orders through special orders in order to make sure all customers leave satisfied.

 All Beef Cuts

 All Mutton Cuts
 All chicken Cuts

Business Model

Lahm business model depend on the two techniques:

 B2C
 Corporate Sales (B2B)

B2C
Lahm The Meat using Business-to-customer marketing to promote product and service among
consumers. So, everyone can eat healthy and hygiene meat at home. Our main focus is on the quality
of the meat so the direct customer can also eat prime meat in the house.

ADDRESS: SHOP NO. 1 ABDUL GHANI MARKET SHER SHAH

COLONY DUBAI TOWN RAIWIND ROAD LAHORE, PAKISTAN

CONTACT NO: +92-331-4318431

EMAIL: LAHMTHEMEAT@GMAIL.COM
Corporate Sales (B2B)

Lahm using this marketing model so it can understand and provide meat to the corporate
buyers of the organizations. What’s their role? What’s important to them? This type of marketing is
about people using the product more than it is about the product itself. Our clients are happy with
our services and meat products. Some of the clients are given below:-

 Big Moes
 Jumbo Gyro
 Roti
 Baagh
 Mental Hospital
 Café Krate

Licenses and Certifications

ADDRESS: SHOP NO. 1 ABDUL GHANI MARKET SHER SHAH

COLONY DUBAI TOWN RAIWIND ROAD LAHORE, PAKISTAN

CONTACT NO: +92-331-4318431

EMAIL: LAHMTHEMEAT@GMAIL.COM
Contact Info

Name: Shafey Rauf

Mobile Number: 0331-4318431
Email Address: lahmthemeat@gmail.com
Postal Address: Shop No.1 Al-Ghani Market sher shah colony raiwind raod Lahore

ADDRESS: SHOP NO. 1 ABDUL GHANI MARKET SHER SHAH

COLONY DUBAI TOWN RAIWIND ROAD LAHORE, PAKISTAN

CONTACT NO: +92-331-4318431

EMAIL: LAHMTHEMEAT@GMAIL.COM
The Market

The meat industry is the largest segment of Pakistan. Meat consumption of chicken is 45%,
mutton 20% and beef 35%. Meat is sold through retail establishments including restaurants,
grocery stores, and butcher shops- Independent butcher shops have decreased in number over the
last ten years, as sales of meet have fallen slightly and moved increasingly to grocery stores and big
box retailers- However, this has created an opportunity for specialty butcher shops in market. Meat
market of Pakistan has evolve during different time period and it is massively increasing. Meat is a
primal instinct of any human being living.

Competitors of Lahm fall into the following categories:

 Grocery Stores
 Butcher Shop
 Meat One
 Meat Khass
 Zenith
 Meat Dukan
 Etc…….

Why should customer buy our meat products?

Basically we are hybrid of two things:-

1. We are providing quality meat.

2. And our prices are nominal to our customers.

ADDRESS: SHOP NO. 1 ABDUL GHANI MARKET SHER SHAH

COLONY DUBAI TOWN RAIWIND ROAD LAHORE, PAKISTAN

CONTACT NO: +92-331-4318431

EMAIL: LAHMTHEMEAT@GMAIL.COM
ADDRESS: SHOP NO. 1 ABDUL GHANI MARKET SHER SHAH
COLONY DUBAI TOWN RAIWIND ROAD LAHORE, PAKISTAN

CONTACT NO: +92-331-4318431

EMAIL: LAHMTHEMEAT@GMAIL.COM