What is el Grocer?

Grocery Delivery Marketplace

Seamlessly Connecting Shoppers,
Brands and Retailers.
Following the Trend & Rise of Food Delivery

It’s Time for Grocery Delivery to

enter the Technology World…
Globally Proven Model: Instacart (USA), HappyFresh & Honestbee (Asia)

$350M
@$3 Billion

$12M Series A $15M Series A

 Diverse & Industry Focused Team
Team (x19)

Catalog Business Customer Service Marketing

Technology
Nader Amiri (ex-Amazon) Development
Founder & CEO
Coca-Cola, Kraft, x6 x3 x3 x4 x2
Unilever

Advisory Team / Board

Raed Hafez Zaid Jawad Wael Kaskas Niall Sallam

Chairman Tech Advisor Marketing Advisor Media Advisor
Nuummite, RoundMenu, Zawya GSK, Kraft, Reckitt Elevision Media
Motorola
 el Grocer is Multi Awarded & Industry Recognized

Global Publicis Forbes Middle East Largest Crowdfunding Expert Endorsements

‘GOLD’ Winner Top 100 Arab Start-ups in the Middle East
(2017 & 2018)

Coverage By
 Key Statistics

+100,000
AED 180
Downloads +55,000
Average basket size
Monthly App sessions

+50,000 52,000
Number of SKUs in our database.
Registered users The largest grocery eCommerce
catalogue in the region
The Product
Key Features

Easy Search
Same Store Pricing
&
1-2 Aisle
Hour Marketplace Model
Delivery Navigation

Basic Features: Scheduling, In-app Substitution, Quick Add, Order

Status, Re-Order, Promo Codes, Favorites
Dual Target User base capturing a variety of grocery shopping missions
(Busy) Professionals
Young Professionals with busy schedules who rely on technology
to organize their lives & add convenience to their daily lives.
They already use many ‘on-demand’ apps like Talabat,
Careem/Uber, Deliveroo and others.
They see ‘standard’ grocery shopping as a chore and need a
solution to their grocery problems. Phone ordering is seen as
outdated.
Young Mothers
Young Mothers, probably not working or working on part-
time/small projects, seeking solutions on how to balance between
me time & managing family chores.
Getting comfortable with technology to help them in this daily
balance.
They like grocery shopping (it’s entertaining) but doing it all the
time is tiring, so they looking for smart/easy solutions with good
value for money.
Strong retail partnerships providing coverage to users & adding value to our
partners with sales, logistics, data & marketing

Partnered with 75+ Stores, major partners Strong Retailer Relevant Services

Drive Sales-
Help drive incremental sales by capturing online users

Add Enable Logistics-

Flexible professional solutions from picking to delivery
Value
Thru Mine Data-
Strong data analytics to help total business – Out Of
Stocks, shopper behavior, basket mix analysis, more!

Ecommerce Marketing-
On & Off Platforms ecomm. marketing
 Logistics support can be provided to our partners: picking
and delivery service

Customer places order Order is received at Picking and/or Delivered

on their iOS or Android the store for Delivery
App processing Managed by el Grocer
Key Marketing Pillars

In App Offline Online

 Data Sharing & Analysis

Ø Daily Reports:
Ø Orders, Order Value, Payment methods
Ø Cancellations, User Feedback,
Ø Basket details
Ø Product Requests & Out Of Stocks

Ø Monthly Reviews:
Ø Order details analysis
Ø Basket Mix analysis
Ø Trending Searches
Ø User / Shopper behavior
Ø Day / Time reports
Ø Improvement & Growth ideas
Thank you