EVENTS

MANAGEMENTS
PORTFOLIO
 EVENTS PLANNING
Setting Goals
In planning our events it is
important to clearly defined our
goals. When setting goals, we have
what we called SMART which stand
for: Specific, Measurable,
Attainable, Realistic, and Time-
based. The SMART methods help
push your further, gives you sense
of direction and helps you organize
and reach your goals.

Objectives
Objectives are important to
provide benchmarks and targets to
aim for performance indicator,
which facilitate monitoring and
measure for feedback and

Clearly defined goals and Objectives helps keeps you on target

throughout the events planning process. They also help you avoid
wasting resources since every decision you make and every dollar you
spend relates back to your guiding purpose and helps you reach your
goals and objectives.

Preparing and Presenting the

Events Plan
To carry out a successful event. We must focus on planning stage; this
is the most important stage to achieve the proposed objectives. It is
necessary to visualize what we want to achieve; without this we will
not be able to measure the results and verify that the proposed
objective was achieved.

10 Step Events Planning Guide

 Define goals and objectives
 Establish an events budget
 Build your events team
 Pick your venue and date
 Develop event branding
 Plan your program
 Confirm sponsor, exhibitors, and speaker
 Identify and select your tech tools
 Create a marketing and promotional plan
 Determine your measurement

Events planning includes budgeting, establishing timelines, selecting

and reserving the events sites, acquiring permits, planning food,
coordinating transportation, developing a theme, arranging for
activities, selecting speakers band keynotes, arranging for equipment
and facilities, managing risk and developing.

VENUE MANAGEMENT AND

EVENT CONTROL AND
EVALUATION
Venue Management

Venue Types
 Hotel and Resort
 Exhibition/Convention Center
 Multi- Purpose Facility (MPF)
 Other Venue (Sport Facilities/Arena, Theatre)

The venue of the events should be easy to access, identifiable, Clean

and secure. The right venue ensures that your events will be executed
to any specifications, and that guests will be surprised and delighted
by their experience, resulting in favorable view of your company, or
the clients you represent.

Event Control and

Evaluation

 Event Control

It’s essential to follow up with venues, view spaces to see

what you have to work with, and create backup plans in
case something doesn’t go according to schedule or plan.

 Event Control Management

Event Directors, Producers, Safety and Security

Management is the people who need assurance that event
control is effective and able

 Event Control Room