Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
 

 
“Why Listen To Us?” 
 
 
COURSE OVERVIEW:  
● What are YouTube Ads?  
● Mindset as advertisers inside YouTube 
● Pitfalls to avoid  
● Understanding Ad formats 
● Type of Video Ads 
● Understanding Campaign goals  
● Choosing the right targeting option  
● Importance of Video Ad Creatives 
● Complete guide to A
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THOUGHTS TO PONDER: 
❏ Making YouTube Ads is fun.  
❏ Always be testing.  
 
 
Exercise:  
 
1. What about YouTube Ads are you most excited to learn?  

 
 
 
 
2. What is your current knowledge about it?  

 
 
 
 
 

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 Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
 
“The What and the Why of YouTube Advertising” 
 
 
WHAT ARE YOUTUBE ADS:  
 
- A  subsidiary  of  Google  ads.  It’s  part  of  this  network  of  places  where Google can put 
Ads  on  like  ​search  ads,  display  ads,  the  ones  that  you  see  on  Gmail  or  any  of  the 
websites  that  you  go  through,  any  of  the  places  where  you  can  go  placements,  ​Google 
video Ads (these are the ones you see in YouTube)  
- Most people think that because they’re successful on FB, they’re all set. Little do they 
know that YouTube owns a lot more of the real estates, where ads are mostly seen.  
 
 

 
 
 
REASONS FOR PEOPLE TO SHARE:   
 
● To look good  
● To feel good (reliving) 
● To teach and help  
● To connect  
 
 

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 Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
 
VIDEO SUPERPOWERS:  
 
● Attention 
● Clarity 
● Emotion 
● Perceived value  
 
 
AD INVENTORY:  
 
● For  every  YouTube  video  that  you  see,  there’s  a  possibility  for  multiple  ads  in  it, 
including  the  instream  video  ad  or  a  pre-roll  video  ad  which  plays  just  before  the 
video starts. 
● So, it becomes cheaper to advertise on YouTube in the long term.  
● To  compare  with  FB  or  other  places  which  runout  of  inventory,  YouTube  has  more, 
which  means  that  every  new  video  has  the  chance  to  be  displayed  in  all  its 
inventories.  
 

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 Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
 
Exercise:  
 
Try to do an inventory comparison by completing the tracker below.  
 

AD INVENTORY COMPARISON 

Indicate your other Social Media  YOUTUBE 

platform:  
 
 

1. How often do you post?  

   
 
 
 

2. How frequent are you able to advertise?  

   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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 Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
 
“Priming Yourself for YouTube Advertising”  
 
 
REQUIRED MINDSETS:  
 
❏ Success begins in your mind.  
❏ Action breeds clarity.  
❏ Advertising is a marathon.  
❏ You never lose, you only learn.  
❏ Take consistent action.  
❏ Your ads either succeed or you gain knowledge.  
 
 
Exercise:  
 
Among these mindsets:  
 
1. Which do you resonate with? Explain why.  
 

 
 
 
 
 
2. Which do you need to work on? Share why.  
 

 
 
 
 
 
 
 
 

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 Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
“Pitfalls to Avoid”  
 
 
PITFALLS:  
 
❏ Perfectionism  
❏ Getting distracted from your goals  
❏ There’s a ninja move or super secret button.  
❏ Skipping the video ad creation training 
❏ Take consistent action 
 
 
Exercise:  
 
1. Have you fallen into one of these pitfalls, not necessarily for YouTube Ads?  
Share your story.  
 

 
 
 
2. How did you recover?  
 

 
 
 
 
3. What action steps did you promise yourself to avoid going down these pitfalls?  
 

 
 
 
 
 

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 Module 1 Lesson 1 

YOUTUBE A.I.M METHOD 

 
 
“Understanding Ad Formats (Discovery vs In-Stream)”  
 
 
AD FORMATS:  
 
In-stream Ads 
● plays before or during or after a video 
● the viewer has an option to skip it any time between 6 to 30 seconds  
● Appear  on  YouTube  watch  pages  and  across  websites  and  apps  running  on  Google 
video partners.  
● You  pay  only  when  a  viewer  watches  30  seconds  of  your  video  for  the  full  duration 
of  it,  if  it’s  shorter  than  30  seconds  or  interacts  with  your  video,  whichever  comes 
first.  
 
No-Skip Pre-roll Ads 
● 15 seconds (or shorter) and play before, during or other videos.  
● Viewers don’t have the option to skip the ad.  
● Non-skippable  in-stream  ads  use  Target  PM  bidding  so  you  pay  based  on 
impressions.  
● Typically  used  by  big  and  well-established  companies  for  brand  awareness  and 
reach.  
 
 
Exercise:  
 
What is your current knowledge of In-stream and No-Skip Pre-roll Ads?  
 

 
 
 
 
 
 

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