Professional Documents
Culture Documents
___________________________
(Name of School)
Quarter III
Activity No.: 1 Type of Activity: Essay
Activity Title: Introduction to Food and Beverage Servicing
Learning Target: Define Food and Beverage Services and its concept.
References: CBLM(Food and Beverage Services Basic to Common Competencies-pp.51-52)
https://www.youtube.com/watch?v=HCDVN7DCzYE
Background:
Food and beverage service is the climax of the relationship between a customer and a caterer during
a meal experience. The actual contact with the customer is made at this stage of the food and beverage
operation. In this presentation of food and beverage service staff, in fact represent the whole organization.
IMPORTANCE OF DINING
Food is essential to man. The very reason why the food service industry, which deals with preparing
food items/products, is and will always remain in high demand is because of its necessity.
Customers are the life and blood of the food and beverage business. To ensure continuous patronage,
their satisfaction must be sustained. They always deserve preferential prompts and consistent attention.
Dining staff must see to it that every customer is satisfy who finds his dining experience pleasure and
rewarding so that he/she will back to a repeat patronage. No matter how good the food and the behaviour of
the staff, he/she may not come back and even mention his bad experience with friends that they will be
discourage from patronizing the restaurant.
With the changing lifestyle people and the growing popularity of eating away from home, the food
industry is likewise evolving to meet these impending challenges.
This industry includes restaurants, fast foods, school and hospital cafeterias, catering operations, food carts
and food trucks etc.
1. Commercial Establishment –These are businesses that are created to maximize earning profits
through the sales of food items and beverages.
Coffee Shop – a concept borrowed from the United States, is
distinguished by its quick service. Food is pre-plated from the
kitchen with a light, complete and nutritionally balanced meal,
adequate in portion to the average guest. The atmosphere in a
Coffee Shop is informal which means that guests can come is
casual wear. Travellers, especially business executives, who are
on a fast lane opt for meals at the Coffee Shop.
Specialty Restaurant – in such restaurants, the entire
atmosphere and décor is geared to a particular theme normally
related to regional cuisine. Tourists find these places an ideal
opportunity to taste local cuisines as a part of their adventure to
try and experience new cultures.
operations to shoppers who now have a choice of cuisines under one proof. Mostly found in
shopping malls, college campuses and any other public places.
2. Institutional Catering - is a food program for volumes of people eating together at the same time, like
in factories, business houses, hospitals and schools.
4. Ship Catering – is almost like catering in a hotel. It is a food program on board in sailing vessels. The
challenge in cruise liners is the ability of stocking and storing the right provisions
and raw materials between ports to ensure that food is available for passengers.
5. Railway Catering – can vary from fresh food provided to passengers at their seat by carefully planning
supply points en route.
3
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____________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 1
A. IDENTIFICATION
Direction: Classify the following items from the choices inside the box. Write letters A-O in the space
provided.
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
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___________________________
(Name of School)
Quarter III
Activity No.: 1.0 Type of Activity: Essay
Activity Title: Philippine Tourism and Hospitality Industry
Learning Target: Identify the different sectors in tourism industry.
References: https://www.aseanbriefing.com/news/tourism-industry-philippines-part-ii/
Background:
Background:
The main sectors of tourism in the Philippines are:
Cruise Lines
The Philippines is in the process of becoming one of Asia’s top
international cruise destinations, and there is an increasing interest from
Cruise Lines to boost infrastructure development in order to support
international cruise ships. Cruise tourism is one of the nine product
portfolios identified in the DOT’s National Tourism Development Plan
(NTDP) which aims to enhance the country’s competitiveness as a tourist
destination in the Asia-Pacific region.
Island Resorts
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Scuba Diving
The Philippines have the most species in the least space of anywhere in
the planet. Out of the planet’s 500 coral species, more than 400 are in the
Philippines. The Philippines is at the centre of the world’s Coral Triangle,
and host to a very rich marine biodiversity, the whole Philippine archipelago
can be considered a dive location. The Philippines is currently working at
tapping a larger share of the world’s diving market.
Conclusion:
However, at the end of the day, the Philippine tourism investment industry is increasing rapidly, despite the
various and sometimes overplayed downsides.
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__________________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 1.0:
Direction: In your own understanding, identify the following terms/sectors of tourism below. (Use another
sheet if necessary.)
TERMS DEFINITION
1. Island Resorts
2. Cruise Lines
3. Scuba Diving
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___________
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Background:
PERSONAL
HYGIENE and
Personal hygiene isPROPER
health practices
HANDand habits which enable one to stay physically healthy. This means
keeping oneself clean to avoid transfer of harmful bacteria especially in food preparation.
WASHING
Ways to achieve personal hygiene:
1. Regularly wash and cut your hair to keep a neat appearance. If you have facial hair, you can save
money by maintaining it yourself with a set of quality clippers.
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
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2. Visit the dentist at least once a year (twice a year is optional). Though you are brushing every day, your
dentist will correct any dental problems you have.
1pinterest.com 2pinterest.com
3. Bathe every day before work, or every night before you go to sleep. This
will help you cleanse/remove body odour.
4123rf.com 3alamy.com
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5dreamstime.com 6clipart-library.com
5. Scrub your hands with soap and water before you handle
any food especially when you have just come from the toilet, after touching your hair or other parts of
your body, and after your hands cover your mouth or nose when you cough or sneeze. Be sure to clean
under fingernails where dirt and bacteria tend to accumulate.
7pinterest.com 8clipartkey.com
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6. Trim your nails; especially if you work in the food service. This will help keep your hands much cleaner
and prevent the spread of the germs to the food.
9globalperspective.info
10wikihow.com
7. Avoid working with food when you have an open cut, core, boil or infected wound in your hands. Pus
and other liquids secreted by the wound contain millions of harmful bacteria that can cause food
poisoning. Keep hands out of food as much as possible. Otherwise, wear disposable gloves.
8. Avoid smoking while preparing or handling food as ashes may drop into the food.
9. Wear suitable clothes at work. Wear also comfortable and clean shoes. Be sure aprons are always
clean.
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___________________________
(Name of School)
Name: Score:
Section: ____________________________________ Date: __________________
ACTIVITY/IES
(Please return this page only)
Activity 2:
Design your own health practices and habits that will make you physically healthy which you
can apply at home.
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___________________________
(Name of School)
Quarter III
Activity No.: 3 Type of Activity: Concept Note
Activity Title: Personal Presentation
Learning Target: Understand and apply Good Personal Hygiene in the workplace.
References: De Guzman, Florennite. (2013) Principles of Food and Beverage. ISBN p. 13.
Escudero, Evelina G. (2006) At Your Service A Waiter’s Manual. ISBN pp. 6-9.
Background:
Table service is not only about actual serving of food from the kitchen, clearing, and bussing of tables
but also includes careful and precise preparation before service can be done.
The term mise-en-place is a French term meaning to get ready. It is used for all duties that have to be
carried out before and after the service proper.
1. Cleanliness of the body – staff should always be clean and free from odours.
Take a bath
Use body deodorants (perfumes should not be too strong)
Use clean undergarments
2. Posture – staff should try to avoid mannerisms they may have, such as running their fingers through
their hair, chewing gum or scratching their face.
Erect shoulders and head straight
Chest out and stomach in
Walk briskly and smartly
Do not lean on pillars, chairs and walls
Stand alert, ready to serve
3. Hair- should be neat healthy and gloosy
For waitresses – long hair must be tied up or back to avoid hairs falling into foods and drinks to
avoid repeated handling of the hair.
For waiters – keep hair well cut.
13
DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
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11costumes.lovetoknow.com
12duoexpress
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
__________________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 3:
The statements below are Good Personal Hygiene that a food server must acquire and Bad Personal
Hygiene that a food server should avoid.
Direction: Identify the following by writing GPH for Good Personal Hygiene and BPH for Bad Personal
Hygiene.
15
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___________________________
(Name of School)
Quarter III
Activity No.: 4 Type of Activity: Concept Note
Activity Title: Occupational Health and Safety
Learning Target: Perceive safety protocols in the workplace.
References: CBLM (Food and Beverage Services- Basic Competencies 9-15).
https://www.google.com/search?
q=osh+signs+or+symbols+in+the+workplace&sxsrf=ALeKk01hZM_DDMWUJaTvBK_xWyoQMQ0Ong:160
0390639116&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjoi6_cv_HrAhUwzIsBHaYuB04Q_AUoAXoEC
A0QAw&biw=1366&bih=656#imgrc=3fM_9Rwly5g0uM
Background:
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Risk is the chance or probability that a person will be harmed or experience an adverse health effect caused by
a hazard. It may also apply to situations with property or equipment loss.
Factors that influence the degree of risk include:
How much a person is exposed to a hazardous thing or condition; and
How the person is exposed, and how severe are the effects under the conditions of exposure
Risk assessment
Risk assessment is the process where you:
Identify hazards;
Analyse or evaluate the risk associated with that hazard; and
Determine appropriate ways to eliminate or control the hazard.
Lifting heavy objects incorrectly Back injury repetitive strain Teach and remind workers of
correct lifting technique. Rotate
tasks.
Repetitive movements, bending Back/ limb injury repetitive strain Teach and remind workers of
and awkward working positions correct lifting technique. Rotate
tasks.
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Safety signs are the alert signs that help in indicating various hazards ahead. These labels help in reducing
accidents at workplace and on road side. It is a process of providing information or instructions by means of
placing required signboards.
Different types of hazards required different types of safety labels. Safety signs consist of words, messages
and pictorial symbol with variety of shapes, size and colours. Each label colour is standardized and reflects a
specific meaning.
Sign colour defined:
18
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__________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 4:
A. List down below the different hazards you found in your home including its example and
causes.
Ex. Thing-Knife-Cut
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.
4. _____________________ 5. ___________________
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
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C. Poster Making
Directions: Make your own posters of safety signs. Your work will be judge based on the criteria given
below.
CRITERIA 15 10 5 SCORE
Relevance to safety There is much There is There is less
relevance with moderate relevance with
safety. relevance with safety
safety.
Message It is very clear and It is moderately Messages is not
informative. clear and clear and
informative. informative.
Color Color is very Color is slightly Color is not related
much related with related with the with the sign.
the signs. sign.
Maximum Score - 45 Total:
20
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OMPH, Holy Redeemer, Butuan City
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___________________________
(Name of School)
Quarter IV
Activity No.: 1 Type of Activity: Essay
Activity Title: Industry Knowledge
Learning Target: Define the correct usage of food and beverage terminologies.
Understand the cycle of food and beverage servicing and its operation.
References: www.toturial.com
Background:
The upper half depicts food presentation related functions, whereas the lower half depicts food and beverage
service to customers.
Food and Beverage Service Objectives
The food and beverage service is looked as means of achieving satisfaction and making yourself feel
comfortable in today’s world. The main objectives of this service are:
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TERM MEANING
Back Bar A range of shelves displaying glassware and bottles
Banquet A sit down meal served on the occasion of a formal or informal event such as a wedding
party or a conference.
Binge Drinking Drinking too much in a single session.
Buffet A dining system where the guests serve themselves. Popular with a large number of
guests and a small number of workforce.
Cocktail Any mixed drink prepared using alcohol.
Condiments Spices, sauces, or other food preparations used to enhance the flavour or to
complement the dish.
Crockery Plates, dishes, cups and other similar items, especially ones made of glass,
earthenware, or china clay.
Cross- It is a process of unintentional transfer microorganisms from one substance or subject
contamination to another, with harmful effect.
Croutons Crispy cubes of bread.
Cutlery Knives, fork and spoons used for eating or serving food.
Deli A store that sells pre- cooked fine food.
Dram shop American term for “alcohol bar”
Gueridon A trolley used in F&B Services business on which the food can be cooked, finished, or
Trolley presented to the guest at the table.
High Ball (long Alcoholic beverage mixed with a large volume of soft drink and served in a tall glass
drink) with straw.
Mocktail A non-alcoholic drink prepared using fruit juices or other soft drinks.
Pathogen It is a biological agent that causes disease to its host.
platter A large flat dish or plate for serving food.
Pub British name for “Public House” an establishment licensed to serve alcoholic beverages.
Shot ball (short Alcoholic drink consumed in a gulp. It is served in shot glass.
Drink)
Situ On site, locally.
Spot Checking Regular surprise checking conducted to review standardized recipes and food products
to maintain quality.
Station A set of tables allocated to waiters in the F&B Services establishment.
Table Cover It is the area on the table for plates, glasses, and cutlery for single person.
Tines Parallel or branching spikes of a fork
Toque Cook caps with multiple folds represents the many different ways a chef knows to
prepare a dish.
22
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___________________________
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ACTIVITY/IES
(Please return this page only)
Activity No. 1
A. Identification
Direction: Read the statement carefully and write the correct word that describes the statement. Write your
answer before its number.
_______________________1. It is a dining system where the guests serve themselves.
_______________________2. It is a process of unintentional transfer microorganisms from one substance or
subject to another, with harmful effect.
_______________________3. It is a set of tables allocated to waiters in the F&B Services establishment.
_______________________4. It is an alcoholic drink that can be consumed in a single gulp.
_______________________5. It is a biological agent that causes disease to its host.
B. Essay
Direction: Explain the figure below base on the cycle of F&B operation. Write your answer in the box.
Your answer
here
23
DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
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___________________________
(Name of School)
Quarter IV
Activity No.: 2 Type of Activity: Concept Note
Activity Title: Developing and updating industry knowledge
Learning Targets: Identify the different types of food service team and describe its roles and responsibilities.
References: CBLM (Food and Beverage Services- Common Competencies pp.20-25)
Background:
KITCHEN
A kitchen is a room or part of a room used for cooking and food preparation. The kitchen and food
service is a central department in hotel industry.
Restaurant and canteen kitchens found in hotels, hospitals, educational and work place facilities, army
barracks, and similar establishments are generally (in developed countries) subject to public health laws. They
are inspected periodically by public-health officials.
For an efficient, fast and quality food preparation, it is important that the kitchen job is organized and
distributed according to standard to ensure effective coordination and communication among kitchen
personnel. The kitchen or the food preparation department is obliging for the preparation and presentation of
food quality base on standard. Such foods are usually for banquet function, room service and the hotel service
outlets. Much as the hotel is engaged in voluminous food preparation, culinary tasks are distributed to sub-
sections.
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Sous Chef
Takes over the position of the Assistant Executive
Chef. Responsible for scheduling the kitchen staff and
substituting when the Executive Chef is off-duty.
Accountable for kitchen’s inventory, cleanliness,
organization, and the on-going training of its entire staff.
Garde Manger
Responsible for preparing cold foods, including
salads, cold appetizers and cold items. Takes full charge of
the cold kitchen.
Pastry Chef
Makes baked goods such as pastries, cakes and
breads. Also in charge in pastry shop.
Chef de Partie
Also known as a “Station Chef” or “Line Cook”, is in
charge of a particular area of production. Supervises and
takes responsibility in cooking first- class dishes.
Demi- Chef
Assistant to Chef de parties. Also supervises other
cooks under him/her. Responsible also for cooking dishes
including sauces.
Commis
A basic Chef in larger kitchens who works under a
Chef de Partie to learn the station’s responsibilities and
operation. Responsible for mis-en-place directly reporting to
demi-chef. Also helps in actual cooking.
Artist Chef
The one who is in charge in garnishing the foods.
Helpers
25
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Chefs are the persons who cook professionally for other people. Traditionally it is refers to a highly skilled
professional cook who is proficient in all aspects of food preparation.
13pinterest.com
Assist the waiters in mise-en-place preparation and table set-up. Performs other related duties as may
be assigned by superiors.
Bartender
Fill drink orders that waiters and waitresses take from customers. They prepare standard mixed drinks
and, occasionally, are asked to mix drinks to suit a customer’s taste.
Bartenders collect payment, operate the cash register, clean up after customers leave, and often serve
food to customers seated at the bar. Bartenders also check identification of customers seated at the bar, to
ensure they meet the minimum age requirement for the purchase of alcohol and tobacco products.
___________________________
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ACTIVITY/IES
(Please return this page only)
Activity 2:
A. IDENTIFICATION
A.1. Direction: The following statements are the roles and responsibility of receptionist, busboy
and Waiter. Identify the following, write R for Receptionist, B for busboy and W for Waiter.
A.2. Direction: Given the roles and responsibilities below, identify what type of food service
teams are the following.
27
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___________________________
(Name of School)
Quarter IV
Activity No.: 3 Type of Activity: Practice skills
Activity Title: Food Handling and Sanitation Practices
Learning Target: Check food quality and food hygiene.
References: CBLM (Food and Beverage Services- Core Competencies pp.16-18)
https://www.mtu.edu/dining/pdf/food-handling.pdf
Background:
KINDS OF KITCHEN WASTES
Food employees shall maintain a high degree of personal cleanliness and shall conform to good
hygienic practices during all working periods. Food employees shall have clean outer garments and wear
effective hair restraints. Smoking, eating, and drinking are not allowed by food employees in the food
preparation and service areas. All non-working unauthorized persons must be restricted from the food
preparation and service areas.
No Bare Hand Contact with Ready-To-Eat Food. Food employees may not contact exposed ready-
to-eat food with their bare hands. Suitable utensils, such as deli paper, spatulas, tongs, dispensing equipment,
or gloves shall be used.
Clean
Shopping
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Separate
Don't cross-contaminate.
Food shall be protected from cross-contamination by separating raw animal foods from ready-to-eat
foods during storage, preparation, holding, and display. Equipment and utensils (including knives,
cutting boards, and food storage containers) must be thoroughly cleaned and sanitized after being used
for raw animal foods and before being used for ready-to-eat food.
Storage
Always refrigerate perishable food within 2 hours—1 hour when the temperature is above 90 °F (32.2
ºC).
Check the temperature of your refrigerator and freezer with an appliance thermometer. The refrigerator
should be at 40 °F (4.4 ºC) or below and the freezer at 0 °F (-17.7 ºC) or below.
Cook or freeze fresh poultry, fish, ground meats, and variety meats within 2 days; other beef, veal,
lamb, or pork, within 3 to 5 days.
Perishable food such as meat and poultry should be wrapped securely to maintain quality and to
prevent meat juices from getting onto other food.
To maintain quality when freezing meat and poultry in its original package, wrap the package again with
foil or plastic wrap that is recommended for the freezer.
Canned foods are safe indefinitely as long as they are not exposed to freezing temperatures, or
temperatures above 90 °F. If the cans look ok, they are safe to use. Discard cans that are dented,
rusted, or swollen. High-acid canned food (tomatoes, fruits) will keep their best quality for 12 to 18
months; low-acid canned food (meats, vegetables) for 2 to 5 years.
Thawing
Refrigerator: The refrigerator allows slow, safe thawing. Make sure thawing meat and poultry juices do
not drip onto other food.
Cold Water: For faster thawing, place food in a leak-proof plastic bag. Submerge in cold tap water.
Change the water every 30 minutes. Cook immediately after thawing.
Microwave: Cook meat and poultry immediately after microwave thawing.
Cooking
Ground meats: Cook all raw ground beef, pork, lamb, and veal to an internal temperature of 160 °F
(71.1 ºC) as measured with a food thermometer.
Poultry: Cook all poultry to an internal temperature of 165 °F (73.9 °C) as measured with a food
thermometer.
Preparation
Always wash hands with warm water and soap for 20 seconds before and after handling food.
Don't cross-contaminate. Keep raw meat, poultry, fish, and their juices away from other food. After
cutting raw meats, wash cutting board, utensils, and countertops with hot, soapy water.
Cutting boards, utensils, and countertops can be sanitized by using a solution of 1 tablespoon of
unscented, liquid chlorine bleach in 1 gallon of water.
Marinate meat and poultry in a covered dish in the refrigerator.
29
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`
Serving
Leftovers
Discard any food left out at room temperature for more than 2 hours—1 hour if the temperature was
above 90 °F (32.2 ºC).
Place food into shallow containers and immediately put in the refrigerator or freezer for rapid cooling.
Use cooked leftovers within 4 days.
Reheat leftovers to 165 °F (73.9 °C).
Refreezing
Meat and poultry defrosted in the refrigerator may be refrozen before or after cooking. If thawed by
other methods, cook before refreezing.
HACCP- was developed by Pillsbury Foods and NASA to ensure their astronauts would have a safe source of
food in space. It is a food safety program that focuses on the flow of food in order to reduce the risk of
contamination and foodborne illnesses.
30
DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
___________________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 3:
Direction: Answer the questions.
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
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_____________________
(Name of School)
Quarter IV
Activity No.: 4 Type of Activity: Essay
Activity Title: Effective Customer Service
Learning Target: Understand the importance of good customer service.
References: https://www.business.qld.gov.au/running-business/consumer-laws/customer-service/improving/
principles
Background
Principles of good customer service
The key to good customer service is building good relationships with your customers. Thanking the customer
and promoting a positive, helpful and friendly environment will ensure they leave with a great impression. A
happy customer will return often and is likely to spend more.
The following are some of the main elements of good customer service.
Customer relationships
greet customers and approach them in a way that is natural and fits the individual situation
show customers that you understand what their needs are
accept that some people won't want your products and concentrate on building relationships with those
who do
help people — even just letting a customer know about an event that you know they're personally
interested in is helpful
Continue to keep customers aware of what's in it for them to do business with you.
Staff
If you want to provide the best customer service, all of your staff need to have good communication and sales
skills. You will also need to show leadership by personally providing excellent customer service at all times.
Complaints
Listen to customer complaints; you may learn something about your product or service. Let customers know
that you appreciate feedback. Overcome any objections. Listen to what the customer is objecting about
(often price, merchandise or time). Confirm the validity of each concern and offer a solution.
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
Products
Know your products — where everything is located, brand names, place of manufacture and price. The more
you know, the more confidence you can build in the customer.
Recognise product features. Turn these features into benefits for the customer. Ensure your staff can tell
customers about the product features and benefits.
To provide good customer service, you need to understand who your customers are and what they want.
Gather information about as many of your customers as possible. Try to find out what your customers are
buying, why they are buying and the frequency of their purchases.
When trying to understand their needs, it may be useful to know details such as their lifestyle, occupation and
interests. Include any potential customers who have made enquiries about your goods or service.
Each customer will have a different perception of what customer service means to them. If you want to provide
good customer service, you should know the needs of the customer and how to fulfil those needs.
Find out how your customers expect you to meet their needs. The expected level of service varies from
marketplace to marketplace, industry to industry and, to some extent, from consumer group to consumer
group. Research your marketplace and your target markets to find out what your customers expect of your
business in your location.
Tailor your level of service to suit your customers' needs. Some businesses work well providing a 'no frills'
basic level of service while others go beyond customer expectations to achieve a level of service to make their
customers say 'wow'.
Introducing initiatives – for example, customer focus groups, customer survey cards or a suggestion
box. These initiatives send a clear message to customers that you are interested in their input
Suggesting add-ons – for example, 'Would you like batteries as well?'
Failing to meet expectations
When a business fails to meet customer expectations, customers do business elsewhere. Poor customer
service and the perceived indifference of staff and management account for about 68% of customers who don't
return to a business.
33
DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
___________________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 4:
Direction: Answer the question briefly. 5 points each.
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
___________________________
(Name of School)
Quarter IV
Activity No.: 4.0 Type of Activity: Essay
Activity Title: Effective Customer Service
Learning Target: Understand the importance of good customer service
References: Guzman, Florinitte D. (2013) Principles of Food and Beverage. ISBN pp.19-29
https://www.k-state.edu/cecd/docs/pdfs/Session%201-%20Option%203%201.pdf
Background:
CUSTOMER SERVICE
Reason why customers not to buy/ stop buying products or service from your establishment/
organization:
67% of customers leave because of an attitude of indifference of the part of a company employee;
14% of customers leave because of a dissatisfaction with the product
10% of customers leave for other reasons (move, deaths, etc.)
9% of customers leave because of competitors
A specific food service operation will determine the level of customer service that one should provide in
order to enhance the customers meal experience and to meet expectations.
Customer service is very important in the success of any business endeavor it is the personal need and
dedication to allocate an amount of attention to detail or the extra mile any food service staff is willing to give to
attain his primary goal of fulfilling customer satisfaction. Customer service in foodservice operations can be
defined as being a combination of these five characteristics:
1. Service Level – this is the intensity of or limitations in the individual person’s ability to give customers
the attention expected and required in the operation.
2. Service availability – this is based on what was agreed upon on the onset.
3. Level of Standard – quality of food, standard of equipment and decorations utilized.
4. Service Reliability – this is the extent to which the project is intended to be consistent with industry
practices and goals to satisfy customers need at all possible and workable cost.
5. Service Flexibility – this is the extent to which alternatives are made available, and to which there can
be variations and alterations in the standard products that can be offered.
Customers have varying needs and expectations which the provider has to attempt to meet. Giving a high
standard of service creates many advantages for the customer, the individual staff members and the
organization as a whole.
The Customers The Organization The Employees
A good experience Less discount Employee retention
Satisfaction Happy customers Less turnover
Customer Loyalty Good reputation Recognition
Positive word of Mouth Positive image Praise and gratitude
Brand growth Opportunities to develop positive moral
Awards Good work environment and atmosphere
Good reviews
Develop market share
Achieve financial targets
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
Cost reduction
Overall Growth
3. Body Language
Smile often
Keep a professional personal appearance
Maintain eye contact when talking to customers
Keep a professional, but relaxed posture. Don’t slouch.
When appropriate, takes note what the customer is saying.
Move occasionally. For example, leaning forward convey interest.
36
DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
___________________________
(Name of School)
ACTIVITY/IES
(Please return this page only)
Activity 4.0:
Direction: Answer the following.
a. In five (5) sentences give the importance of customer service to your organization?
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DIOCESE OF BUTUAN EDUCATIONAL SYSTEM (DBES), INC.
OMPH, Holy Redeemer, Butuan City
Tel.#: (085) 342-5829 Fax #: (085) 342-5829
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