Professional Documents
Culture Documents
03 Pizza Market
Contents
September 2020
04
05
USP of the company
06 Achievements
07 Ranking
08 Countries
• Third-largest pizza chain in the United States
• Founded in 1959 and is based in Detroit, Michigan
• 60 year legacy of helping franchisees thrive
• Known for its HOT-N-READY® pizza and famed Crazy Bread®
• Little Caesars has been named “Best Value in America“
• Made with good quality & fresh ingredients
• Established brand awareness
• THE LITTLE CAESARS LOVE KITCHEN: travels across the United
States to help those in need
GLOBAL PORTFOLIO OF PRODUCTS
Pizza is a
phenomena !
• One of the most universally loved meals
of the planet
• $154.8 billion in global sales in 2015
• United States market reaching $46.3 billion
• 43% of Americans eat pizza at least
once a week
• Indian Pizza Market worth over Rs 1,500
crores
• Annual consumption growth rate in India of
26% for the last 5 years.
Quality:Products made with Convenience: From the revolu- Value: Everybody gets the best Technology: The technology
quality ingredients, like tionary HOT-N-READY® mod- tasting pizza at an incredible is exclusive to Little Caesars®
fresh, never frozen, mozza- el to the launch of the Pizza value - fast. It is well known Pizza, creating a new and con-
rella and Muenster cheese Portal™, on-the-go customers that Little Caesars® Pizza is the venient experience for today’s
and sauce made from fresh- can get fresh, delicious pizza smart choice. customers.
packed, vine-ripened Califor- in seconds.
nia crushed tomatoes.
Achivements
• Fastest growing pizza chain in the U.S. – based on net
number of stores added each year 2008-2015.
• The company has stores in all 50 states and 18
international markets.
• 4.8 Star rated app on Appstore
• Thousands of locations in 25+ countries across the globe
• Known for its HOT-N-READY® pizza and famed Crazy Bread®
The 3 largest pizza chain in the world
rd
Turkey Jordan Egypt Guatemala Barbados Bahamas Saudi Arabia El Salvador Jamaica Bahrain Trinidad and Tobago