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Star Tv :

Star TV is an Indian media conglomerate and wholly owned subsidiary of the Walt
Disney Company India. It is an abbreviation for Satellite Television Asian Region.
It is headquartered in Mumbai, Maharashtra. It has a network of 60 channels in eight
languages, reaching out to 9 out of 10 cable and satellite TV homes in India. The
network reaches approximately 790 million viewers a month across India and more
than 100 countries. Star India generates more than 30,000 hours of content every
year. Star India is the largest Television & Entertainment network in India. It Originally
broadcasted from Hong Kong, then split into two channels geographically on 31 March
1996. The Indian feed continued the Star Plus name.

Business Results :- In August 2012, The Hindu group reported that the company is
claiming average sale of products worth Rs. 9.5 million on week days and Rs.
12 million on weekends. Approximately 65% of the sales come from electronics
segment while household segment stands second in the race.
STAR India Entertainment provides 51 channels while STAR India Sports provides 17
channels.
Divisions:-
• Star Media Networks
o Star Sports
o Star Media Networks South
▪ Asianet Star Communications
▪ Star Maa Media South
• Fox Star Studios
• Novi Digital Entertainment
o Disney+ Hotstar
• Mashal Sports (74%)
o Pro Kabaddi league
o Indian Super League
• Football Sports Development (40%)[43]
• UTV Software Communications
o UTV

Channels
Some of the Channels of the Star Network in India are :
• Star Plus
• Star Bharat
• Star Gold
• Star News
• Star Sports etc.

Aim:- It’s aim is to create entertainment that stimulates imagination and growth . I t b e l ie v e s that
everyone has the ability to imagine a better future for themselves and this drives our
creative decisions. Every time we create a new story, it wants it to stimulate
people’s imaginations.
It takes pride in being able to form deep human connections with the power of our
storytelling. It’s legacy is in creating iconic characters that have entertained the nation. The
company considers itself as the heart of Indian life, bringing joy and aspirations to
everyone, everywhere.
Scope : It has been a pioneering spirit, unstoppable in creating inventive and groundbreaking new ways to tell
our stories. It’s movies constantly redefine the possibilities of cinema. It wants people to
experience magic when they watch them. Coming to sports , From Kabaddi to cricket and football,
it’s sports go beyond just entertaining people – it’s making India a multi-sport powerhouse. It constantly
pushes boundaries and redefine what’s possible when the worlds of sport, technology and
entertainment collide.
It also creates the most exciting, emotional, and phenomenal programming – thrilling the whole of India with
our stories.

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